MEDIA AND

INFORMATION
LITERACY
QUARTER 2
1
Review

2
Objective
At the end of this lesson, the students should be able to:

❑Describe the different dimensions of: text information

and media | visual information and media | audio
information and media | motion information and
media | manipulative information and media |
multimedia information and media

3
 Different
dimensions of
Information and
the Media

4
 VISUAL
INFORMATION
AND MEDIA
Media and Information Literacy

5
VISUAL INFORMATION AND MEDIA

➢ Visual media are sources of data or

information in the form of visual
representations

➢ Use to formulate new information to

aid learning through the use,
analysis, evaluation and production of
visual images Source:http://www.demandgenrepor
t.com/industry-topics/rich-
media/2906-the-power-of-visual-
content-infographic
VISUAL MEDIA AND INFORMATION

➢ Visual media refers collectively to

all media technologies that are
intended to reach a large audience
via visual communication, for the
awareness of people from various
unwanted activities imprisoned our
country. Source:http://www.demandgenrepor
t.com/industry-topics/rich-
media/2906-the-power-of-visual-
content-infographic
TYPES OF VISUAL MEDIA
• Photography
• Video
• Screenshots
• Infographics
• Data Visualization (charts and graphs)
• Comic Strips/Cartoons
• Memes
• Visual note-taking Photo Credit:
http://www.123rf.com/stock-photo/camera.html
http://www.nwitimes.com/entertainment/columnists/offbeat/offbeat-
superman-s-alter-ego-clark-kent-quits-reporter-
job/article_d1daf262-0f4a-5f37-92ff-f17dbafa0132.html
http://karrierebibel.de/ausbildung-journalist/
https://clipartfest.com/">clipartfest.com</
Formal vs Informal
❑ visual media produced by formal organizations
such as schools, government, and established
media/publishing outfits are considered formally
produced.

❑ Other visual media are considered informally

produced.
PURPOSE OF VISUAL INFORMATION

✓to gain attention

✓create meaning
✓facilitate retention
 Limitations Characteristics Sources

AUDIO
INFORMATION Format
Audio
Information
Elements

AND MEDIA

Design Advantages
Types
Principles
AUDIO INFORMATION AND MEDIA

• Refers to materials, programs,

applications and the like that
teachers and students use to
formulate new information to aid
learning through the use, analysis,
evaluation and production of
sound. According to MIL Curriculum
Guide
TYPES OF AUDIO MEDIA
• ANALOG - Traditional audio
devices are analog, because they
handle sound waves in an
analogous form.

• DIGITAL - In the computer, audio is

processed by converting the analog
signal into a digital code using PCM
(Pulse Code Modulation).
TYPES OF AUDIO MEDIA
HEARING
VS
LISTENING
HEARING VS LISTENING
HEARING VS LISTENING

❑HEARING is simply the act of perceiving

sounds by the ear. Hearing simply happens.

(http://www.d.umn.edu/kmc/student/loon/acad/strat/ss_hearing.html)
HEARING VS LISTENING

❑LISTENING is something the listener

consciously choose to do. Listening requires
concentration so that your brain processes
meaning from words and sentences. Listening
leads to learning. just about every body hears but
only so many people listen. To pay attention to
sound; to hear something with thoughtful attention
(http://www.d.umn.edu/kmc/student/loon/acad/strat/ss_hearing.html)
TYPES AND
CATEGORIES
OF AUDIO
INFORMATION
TYPES AND CATEGORIES
OF AUDIO INFORMATION

• RADIO BROADCAST
– it is live or recorded
audio sent through
radio waves to reach a
wide audience.
TYPES AND CATEGORIES
OF AUDIO INFORMATION
• MUSIC - vocal and/or
instrumental sounds
combined in such a
way as to produce
beauty of form,
harmony, and
expression of emotion.
TYPES AND CATEGORIES
OF AUDIO INFORMATION

