Toobig Water Refilling Station: "Boxed Water Is Better"
Toobig Water Refilling Station: "Boxed Water Is Better"
Toobig Water Refilling Station: "Boxed Water Is Better"
Chapter 1
Introduction
The demand at the water stores that sell purified water is now rapidly increasing. The
qualities of purified water match up to the national standards for drinking water and are even
better than the quality of water produced by traditional water supply systems in terms of
removed impurities.
In the area of Metro Manila, most of the water refilling stations is connected to the pipes
of two concessionaires: MAYNILAD Water Company or Manila Water Company for their
source of raw water while in other areas they opt to use private deep wells. The “potable water”
supplied by the providers is then further purified by utilizing a combination of water treatment
equipment, such as sediment filters, carbon filters, water softeners, reverse osmosis membranes,
ultra-violet lamps, and ozone generators. Typical water refilling stations can produce 3,000 to
12,000 litres of purified water per day. In previous years, most of the people were bringing a
Nowadays, because of convenience on the part of the many consumers, purified water in
5-gallon (22.7 litres) containers is delivered by the station directly to the people’s home. Aqua
Sure, a water refilling station in Metro Manila, can deliver 5,500 gallons (25,000 litres) a day to
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Over the years, as the demand for cleaner water becomes higher, the price of household
water purifiers and bottled water has become grow prohibitive. Water refilling stations managed
and utilized by private entrepreneurs offer an affordable and more convenient solution to the
public’s drinking water needs than bottled water or the use of household filters.
At our present, about 3,000 water refilling stations have proliferated nationwide. They
market purified water of comparable quality with bottled water at a lower price. Water refilling
station can be operated with a minimum area of at least 20-25 square metres. It comprises the
following sections: refilling and selling room, enclosed water purification room, container
washing and sanitizing room, storage room for empty and refilled containers, source water
storage facility, toilet and an office. To operate the water store, about five employees are needed.
Company Description
Water is the most important necessity for life. People are becoming more health
conscious these days. According to the World Health Organization (WHO), about 3.4 million
people die annually from water-related diseases. About a million Filipinos get sick with water-
borne diseases yearly. These problems are accredited to the poor water system in the Philippines.
Nowadays, people are more concern to their financial, health and environment due to the
As the demand for a cleaner, safe and affordable drinking water, TooBig Water Refilling
Station offers the overall society needs with the utter of utilizing the technology while retaining
the good quality of our product. For years the water refilling station industry was locked in a
vicious cycle of price wars. Everyone was slashing prices while at the same time adding more
and more stages of filtration to the treatment process. This reduced profit margins while
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increasing costs. The TooBig Water Refilling Station followed suit in adding filtration stages and
slashing prices to sustain the affordability issue for all. However, the unsustainability of this
approach and decided to differentiate the TooBig Water Refilling Station brand by adopting the
The Shareholders
The partnership of TooBig Water Refilling Station is divided in the shares of the
members that will build the business. The members agreed to have a 10% shares in every
member to achieve the capital requirement to build and to operate the TooBig Water Refilling
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Station and to also promote it to the market. The equal share means to have equal shares of
Logo
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Logo Description
This logo of TooBig Water Refilling Station signify the essence of a safety drinking water with
the hence of promoting the spirit of being environmentalist person. Since water is the primary
necessity of many individuals, our group decided to propose a business where in it cater the basic
needs and primary problem that our country Philippines were facing. Pollution and waste
management is the cause to come up with the thought of "Boxed Water". In utilizing the paper
based packaging’s we can rest assure a better world to reserve for the young generations.
Location
The company lease a site (255 Atay De Paz Pasay City, Metro Manila) where they can derive
from the places which they can operate. Though the extensive analysing of market information,
we can more acquire the access to customers, workers, transportation, materials and plays the
From Baclaran to the TooBig Water Refilling Station by walk it will take for about 15
minutes. Through the Airport Road McDonalds turn left and enter the Electrical Road, go
straight until you saw a chapel then turn left you arrive at TooBig Water Refilling
Station.
From Domestic Road you can straight approach to the Domestic Salem and just turn
right.
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Legal Structure and Form of Ownership
The owners of the company will be sharing profits, losses, and assets. A partnership is
not a corporate or separate entity; rather it is viewed as an extension of its owners for legal and
tax purposes, although a partnership may own property as a legal entity. While a partnership may
carefully worded partnership agreement is the best way to begin the business.
Vision
TooBig Water Refilling Station is enacting to become recognizable, respected, and trusted brand
who aims to be more a good service provider with the best satisfactory and refreshing drinking
water.
