17

MBA (SEMESTER-II)
(CREDIT BASED EVALUATION AND GRADING SYSTEM)
Syllabus For the Batch From Year 2022To Year 2024

MGL-451: BUSINESS RESEARCH METHODOLOGY

Credits 4-0-0
Total Marks:100
Mid Semester Marks:20
End Semester Marks:80
Mid Semester Examination: 20% weightage
End Semester Examination: 80% weightage

Instructions for the Paper Setters:

Eight questions of equal marks (Specified in the syllabus) are to be set, two in each of the four
Sections (A-D). Questions may be subdivided into parts (not exceeding four). Candidates are
required to attempt five questions, selecting at least one question from each Section. The fifth
question may be attempted from any Section.

Section A
 Business Research Methodology: Introduction, Definition, Scope, Basic and Applied
Research, Managerial Value of Business Research, Research Process.
 Research Designs: Exploratory, Descriptive and Experimental Research Designs.
 Exploratory Research Designs: Qualitative Techniques, Secondary Data Analysis,
Experience Survey, Focus Groups, Depth Interview, Projective Techniques.
 Descriptive Research Designs: Survey and Observation Methods.
Section B
 Experimental Research Designs: Internal and External Validity in Experimentation,
Basic Designs-After only, Before-After, After only with Control Group, Before-After
with Control Group, Time Series Designs.
 Measurement: Concepts, Levels- Nominal, Ordinal, Interval and Rating Scale,
Measurement Errors.
Section C
 Sampling Design: Steps in Sampling Design, Probability Sampling Methods- Simple
Random Sampling, Multistage Sampling, Systematic Sampling, Stratified Sampling,
Cluster Sampling.
 Non-Probability Sampling Methods- Convenience Sampling, Judgement Sampling,
Snowball Sampling Quota Sampling. Sampling and Non-Sampling Errors
 Tabulation and Cross Tabulation of Data
Section D
 Questionnaire and Questionnaire Design Process
 Non Parametric tests: Run Test for randomness of data, Mann Whitney U Test,
Wilcoxon Matched Pairs Rank Test, Kruskul-Wallis Test, Kolmogorov-Smirnov Test
 Logistic regression, Multiple Regression, Practical through SPSS
 18

MBA (SEMESTER-II)
(CREDIT BASED EVALUATION AND GRADING SYSTEM)
Syllabus For the Batch From Year 2022To Year 2024

Course Outcomes: This course is designed to develop critical core competencies and skills
required to carry out scientific research enquiry. The course provides a strong grounding in
understanding the research process thereby enabling students to engage themselves as either the
independent sole researcher or as part of an organizational research team.

Suggested Readings:
1. Cooper, D. R. and Schindler, P.S., “Business Research Methods”, Tata McGraw Hill,
New Delhi.
2. Levine, D.M., Krehbiel T.C. and Berenson M.L., “Business Statistics”, Pearson Education,
New Delhi.
3. Bryman, Alan and Bell, Emma, “Business Research Methods” Oxford University Press,
New Delhi.
4. Bajpai, Naval, “Business Research Methods”, Pearson Publications, New Delhi.
5. Chawla, Deepak and Sondhi, Neena, “Research Methodology: Concepts and Cases”,
Vikas Publication House, Noida
 19

MBA (SEMESTER-II)
(CREDIT BASED EVALUATION AND GRADING SYSTEM)
Syllabus For the Batch From Year 2022To Year 2024

MGL – 452: FINANCIAL MANAGEMENT

Credits 4-0-0
Total Marks:100
Mid Semester Marks:20
End Semester Marks:80
Mid Semester Examination: 20% weightage
End Semester Examination: 80% weightage
Instructions for the Paper Setters:
Eight questions of equal marks (Specified in the syllabus) are to be set, two in each of the four
Sections (A-D). Questions may be subdivided into parts (not exceeding four). Candidates are
required to attempt five questions, selecting at least one question from each Section. The fifth
question may be attempted from any Section.

