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    Meesho Case Decision Sheet

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    M VINEEL RAJ 2228618
    Meesho is an Indian e-commerce marketplace focused on women entrepreneurs. More than 50% of Meesho's users are women business owners who face difficulties in starting businesses from home with modest incomes. To address these challenges, Meesho launched in 2016 with features like Meesho Supply to make it simple for women to manage online stores. By 2020, Meesho had grown to over 1800 entrepreneurs across 18 cities with 30 million downloads. However, to face growing competition, Meesho needs strategies to increase key metrics like net promoter score, user incomes, and cost reductions while boosting trust and awareness. Potential approaches include optimizing the customer funnel and initiatives to increase supplier ease-of-doing business.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd

    Meesho Case Decision Sheet

    Uploaded by

    M VINEEL RAJ 2228618
    58 views2 pages
    Meesho is an Indian e-commerce marketplace focused on women entrepreneurs. More than 50% of Meesho's users are women business owners who face difficulties in starting businesses from home with modest incomes. To address these challenges, Meesho launched in 2016 with features like Meesho Supply to make it simple for women to manage online stores. By 2020, Meesho had grown to over 1800 entrepreneurs across 18 cities with 30 million downloads. However, to face growing competition, Meesho needs strategies to increase key metrics like net promoter score, user incomes, and cost reductions while boosting trust and awareness. Potential approaches include optimizing the customer funnel and initiatives to increase supplier ease-of-doing business.

    Original Description:

    Entrepreneurship and Innovation

    Original Title

    MEESHO CASE DECISION SHEET

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    Meesho is an Indian e-commerce marketplace focused on women entrepreneurs. More than 50% of Meesho's users are women business owners who face difficulties in starting businesses from home with modest incomes. To address these challenges, Meesho launched in 2016 with features like Meesho Supply to make it simple for women to manage online stores. By 2020, Meesho had grown to over 1800 entrepreneurs across 18 cities with 30 million downloads. However, to face growing competition, Meesho needs strategies to increase key metrics like net promoter score, user incomes, and cost reductions while boosting trust and awareness. Potential approaches include optimizing the customer funnel and initiatives to increase supplier ease-of-doing business.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    58 views2 pages

    Meesho Case Decision Sheet

    Uploaded by

    M VINEEL RAJ 2228618
    Meesho is an Indian e-commerce marketplace focused on women entrepreneurs. More than 50% of Meesho's users are women business owners who face difficulties in starting businesses from home with modest incomes. To address these challenges, Meesho launched in 2016 with features like Meesho Supply to make it simple for women to manage online stores. By 2020, Meesho had grown to over 1800 entrepreneurs across 18 cities with 30 million downloads. However, to face growing competition, Meesho needs strategies to increase key metrics like net promoter score, user incomes, and cost reductions while boosting trust and awareness. Potential approaches include optimizing the customer funnel and initiatives to increase supplier ease-of-doing business.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
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    MEESHO CASE DECISION SHEET

    Summary:
    More than 50% of Meesho's users are women business owners in an Indian internet
    marketplace. These women operated their little businesses out of their homes without any
    outlets and had modest incomes. Aatrey and Barnwal, who witnessed the difficulties Indian
    women entrepreneurs had in starting and operating their own businesses, launched Meesho.
    They faced a number of social concerns, including supply chain problems, heavy reliance on
    male members for commercial affairs, and family commitments. Therefore, Meesho
    developed Meesho supply in 2016. This was an idea to develop a supplier market area that
    would be simple for female business owners to manage online stores.
    This Meesho 2.0 had a process of entrepreneurs having access to a large catalogue, then
    sharing of product images, negotiating of prices, then closing the deal. The product would be
    supplied by the meesho supply chain or the third-party entity working for Meesho. There was
    a steady growth in the number of registered suppliers and number of downloads, and by
    2020, it had reached 18 cities and had 1800 registered entrepreneurs and 30 million
    downloads. Its growth had attracted many venture capitalists for promising future growth.

    Problem Statement:

    To develop a strategy focused on growth to face strong competitors in the coming near future.

    Criteria for Evaluation:

    1. Increase in Net Promoter Score: The NPS was the impact of factors like delivery
    time, rating/review, return percentage and so on. Only if an online platform had good
    NPS, their app gets more download, and their business scales up.
    2. Increase in users & their income: As seen above, the maximum percentage of users
    are women entrepreneurs. So it is definitely required that they use the platform more
    and their average earnings increase.
    3. Cost of business: Meesho must also ensure that the cost they incur for the business
    in logistics must be reduced and come up with a clear return policy to reduce return
    and refund rates.
    4. Increase in trust & awareness: Meesho must increase its impression of trust among
    people and increase its own awareness to attract more users and registered
    entrepreneurs. This way, they can increase their customer base as well as an increase
    in revenue.
    Evaluation of Alternatives:
    1. Attract customers through an online purchase funnel sheet by acquisition,
    activation, retention, referral and revenue. The company can come up with
    strategies to convert maximum acquired customers to revenue.
    2. Increasing the ease of doing business and coming up with more initiatives like the
    meesho business academy can help boost the number of suppliers. By this, their
    nature of work becomes streamlined and channelized so that it gives a good user
    as well as customer experience

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