THE INFLUENCE OF K-POP AND K-DRAMA AMONG THE STUDENTS OF

HIMAMAYLAN
NATIONAL HIGH SCHOOL

INTRODUCTION

Fandom is a way of life. Much like daily activities such as eating, walking, watching
television,

reading books and the like, fandom is a habitual activity for a fan Sand roses (2012) described

fandom as the regular, emotionally involved consumption of a given popular narrative or text”.

There are emotions invested in the part of the fan such as adoration..Idolization and other extreme

feelings of fondness. A simple appreciation of a media text my Result tore prated and regular

consumption. This active consumption is the main subject of this research endeavor.

Since the advent of media, there has been an influx of ways and opportunities for fans to express

their admiration for popular narrative or text. Fans send fan letters through snail mail or visit their

idol son shoots and productions. And news special with. the dawn of new media such as the Internet

mobile cellphone, the audience and the fans have a faster outlet to express their ideas. After an

episode of a drama series aired, fans would congregate online to talk about their thoughts on the

current episode minutes after the broadcast. Philippines is a country that has

different cultural effects. Most of these influences are consequences of previous colonization, arising

mostly, from the culture of United States and Korea. Nowadays, Korean drama is getting more

popular in the public. The melting pot theory whereby a metaphor for a hetero genus the varied

elements “melting together” with a shared culture or vice versa that is evident in this culture makes

this country a vibrant, fascinating, and diversified place to live and visit.

1
 Statement of the Problem
Dramas This study was undertaken in order. to find out the impacts of Korean Dramas among

the Filipino youths specifically the Senior High School student of Himamaylan 2.3 Main

Reasons/ Factors why the Senior High school kids are attracted to watch Korean National High

School Specifically it aims to address the following.

1.What is the Sociology-demographic profile of the students? In terms of:1.1

Age1.2

Gender2.

What are the elements that inspire the Filipino youths notably the Senior High School students

to watch Korean dramas?

2.1 Popular Korean dramas that the students have watched.

2.2 Average Time Span of watching/Hours spend on watching in one day.

2.4 Elements of Korean Dramas that are attractive to the students, why they watch.

3. What are the impacts of Korean Dramas among the Senior High school students of G11

Humss, Himamaylan National High School?

3.1Lifestyle and behaviors.

2
Commonly adapt/pick up in watching.

Often Sacrifices to watch.

Korean Wave in the future.

THEORETICAL FRAMEWORK

The uses and gratifications hypothesis, which contends that people consume and seek out media for

specific reasons connected to their wants, preferences, and aspirations, can serve as the theoretical

foundation for "The Influence of K-Pop and K-Drama Among the Students". Students in this

situation might be drawn to K-Pop and K-Drama for a variety of reasons

The research of K-Pop and K-Drama's influence can also be conducted using the cultivation theory.

According to this hypothesis, media exposure can affect how people perceive the world and how

they feel about it. so that students who often watch K-Drama and listen to K-Pop may be more

inclined to accept particular morals, customs, and aesthetics found in Korean popular culture. They

might also form prejudices, stereotypes, or idealizations towards Koreans, their culture, and their

language.

Finally, research into how K-Pop and K-Drama affect students can be significant to the social

learning theory. According to this hypothesis, people might pick up traits like attitudes and actions

through watching role models or fictional characters in movies or television shows. Students who

look up to K-Pop artists or K-Drama characters could take inspiration from their morals,
mannerisms,

and appearance and try to live up to them in their own life. Additionally, they could develop para

social connections with these media personalities and experience a sense of belonging. despite the

one -sadness of the relationship, and intimacy with them.

SCOPE AND LIMITATIONS

The purpose of this study is to look into how K-pop and K-drama affect students. The study will

concentrate on how these cultural exports affect high school and college students' behaviour, attitude,

and perception in terms of their choices for clothing, lifestyle, and social interaction. The study will

also look at how K-pop and K-drama have impacted kids' learning preferences, academic

performance, and language abilities. It's possible that the survey, which only included individuals

who were mostly high school and college students, does not accurately represent the opinions and

experiences of adults. The study also used a quantitative research approach, which may limit the

scope of comprehension and insights into the experiences and opinions of the participants.

Additionally, the study had limitations, In terms of geography, concentrating primarily on students

from a specific location and cultural background may not accurately represent the experiences of

students from other regions or nations if the demographics are very different. Last but not least The,

study ignores the impact of variables other than K-pop and K-drama on student views and behavior.

SIGNIFICANCE OF THE STUDY

1. Impact on culture: K-pop and K-drama have spread like wildfire and inspired young culture

around the globe. In order to understand how popular culture influences young people's attitudes,

beliefs, and behaviour, it is important to understand how students perceive these arts.

2. The majority of K-pop and K-drama viewing occurs online via digital platforms including

social media, streaming services, and message boards. The study can therefore offer light on the

patterns and trends of student media use as well as how it influences their daily lives.

3. Language acquisition: The global acceptance of Korean culture and language has been

tremendously aided by K-pop and K-dramas. Thus, examining how children respond to various

arts can provide insight into the efficacy of language learning.

4.he mind: K-pop and K-drama frequently present romanticized depictions of success,

love, and beauty. Studying how these arts are received by pupils can therefore shed light on their

psychological effects, such as those on social comparison, self-esteem, and body image.

5.Marketing and travel: The Korean economy and travel are now significantly influenced by K -pop

and K-drama. Studying these art forms' impact on pupils can therefore shed light on the marketing

tactics employed to promote Korean culture and tourism.

DEFINITION OF TERMS

Influence is the power to change someone or something's personality, course of development, or

conduct.

Popular music with electronic beats, catchy songs, and coordinated dance moves is known as K

pop, and it has its roots in South Korea.

The South Korean television drama sub genre known as "K-drama" is known for its intricate plot
lines, romantic overtones, and high production standards.
Individuals enrolled in a school or university, usually pursuing a particular course of study or

degree.

Research to Write Practical