Industry and Competitive Analysis
Industry and Competitive Analysis
Industry and Competitive Analysis
Contents:
1.Introduction
2.Methods of Analyzing Industry and Competitive analysis
3.Factors affecting Economic Character of Industries
4.Dominant Economic Features of Industry
5.Five Forces Model of Competition
6.Common factors influencing the tempo of cross company rivalry
7.The concept of driving forces
8.The most common driving forces
9.Meaning of Key Success Factors (KSF)
10.Common key success factors of the Industry.
Introduction:
For effective strategic management system, industry and its
competitiveness should be analyzed. The analysis of present
position of industries can help to know the strengths and
weaknesses of the organization. If the present strength and
weakness position is properly known to the company, industry
can undertake the strategic decision. Similarly, the company
should also know its external opportunities and threats which
can also help it to decide whether it is the right time to craft
and implement the strategies. Industries competitive position
should also be analyzed for the sake of survival of the
company. If industries competitive ability is satisfactory,
company can take any strategy for its survival and can cope
with the competition. On the other hand, if industries
competitive ability is not up to the mark, company can’t take
any ambitious strategy.
Methods of Analyzing Industry and Competitive
Analysis:
Industry and competitive analysis uses a tool kit of concepts
and techniques to get a clear fix on key industry traits, the
intensity of competition, the drivers of industry change, the
market positions and strategies of rival companies, the keys of
competitive success and the industry’s profit outlook. Industry
and competitive analysis aims at developing insightful answers
to seven issues.
■ Change in who buys the product and how they use it.
■ Product innovation.
■ Technology change.
■ Marketing innovation.
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