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Chapter 5
Find Your
Dream 100
by Dana Derricks
85
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Dana Derricks
Goat Farmer
Non-Broke Entrepreneurs
Dream100Book.com
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Day 1
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What I WILL Have Done
• Understood that my life isn’t over, it’s just beginning
• Set myself up to successfully document the ENTIRE journey
(which I’ll later sell)
• Gotten into the habit of recording and documenting everything
I do (creating assets)
Action Steps
• I will think about the WORST thing that’s ever happened to me in
my life. Then I’d compare that against what I’m dealing with now.
I’ve instantly crushed any power this situation had against me.
• I’ll grab a free screencast recording program that records my
screen and webcam.
• I’ll set up my ClickFunnels Membership Funnel area to upload
and save all my videos into for safekeeping (because I will even-
tually sell access to them).
• I’ll go feed my goats and remember that I always have a fallback
plan if this stuff doesn’t work. (The price of goat milk has been
steadily rising.)
Day 2
What I WILL Have Done
• Spent EVERY single second actively focused on the solution to
get where I need to be
• Given myself permission to NOT be pushed around or harassed
by my debtors
• Completed my “Holy crap, the world isn’t actually ending” list of
saleable skills
Action Steps
• List out ALL the skills and knowledge I have obtained over the
years that is genuinely valuable and that I could sell.
• Prioritize my list of skills and knowledge in order of most to least
valuable, with prices attached to each (finding values will re-
quire basic research).
• Set up my phone, emails, and social media to NOT allow incom-
ing messages from debtors or anybody else who may cause pres-
sure and noise.
• Write down all the things I wish I could purchase or have if my
finances were in order (e.g., house, car, vacation, something for
family, etc.).
• Narrow in and select ONE item I WILL purchase once my finances
are in order and put a picture of that in front of me at my work-
place (e.g., specific service like creating done-for-you amazing
logos, or weekly done-with-you coaching to show how to create
amazing logos).
Day 3
What I WILL Have Done
• Selected ONE of my skills to start selling to get me some
breathing room
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• Built my list of “the crap that’ll make me riches is my list of nich-
es” I could be selling my skills/knowledge to
• Made a final selection on the niche market I’ll be in
Action Steps
• Create a list of 15+ niche markets that desperately need the skill/
knowledge I’ve chosen.
• Choose ONE niche that I’ll absolutely dominate.
• Plant my flag in the ground and become THE go-to expert on
<SKILL I’M SELLING> for that specific niche.
Day 4
What I WILL Have Done
• Figured out and descriptively defined WHO my ideal, perfect
avatar (customer/client) is
• Figured out and descriptively defined WHO my ideal, perfect
avatar (customer/client) is NOT
• Defined my “why” and the bigger mission/purpose I’m serving
• Gotten my “free marketing is the best marketing” Attractive
Character nailed down
Action Steps
• Define who my ideal, perfect avatar is (e.g., wealthy, 30–45 years
Day 5
What I WILL Have Done
• Perfected a script to send to past customers/clients to build a da-
tabase of testimonials
• Reached out to all my past customers/clients
Action Steps
• Write out a list of ALL the people I’ve worked with in the past and
gotten results for or helped out.
• Craft a script that I’ll send to all of them to get a testimonial that
I’ll use in my marketing moving forward.
• Deploy this script to every single person on my Dream 100 list:
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“Hey, <NAME>!
It’s Dana. I have a small favor to ask…but it’s RE-
ALLY important…
I’m in the process of preparing to launch something
super exciting and am in need of just a handful of suc-
cess stories/reviews to highlight what some of my cli-
ents are experiencing.
You were one of the first that came to mind.
The testimonial doesn’t have to be anything crazy,
just a video shot right on your phone is perfect!
Just mention the following in your video:
–– Your backstory before you met me
–– A problem you encountered and how it made you
feel, both externally and internally
–– The epiphany you had (ideally from me or some
of my materials)
–– What you tried before that didn’t work
–– The new action(s) you took or plan to take
–– The end results you’ve seen or plan to see
Would you do that for me?? It’d seriously brighten
up my day!!