Section A
 Financial Management: Meaning and Nature; Financial Goal-Profit vs. Wealth
Maximization; Finance Functions-Investment, Financing, Liquidity and Dividend
Decisions. Financial Planning- Capitalization, Theories of Capitalization.
 Time Value of Money -Rationale; Techniques; Present value, future value and annuity;
Concepts of compounding and discounting.
 Instruments of finance: Long Term and Short Term.
Section B
 Cost of Capital: Meaning and Significance of Cost of Capital; Calculation of Cost of
Debt, Preference Capital, Equity Capital and Retained Earnings; Combined Cost of’
Capital (Weighted).
 Capital Structure Theories: Conceptual Framework. Determinants. Net Income
Approach, Net Operating Income Approach, Intermediary Approach and M.M.
Hypotheses with Special Reference to the Process of Arbitrage.

Section C
 Operating and Financial Leverage: Measurement of Leverages; Financial and
Operating Leverage, Combined Leverage.
 Capital Budgeting: Nature of Investment Decisions; Investment Evaluation Criteria-
Non- Discounted Cash Flow Criteria, Discounted Cash Flow Criteria; Risk Analysis in
Capital Budgeting (Practical Through Excel).
 Dividend Policies: Issues in Dividend Decisions. Forms of Dividends; Theories of
Relevance and Irrelevance of Dividends.
 20

MBA (SEMESTER-II)
(CREDIT BASED EVALUATION AND GRADING SYSTEM)
Syllabus For the Batch From Year 2022To Year 2024

Section D
 Management of Working Capital: Meaning, Significance and Types of Working
Capital; Approaches of Working Capital; Calculating Operating Cycle Period and
Estimation of Working Capital Requirements.
 Management of Cash: Motives for Holding Cash, Objectives of Cash Management;
Factors Determining Cash Needs; Basic Strategies of Cash Management; Cash
Management Techniques
 Management of Receivables: Credit Policy, Credit Terms and Collection Efforts.

Course Outcomes: This course is designed to equip students with the knowledge and skills to
perform various financial functions of financing, investing, and profit planning in the most
effective and efficient manner. It would facilitate both personal and institutional financial
planning in the most prudent manner considering returns as well as inherent risks.

Suggested Readings:
1. Berk, Jonathan and DeMarzo, Peter: Financial Management, Pearson Education, Dorling
Kindersley (India) Pvt Ltd.
2. Bhattacharya, Hrishlkas: Working Capital Management: Strategies and Techniques. Prentice
Hall, New Delhi.
3. Brealey, Richard A and Sleward C. Myers: Corporate Finance, McGraw Hill. Int. Ed, New
York.
4. Chandrara, Prasanna: Financial Management, Tata McGraw Hill, Delhi
5. Hampton, John: Financial Decision Making, Prentice Hall, Delhi
6. Pandey, I,M: Financial Management, Vikas Publishing House, Delhi.
7. Van Horne. J.G. and J.M. Wachowicz Jr.: Fundamentals of Financial Management. Prentice-
Hall, Delhi.
8. Van Horne, James G: Financial Management and Policy, Prentice Hall, Delhi,
9. Pinches, George E: Essentials of Financial Management; Harper and Row, New York,
10. Khan MY, Jain PK: Financial Management; Tata McGraw Hill, New Delhi.
11. Archer, Stephen, H., Choate G Marc, Racette, George; Financial Management; John Wiley,
New York.
12. Block, Stanley B, Geoffrey A Hilt: Foundations of Financial Management; Richard D. Jrwin,
Homewood lllinois
 21

MBA (SEMESTER-II)
(CREDIT BASED EVALUATION AND GRADING SYSTEM)
Syllabus For the Batch From Year 2022To Year 2024

MGL-453: MARKETING MANAGEMENT

Credits 4-0-0
Total Marks:100
Mid Semester Marks:20
End Semester Marks:80
Mid Semester Examination: 20% weightage
End Semester Examination: 80% weightage
Instructions for the Paper Setters:
Eight questions of equal marks (Specified in the syllabus) are to be set, two in each of the four
Sections (A-D). Questions may be subdivided into parts (not exceeding four). Candidates are
required to attempt five questions, selecting at least one question from each Section. The fifth
question may be attempted from any Section.

