Study of Online Travel Sites: Renzil D'Cruz
Study of Online Travel Sites: Renzil D'Cruz
Study of Online Travel Sites: Renzil D'Cruz
com &
Yatra.com Online
Travel
Study of Online Travel sites
Renzil DCruz
by Unique
Apr-2011
43,269
18,517
8,399
3,864
3,520
2,147
1,832
1,456
1,049
922
807
725
% Change
13
32
8
63
82
80
12
78
138
42
99
60
Source: comScore Media Metrix
Yatra.com
At a Glance before Yatra
About Yatra.com
Yatra.com is Indias leading online travel
company, Based in Gurgaon, India.
Creating Happy Travellers.
it provides information, pricing, availability,
and booking facility for domestic and
international air travel, railway reservation,
hotel bookings, holiday packages, buses,
and car rentals.
We offer a host of travel services designed
to make business and leisure travel easier.
Board of Directors:Yatra
Dhruv Shringi, Co Founder & CEO - Yatra
Dhruv Shringi is the Co-Founder & CEO Yatra Online Pvt. Ltd.
Dhruv leads the company's business initiatives across continents.
Mr. Harshal Shah, CEO, Reliance Venture Asset
Management Ltd.
Mr. Harshal Shah has been with Reliance Anil Dhirubhai Ambani
Group since June 2005 and spearheads the Groups corporate
venture capital arm as Chief Executive Officer, Reliance Venture
Asset Management Ltd.
Sarbvir Singh, Managing Director, Capital18
Sarbvir Singh, 38 years is the Managing Director of Capital18.
Sarbvir has 14 years of global experience in investment
management and business operations.
Services By Yatra.com
Access to Yatra.com
Through user-friendly website
24x7 multi-lingual call centre, a countrywide network
of Holiday Lounges and Yatra Travel Express stores
Through Apps mobile phones.
Yatra is a one-stop-shop for all travel-related
services. A leading consolidator of travel products
Other website www.raahi.com for providing travel
information like travel guide, hotel review travel Q&A
travelogues.
Strengths
Salman Khan is Brand ambassador. Previously, Boman
Irani was brand ambassador.
Yatra.com provides reservation facility for more than
5,000 hotels across 336 cities in India and over 90,000
hotels around the world. 20,000 domestic tickets and
1000 hotels and holiday packages booking a day.
July 1,2012 travelguru will operate as a 100% subsidiary
of yatra.com
Yatra.com provides booking facility for all the popular as
well as exotic national and international destinations.
Visitors on Yatra.com
Site Information
Register user base: 1.7million and growing
Number of users/month : 6 million
Website page vies/months :24 million
Avg time spend per visit :7 min
Air ticket /month :3,50,000
Hotel room night /month :20,000
Avg transaction size :Rs:8000
City wise 80% traffic from top 6 cities
Frequent flyers transaction done twice in last 3months
User base details captured Name ,email, mobile, recidence/off. Address
Customer Profile
Demographic targeting
Professionally qualified between age grp: 1845yrs
male:female-80:20
Income group Sec A,b
Psychographic Targeting
Is married or planning
Watches news Chanel both English and Hindi
Reads TOI, ET , mint and India today
Profile targeting
Access to computer internet and mobile
English speaking working in MNC
Active credit/debit card users
60% have travelled abroad
TravelGuru.com
Path of the Guru
About Travelguru
Travelguru is Indias leading travel website,
Offering you the best prices on flights, hotels and
holiday packages across India and the world.
Travelguru makes planning and buying a holiday or
a business trip easy and convenient.
Travelgurus current product offering consists of
airline tickets, hotel rooms, vacation packages and
cruises. We will shortly be expanding our services
to offer a wide array of travel-related services
including car rentals.
Team Travelguru
Rajesh Jindal: Chief Operating Officer An MBA in Finance
from NMMS, Mumbai, Rajesh is responsible for Finance,
compliance, administration and also looks after overseas Retail.
With over 16 years of experience in Finance and strategy,
Rajesh has played a pivotal role in companies like Essar Steel,
Marico and Inox Leisure.
Deepak Mavinkurve: General Manager Travelguru B2B
Deepak is responsible for the Redistribution Business, covering
top TMCs, Airlines, IRCTC, XML partners, Corporate and Retail
Agents. He has 16 years of travel and BPO experience covering
ICICI One Source, ATE, Carlson, Kanoo Travels & Thomas Cook.
Key features
Transparency: We have no bias towards any airline or hotel. We present you with all
available options and you decide what the best option for you is. Also, our prices are
inclusive of all taxes. What you see is what you pay for.
Choice: We offer access to deals on more than 500 airlines and 90,000 hotels across
the globe and the options continue to grow.
Convenience: As a one-stop shop, Travelguru allows you to view all deals on a single
website www.travelguru.com. You can also call us on +91 92222 72222 (standard
charges apply) between 8am-10pm.
Savings: We can offer you the best deals that are available thanks to various
alliances we have entered into with leading airlines and hotels.
Security: Travelguru understands your need to transact in a safe and secure
environment. All your information, be it financial or otherwise, is protected using the
Secure Socket Layer (SSL) technology standards from Thawte.
Travelgurus flight booking engine is powered byZoomtra, and you can also compare
the deals on 3 top OTA's - Travelocity, Akbartravelsonline & Goibibo & get the best
deal.
Yatra.comVsTravelguru.com
Yatra.comandTravelguru.comare two popular websites helping customers to book
railway, airline, bus & hotel tickets. Both these websites give you the comfort of
ordering tickets from home with just a click of mouse.
Lets see a comparison of both these companies:
Travelguru.com started in 2000 .Yatra seems to have made a late entry in the world
of online ticketing. Nevertheless, Yatra.com has been creating enough waves since
its inception.
Yatra.com offers the following booking services : airline, railway and bus tickets and
reserve hotel rooms and car rentals thought call centre/internet Travelguru.com
offers all the above services except railway & bus.
Yatra.com has a toll-free customer care number which was not evident on
Travelgurucoms website. (its shows time limit and not toll free)
Travelguru.com no user friendly help . Yatra.com good redirection to user through
right input and pop-ups.
Thank You.
Questions ???
Comments #@$%
Concerns !!!