Thanks a million.”
Day 6
What I WILL Have Done
• Built my funnel (SINGULAR) that sells the service I’m offering
Action Steps
• Log in to my ClickFunnels account > build funnel > Funnel Cook-
Day 7
What I WILL Have Done
• Built my Dream 100 list of clients I will target with my service (at
LEAST 50 entries)
• Gotten as much of the data as I possibly could for each entry on
my Dream 100
Action Steps
• Brainstorm a list of all the products or services (complementary
to mine) that my perfect avatar would buy either before or after
my service and start searching for those products or services on-
line. Enter them into my Dream 100 list.
• Search for LISTS of my ideal customer/client avatar on social
media, Google, any association websites, memberships they’re
involved in, associations, certifications, etc. Enter them into my
Dream 100 list.
• Fill in as much data as possible on every single entry of my
Dream 100 list (e.g., phone number, mailing address, Facebook,
or LinkedIn).
• Opt in to ALL their lists, get into their groups, buy their stuff (if
possible), and follow them as closely as possible.
Day 8
What I WILL Have Done
• Deployed my outreach campaign for my Dream 100 list of clients
who I will target with my service
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What I Will NOT Have Done
• Given up or gotten dejected if I don’t hear back right away or
am told no
Action Steps
• Craft a script that I’ll send to ALL my Dream 100 that I will target
with my service.
• Deploy this script to my Dream 100 list. (I know based on experi-
ence that being humble doesn’t work—I’ve tested it.)
“Hi, <NAME>,
I absolutely LOVED your <SOMETHING THEY SAID
OR DID>!!!
Also, I read a little of your story and <SOMETHING
PERSONAL>.
Keep reading.
My name is Dana, and I’ve <AMAZING ACHIEVE-
MENT #1>.
I’m the #1 <SERVICE> in <NICHE>.
I also <AMAZING ACHIEVEMENT #2>.
Anyway, I’d like to open up the possibility of shar-
ing my service (which complements and adds value
to you, it most certainly does not compete directly)
to your audience to make us both more money while,
most importantly, adding significant value to your
customers/followers by helping them <BENEFITS>.
I hand-picked you and am typing this message from
scratch directly to you because I have something that
can be VERY valuable to your followers.
I’ve created an incredible <OFFER> to <BENEFITS>,
and am certain that this would fit perfectly with your
<THEIR PRODUCT/SERVICE> and will even make it
BETTER for your customers!!
Cool, right?
You just send some of your tribe over to me. I’ll take
Day 9
What I WILL Have Done
• Reached back out to as many of those who I messaged yester-
day as possible with a sample of my actual service, custom-
ized for them
Action Steps
• Create a sample of the service that I decided to sell to every sin-
gle person I sent a message to yesterday on my Dream 100 list.
(For example, If I’m selling email copywriting, I’ll revise/rewrite
some of their emails and send them the sample.)
• Send the customized sample to every person on the list with
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this script:
“<NAME>,
It’s Dana again. I’m sorry, I seriously couldn’t con-
tain my excitement in working with you (and showing
you just how powerful my <SERVICE> is), so I made
this <SAMPLE> just for you—see the attachment!
Cool, huh?
Take a peek and please shoot me a reply ASAP. I’ve
got others I’m going to offer this to, but I will keep your
spot safe for a few more days.
Thanks for replying!”
Day 10
What I WILL Have Done
• Closed EVERY single lead that has replied to me so far to work
with me (get my $$ situation right)
• Followed up with all the leads that didn’t reply to me
Action Steps
• Send this follow-up to every single person on the list with
this script:
“Hey, <NAME>.
It’s Dana. Sorry I didn’t follow up with you.