• SOUND RECORDING
- recording of an
interview, meeting, or
any sound from the
environment.
TYPES AND CATEGORIES
OF AUDIO INFORMATION
• SOUND CLIPS/EFFECTS -
any sound, other than music
or speech, artificially
reproduced to create an effect
in a dramatic presentation, as
the sound of a storm or a
creaking door.
TYPES AND CATEGORIES
OF AUDIO INFORMATION
• AUDIO PODCAST - a digital
audio or recording, usually
part of a themed series, that
can be downloaded from a
website to a media player or
computer.
DIFFERENT
WAYS OF
STORING
AUDIO MEDIA
DIFFERENT WAYS OF STORING AUDIO MEDIA
• TAPE - magnetic tape on which sound can be recorded.
• CD - a plastic-fabricated, circular medium for recording, storing, and
playing back audio, video, and computer data.
• USB DRIVE - an external flash drive, small enough to carry on a key
ring, that can be used with any computer that has a USB port.
• MEMORY CARD - is a small storage medium used to store data for
use on small, portable, or remote computing devices.
• COMPUTER HARD DRIVE - secondary storage devices for storing
audio files.
• INTERNET/CLOUD - websites or file repositories for retrieving audio
files.
AUDIO FILE
FORMATS
AUDIO FILE FORMATS
• MP3 (MPEG-1 Audio Layer 3) Motion Picture-
The standard of digital audio compression for the
transfer and playback of music on most digital
audio players.

• M4A/AAC (MPEG-4 Audio/Advanced Audio

Coding) - an audio coding standard for lossy
digital audio compression.
• AAC generally achieves better sound quality than
MP3 at similar bit rates.
AUDIO FILE FORMATS
• WAV (Windows Audio Video) - a Microsoft audio
file format standard for storing an audio bitstream
on PCs. Standard file format for game sounds,
among others.

• WMA (Windows Media Audio) - is an audio data

compression technology developed by Microsoft
and used with Windows Media Player.
CHARACTERISTICS
OF SOUND
CHARACTERISTICS OF SOUND
CHARACTERISTICS OF SOUND
❑ VOLUME - The amount of sound that is produced by a
television, radio, stereo and other sound producing
equipment. (http://www.merriam-webster.com)

❑ TONE - A quality of a sound produced by a musical

instrument or singing voice (http://www.merriam-
webster.com)
CHARACTERISTICS OF SOUND
❑ PITCH- The property of a sound and especially a
musical tone that is determined by the frequency of the
waves producing it: highness or lowness of sound.
(http://www.merriam-webster.com)

❑ LOUDNESS -An attribute of a sound that determines

the magnitude of the auditory sensation produced and
that primarily depends on the amplitude of the wave
involved. (http://www.merriam-webster.com)
 Limitations Characteristics Sources

MOTION
INFORMATION Format
Motion
Information
Elements

AND MEDIA

Design Advantages
Types
Principles
MOTION INFORMATION AND MEDIA
• Refers to materials, programs,
applications and the like that
teachers and students use to
formulate new information to aid
learning through the use,
analysis, evaluation and
production of moving text and
images. According to MIL Curriculum
http://motionmediaedtech101.tumblr.co
Guide m/image/40997931131
MOTION MEDIA
• is a form of media that has the
appearance of moving texts and
graphics on a display. Its purpose is
to communicate information in
multiple ways (Roblyer, 2006)