Section A
 Introduction to Marketing: Scope of Marketing, Entities Marketed, Demand states,
Core Marketing Concepts, company orientation towards the market place, Marketing
Mix.
 Market analysis: analyzing the marketing environment, components of marketing
information system, marketing research: scope, importance and process.
 Analyzing Consumer Markets: Consumer behavior influencers, The buying decision
process, Bases of market segmentation.
Section B
 Product characteristics and Product Classifications, product hierarchy, systems and
mixes, packaging labelling, warranties, and guarantees, Product Life Cycle marketing
strategies. Brand equity, New Product Development Process.
Section C
 Pricing Decisions: Pricing by companies, changing pricing environment, setting the
price.
 Distribution Decisions: Role and importance of channels, Channel Levels, channel
functions and flows, channel conflict.
 Retailing: Types of retailers, Functions of Wholesalers.
 Communication Decisions: Role, Marketing communication mix, communication
process, communication objectives, characteristics of and factors in setting
communication mix.

Section D
 Managing mass communications: advertising, sales promotions, events, and
experiences, and public relations.
 Managing services: categories of service mix, Distinctive characteristics of services.
 Managing Digital Communications: online social media, mobile, word of mouth buzz.
 Managing personnel communications: Direct and database marketing and personal
selling. Relationship marketing.
 Ethics and socially responsible marketing: Cause related marketing, social marketing,
rural marketing, marketing implementation and control.
 Marketing implementation and Control.
 22

MBA (SEMESTER-II)
(CREDIT BASED EVALUATION AND GRADING SYSTEM)
Syllabus For the Batch From Year 2022To Year 2024

Course Outcomes: Keeping in view the current environment, this course will help students to
understand the current market and what are the market mix strategies to be adopted to capture the
market. It also helps them to understand various pricing and communication techniques.

Suggested Readings:
1. Kotler, Philip; Keller, Kevin Lane , Marketing Management: 15th Edition. Pearson
Education, New Delhi, 2016.
2. Ramaswamy, V.S. and Namakumari, S., Marketing Management: Global Perspective,
Indian Context, 5th edition, Mc Graw Hill Education (India), 2015.
3. Kurtz, David L. and Boone, Louis E., Principles of Marketing, Thomson South-Western,
12th edition.
4. Enis, B. M., Marketing Classics: A Selection of Influential Articles, New York, McGraw-
Hill, 1991.
5. Saxena, Rajan, Marketing Management, Tata McGraw-Hill, New Delhi, 2006.
 23

MBA (SEMESTER-II)
(CREDIT BASED EVALUATION AND GRADING SYSTEM)
Syllabus For the Batch From Year 2022To Year 2024

MGL-454: HUMAN RESOURCE MANAGEMENT

Credits 4-0-0
Total Marks:100
Mid Semester Marks:20
End Semester Marks:80
Mid Semester Examination: 20% weightage
End Semester Examination: 80% weightage
Instructions for the Paper Setters:
Eight questions of equal marks (Specified in the syllabus) are to be set, two in each of the four
Sections (A-D). Questions may be subdivided into parts (not exceeding four). Candidates are
required to attempt five questions, selecting at least one question from each Section. The fifth
question may be attempted from any Section.

Section A
 Human Resource Management (HRM): Nature, Scope, Objectives and Functions of
HRM, Evolution of HRM, Changing Trends in HRM.
 Strategic Planning and HRM (SHRM): Meaning, Features, Differences Between
SHRM and HRM.
 Human Resource Planning (HRP): Concept, Need and Importance of HRP, Factors
Affecting HRP, Human Resource Planning Process.
Section B
 Job Analysis: Meaning and Objective, Process, Methods of Collecting job data, Uses of
Job Analysis, Problems of Job Analysis.
 Recruitment and Selection: Meaning and Factors Governing Recruitment, Recruitment
Sources and Techniques.
Meaning and Process of Selection, Problems associated with Recruitment and Selection.
 HR Training and Development: Concept and Need, Process of Training and
Development Programme: Identification of Training and Development Needs, Objectives,
Strategy & Designing of Training and Development, Implementation and Methods of
Training Programme and Levels of Training Evaluation, Impediments to Effective
Training.
Section C
 Employee Separation and Retention: Concept, Types of Employee separations, Factors
Responsible for High Employee Turnover, Managing Early Retirements, Lay-offs and
Voluntary Turnover, Outplacement.
 Performance Appraisal: Meaning, Purpose, Essentials of Effective Performance
Appraisal System, Various Components of Performance Appraisal, Methods and
Techniques of Performance Appraisal.
 Job Evaluation: Meaning, Process and Methods of Job Evaluation.