Mission
To reassert and promote all the people’s right to safe drinking water and to provide and
affordable with refreshing feeling of drinking water with utter of the advanced technology while
Objectives
The objective is to lease a site in 255 Atay De Paz Pasay City, Metro Manila with the initial
capital of 1 Million. We will manipulate our own personal marketing strategies and skills to
generate our own success. Recreate plan and duplicate the successful formula to inadequate the
1. We ensure to sell not just pure water but the safe drinking water possible to ample the
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2. Utilize marketing strategy to build volume quickly.
3. To be environmental in packaging to help to lessen the pollution of the plastics that helps
the environment.
SWOT Analysis
S
1. Health and Hygiene Conscious: Packaged Water category is a healthier option
strong distribution network since we are the only one water refilling station in 255
Atay De Paz Pasay City. We can cater the whole barangays and some
Station has developed a 100% safer packaging of our water which is the paper-based
bottles that inadequate the high score on being environmentally friendly. Thus, can
be a great solution to our primary problem which is the pollution and waste
management.
offering.
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W 1. Misuse of empty bottles: There have been various examples wherein empty
branded bottles have been used to refill with impure water and this affects the
O 1. Distribution: Increasing the distribution of the product is the best way and only
way that Water companies can sell higher numbers. Water is a universal
requirement, so the farther and wider the brand is present, the more will be the sale.
safe, and hygienic water, which is a boost to the packaged of water refilling station
industry.
3. Tie Ups: TooBig Water Refilling Station should look for more tie-ups with some
establishments like restaurant, fast food chain, school and etc. which increase its
might decide to limit the water supply to packaged drinking water companies.
These companies are selling the water back to consumers when there is a shortage
of water supply. Many consumers have a problem with this because they believe
that mineral water companies should not be supplied water in the first place and it
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should go to consumers.
have a brand preference and hence sales are dependent on retailer/seller. As long as
its packaged drinking water and the people are thirsty, they will take any brand
presented to them.
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TooBig Water Refilling Station caters 3 products. The following are; Mineral Water,
Purified Water, and Alkaline Water. In addition, each of this type of water has different
characteristics. It is said that our immune system works accordingly to what type of water we
will intake. TooBig Water Refilling Station caters all this 3 products to ensure that they will
provide whatever type of water their customers would prefer and use a boxed packing that is
environmental. Also, this will give them the advantage in terms of competition.
Chapter 2
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Economic/Market Study
Demand/Supply Analysis
One of the fast expanding businesses in many cities nationwide is the water refilling
station. It's mushrooming on every street corner, because a lot of people in urban areas prefer to
get their drinking water from these water stations, it's simply clean and safe to drink. Over the
years, as the demand for cleaner water becomes higher, the price of household water purifiers
and bottled water has become prohibitive. Water refilling stations managed by private
entrepreneurs offer a cheaper and more convenient solution to the public's drinking water needs
There's no need to be concerned about disposing of our bottle because it's 100%
recyclable. As a result, every customer can make a significant contribution to the goals of our
company, because this type of packaging is rarely seen anywhere, it will undoubtedly attract
other markets, implying that we are encouraging more people to not only consume our product
Unsatisfied Demand/
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Total 1,050,610 893,910 156,700
units;
1. The Projected Demand for the next five years is increasing, thus there is a positive prospect
2. The Projected Supply shows an increase but apparently the amount of increase is not sufficient
to incline in projected demand. This trend is a continual process to exist in the future, if the
suppliers will not increase their production capacity of the said proposes business. As the
supplier increases their capacity, the demand – supply gap will decrease. The higher the demand
Target Market
Our target customers are everyone in the society. Nevertheless despite the fact that there
could be water refilling stations establish nearby. This business research was intended to target
the majority of the people as the water offered will be well purified and it will cater 3 varieties of
water which will indeed cater people needs such as to what type of water they prefer to drink.
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Geographic Area
TooBig is a water refilling station in Pasay City. It is located in 255 Atay de Paz Pasay City,
Metro Manila. The location is near to the target market, in near places like schools, offices,
hotels and apartment. It will be a great indicator for the product to be sold in the firm is located
in an area where primarily working people pass by. We can offer our goods to private office
buildings in the area since it is surrounded by them. Having a visually appealing physical
business can attract more passers-by. Our business also provides delivery to some far clients that
Market Demographics
The TooBig Water Refilling Station will be targeting personal contacts as the prospective
customers. This is an ideal market segment because a positive relationship already exists with the
personal contacts, making the water refilling stations job of selling the products significantly
easier. If this segment will continue to progress, the number of customer count in the refilling
station would progress largely. For example, the refilling station originally or has 5 customers in
their first day, if those customers will be satisfied with the service and the product, they will
spread the news about the firm. Let’s just say the power of communication. If they communicate
with a large clique of people, that clique will then be curious and would try the refilling station,
if they will also be satisfied, the same procedure would then occur. This is being practical.
