Datamex College of Saint Adeline – Fairview

85 East Fairview Avenue, Commonwealth Avenue East Park

Subdivision, Quezon City, Philippines

BUSINESS PLAN
OWNERS:

Maria Jessel Haveria

Cristyl Gonzaga

Rudylin Baldado

Justine Martinez

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 TABLE OF CONTENTS

I. Summary of the Business …………………………………...... 3

II. Description of the Business

a. Overview of the Business ……………………...…………. 3

b. Mission ……………………………………………………… 4

c. Vision ……………………………………………………….. 4

d. Goal ………………………………………………....……… 4

e. Objectives ...................................................................... 5

III. Description of the products and services …………..….…… 5

IV. Management Organization

a. Type of Planning ………………………………………….. 7

b. Principle of Planning ……………………………………... 8

V. Management Process ……………………………………….. 9

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I. Summary of the Business

“Relax your mind with coffee and tech”

II. Description of the Business

a. Overview of the Business

The Internae-nae Café is determined to become a daily necessity for local

coffee addicts, a place to dream of as you try to escape the daily stress of life, and

just a comfortable place to meet with your friends or to connect internet and to use

computer all in one, with growing demand for high-quality and affordable price with

great services.

The name “Internae-nae Café” came up with an idea that it should be catchy

to the customers, also for them to be interested what this shop is all about and why

it is inspired to that trend dance called “Nae-nae”. Nowadays, most of the people,

especially students or teenagers, want to do their studies to the place they can

relax their mind and focus to what they do and at the same time teenagers don’t

have internet to their houses or even computers. So this shop created for the
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double purpose, first is for the people to relax and second for them to enjoy and

access to the internet.

For the logo, it will be connected to the ambiance and theme of the interior

design which is cozy, boutique-style coffee shop space which has an overall

homey vibe. So customers receive heartwarming, traditional, comfort food and

beverages in a relaxed and comfortable environment. It is balance between raw

& homey and effortlessly stylish. Use elements like – soft textures, neutral or

pastel colors, candles or a fireplace, string lights, soft throws and fluffy cushions,

traditional rugs, comfortable furniture, and bean bags. Internae-nae Café focus

on building a warm and welcoming cafe interior design that gives off an energy of

‘happiness and positivity’.

b. Mission

Internae-nae Café aims to provide the customers relaxing and enjoyable

place while also providing high-quality products and services, tending to their

needs in order to ensure maximum satisfaction.

c. Vision

Being the greatest Internet coffee shop with high-quality goods at reasonable

rates. To create a shop that would be advantageous to the buyers and owners.

Additionally, to also build a place where people can come when they want to chill

or relax and to be one of the leading Internet café in NCR.

d. Goal

The goal of Internae-nae Café is to be the best internet coffee shop with

the high quality of product in affordable prices. This café will be a place of

comfort for all people. Also, to maintain peace and tranquility in the place and

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assure to give the best and comfort to everyone by trying the products and

services.

e. Objectives

 To earn good financial returns for its owners

 To satisfy customers with high-quality services

 Attracting Customers

 Maintaining Profits

III. Description of the products and services

The Internae-nae Café is a place that offers customers high speed internet

access, other computer services and variety of PC while having their coffee. This

shop is built for those people who appreciates fine coffee and want to use a

computer to do their stuffs. But for those people who want to relax, the shop has a

division between the relaxing area and computer room. The computer room is

surely soundproof so the customers on the other side will not disturb.

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 The Internae-nae Café serves an affordable and various types of coffee like

Flat white, Black Coffee, Latte, Frappe, Frappuccino, Cappuccino, Americano,

Espresso, Macchiato, and Mocha. The cafe also includes pastries like Brownies,

Cheese Cake, Muffin, Macaroons and Chocolate Chip Cookies for customers to

eat. The price of the coffee will be 80 to 200 pesos, while the pastries are 30 to

50 pesos since the target customer is more on students.

The Internae-nae Café also provides internet access and a computer

room with 10 computers inside, for a customer satisfaction specially for the

younger generations who are studying or working. Customers can access on the

internet and stay at the cafe or in the computer room as long as they want and

have a free network gaming and data recovery as long as they buy our product.

Customers can also have a coffee while using the computer in the computer

room. But before entering to the computer room, there will have a one spot

beside the door for them to register and access inside. The price of it will be

budget-friendly 20 pesos per hour, so that they can be there until they want.

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 IV. Management Organization

a. Type of Planning

Tactical Planning help Internae-nae Café to achieve the setting objectives by

doing short-term plans for the business growth. It also helps to have organize and

clear plans that provide a path for the business to take, making it simple to track

progress and make changes when they are needed. Because by knowing that the

business has a plan in place, it can rest assured that the business is on the right

track and headed for success.

Objectives Tactical Planning

To earn good financial returns for its  Establish an effective strong market
owners presence
 Expand the business to other places
around NCR
 Reduce the business expenses

To satisfy customers with high-quality  Improve the ingredients of products

services  Put CCTVs for the customers to feel
safe
 Hired kind employees

To attract customers  Giving flyers and holiday discounts

 Improve the ambiance of the shop
 Promoting through social media
platform

To maintain profits  Record the money in and out

 Observe the competitor
 Buy solar panel for fast internet and
reduce bill

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 b. Principle of Planning

 Principle of Priorities

- Setting business priorities concentrates on daily job objectives.

Internae-nae Café everyday goals are kept in focus by the business

priorities. Encourages to run a business the way it always wanted

to and makes the business hopeful for success.

 Principle of Timing

- Internae-nae Café believe that running a business does not always go

according to the plan, sometimes it forces to make the business "the

best", but then realize that it cannot reach even the word "better".

Always remember the idiom "go with the flow", accept the situation

instead of controlling it.

 Principle of Team Work

- Asking for everyone's suggestions and opinions will help to see the

business's shortcomings and weaknesses, and can find quick solutions

when the team works together.

Choosing these principles of planning to understand each other how to run the

business well, know each other's responsibilities and how the business will last

according to wishes. Internae-nae Café will always remember the priorities of

why the owners ran this business, they will always listen to what everyone's

thoughts, and will not force the business to be effective immediately, also only

follow and observe to the movement of the surroundings.

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 V. Management Process

Staffing – It is necessary to observe each employee personalities and

experiences to know when they are more skilled and better for them to be

deserving of their desired position and work to do. It is also important for the

employees to be trained in order to know if they are qualified to the standards of

the business.

Leading – Having a good connection and treating each employee well helps them enjoy

working and motivates them to improve what they do in business. Also to ask what their

suggestions or issues about something so that it can be solved quickly but still know the

limitations, because sometimes the decisions of them overpower the mind of the owners.

Controlling - Tracking every move in the business will help to see if any visible changes

have taken place and if there is any progress in the business that each owner and

employee is making. Know if there are improvements inside the business. If the goals

are effective, the products are maintaining the good quality or the business is serving

efficiently.

Organizing - Assigning to each owner what position they have in the business is

important so that the employee knows who they will follow and to make the work

of each employee easier.

Planning - Making good and correct decisions will help to fulfill the desired goals

and to guide each owner and employee in the development of the business.

Each step taken by each owner will also help to increase the plan if other plans

are not effective. Always remember that if plan A doesn't work there should

always be a plan B.