 24

MBA (SEMESTER-II)
(CREDIT BASED EVALUATION AND GRADING SYSTEM)
Syllabus For the Batch From Year 2022To Year 2024

Section D
 Managing Compensation and Employee Remuneration: Concept, Objectives,
Components of Employee Remuneration, Factors Influencing Employee Remuneration,
Challenges of Remuneration.
 Incentives: Concept, Importance and Process of Incentives.
 Fringe Benefits: Meaning, Forms and Administration of Benefits.
 Managing Diversity: Concept, Approaches to Managing Diversity, Challenges in
managing employee diversity, Diversity Training.

Course Outcomes: The course will provide a comprehensive understanding about human
resource management in the organizations. Particularly, students will gain knowledge about the
core functions of the HR department including procurement, development, remuneration,
motivation and integration of human resources at the workplace.

Suggested Readings:

1) Dessler, Gary, “Human Resource Management”, New Delhi, Pearson Education Asia.
2) Durai, Pravin, “Human Resource Management,” New Delhi, Pearson.
3) Noe, Raymond A., Hollenbeck, John R, Gerhart, Barry, Wright, Patrick M.,
“Human Resource Management: Gaining a Competitive Advantage,” New Delhi,
McGraw-Hill.
4) Mathis, Robert L. and Jackson, John H., “Human Resource Management,”
New Delhi,Thomson.
5) Gomez, Meja, Balkin, Cardy, “Managing Human Resources,” New Delhi,
Pearson Education.
6) Aswathappa, K., “Human Resource Management”, Text and Cases. New Delhi,
Tata McGraw – Hill.
7) Snell, Scott, and Bohlander, George, “Human Resource Management,” New Delhi,
Cengage Learning.
8) Mamoria and Rao, “Personnel Management”, New Delhi, Himalaya Publishing House.
 25

MBA (SEMESTER-II)
(CREDIT BASED EVALUATION AND GRADING SYSTEM)
Syllabus For the Batch From Year 2022To Year 2024

MGL 455: PRODUCTION AND OPERATIONS MANAGEMENT

Credits 4-0-0
Total Marks:100
Mid Semester Marks:20
End Semester Marks:80
Mid Semester Examination: 20% weightage
End Semester Examination: 80% weightage
Instructions for the Paper Setters:
Eight questions of equal marks (Specified in the syllabus) are to be set, two in each of the four
Sections (A-D). Questions may be subdivided into parts (not exceeding four). Candidates are
required to attempt five questions, selecting at least one question from each Section. The fifth
question may be attempted from any Section.

Section A
 Concept of Production & Operations Management, Recent trends and issues. Product
and Service Continuum
 Types of Production Systems.
 Operations Strategy: Linkage with Corporate Strategy, Market Analysis, Competitive
Priorities and Capabilities.
 New Product Design and Development.
Section B
 Plant Location decision: factors affecting location and techniques for location analysis
and
 Plant Layout: Factors affecting layout and types
 Scheduling for Manufacturing Systems: Production Scheduling Techniques –
Sequencing, Gantt. Charts, Network Analysis.
Section C
 Work study process: Methods Analysis – Various Charts, Work Measurement -
techniques.
 Value Analysis.
 Resources Planning: Aggregate Planning MRP (Bills of Materials & Product
Structure), Enterprise Resource Planning, Resource Planning in Services.
 Quality Issues: Concept of Quality, Statistical Quality Control.
Section D
 Just in Time Manufacturing Systems.
 Inventory Management: Concept and Classification of Inventory, Relevant Costs for
Inventory Decisions. Inventory Control Models, Reorder level, Lead Time and Safety
Stock.
 Supply Chain Management: Concept & Components of Supply Chain.
 26

MBA (SEMESTER-II)
(CREDIT BASED EVALUATION AND GRADING SYSTEM)
Syllabus For the Batch From Year 2022To Year 2024

Course Outcomes: This course is designed to provide knowledge about managing production
and operations activities of the business firms. It helps to understand basic concepts and
principles of productions and operations management. Students will gain knowledge about
modern production techniques, how to run operations effectively.