My inbox absolutely exploded with replies to the
few I sent a message to yesterday (the same exact one
Day 11
What I WILL Have Done
• Closed EVERY single lead
• Reached back out to all those I requested a testimonial from to
get them to send it to me
Action Steps
• Reach back out to every single person on the list that I requested
a testimonial from with this script:
<NAME>,
It’s Dana again. I’m sorry I didn’t follow up with
you, I was sifting through the testimonials I received
and noticed you were one of the only names that
hadn’t sent me your testimonial!
Please send that over—it means the world to me for
you to take a few seconds to do that. (See instructions
in the last email, reply if you don’t see them.)
I sincerely appreciate your help. I hope that this re-
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minder is the last one I have to send in order for you to
send that over to me.
Thanks for replying with your testimonial!”
Day 12
What I WILL Have Done
• Closed EVERY single lead
• Followed up with all the leads that didn’t reply to me
Action Steps
• Send this follow-up to every single person on the list with
this script:
<NAME>,
Sorry, I meant to follow up with you sooner…I’ve
been swamped with leads wanting to work with me…
Here’s what <NAME> just said about my <SERVICE>:
<TESTIMONIAL>
…and here’s what <NAME> said about it:
<TESTIMONIAL>
…and <NAME> said:
<TESTIMONIAL>
By now, you can probably see it’s actually more
costly to NOT work with me than it is to reply with a
quick “Yes.”
Shoot me a reply with a “Yes” if you’re in.
I’ve got one spot left and it’s yours, but ONLY if
you’re serious and reply ASAP.
Day 13
What I WILL Have Done
• Closed EVERY single lead
• Followed up with every single new customer/client to get more
work and/or get referrals from them
Action Steps
• Send this follow-up to every single person who has
worked with me:
“Hey, <NAME>!
It’s Dana.
I just wanted to take a minute to first tell you how
grateful I am to work with you!
That’s something I do not take for granted, trust me.
With that being said, is there anything else you’re
looking for? Got another project in mind?
If not, who do you know that could use <RESULT>?
I’ll give you $250 cash for each person you send my
way that uses my service.
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Yep, that’s ME paying YOU just for sending
folks my way.
Just simply reply with some names and emails, and
I’ll take it from there.
Thanks again for the reply! You’re the best.”
Day 14
What I WILL Have Done
• Closed EVERY single lead
Action Steps
• Repeat steps from Days 8–13 until I’ve won a ClickFunnels 2 Com-
ma Club award.
• Looking forward, get prepared to transition out of done-for-you
and into more of a coaching/teaching role to get back my time.
(Now I’m $$ rich, but time poor…I need to be $$ AND time rich.)
Day 15
What I WILL Have Done
• Transitioned my business from trading time for dollars into sell-
ing scalable products
• Understood that I’ll always make more $$ showing people how
to successfully do the thing, as opposed to actually doing the
thing for them
Action Steps
• Gather all the recordings of everything I’ve documented to this
point, including building out my Dream 100 list, soliciting tes-
Day 16
What I WILL Have Done
• Built out the assets to sell my course/program
Action Steps
• Build a sales page in ClickFunnels (using Russell’s proven tem-
plate) where I’ll sell access to my course/program.
• Shoot a video pitching my course/program > toss it onto my
sales page.
• Get payment processing and everything taken care of inside
ClickFunnels account to start taking in passive $$.
Day 17
What I WILL Have Done
• Created the best asset for selling that my business will ever have
• Understood that selling the thing itself is hard, selling the thing
that sells the thing is easy, so I’m going to create my “thing that
sells the thing” (TST)
Action Steps
• Build out one of the following, depending on how my audience
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consumes information (my TST).
–– Audio book
–– Book (using Dana’s template)
–– Mini webinar
–– Perfect Webinar (using Russell’s template)
–– Video series
Day 18
What I WILL Have Done
• Gotten my “thing that sells the thing” into the hands of every
single human being possible
Action Steps
• Hit up every single human being in my network who is a poten-
tial lead (including existing customers/clients) to invite them to
consume my TST.
