Ctrip Introduction Kate
Ctrip Introduction Kate
Ctrip Introduction Kate
Ctrip.com
Member of Ctrip Group
China’s leading
comprehensive travel
service provider
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CTRIP OVERVIEW
• Founded in 1999
• Over 30,000 employees throughoutChina
• Headquartered in Shanghai
• Branch offices in 17 other major cities
Ctrip HQ Building, Shanghai
Total annual turnover reached 1.2 trillion -1.4 trillion yuan by 2020
A Global Top 500 enterprise by then
A world-class Chinese travel services group
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Ctrip Family
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S. Korea 2013.05 Japan 2014.05 Bali 2015.03 USA 2015.05
United Kingdom
2017
Australia2016
One-Stop Online Travel Platform
CTRIP OVERVIEW
• Covering more than 5,000 large and medium-sized cities on six continents
Flight • China’s leading direct sales travel agency
China’s leading online travel service provider in group tours, DIY tours,
domestic travel, outbound travel and cruises
Tours
• Covering more than 100 countries and territories
CTRIP OVERVIEW
• Over 660,000 online group product made available per day in 1,526 cities
(including Hong Kong and Macau). Products include hotels, dining and entertainment, tours
Group buying and attraction tickets
Source: enfodesk
CTRIP OVERVIEW
Million
Million 5%
Million
Growth
Rate
4.3%
Ctrip is Chinese outbound tourists’ top choice for booking products online. The following are Qunar, Tuniu,
LY,com, and Alitrip. Oversea websites are unattractive and the proportion of Expedia and Priceline(including
Booking.com and Agoda) users is less than5%.
Sites / Apps Used for Booking
Shanghai, Beijing, Guangzhou, Shenzhen China’s four top sources of outbound tourists.
Celebrity Activity
Chinese preferred
hotels
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How we package ?
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Other: Overseas Marketing Channel
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2016 - Europe
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2016 - UK
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2016 - UK
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Thank You