Pointers in Mil
Pointers in Mil
Pointers in Mil
*SOURCES OF INFORMATION
Popular publications – They serve to both inform and entertain the general
public (Ex. Journalistic articles, feature articles, manuals, flyers, fact sheets, and
even blogs)
Scholarly Publications – Well – researched articles found mostly in academic
journals and published for the specialist of a specific field.
Trade Publications – Highly specialized materials means for the players and
specialists of a specific industry.
*FORMATS OF INFORMATION
Print – Materials produced and collected from print resources
Digitals formats – Information materials that are stored in an electronic format
on a hard drive
Audio and Video – Materials collected using analog technology in video
Microform – This include materials that have been photographed and their
images developed in reduced – size film strips and which are viewed using
machines and magnifying lens.
*GENRES
Genres – From the latin word “genus”. Means a class of things that can be
broken down into subcategories.
News – Are stories that have critical importance to community and national life
*Five major divisions of news stories*
o Hard or straight news
o Feature
o Soft news
o Investigative news
o Opinion
Entertainment – Derived form the French word “entretenir” which means “to hold
the attention, keep busy, or amused. Speaks about how genre is creatively
realized in the current media industry.
Information – Is all about the raw material that circulates around us and from
where news as another genre is generated.
Advertisements – Are messages that are created to sell a product or a service.
*INVERTED PYRAMID*
Other relevant
information
*FORMATS
Formats – Templates that provide the working and provisional structures of
media and information texts.
*Characteristics of formats*
o Repeatable
o Exportable
o Regenerate itself and appeal to multiple market
Formula – Is an established procedure for achieving something
*AUDIENCES
Audiences - Group of people exposed and experiencing media
Audience research – Determines how the market thrive consumer habits and
how consumer control their consumption preferences
*Characteristics of audience research*
o Gaining an insight on audience preferences
o Calibrating audiences size and reach
o Yields recommendations for new TV standards
Ex. R.A 8370 or Children’s television act of 1997
*Qualities
o Systematic
o Logical
o Empirical
o Replicable
*Methods
o Survey
o Observation
o F.G.D
- Charles Daco