Competition
Many entrepreneurs invest in this kind of business and furthermore, this also inadequate
the purification of their product before sale. Nowadays, bottled water has established a major
foothold in the Philippines, with such an intense competition. This research is aim to deliver
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more marketing strategies employed by these water refilling stations. This also tackles the
safeties of processes used by water refilling stations in the Philippines, specifically on the
Marketing Strategies
The market strategy is to concentrate on the segment of the sales advertising, most easily
captured by the following sales feature: increase of sales and customers annually. At this point,
the goal of the company is to have a large number of sister companies for function. In order to
promote sales is through strategic alliance. The relationship between water service companies
(sister companies) and water distributors (TooBig Water Refilling Station) could be called a
strategic alliance. These water service companies have an extensive customer base. Most of the
customers have needs such as well purified water and some may ask for varied water types
however, many water distributors’ customers have needs as well. At present, these water service
companies must direct their own needs to the water distributors in order for them to cater their
customer’s needs. Forming a relationship between water service companies and water
distributors would quickly result in substantial sales increases for the water distributors and
would result in increased prestige and profits for the water service companies.
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Chapter 3
Management Study
I. Organizational Chart
The owners of the company will be sharing profits, losses, and assets. A partnership is not a
corporate or separate entity; rather it is viewed as an extension of its owners for legal and tax
purposes, although a partnership may own property as a legal entity. While a partnership may be
founded on a simple agreement, even a handshake between owners, a well-crafted and carefully
CEO
Shareholders
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Worker 1 – will handle the plant operation. They will be in charge of cleaning and refilling
containers. She/he will also observe proper sanitation of the plant and maintain excellent quality
of the product.
Worker 2 and Worker 3 – will be tasked in the delivery and distribution of the products. They
will ensure that all deliveries are done at the shortest possible time. They will also handle
Capital: P 1,000,000
Shares:
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ANZANO, JESSABEL 10%
The partnership of TooBig Water Refilling Station is divided in the shares of the
members that will build the business. The members agreed to have a 10% shares in every
member to achieve the capital requirement to build and to operate the TooBig Water Refilling
Station and to also promote it to the market. The equal share means to have equal shares of
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III. Executive Committee
Board of Directors
Michelle G. Cisneros
CEO
Alexa Edgie A.
Angela Banawa Danica Melgar Decena
Shareholders Shareholders Shareholders
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IV. Functions and Responsibility
I. Delivery Man
Hardworking
Self-Motivated
A person who can be all around in water refilling station business (except manager,
Hardworking
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Who can work under pressure
Self-Motivated
Efficient at work
SSS
Phil Health
Pag – ibig
Christmas bonus
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Chapter 4
Technical Study
I. Manufacturing/ Service
TooBig will manufacture the Product in accordance with the Specifications and any applicable
process steps. TooBig will reply to each proposed process that is submitted in accordance with
the terms of this Agreement. TooBig will provide Additional Services for existing or future
Product manufactured by this business. Company shall be solely responsible for the sufficiency
and adequacy of the Specifications and shall hold TooBig harmless for any claim arising there
from:
TooBig will produce the Product in line with the Specifications and any process steps that may
be required. In line with the terms of this Agreement, and will respond to each suggested process
that is presented. TooBig will be entirely responsible for the sufficiency and appropriateness of
the Specifications, and will indemnify TooBig for any claim originating from them:
1. Testing. The Product will be tested by TooBig in line with the Test Procedures.
2. Packaging. TooBig will package the Product in line with the Packaging Specifications and is
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3. Water to be supplied by TooBig. TooBig will use the TooBig Manufacturing Process, as well
facilities, to provide the Manufacturing Services in accordance with these terms and conditions.
4. Store Inspection. Inspectors shall have the right to inspect, evaluate, monitor, and oversee the
Manufacturing Services with reasonable prior notice, during regular business hours, and at its
cost, provided that such inspection does not interrupt TooBig's usual business operations.
Inspectors must ensure that all of TooBig's employees, agents, and representatives who have
access to the company's facilities maintain, preserve, and protect all of TooBig's proprietary
Efforts and will be responsible for the day-to-day monitoring and management of company
performance.
