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    Red Flags Checklist For Practitioners

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    Bernadette Martínez Hernández
    The document is a guide to toxic marketing techniques. It discusses how traditional marketing can be emotionally manipulative and coerce people. It describes various manipulation tactics used like engineered scarcity, urgency, failure and divine intervention. It also discusses mind control techniques, lack of qualifications in marketers and the importance of values alignment. The document provides questions to ask before working with someone to avoid toxic techniques and manipulation. It concludes by calling for more ethical and conscious business practices.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Red Flags Checklist For Practitioners

    Uploaded by

    Bernadette Martínez Hernández
    21 views29 pages
    The document is a guide to toxic marketing techniques. It discusses how traditional marketing can be emotionally manipulative and coerce people. It describes various manipulation tactics used like engineered scarcity, urgency, failure and divine intervention. It also discusses mind control techniques, lack of qualifications in marketers and the importance of values alignment. The document provides questions to ask before working with someone to avoid toxic techniques and manipulation. It concludes by calling for more ethical and conscious business practices.

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    Red Flags Checklist for practitioners

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    The document is a guide to toxic marketing techniques. It discusses how traditional marketing can be emotionally manipulative and coerce people. It describes various manipulation tactics used like engineered scarcity, urgency, failure and divine intervention. It also discusses mind control techniques, lack of qualifications in marketers and the importance of values alignment. The document provides questions to ask before working with someone to avoid toxic techniques and manipulation. It concludes by calling for more ethical and conscious business practices.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    21 views29 pages

    Red Flags Checklist For Practitioners

    Uploaded by

    Bernadette Martínez Hernández
    The document is a guide to toxic marketing techniques. It discusses how traditional marketing can be emotionally manipulative and coerce people. It describes various manipulation tactics used like engineered scarcity, urgency, failure and divine intervention. It also discusses mind control techniques, lack of qualifications in marketers and the importance of values alignment. The document provides questions to ask before working with someone to avoid toxic techniques and manipulation. It concludes by calling for more ethical and conscious business practices.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 29

    RED

    FLAGS
    CHECKLIST

    A COMPREHENSIVE GUIDE TO

    TOXIC MARKETING

    WRITTEN & CURATED BY ASH RILEY


    WWW.INMYSACREDSPACE.COM
    CONTENTS
    3 Why is marketing toxic?

    5 Emotional Manipulation and


    Coercion

    17 Consumer Protection Laws

    18 Mind Control Techniques

    21 Lack of Qualifications and


    Experience

    23 Values Alignment

    25 Questions to Ask

    27 Epilogue

    INMYSACREDSPACE.COM
    WHY IS TRADITIONAL
    MARKETING TOXIC?
    " Man has been called
    the reasoning
    animal but he could
    with greater
    truthfulness be
    called the creature
    of suggestion. He is
    reasonable, but he is
    to a greater extent
    suggestible.
    "
    – Walter Dill Scott, The
    Theory and Practice of
    Advertising (1903)

    Crystallizing Public Opinion Propaganda

    Think and
    Grow Rich

    INMYSACREDSPACE.COM
    M
    LET’S GET DOWN TO
    CONSCIOUS BUSINESS.

    INMYSACREDSPACE.COM
    M
    CHAPTER 1:
    EMOTIONAL
    MANIPULATION AND
    COERCION

    INMYSACREDSPACE.COM
    EMOTIONAL MANIPULATION AND
    COERCION

    Emotional abuse and manipulation looks like:

    INMYSACREDSPACE.COM
    EMOTIONAL MANIPULATION AND
    COERCION

    Victim-shaming, emotional invalidation, and spiritual abuse:

    INMYSACREDSPACE.COM
    M
    EMOTIONAL MANIPULATION AND
    COERCION

    need it

    INMYSACREDSPACE.COM
    INMYSACREDSPACE.COM
    EMOTIONAL MANIPULATION AND
    COERCION

    Engineered scarcity to manipulate people into saying yes:

    Engineered urgency as a motivator:

    INMYSACREDSPACE.COM
    M
    EMOTIONAL MANIPULATION AND
    COERCION
    Coercion, aggression, and violations of personal and emotional
    boundaries:

    INMYSACREDSPACE.COM
    EMOTIONAL MANIPULATION AND
    COERCION
    Engineered failure for upselling:

    Engineered divine intervention:

    Engineered divine timing:

    INMYSACREDSPACE.COM
    EMOTIONAL MANIPULATION AND
    COERCION

    Using rewards and positive reinforcement as a motivator :

    Aspirational marketing:

    INMYSACREDSPACE.COM
    M
    EMOTIONAL MANIPULATION AND
    COERCION

    Claiming to be unique, special, or extraordinary, or otherwise placing


    one’s self or lifestyle on a pedestal (narcissism):

    Fomenting unearned intimacy:

    INMYSACREDSPACE.COM
    M
    EMOTIONAL MANIPULATION AND
    COERCION
    Using flattery as a motivator:

    INMYSACREDSPACE.COM
    INMYSACREDSPACE.COM
    EMOTIONAL MANIPULATION AND
    COERCION
    Secrecy, deception, and omission:

    INMYSACREDSPACE.COM
    M
    EMOTIONAL MANIPULATION AND
    COERCION

    Buzzwords and gimmicks:

    INMYSACREDSPACE.COM
    M
    CONSUMER PROTECTION LAWS

    INMYSACREDSPACE.COM
    MIND
    CONTROL
    TECHNIQUES

    Note:

    INMYSACREDSPACE.COM
    MIND CONTROL TECHNIQUES

    Meditations, visualizations, and retraumatization

    INMYSACREDSPACE.COM
    MIND CONTROL TECHNIQUES

    Emotional abuse, manipulation and thought-stopping techniques

    INMYSACREDSPACE.COM
    M
    LACK OF EXPERIENCE
    AND QUALIFICATIONS

    INMYSACREDSPACE.COM
    LACK OF QUALIFICATIONS AND
    EXPERIENCE
    No real experience, credentials, or education:

    No needs assessment

    INMYSACREDSPACE.COM
    M
    VALUES
    ALIGNMENT

    INMYSACREDSPACE.COM
    VALUES ALIGNMENT

    INMYSACREDSPACE.COM
    QUESTIONS TO ASK
    BEFORE WORKING
    WITH SOMEONE

    INMYSACREDSPACE.COM
    QUESTIONS TO ASK BEFORE
    WORKING WITH SOMEONE
    Who is the leader?

    Is there honest disclosure of history, beliefs, practices, and


    expectations?

    INMYSACREDSPACE.COM
    M
    QUESTIONS TO ASK BEFORE
    WORKING WITH SOMEONE

    What structural checks and balances exist within the organization to


    prevent abuse of power?

    Are questions and doubts permitted within the organization?

    INMYSACREDSPACE.COM
    M
    EPILOGUE
    A special thanks...

    Can you really market ethically?

    START UNLEARNING

    INMYSACREDSPACE.COM
    M
    Conscious business needs a rebrand.

    I'M ASH RILEY

    @ASHRISING
    INMYSACREDSPACE.COM

    Tell capitalism to fuck off and get


    About Ash
    conscious about your business practices.

    INMYSACREDSPACE.COM
    M

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