• an integrated sight-and-sound
kinetic media. (Shelton, 2004) http://motionmediaedtech101.tumblr.co
m/image/40997931131
CHARACTERISTICS
OF MOTION
INFORMATION AND
MEDIA
CHARACTERISTICS
▪ It communicates message to large,
heterogeneous, and anonymous audiences;
▪ It communicates the same message to mass
audiences simultaneously, sometimes in public,
other times in private;
▪ It embodies messages that are usually impersonal
and transitory;
CHARACTERISTICS
▪ It is multisensory such that the audience’s sight
and hearing are stimulated in concert.
▪ It is a formal, authoritative channel of
communication. Power to inform and entertain
▪ It is instrumental in behavior and attitude
modification – that is, attitude formation, change,
conservation, and canalization (directing a performed attitude to
a new direction);
▪ It confers status upon issues, persons,
organizations, or social movements.
FORMATS OF
MOTION
INFORMATION
AND MEDIA
MOTION INFORMATION MEDIA FORMATS
1. FILM
• is also called a movie
or motion picture, is a
series of still or moving
images
a. Short Film
b. Documentary Film
c. Animation ( cartoons, clay animation, flip book, GIF)
MOTION INFORMATION MEDIA FORMATS
2. Motion Pictures in
a. Commercial
Television (TV) Advertisements
• TV is a telecommunication b. Philippine Drama
medium for transmitting and c. Reality Shows
receiving moving images d. Game Shows
that can be monochrome or e. Talk Shows
colored, with or without f. Television News
accompanying sound.
MOTION INFORMATION MEDIA FORMATS
MOTION INFORMATION MEDIA FORMATS
3. INTERACTIVE VIDEO
• usually refers to a
technique used to
blend interaction and
linear film or video.
INTERACTIVE VIDEO
A. "CUSTOMIZABLE"
• Online Interactive Videos allow
the user to adjust some
variables and then play a video
customized to the users
particular preferences. However
the user does not actually
interact with the video while it is
playing.
INTERACTIVE VIDEO

B."CONVERSATIONAL"
• Online Interactive Videos allow the
user to interact with a video in a turn-
based manner, almost as the user was
having a simple conversation with the
characters in the video.
i. Videoconferencing
ii. Videophone
INTERACTIVE VIDEO

4. "LIVE STREAM"
• allows users to view and broadcast
video content using a camera and
a computer through the internet. It
offers a free ad-supported service
aid multi-tiered premium services.
• YouTube is a video-sharing website, created by three former
PayPal employees in February 2005, on which users can upload,
view and share videos. Unregistered users can watch videos,
while registered users can upload an unlimited number of videos.
MOTION
INFORMATION
AND MEDIA
ACCORDING TO PURPOSE:
• education, entertainment,
advertising

ACCORDING TO SOURCE:
• personal, social media, media
companies

• ACCORDING TO AUDIENCE:
• private or public; directed or
general
FORMAL VS INFORMAL
FORMAL motion media are created by
professionals who follow industry standards
in creating, editing and producing motion
media.

INFORMAL are motion media created by

individuals often for personal use.
 Limitations Characteristics Sources

MANIPULATIVE
INFORMATION Format
Manipulative
Information
Elements

AND MEDIA

Design Advantages
Types
Principles
MANIPULATIVE INFORMATION AND MEDIA

• Refers to materials, programs,

applications and the like that
teachers and students use to
formulate new information to aid
learning through the use,
analysis, evaluation and
production of interactive and
hands-on media. According to MIL
Curriculum Guide
INTERACTIVE MEDIA

• It is a method of communication
in which the program's outputs
depend on the user's inputs, and
the user's inputs in turn affect
the program's outputs.

http://www.investopedia.com/terms/i/interactive
-media.asp
INTERACTIVITY

• the communication
process that takes place
between humans and
computer software.

https://www.techopedia.com/definiti
on/14429/interactivity
What software media
you have used and
how did you used this
for interaction?
PLATFORMS OF INTERACTIVE MEDIA

MOBILE APPS
• a software application
developed specifically for use
on small, wireless computing
devices such as smartphones
and tablets, rather than
desktop or laptop computers.
PLATFORMS OF INTERACTIVE MEDIA