II. Equipment/Tools/Materials
Toobig water refilling station is a business where you can help communities become
environmentally aware. In having a business like this, we need to have the equipment’s that we
This is a tank made from fiber-reinforced plastic. It removes sediments such as sand and various
other particles from the water through a process known as depth filtration and backwash.
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The main function of the carbon filter is to remove any foul taste, odor and color caused by
organic chemicals.
The water softener tank removes hardness from water. It replaces the hard minerals in the water
Its primary function is to remove all inorganic minerals, bacteria and viruses while retaining the
•Polishing Carbon
This is used to further improve the taste of the water. Depending on the type of water refilling
•Ozone Generator
Water in the station is passed through an ozone generator to prevent the growth of bacteria in the
Boxed Water is better because it has made considerable efforts to make our packaging more
sustainable. For example, forest management and transportation practices are crucial when
considering the entire impact of the box. Water boxes are paper cartons lined with polyethylene
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and aluminum, which complicates the recycling process because they are difficult to get apart.
They require special equipment to process to have a better outcome in our business.
Gant Chart
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The chart below states the production activities for the making of business establishment before
Organizational Planning
Acquisition Funds
Contract Rent
Requirements
Hiring Employees
Grand Opening
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V. Machinery
This type of filter has replaced the conventional sand filter for water refilling stations. This is a
tank made from fiber-reinforced plastic. It removes sediments such as sand and various other
particles from the water through a process known as depth filtration and backwash. Whereas the
sand filter was time-consuming and offered very slow flow rates, the multimedia sediment filter
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The main function of the carbon filter is to remove any foul taste, odor and color caused by
organic chemicals. This is also done through backwash in the same manner as the multimedia
sediment filter. Most carbon filters have filter bodies made from fiberglass.
The water softener tank removes hardness from water. It replaces the hard minerals in the water
with soft minerals through ion exchange. Soft water tastes better and generally is preferred for
drinking. It also is healthier because the hard minerals have been removed.
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This typically is the most expensive unit in the entire station. Its primary function is to remove
all inorganic minerals, bacteria and viruses while retaining the water's oxygen content. This is
done by reverse osmosis, which is also known as hyper-filtration. During this process, water is
Polishing Carbon
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This is used to further improve the taste of the water. Depending on the type of water refilling
station, one or two carbon blocks may be used. If two carbon blocks are used, then the first one is
used to remove any remaining organic contaminants that the water may still have, while the
Ultraviolet Lamp/Sterilizer
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Water treatment stations use this machine to make sure any germs and disease-causing micro-
organisms have been eliminated from the water by emitting ultraviolet rays as the water is being
Ozone Generator
Water in the station is passed through an ozone generator to prevent the growth of bacteria in the
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The company lease a site (255 Atay De Paz Pasay City, Metro Manila) where they can derive
from the places which they can operate. Though the extensive analysing of market information,
we can more acquire the access to customers, workers, transportation, materials and plays the
Chapter 5
Financial Study
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Total Project Cost
MONTHLY REVENUE
Jugs
______________________________________________________________________________
TOTAL: 75,000
MONTHLY EXPENSES
Electricity 7,000
______________________________________________________________________________
TOTAL: 38,000
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Fixed Assets:
Land P 50,000.00
Working Capital:
Promotions 10,000.00
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Utilities 25,000.00
COST OF LABOR
There will be 3 workers tasked in refilling and cleaning of containers. The owner will be the one
Materials and Supplies are estimated at Php 6,000.00 monthly (water is the major raw materials
needed).
FACTORY OVERHEAD
Overhead expenses are composed of Utilities, Telephone Bills and Depreciation. Electric
consumption is assumed at Php 7,500.00 monthly and telephone bills are at Php 1,000.00 per
month.
Financial Statement
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Projected Income Statement
Supplies
Expense:
Building
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Expense: (M &
E)
Sold Available
for Sale
Sales
Marketing Expenses
Lubricants
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Promotions 10,000 10,000 10,000 15,000 15,000
Supplies
Wages
Expense:
Delivery Vehicle
Expenses
Profit
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Income tax 425,950 457,270 491,718 546,561 618,082
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Particular Year 1 Year 2 Year 3 Year 4 Year 5
Assets
Equipment
Containers
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Liabilities and Capital
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Zaragoza, Capital 100,000 100,000 100,000 100,000 100,000
841,
from Operation
Capital:
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Cash Inflows Year 1 Year 2 Year 3 Year 4 Year 5
Cash Outflows
Installation of
Machineries &
Equipment
Construction of 140,000
Building
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Purchase of 75,000
Delivery Vehicle
Containers
& Stickers
Lubricants
& Wages
Material Supply
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Payment of Utilities 102,000 112,200 123,420 139,360 162,880
Outflows
Beginning
Chapter 6
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Economic Significant
productivity across economic sectors and contributes to the health of the ecosystem. A water
refill station could decrease the amount of plastic bottle litter in a localized area. Supplying a
water refill station where consumers purchase bottled water was compared to placing a station
where consumers dispose of plastic bottles, which was found to reduce single-use plastic bottle
consumption and subsequent littering. The packaging solution supports time and cost-efficient
repacking with minimal waste, affect the total economic and environmental performances of e-
commerce.
