01 Laboratory Exercise 1 - ARG
01 Laboratory Exercise 1 - ARG
01 Laboratory Exercise 1 - ARG
Laboratory Exercise
Food and Beverage Personnel
Objectives:
Determine the personnel that make up the food and beverage division in a hotel; and
Display interpersonal skills by recommending ways on how to deal with customers during difficult
situations in foodservice facilities.
Materials:
Instruction: Read the content of this file. Understand the concepts presented and take note of questions or
clarifications that you may have. Ask these questions during the synchronous session with your instructor. He
or she will also process your learnings or takeaways from this file.
Basic Principles:
Food and Beverage Staff
The personnel that makes up the food and beverage division differ from one hotel to another depending on its
size. Thus, the information below serves as a guide for the discussion only. For foodservice operations not set
within hotels, the organization often looks like the food and beverage section of a hotel. However, different
terminologies can be used for various job roles in several types of establishments.
The various job roles in food and beverage service are as follows (Cousins et al., 2014):
• Food and Beverage Manager – Generally, the food and beverage manager is responsible for the
operations of the overall food and beverage division. S/He also reports directly to the general manager
(GM). These are the responsibilities of a food and beverage manager:
o Ensuring that the planned profits are achieved for each food and beverage service area
o Updating and compiling new wine lists according to the availability of stock, current trends, and
customer needs
o Compiling menus, in liaison with the kitchen, for the various food service areas and special
occasions
o Purchasing of all materials, both food and drink
o Ensuring that the quality in relation to the price paid is maintained
o Determining portion sizes in relation to selling prices
o Ensuring staff training, sales promotions, and the maintenance of the highest professional
standards
o Employing and dismissing staff
o Holding regular meetings with section heads to ensure all areas are working effectively, efficiently,
and are well-organized.
of all alcoholic and non-alcoholic drinks offered within the establishment and the ingredients necessary
for making cocktails. A mixologist is an employee who mixes and serves alcoholic beverages at a bar
and is also often used as a name for people who create new mixed drinks. This term can also mean a
cocktail maker or simply bartender. Mixology is the art of making mixed drinks.
• Barista – The word “barista” is of Italian origin which means “a person who typically works behind a
counter, serving both hot and cold beverages as well as alcoholic beverages.” It does not specifically
mean a coffee maker, although it is now often used as such.
• Buffet Assistant/Buffet Chef – S/He is responsible for the buffet in a room, its presentation, the carving
and portioning of food, and its service. S/He is normally a member of the kitchen team.
• Cashier – S/He is responsible for billing and taking payments or making ledger account entries for a food
and beverage operation. This may include making up bills from food and drink checks or, for example,
charging customers for their selection of items on a tray in a cafeteria.
• Table Cleaners – They can be found in seating areas where there is no waiter service. They are clear
tables using trolleys specially designed for stacking crockery, glassware, cutlery, etc.
• Function Catering/Banquet Staff – Establishments with function catering facilities normally have a
number of regular staff. These may include the banqueting and conferencing manager, one (1) or two (2)
assistant managers, one (1) or two (2) head waiters, and a secretary to the banqueting and conferencing
manager. All other banqueting, conferencing, and events staff are normally engaged as required on a
casual basis. In small establishments where there are fewer events, the manager, assistant manager,
and head waiter will undertake the necessary administrative and organizational work.
• Sales ability – All members of staff are salespeople and must have complete knowledge of all forms of
food and drink to be able to contribute to personal selling and merchandising.
• Contribution to the team – Staff members should be able to work as part of a team within and between
departments. Being a team member means communicating, cooperating, and being reliable so that each
member can contribute, leading to successful service delivery.
Venue Knowledge
All staff should have general information about the establishment itself, such as the following:
o Opening hours o Facilities and service available elsewhere in the
o Methods of payment accepted venue
o Booking policies and procedures (including o Names of managers or owners
the need for deposits and requirements o Legal aspects – as they apply to issues such as
regarding booking confirmations) the service of liquor and safe food handling.
o Complaint handling process
The hospitality industry, in general, and food and beverages, in particular, are dynamic. New products, tastes,
and trends are constantly emerging, while some products are losing popularity and fading away. To stay up-to-
date, staff need to keep pace with these changes, especially as they relate their job roles, using any of the
following:
o Research – It is a way to develop and maintain product knowledge. It can be performed in any of the
following ways:
Informal research – It is neither structured nor formal; it almost occurs along the way as staff
members perform their jobs such as observing the workplace, asking another team member or
supervisor about the products or services, and obtaining information from catalogs or promotional
materials provided by suppliers and product manufacturers.
Formal research – It is structured and planned; it can include enrolling in a recognized course at a
school or training center, attending product launches and promotions conducted by manufacturers
and suppliers, and attending seminars where products are the focus of the session.
o Customer Feedback or Workplace Observation – Staff can learn about products and services by
observing the workplace and obtaining customer feedback. This information can also be used to
evaluate products, services, and promotional incentives offered by the establishment.
Observation in the workplace may include:
Being aware of new products and services offered on menus and drink lists
Being aware of product returns, i.e., which products are frequently returned, and finding out why
Familiarizing promotional displays and printed materials – to be familiar with what information an
establishment is providing to customers
Speaking with other team members about the services and products.
Staff members should focus on products and matters which relate to their job roles while building general
industry-wide knowledge at the same time. It is important to concentrate on the following:
• Current market trends – identifying new products and determining what product or service is gaining or
losing in popularity.
