Ctrip Introduction Kate

Ctrip Introduction
Ctrip.com
Member of Ctrip Group
China’s leading
comprehensive travel
service provider
2
CTRIP OVERVIEW
• Founded in 1999
• Over 30,000 employees throughoutChina
• Headquartered in Shanghai
• Branch offices in 17 other major cities
Ctrip HQ Building, Shanghai
•Provides travel services to more than 300 million members via

both online and traditional travel services
•Online and offline resource integration creates complete travel service chain
•NASDAQ IPO in December 2003
CTRIP OVERVIEW
No.1 250 million 90 million

middle & high-
China Travel Group 2015 end users
Active Ctrip members
IPO in 2003, NASDAQ: CTRP
The Only Profit

OTA in China
1.7 billion
Accumulative APP downloads
500 million RMB

Mobile end daily peak deals breakthrough
Development Plan
Today——China’s leading travel services provider
Market leader in business travel; leisure travel is growing rapidly
Ranked No. 1 among China travel groups in 2015

Covering over 50% of the online travel service market share
The 2nd largest global online travel services company in terms of market value
China’s largest domestic travel services company
Future——The world’s leading travel service provider

Leader in both corporate travel and leisure travel markets
Total annual turnover reached 1.2 trillion -1.4 trillion yuan by 2020
A Global Top 500 enterprise by then
A world-class Chinese travel services group
5
Ctrip Family
6
S. Korea 2013.05 Japan 2014.05 Bali 2015.03 USA 2015.05
Malaysia2014.01 Bangkok 2014.05 Cambodia 2015.05 Vietnam 2015.12

Phuket 2014.10
Singapore 2014.01 Manila 2016.05
United Kingdom
2017
Australia2016
One-Stop Online Travel Platform
CTRIP OVERVIEW
• 350,000 domestic member hotels and over 850,000

overseas hotels in 200 countries and areas around the world
Hotel
• Cooperation with all major domestic and international airlines
• Covering more than 5,000 large and medium-sized cities on six continents
Flight • China’s leading direct sales travel agency
• Booking domestic and international train tickets

• Over 1 million monthly users
Trains • Train ticket pickup at all domestic train stations
China’s leading online travel service provider in group tours, DIY tours,
domestic travel, outbound travel and cruises
Tours
• Covering more than 100 countries and territories
CTRIP OVERVIEW
• Over 660,000 online group product made available per day in 1,526 cities
(including Hong Kong and Macau). Products include hotels, dining and entertainment, tours
Group buying and attraction tickets
• Airport pickup and drop-off services covering 72 cities inChina

• Domestic car rental service covering 145 cities; hired driver services covering 69
Car Services cities
• Overseas car rental service covering 80 countries, 20,000 stores and 2 million
cars
• Design and management of financial products such as payment settlement,
prepayment cards and mobile payment for products at home and abroad
Financial
Services • Creating a unique travel prepayment card with C-Money
• Launched C-Money package, helping travelers save money
CTRIP OVERVIEW
Ctrip covers 55.9% of the online travel service market share.
Source: enfodesk
CTRIP OVERVIEW
China’s Largest Outbound Travel Company

CTRIP Outbound Business
 Ctrip organized 10 Million outbound tourists in the first half year of 2016.
 Ctrip Online Travel Products Trading Volume: 10 Billion RMB
 Ctrip Outbound Travel Products Trading Volume: 6 Billion RMB
The Ctrip outbound service user scale equivalently

to among every 5 Chinese outbound travelers,
one books on the Ctrip platform.
Chinese Outbound Tourism Industry Market
Analysis
Chinese Outbound tourism industry still has great growth potential.
Million
Million 5%
Million
Growth
Rate
4.3%
Outbound Tourism Report of the first half of 2016 （《2016