Employment
employees over and above regular salary or wages. Thus the Employee benefits come in many
forms and are an important part of the overall compensation package offered to employees.
Compensation paid to employees on top of regular salary and wages. Some employee benefits
are required by law; others are optional and serve as an important part of the overall
compensation package used to attract and keep employees. There are also different ways to
structure and offer benefits. Whereas organizational-oriented benefits have historically been the
way to offer benefits, many employers are turning to consumer-oriented benefits to better meet
Environmental Contribution
The business conducted switches to more sustainable product packaging, to reduce your
carbon footprint. Using recyclable materials and lightweight structures eliminates much of the
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energy that goes into producing finished goods. Biodegradable packaging is often non-toxic and
chemical-free. This means that you don’t have to worry about dangerous substances from
plastics and inks seeping into your products. As consumers grow increasingly concerned with
what their products and their packaging are made from, it’s important to ensure that your
solutions are as natural as possible. Choosing a sustainable packaging option could give
To promote the benefits to use paper based packaging to lessen of using plastic bottles.
To promote the benefits to use paper based packaging to lessen of using plastic bottles.
Consumer’s todays widely view paper as a more environmental friendly to use an alternative to
plastic. Paper is relatively easy to recycle as it can be re-pulped. This means if does not rely on
chemical reaction and is less sensitive to contamination. Have a win-win solution (stay hydrated
and help the environment. As such as there are some environmental advantages to using paper as
a substrate foe flexible if it does not increase food waste and or compromise other properties
essential to the packaged product. This has led to some brands replacing plastic packaging with
paper. Set a trend and a good example. Setting a good example can result a long-time impact that
the community that will benefit from it can also encourage other near communities and for to
Societal Benefits
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Toobig water refilling station can help people become more conscious about the
environment. It can also provide excellent quality water that will filter out any particles entering
the waterway. This can be very beneficial to our health and provide peace of mind to concerned
people regarding water supplies. Rather than packaging our water in bottles we use cartons, as
the name might suggest. Boxed water is environmentally friendly in every possible way, from
reducing plastic pollution and carbon emissions to making the process of recycling easier.
Toobig water refilling station can be profitable all year round. We will also be serving our
community, with customers coming from high- to low-income backgrounds. It's relatively easier
Toobig water refilling station can help people become more conscious about the environment. It
can also provide excellent quality water that will filter out any particles entering the waterway.
This can be very beneficial to our health and provide peace of mind to concerned people
regarding water supplies. Rather than packaging our water in bottles we use cartons, as the name
might suggest. Boxed water is environmentally friendly in every possible way, from reducing
plastic pollution and carbon emissions to making the process of recycling easier. Toobig water
refilling station can be profitable all year round. We will also be serving our community, with
customers coming from high- to low-income backgrounds. It's relatively easier to handle
Chapter 7
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Study, Conclusion and Recommendation
Conclusion
The Toobig Water Refilling Station is a good source of safe drinking water in the
Philippines. A Purified Water can meet the aesthetic standards easily detectable by the people in
terms of taste, odor, and color. The efficient water purification processes can make the quality of
water superior to the traditional water systems. The risk of contamination is possible if the
To ensure the production of safe water in water refilling stations and avoid waterborne
diseases, the following aspects all have to be in place compliance of operators to all sanitary
requirements. The capability of water laboratories to conduct complete and accurate water
testing and analysis, Proper operation and maintenance of water purification equipment, Skills of
local health office to conduct sanitary surveys and water quality monitoring, A program for the
water source protection and a vigorous information campaign on how to keep delivered water
safe at home.
Recommendation
Water is very essential for our daily routine. People need to drink water in order to live.
The cause of human introduction directly or indirectly substances into the marine environment
and the water become polluted and undrinkable. The high demand for cleaner water starts with
water refilling station and provide the most promising and profitable business today.
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Decide if you want to put up your own water refilling station or just acquire water
refilling station franchise. If you are decided to put up your Water Refilling Station Business
make a Business Plan that includes good location, look for supplier and register the Business.
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