• Local area products – knowing what is produced or grown locally in the area of the establishment. Many
tourists are eager to sample the “local products” in the places they visit.
• Seasonal produce – learning which products are in season, which is necessary for taking advantage of
lower prices and seasonal products.
• Enterprise menus and specials – talking to chefs and participating in tastings at work, which are
essential for accurately passing on information to customers based on real-life, personal experience of
the food or drinks.
• Enterprise trends – keeping oneself updated with the changes in customer needs, customer profiles
(e.g., age and where they come from), and customer preferences, as well as management plans for the
property.
• Current food and beverage festivals – knowing this enables staff to inform interested customers/tourists.
• Promotional activities – knowing the special events that an establishment is organizing so that it can be
promoted to patrons.
Product knowledge involves almost anything relating to a property. Being able to identify features of specific
food and beverages, which have potential appeal to customers, is an extension of the concept of product
knowledge.
These essential technical skills are used specifically for table service. However, these skills are also used when
providing other forms of service, such as carrying trays for room service or using a service salver for bar service.
Also, usage may differ from one establishment to another.
Interpersonal Skills
In food and beverage operations, the interaction between both external and internal customers happen
regularly. External customers are the guests of an establishment, while internal customers are the staff of the
different departments of an establishment. Since interaction in food and beverage services is unavoidable,
service staff should possess the following interpersonal skills (skills used by a person to interact with others
properly) according to Cousins et al. (2014):
• Communication –There are three (3) main types of communication:
o Face-to-face. The skills used here are maintaining eye contact and active listening. Eye contact
may differ across cultures; active listening is about head nodding, gestures, and repeating back
phrases to ensure confirmation of understanding.
o Telephone communication. Staff members must be able to use telephone equipment efficiently
and effectively. When dealing with a customer on the phone, it is important to make sure they are
informed when the staff is accessing information and if they are to be placed on hold. It is also
important to speak clearly and slowly to allow for the possibility that the reception on the phone
line may not be perfect and adapt to the speech needs of the customer.
o Written communication. It can be done via letter, e-mail, memo, or report. Written communication
is necessary when a formal response is required. An organization will provide guidelines to staff
on when and how to use written communication.
• Dealing with Customers – The beginning of all good interpersonal skills is good manners: saying
“please,” “thank you,” and “I beg your pardon”; being pleasant to people; showing care about what they
want; and apologizing for anything unsatisfactory like having to wait.
When addressing customers, ‘Sir’ or ‘Ma'am’ should be used when the customer’s name is not known.
If the name is known, then the customer should be referred to by their last name. First names should
only be used in less formal operations and where the customer has explicitly indicated that this is
acceptable.
When in conversation with customers, staff should not do the following:
o Talk to other members of staff without excusing themselves from the customer first
o Interrupt interactions between customers and staff; a staff should wait until there is a suitable
moment to catch the attention of the other staff member so that they may excuse themselves
from the customer first
o Serve customers while having a conversation with other staff
o Talk across a room, either to other staff or to customers.
Customers should always be made to feel that they are being cared for, not that they are an interruption
into the operation.
o Offering water or rolls – Say, for example, “Excuse me, sir/ma’am. May I offer you a bread roll?”
o Explaining food and beverage items – Use terms the customer understands, not technical terms.
Use terms that make the item sound attractive, such as casserole, not stew, creamed or purée
potatoes not mashed. Do not use abbreviations like ‘veg’.
o Being culturally aware – Show respect to guests regardless of their culture.
o Serving and clearing – Always say “excuse me” before serving or clearing and “thank you” after
finishing with each customer.
o Offering accompaniments – Only offer accompaniments if the customer is at the table. Offering
accompaniments when these are not at the table usually means, “I will get them if you really want
them.”
• Handling Complaints – In some instances, a customer will make a complaint, such as:
o Service was slow. o The server was inattentive.
o The food was cold when served. o The wrong dish was brought to the table.
o The wine served was at the incorrect o Explanation of the menu was inaccurate.
temperature. o Poor attitude of the staff.
o Reservation was not recorded.
In case of a complaint, the following steps should be taken:
a) Do not interrupt the customer. Let the customer have his/her say and make his/her point.
b) Apologize, but only for the specific problem or complaint.
c) Briefly restate the details of the complaint back to the customer to show that his/her complaint
has been listened to and understood.
d) Agree by thanking the customer for bringing the matter to attention. This shows that a staff is
looking at the problem from the customer’s perspective.
e) Act quickly, quietly, and professionally and follow the establishment’s procedures for handling
complaints.
When handling a complaint, a staff should never:
• Lose his/her temper.
• Take comments personally.
• Argue.
• Lie.
• Blame another staff member or another department.
Valid complaints provide important feedback for a foodservice operation and can be used as valuable
learning opportunities to improve service.
References:
Association of Southeast Asian Nations (ASEAN). (2013). Toolbox Development for Front Office, Food and Beverage
Services and Food Production Divisions: Develop and maintain food and beverage product knowledge.
Melbourne, Australia: William Angliss Institute of TAFE.
Cousins, J., Lillicrap, D., & Weekes, S. (2014). Food and beverage service (9th ed.). Italy: Hodder Education.
Davis, B., Lockwood, A., Alcott, P., & Pantelidis, I. (2018). Food and beverage management (6th ed.). Oxon: Routledge.
Procedures:
I. Individual Activity
1. Access 01 Laboratory Worksheet 1 - ARG.
2. Accomplish the activity by following the given instructions.