Inzpira Case Study

4.3.
Inzpira Case Study
Submitted By: Almira Domincil

Reigie Ghail Francisco
Lhorene Joy Garbin
Venture Name: Orgi Lip & Cheek Tints
End of case questions:

1. What is the core problem that the founders set out to solve?
- Sruthy Ramesh wanted to make the process of learning English simpler and less stressful.
She realized that learning English is a pressing issue faced by millions of people today like what
she experienced before.
2. Do you think it is a problem worth solving?

-Yes. English is a global language. Learning the English Language can help in getting a job
easily. As it has become the language of many fields, it automatically increases the chances
of landing a good job in a good company and it benefits everyone.
3. Who are the main competitors for inzpira?

- Inzpira faced similar challenges. There were two primary competitor segments Inzpira
had to navigate through. One key segment was direct competitors, the mainstream
language training players. These included companies like Speakwell, Beta, Superprof,
Cambly and Speechify. Another set were indirect competitors like Duolingo and Preply,
which are self-learning language applications.
4. How does inzpira compare on the following?

-Product benefits
-UVP
-Price
-Branding
-Market review
- Product Benefits
With English being the primary mode of education in most prestigious institutions, it also plays a
key role in the workplace as well. Inzpira sees itself as an enabler of confidence for its students
and considers language to be an important element of doing so. They also developed and fine-
tuned their service and product over the years to build the most effective model for their learners.
One example was that they did not teach grammar through grammatical
rules, like other language training institutes. They had a unique gamified practical approach to
English grammar.
- UVP
The 1:1 personalized feature of Inzpira equips them with a lot of data that they use to build better
products and services for the future - they consider this to be a major competitive advantage from
the angle of the value proposition. They also simplified the learning experience helping the
customer achieve their objective with ease.
- Price
They only targeted the audience with the financial
appetite for such courses and those aligned with the final outcome. Once people experienced the
1:1 session, they were satisfied with the offering. This ensured a high conversion rate and low
churn.
- Branding
Inzpira relates itself to platforms such as Swiggy and Uber as they harness AI to connect a
learner with a trainer instantly. The power of AI is used to
match the trainer with a learner instantly, keeping the criteria of commonalities in mind.
- Market Review
When the numbers had reached a whopping 120 students per day. These numbers made one
thing extremely clear - there was a crucial need for personalized English classes in the market.
To capitalize on the spillover demand from other localities, they evolved into a digital platform
from a physical one. Inzpira transitioned into digital-first in 2019, keeping the physical space
intact but when COVID- 19 hit the world it accelerated their plans and enabled them to roll out
their MVP of the 100% digital model in early 2020.
5. What were the key competitive advantages that inzpira created?

- Inzpira segmented it's growth trajectory into three major stages:
 Learning Platform This was the bread and butter segment of the business.
 Technology Simulator Platform Inzpira created a division entirely focused on the
technology of tomorrow.
 Learner Outcomes & Strategic Partnerships Having a much better understanding
of the customer, their wants, needs and objectives in invaluable for any company.
6. Map these on the 2*2 matrix:
Create – features that customers value but are not offered by competition
Enhance – features that strengthen your value proposition
Reduce – features that do not add value your proposition
Eliminate–features that are redundant

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4.3.

Submitted By: Almira Domincil

End of case questions:

2. Do you think it is a problem worth solving?

3. Who are the main competitors for inzpira?

4. How does inzpira compare on the following?

5. What were the key competitive advantages that inzpira created?

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