“Hey, <NAME>!
It’s Dana.
I’m SUPERRRRRRRRRRRR excited to share some-
thing with you…
I’ve been working on a top-secret project and I JUST
finished it.
YOU are the first person that came to mind to get a
sneak peek at it…
Can I send you one of the first copies of my
<TST>, on me??
You’re seriously one of the only people in the world
to get your hands on it…
Just simply reply with a yes and I’ll zip it over to
you…but please do NOT share this, k?
You’re going to absolutely LOOOOVE this!”
Day 20
What I WILL Have Done
• Built my Dream 100 list of potential affiliates I will target to pro-
mote my NEW course/program (at LEAST 100 entries)
• Gotten as much of the data as I possibly could for each entry on
my Dream 100
Action Steps
• Brainstorm a list of all the products or services (complementary
to mine) that my perfect avatar would buy either before or after
my course/program…and start searching for those products or
services online. Enter them into my Dream 100 list.
• Search for LISTS of my ideal customer/client avatar on social
media, Google, any association websites, memberships, associa-
tions, certifications, etc. Enter them into my Dream 100 list.
• Fill in as much data as possible on every single entry of my
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Dream 100 list (e.g., phone number, mailing address, Facebook
or LinkedIn links, etc.)
• Opt in to ALL their lists, get into their groups, buy their stuff (if
possible), and follow them as closely as possible.
Day 21
What I WILL Have Done
• Continued to deploy my outreach campaign for my Dream 100
list of clients
• Fully understood that I need to stick with this and it’ll pay ma-
jor, major dividends…but won’t be the most enjoyable task I’ve
ever done
Action Steps
• Craft a script that I’ll send to ALL my Dream 100 who I will target
with my service.
• Set up my affiliate program in just minutes in Backpack (part of
ClickFunnels full suite).
• Deploy this script to my Dream 100 list.
“Hi, <NAME>,
I absolutely LOVED your <SOMETHING THEY SAID
OR DID>!!!
Also, I read a little of your story and <SOMETHING
PERSONABLE>.
Keep reading.
My name is Dana and I’ve <AMAZING ACHIEVE-
MENT #1>.
I’m the #1 <SERVICE> in <NICHE>.
I also <AMAZING ACHIEVEMENT #2>.
Anyway, I’d like to open up the possibility of shar-
ing my course/program (which complements and
Day 22
What I WILL Have Done
• Closed EVERY single lead
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What I Will NOT Have Done
• Gotten scared to sell the promotion or close deals because they’re
people just like me, so no need to be nervous
Action Steps
• Send this follow-up to every single person on the list with
this script:
“Hey, <NAME>…
It’s Dana. Sorry I didn’t follow up with you.
My inbox went crazy with replies to the few who I
sent a message to yesterday (the same exact one I sent
to you).
I’m already working with three others, but still have
that one spot reserved for you to get this in the hand of
your audience…so they can <BENEFITS>, too!
Can you please give me a quick reply to let me know
you’re seeing these messages as well as confirm you
received the offer of having a copy of <COURSE/PRO-
GRAM> I sent over, on me?
I know you’re busy and your time is valuable, that’s
why I hand-selected YOU to work with.
Can’t wait to work with you and get this in your au-
dience’s hands, but I need to hear back please!
Thanks again.”
Day 23
What I WILL Have Done
• Closed EVERY single lead
Day 24
What I WILL Have Done
• Closed EVERY single lead
• Created my course/program to deliver to those who purchased it
(Yep, I sold it before I made it…like the gangster I am.)
Action Steps
• Organize every single recording I’ve created to this point that
helped me successfully run my service into the ClickFunnels
membership program area.
• Add in every single asset I used to build my service, including
the scripts, Dream 100 build-out, tutorial videos, etc. (I won’t
short-change this, but give them EVERYTHING they need to be
successful.)
