Front Office Revenue Management Masterclass Live Course Form

Details Required for Live Course
1. Course title: Front Office Revenue Management Masterclass
2. Short description: In today’s hotel sector an increasingly volatile networks

of traditional and web based channels have to be managed to ensure hotel
success. Critical questions include: how should you distribute presence over
the internet? What can you include on your branded website so that people
book through it? How can you maximise the potential by using aggregators
and online travel agents (OTAs)? With the distribution environment both
highly complex and constantly evolving, this course will give you
comprehensive foundation of current industry practices to help jump start your
career in this fascinating domain.
3. Course Outline (Day-wise breakdown of the course with sub-topics

covered):32 Sessions
 Setting the environment : The hotel business has evolved from its early
days to today. Through this evolution, it has become increasingly
specialized. This module introduces the business models, strategies for
growth, levels of competition and biggest changes and challenges hotels
have to face today.
 Definition and Concept of Yield Management
 Definition and Concept of Revenue Management
 History of Revenue Management in hospitality Industry
 Difference Between Yield Management & Revenue Management
 Importance of Revenue Management
 Concept of Total Hotel Revenue Management
 Who is a revenue manager?
 Role of Revenue Manager
 Hotel Distribution :After a rapid introduction of key pieces of terminology

and technology, this module will examine in details the components of
online distribution today, and focus on how to make the most of an
increasingly complex distribution system.
 What is Demand?.
 What is Supply?
 Estimating demand and supply
 Forecasting
 Market Segmentation
 Pricing
 Distribution
 Data Management
 Direct Distribution : Distributing directly, thus building an effective and

efficient website, is an essential success factor. Through this module, you
will have a deep understanding of the web development process
 Setting Price Factors
 Demand Based Pricing
 Competition Based Pricing
 Price Bundling and Price Fencing
 Importance of Distribution Channels
 Modes of Reservations
 Sources of Reservations
 Channels of Distribution in the new era.
 Computation: You understand the cost of driving traffic, and the

importance of using indirect distribution and online marketing technique
derived and the measures employed..
 Types of room rates

 Types of rate plans
 Occupancy percentage, ARR & RevPAR
 Calculation of rates exclusive and inclusive of taxes
 Potential average single rate & Potential average double rate
 Multiple occupancy percentage and rate spread
 Potential average rate and room rate achievement factor
 Yield Statistic
 Managing the aggregators by reports: In this final module you will attack
the critical issue of how to work better with Online Travel Agents. Learning
best practices from OTA managers themselves, you will make sure that
you are exploiting these valuable and fast growing points of sale to their
maximum potential.
 No show report
 Complimentary and House use rooms report
 Travel Agent commission report
 Turn away report
 Manager productivity report.
 Company productivity report
 Source Productivity report
 Nationality report
4. For whom: For anyone looking to dive into Hotel Management:

Distribution, Revenue and Demand Management Specialization at
Diploma /UG/PG/Working Professionals.
5. Start date: October 30th 2022
6. End date: Feb 28th 2023
7. Start time: 6.00pm
8. End time: 8.00pm
9. Category of course: Skill Enhancement Course
10. Level (Beginner/Intermediate/Advanced): Intermediate
11. Pre-requisites required: English and Basics of Computers.
12. Course outcomes: When you enroll in the course, you get access to
all of the courses in the Specialization, and you attain a certificate when you
complete the work. Your electronic Certification is to be added to your
Accomplishments page - from there, you can print your Certificate or add it to
your LinkedIn profile.
13. Course overview URL: (YouTube, LinkedIn): (Links to

existing content are not necessary)
https://www.linkedin.com/in/dr-navaneet-d-deshpande-7230b623/
14. Your photo for the course thumbnail (Attach it outside this
form so that the quality remains the same)
15. Your photo for the course banner (Attach it outside this form
so that the quality remains the same)
16. Your profile photo (Attach it outside this form so that the
quality remains the same)
17. FAQs you want to input under your training course: Q/As:(for
example, will you provide offline reading material for your course?,
etc.)
When will I access to the lectures and assignments ?
(a)Access to lectures and assignments depends on your type of enrollment. If you

take a course in No Certificate mode, you will be able to receive course materials
and live one to one sessions also. But to access graded assignments and to earn a
Certificate, you will need to purchase the Certificate experience, during or after your
testing.
(b)If learner does not appear for a session, then rescheduling a session for a make-
up class is allowed with max. 1 chance and later obtains a recorded session.
What if I want to learn for the sake of utility without certification ?
(c)The course may also offer 'Full Course, No Certificate Option' instead also which
is charged less. This option lets you see all course materials, submit required
assessments, and get a final grade. This also means that you will not be able to
purchase a Certificate experience.

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Front Office Revenue Management Masterclass Live Course Form

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Details Required for Live Course

1. Course title: Front Office Revenue Management Masterclass

2. Short description: In today’s hotel sector an increasingly volatile networks

3. Course Outline (Day-wise breakdown of the course with sub-topics

 Hotel Distribution :After a rapid introduction of key pieces of terminology

 Direct Distribution : Distributing directly, thus building an effective and

 Computation: You understand the cost of driving traffic, and the

 Types of room rates

4. For whom: For anyone looking to dive into Hotel Management:

5. Start date: October 30th 2022

6. End date: Feb 28th 2023

7. Start time: 6.00pm

8. End time: 8.00pm

9. Category of course: Skill Enhancement Course

10. Level (Beginner/Intermediate/Advanced): Intermediate

11. Pre-requisites required: English and Basics of Computers.

13. Course overview URL: (YouTube, LinkedIn): (Links to

When will I access to the lectures and assignments ?

(a)Access to lectures and assignments depends on your type of enrollment. If you

What if I want to learn for the sake of utility without certification ?

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