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    From Fans To Fomo

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    saliha najwa
    K-Pop has grown significantly in popularity in recent years due to social media. As the industry has expanded, many fans now experience FOMO when they are unable to attend exclusive concerts and events or purchase limited edition merchandise of their favorite artists. Younger fans in particular feel this anxiety as they have less time and money to dedicate to keeping up with all K-Pop activities. While FOMO is common among dedicated fans, the document concludes that it is not necessary for fans to try to experience everything related to K-Pop and that they should focus on enjoying the positive aspects of their lives.

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    From Fans To Fomo

    Uploaded by

    saliha najwa
    63 views2 pages
    K-Pop has grown significantly in popularity in recent years due to social media. As the industry has expanded, many fans now experience FOMO when they are unable to attend exclusive concerts and events or purchase limited edition merchandise of their favorite artists. Younger fans in particular feel this anxiety as they have less time and money to dedicate to keeping up with all K-Pop activities. While FOMO is common among dedicated fans, the document concludes that it is not necessary for fans to try to experience everything related to K-Pop and that they should focus on enjoying the positive aspects of their lives.

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    “FROM FANS TO FOMO”

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    K-Pop has grown significantly in popularity in recent years due to social media. As the industry has expanded, many fans now experience FOMO when they are unable to attend exclusive concerts and events or purchase limited edition merchandise of their favorite artists. Younger fans in particular feel this anxiety as they have less time and money to dedicate to keeping up with all K-Pop activities. While FOMO is common among dedicated fans, the document concludes that it is not necessary for fans to try to experience everything related to K-Pop and that they should focus on enjoying the positive aspects of their lives.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    63 views2 pages

    From Fans To Fomo

    Uploaded by

    saliha najwa
    K-Pop has grown significantly in popularity in recent years due to social media. As the industry has expanded, many fans now experience FOMO when they are unable to attend exclusive concerts and events or purchase limited edition merchandise of their favorite artists. Younger fans in particular feel this anxiety as they have less time and money to dedicate to keeping up with all K-Pop activities. While FOMO is common among dedicated fans, the document concludes that it is not necessary for fans to try to experience everything related to K-Pop and that they should focus on enjoying the positive aspects of their lives.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 2

    “FROM FANS TO FOMO”

    The major revolution of the K-Pop industry has becoming more well known
    throughout the years, with the help of variety types of social medias. K-Pop is
    an acronym for Korean Pop, which is based on South Korea that combines
    various types of musical genres and styles such as pop, hip-hop, rap, rock, R&B
    and electronic music that are often used to music performed by young idol
    singers. K-Pop is very popular among young generations especially teenagers.
    With the major change in the K-Pop industry, a huge number of K-Pop fans has
    turned out to have a FOMO mindset within their peers.

    One of the situation where fans are starting to feel missing out is when K-Pop
    idols held various events that are on for a limited time. This is because, K-pop
    idols often hold concerts, fan meetings and live broadcasts that are known to be
    exclusive. However, there are fans who can't afford to attend these kinds of
    experiences, and will immediately feel anxious about not being able to keep up
    with these kinds of unique interactions with their admired idols. This is for the
    reason that some of the fans are still young, therefore most of their time are
    packed with school related works and others. Even so, quite a number of
    students are still very determined to keep up with the latest concerts. That is
    why, in order to attend those concerts they are being accompanied with the fear
    of missing out, hence they decided to skip school just to watch their favorite
    idols perform live. For instance, there was this one K-Pop group who recently
    came to Malaysia in July which is called iKON. With iKON being one of the
    biggest K-Pop groups to be known worldwide, many fans were scrambling to get
    their hands on the tickets, and of course, lots of them were unsuccessful. As a
    result, they were starting to feel the fear of missing out and fee like they are
    being left behind. They will also start to feel anxious about missing out on the
    discussions and sharing stories within the fan community.

    Other than that, study have been conducted a lot of K-Pop fans collecting their
    idols merchandise as a appreciate and support to their favorites idol singers for
    having a comeback. The items can be posters, album, magazines, photo-books,
    and various other productions. Hence, certain items also are often release a
    very limited quantities. Due to this, some fans of K-Pop will compete each other
    to get the merchandise. There are some people will not get the particular items.
    Thereafter, fans who are unable to purchase these items might feel like they're
    missing out on owning a piece of their favorite group's legacy. They tend to be
    sad and feeling anxious. Basically, FOMO happens to fans who are students
    because they still study for their education and they use more money. For
    example, a company from South Korea which called SM Entertainment has been
    responsible for fostering and popularizing the careers of many K-Pop stars. They
    sell and produced many merchandise of their idols to make fans buy all the
    merchandise such as ‘Season Greeting’ for the idols, a photocard, plushies and
    others. However, SM Entertainment put the limited quantities of the items and
    this can cause of fans scramble to get the item. We can called it as ‘first come
    first serve’. To sum it up, this has led to a tendency for fans to become more
    waste on their money and at the same time can lead to exposure of the
    phenomenon of fear of missing out in a K-Pop fan.

    As a conclusion, the level of the correlation between FOMO and K-Pop fans is in
    the category of moderate relationship. K-Pop is just a path to release fans
    tension on this world, and sometimes we don’t need to catch up all the things
    happen in K-Pop. Just focusing on the things that are good in our life.

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