• Go through the entire course/program and jot down notes where
somebody might get stuck or have questions, and then stop and
answer those questions and give them anything else they may
be missing.
• Stop and ask myself if I’m proud of what I’ve just created…AND
tell myself I have full conviction that this will give my buyers re-
sults. If I can’t say 100% yes to both, I will go back in and make
it better.
• Launch and deliver my course/program to my buyers!
Day 25
What I WILL Have Done
• Closed EVERY single lead
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What I Will NOT Have Done
• Taken my foot off the gas (Yep, it’s worth repeating one last time.)
Action Steps
• Repeat steps from Days 21, 22, and 23.
• Looking forward, prepare to transition out of working “in” my
business (and being such a critical piece for its operation) to
working “on” my business to get back my time and allow for
maximum growth (and get one of those nice ClickFunnels 8 Fig-
ure Club awards).
Day 26
What I WILL Have Done
• Given myself permission to NOT have to do every single thing
in my business and been okay with delegating tasks to my team
members; even if they don’t get them done quite as well as I do,
it’s getting done
• Added the most critical member of my team to immediately help
me offload
• Recognized which tasks I should and should not be doing on a
daily basis
• Visualized what working ON my business will enable me to do as
opposed to working IN my business
Action Steps
• Write out a list of ALL the tasks I’m doing in my business, and
then segment the list in order of priority (1’s being absolutely
critical for my business to continue to operate, 2’s being medium
importance, 3’s being less important).
• Throw up ads for an assistant to delegate tasks to.
• Interview and go with the candidate who fits the personality pro-
Day 27
What I WILL Have Done
• Added the next most critical member of my team to immediately
help with revenue growth
Action Steps
• Put ALL the templates I’ve used and recordings of me actually
selling and closing deals into a nice neat place where my sales-
person can access them for training.
• Throw up ads for a commission-only salesperson to continue
revenue growth.
• Interview and go with the candidate who fits the personality pro-
file of a rockstar salesperson.
• Allow salesperson to start going after leads and closing deals
and provide them with support to do their job very well.
Day 28
What I WILL Have Done
• Added the next most critical member of my team to immediately
help with revenue growth
Action Steps
• Put ALL the templates I’ve used and recordings of me actually
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closing Dream 100 joint ventures in a nice neat place where my
affiliate manager can access them for training.
• Throw up ads for a base-plus-commission affiliate manager to
explode revenue growth.
• Interview and go with the candidate who fits the personality pro-
file of a rockstar affiliate manager.
• Allow affiliate manager to start going after leads and closing
deals and provide them with support to do their job very well.
Day 29
What I WILL Have Done
• Added the next most critical member of my team to immediately
help with business growth and sustainability
Action Steps
• Put ALL the systems and recordings of me actually running my
business in a nice neat place where my operator can access them
for training.
• Throw up ads for an operator to ensure business growth and sus-
tainability.
• Interview and go with the candidate who fits the personality pro-
file of a rockstar operator.
• Allow operator to start taking care of the day-to-day tasks of the
business and overseeing employees and provide them with sup-
port to do their job very well.
Day 30
What I WILL Have Done
• Reflected and shown gratitude for where I am, where I came
from, and where I’m going.
Action Steps
• Reflect on the journey that led me to the beginning of this, the
past 30 days, and what the future will hold for me.
• Show gratitude to these people:
–– Every single customer/client who helped me get out of the
hole that I found myself in
–– Every single member of my team who has taken me beyond
where I imagined possible
–– Russell, for creating one of the most powerful software plat-
forms in history, which inspires millions to achieve their
dreams every single day
Final THoughts
You’ve got the roadmap, now use it.
You CAN and WILL succeed, as long as you buckle down and do ev-
ery single thing I told you to. Success is the ONLY result.
Enjoy.
RESOURCES
• ClickFunnels
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You’ve heard from 30 of the TOP successful entrepreneurs in your
community, and what they would do from Day 1-30 to get their
business back on track... Now It’s YOUR Turn!
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