Team 2 - 5 Forces Model
Team 2 - 5 Forces Model
Team 2 - 5 Forces Model
2
BEAUTY INDUSTRY
Porter's Five Forces
New entrants
Substitute Product
Customer
Competitors
Supplier
1. New
entrants
The threat of new entrants for L'Oréal, as
analyzed through Porter's Five Forces, IS
LOW.
Question 2
Consumers want to distinguish different skin types
based on their current skin condition.
More
statistic
evidence of
consumers’
demand
Beauty Care
Frequency