Suggested Readings:

1. Operations Management Theory & Practice, B. Mahadevan, Pearson Education.

2. Production & Operations Management, Kanishka Bedi, Oxford Higher Education.
3. Operations Management Processes & Value Chains, L.J. Krajewski & L.P. Ritzman,
Pearson Education.
4. Operations Management – For Competitive Advantage, Richard B Chase, F Robert Jacobs,
Nicholas J Aquilano and Nitin K Agarwal, The McGraw Hill Companies.
5. Quantitative Techniques in Management, N. D.Vohra, McGraw Hill.
 27

MBA (SEMESTER-II)
(CREDIT BASED EVALUATION AND GRADING SYSTEM)
Syllabus For the Batch From Year 2022To Year 2024

MGS-457: SEMINAR

Credits: 0-0-0-2

Course Outcomes: The course trains students to develop presentation skills that will be essential
during their entire professional careers. Ultimately, a firm foundation for students to further
evolve as insightful authors and confident orators is established.
 28

MBA (SEMESTER-II)
(CREDIT BASED EVALUATION AND GRADING SYSTEM)
Syllabus For the Batch From Year 2022To Year 2024

MGL-458: CASE STUDIES IN MANAGEMENT

Credits 2-0-0
Total Marks:100
Mid Semester Marks:20
End Semester Marks:80
Mid Semester Examination: 20% weightage
End Semester Examination: 80% weightage
Instructions for the Paper Setters:
Eight questions of equal marks (Specified in the syllabus) are to be set, two in each of the four
Sections (A-D). Questions may be subdivided into parts (not exceeding four). Candidates are
required to attempt five questions, selecting at least one question from each Section. The fifth
question may be attempted from any Section.
Section A
Case 1: Aviva Life Insurance Company india Ltd. Reducing Policy: Turant time to build
Customer Satisfaction.
Source: Case studies in Consumer Behaviour. S.Ramesh Kumar, Pearson.
Case2 :MakemyTrip.Com(A) pp.244-260
MKTG: A South Asia Perspective Lamb, Hair, Sharma,Mc Domel
Section B
Case 1: Romantic Rides of Fiery Thrills: Positioning a Motorcycle Brand in the Indian
Context pg. 1-14 Source: Case studies in Consumer Behaviour. S.Ramesh Kumar, Pearson.
Case 2: Near Misses in Shinghania Textile Mills(Source: S.N Bagchi, Performance, 2010,
Cengage Learning, Delhi, pp. 179-184)
Case 3: Sakshi Garments Ltd(Source: Biswajeet Pattanayak, Human Resource Management,
Fouth Edition, 2014, PHI Learning, Delhi, pp. 629-630)
Section C
Case1: Are Five Heads Better Than One?(Source: Robbins Judge and Sanghi, Organizational
Behaviour, Pearson Education, New Delhi, pp. 769-771).
Case2: Tata’s “Dream Car” Plant Location- Production and Operations Management, Oxford
Publications, Second Edition, pp. 164-166.
Case3: Hindustan Lever Limited: (Source: By I M Pandey, Financial Management, Vikas
Publishing House Pvt Ltd, pp-192)
Section D
Case1: Richa Foods Company(Source: By I M Pandey, Financial Management, Vikas
Publishing House Pvt Ltd, pp-263)
Case2: Ganpati Limited (Source: By Paresh Shah, Financial Management, Bizantantra
Publications, pp-1141)

Course Outcomes: This course is mainly aimed at developing managerial skills in students. It
aids in enhancing managerial understanding and competence through contemplation and
discussion of an actual situation. It helps in broadening the horizon of the students as the cases
may pertain to any discipline of management, where skills for solving complex unstructured
problems or preparing plans are required.