3D TV
• A television
display technology
that enables a
three dimensional
effect.
• Image has depth
PLATFORMS OF INTERACTIVE MEDIA
VIDEO GAMES
• a software application
developed specifically for
use on small, wireless
computing devices such as
smartphones and tablets,
rather than desktop or
laptop computers.
PLATFORMS OF INTERACTIVE MEDIA
ROLE-PLAYING GAMES (RPG)
• A game in which players assume the
roles of characters in a fictional
setting.
• Players take responsibility for acting
out these roles within a narrative,
either through literal acting or through
a process of structured decision-
making or character development
PLATFORMS OF INTERACTIVE MEDIA
MASSIVE MULTIPLAYER ONLINE ROLE
PLAYING GAME (MMORPG)
• Any story-driven online video game in which a player, taking
on the persona of a character in a virtual or fantasy world,
interacts with a large number of other players
PLATFORMS OF INTERACTIVE MEDIA
INTERACTIVE WEBSITES
• A website that allows the
visitors to click, comment,
share and other kinds of
reactions.
• It may also contain polls,
surveys exams, exercises
PLATFORMS OF INTERACTIVE MEDIA
VIRTUAL REALITY and
IMMERSE ENVIRONMENTS
• The computer-generated
simulation of a three dimensional
image or environment that can be
interacted with in a seemingly real
or physical way by a person using
special electronic equipment, such
as a helmet with a screen inside or
gloves fitted with sensors
PLATFORMS OF INTERACTIVE MEDIA

SOCIAL MEDIA
• The websites or online
services where users are the
creators and consumers of
the content, and where social
interactions are the main
features of content.
DIFFERENT
WAYS OF
INTERACTING
WITH THE
INTERNET
ONLINE SHOPPING

• the action or activity of buying goods or services via internet

compare features
Compare prices Add to cart
of similar items

Choose payment Get advice from

Track delivery
type experts

Check local Get product

Search products
availability recommendations
ONLINE GAMING
• is a video game that is either partially or primarily played
through the Internet or another computer network

Choose a game Play with computer

Choose level in-

Play with others game
customization
ONLINE CLASSES

• a delivery of series of lessons to a web browser or mobile

device, to be conveniently accessed anytime, anyplace.

Interact with Interact with

content instructors

Interact with
classmates
CHAT
• refers to any kind of communication over the Internet that
offers a real-time transmission of text messages from sender
to receiver.

Search
Group chat
groups

Search Translate
friends language
NEWS AND INFORMATION
• exchange of information and updating of current events
online through established media companies

Exchange
Give reaction
information

News on
Monitor views
demand
VLOGGING

• Visual multimedia source that combines a sequence of

images to form a moving picture that can be played over
the internet through various websites allowing video
watching.

Choose your own adventure

Get media content
Experience game elements
TYPES OF
INTERACTIVITY
AND THEIR
PURPOSE
TYPES OF INTERACTIVITY

•Click on Images •Numbers/Processes

•Hotspot •Slideshow
•Rollover •Frequently Ask
•Tabs Questions (FAQs)
•Timeline •Flip Cards
MULTIMEDIA
• According to Dave Marshall
multimedia “the field concerned
with the computer-controlled
integration of text, graphics,
drawings, still and moving images
(video), animation, audio, and any
other media where every type of
information can be represented,
stored, transmitted and processed
digitally.”
MULTIMEDIA
• The way a single media product could contain several
forms of media content; the way multiple types of
media could be created, stored and transferred via
digital technology or the internet.
USES OF MULTIMEDIA
• Entertainment and Fine Arts
(movies and animation, interactive
multimedia, others)
• Education (computer-based training
courses, edutainment (blend of
education and entertainment, others)
• Engineering, Mathematical and
Scientific Research (modelling,
simulation, others)
USES OF MULTIMEDIA
• Industry (presentation for shareholders, superiors
and coworkers, employee training, advertising and
marketing, others)
• Medicine (virtual surgery, simulation)
• Multimedia in Public Places (stand-alone terminals
and kiosks in hotels, railway stations, shopping malls,
museums, and grocery stores; digital bulletin boards;
others
ADVANTAGES OF MULTIMEDIA
✓ Multi-sensorial (sight, hearing,
touching)
✓ It can be interactive
✓ Caters a wide range of audience
✓ Wide Variety of Support
✓ It offers ideal learning
assessment tools which are
also entertaining for the
students.
DISADVANTAGES OF MULTIMEDIA
• Can take up a lot of digital
storage (spacious)
• Some products may cater to the
larger group but neglected some
groups ( persons with disability,
non-native language speakers)
• Distracting