Based on the Data from National Tourism Administration, 上半年中国出境游旅游者报告》） indicates that 65 million
2016 Q1&Q2 Chinese outbound tourist number reached Chinese own issuance of exit visas, takes only 5% of the
59 million, with a growth rate of 4.3%. whole population, which means the outbound tourism
industry still has great growth potential.
Chinese Outbound Tourism Industry Market
Analysis
Ctrip is Chinese outbound tourists’ top choice for booking products online. The following are Qunar, Tuniu,
LY,com, and Alitrip. Oversea websites are unattractive and the proportion of Expedia and Priceline(including
Booking.com and Agoda) users is less than5%.
Sites / Apps Used for Booking
Data Source: PhoCusWright

Outbound Tourist Insight --Portrait
Age (25-44): Profession:

25-30 28% Middle management 31%
31-35 28.3% ordinary office workers 22.7%
Education background: Income:

undergraduate 65% 8,000-10,000RMB 20.9%
Master or above 13.8% 10,000 or above 21.7%
Data Source: iResearch

Outbound Tourist Insight --Exit Port
Shanghai, Beijing, Guangzhou, Shenzhen China’s four top sources of outbound tourists.
2016 first half year ranking of Departure City

1.Shanghai
2.Beijing
3.Guangzhou
4.Shenzhen
5.Hangzhou
6.Chengdu
7.Nanjing
8.Tianjing
9.Wuhan
10.Chongqing
17
18
19
Database Marketing
EDM: Email Direct Marketing

• We will establish a precise group of target clients
who is thought to be interested in the destination
travel product. All the members are selected from
the data of Ctrip member.
• Direct emails will be sent to these target clients in

an appropriate time(at least 20000 seals)
• Clients can also interact by scanning the QR code

presented on the EDM to play the H5 game. (EDM example)
Social Media
Destination promotional information will be spread

as advertorial through Chinese social media.
Integrating Word-of-Mouth spreading and

commercialization of contents to realize destination
brand image promotion and sales of product!
BUZZ creation and Chinese Social network share platforms:
Ctrip Tourism department's related account
Wechat
Ctrip Tourism department’s related account
Weibo (examples of Weibo and Wechat)

Online-offline Activities
Celebrity Activity
Chinese preferred
hotels
23
How we package ?
24
Other: Overseas Marketing Channel
Ctrip APP information push of the cooperative Destination Shopping Mall

Ctrip APP will push the information of our cooperative destination shopping center to Ctrip app
users based on LBS.
Other: Innovation
Visualization of real time orders
Orders of flight & train tickets
Orders of tourism products
Related destinations index
Hot spots to show the density of touristsin

certain destinations.
Top10 depart & arrival destinations

2016 - Europe
27
2016 - Europe
27
2016 - UK
27
2016 - UK
27
Thank You

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Ctrip Introduction

•Provides travel services to more than 300 million members via

No.1 250 million 90 million

The Only Profit

500 million RMB

Ranked No. 1 among China travel groups in 2015

Future——The world’s leading travel service provider

Malaysia2014.01 Bangkok 2014.05 Cambodia 2015.05 Vietnam 2015.12

• 350,000 domestic member hotels and over 850,000

• Booking domestic and international train tickets

• Airport pickup and drop-off services covering 72 cities inChina

Ctrip covers 55.9% of the online travel service market share.

China’s Largest Outbound Travel Company

 Ctrip Online Travel Products Trading Volume: 10 Billion RMB

 Ctrip Outbound Travel Products Trading Volume: 6 Billion RMB

The Ctrip outbound service user scale equivalently

Chinese Outbound tourism industry still has great growth potential.

Outbound Tourism Report of the first half of 2016 （《2016

Data Source: PhoCusWright

Age (25-44): Profession:

Education background: Income:

Data Source: iResearch

2016 first half year ranking of Departure City

EDM: Email Direct Marketing

• Direct emails will be sent to these target clients in

• Clients can also interact by scanning the QR code

Destination promotional information will be spread

Integrating Word-of-Mouth spreading and

BUZZ creation and Chinese Social network share platforms:

Ctrip Tourism department's related account

Ctrip Tourism department’s related account

Weibo (examples of Weibo and Wechat)

Ctrip APP information push of the cooperative Destination Shopping Mall

Visualization of real time orders

Orders of flight & train tickets

Orders of tourism products

Related destinations index

Hot spots to show the density of touristsin

Top10 depart & arrival destinations

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