‫صفحة األستاذ حساين حسين لمادة اللغة اإلنجليزية‬

Unit I: Ethics in Business Sequence 2: Read and Consider

Mr.Hassaine Hocine Level: 3rd year S-L classes

Learning Objectives. SWBA To:

- Skim through the text looking for the gist, scan looking for specific information and
respond to a text.
- Debate on the issue of ethics in business: I totally agree, I agree but… /I totally
disagree.
- Lexis related to: corruption, fraud and counterfeiting.- Formation of verbs,nouns and
adjectives.
Getting started
-Discuss the following questions
1-What do these pictures represent?
……………………………………………………………………………………………………………………………………………………….
2- Can you identify the real one? If yes,how?
………………………………………………………………………………………………………………………………………………………..
3-Is this behavior similar to cheating or stealing?
…………………………………………………………………………………………………………………………………………………………
4-Is counterfeiting ethical/ moral practice?
………………………………………………………………………………………………………………………………………………………….

Taking a closer look

Text: Imitating Property is Theft

A counterfeit is something that is forged, copied with the purpose of deceiving or

defrauding people. Counterfeiting doesn’t mean only forged currency. In reality, products of all
sorts are being copied everyday by counterfeiters such as: medicines, mobile phones, food and
drink, and even car parts. These products are imitated to such perfection that it is difficult to
distinguish between the genuine and the fake products. (§1)

Counterfeiting has become a global phenomenon. According to statistics released by the

World Trade Organization, up to 7% of medicines worldwide may be counterfeits with too few
active ingredients, too many contaminants, and fake labels or recycled packaging that covers up
expiry dates. (§2)

Counterfeiting is not without consequences. A study conducted in 2000 by the Centre

for Economics and Business Research estimates that the EU has lost 17,120 jobs as a result of
the counterfeiting of clothing, cosmetics, toys, sports equipment and medicines. EU governments
have also lost a lot of revenue as counterfeiters rarely pay duties or taxes. As far as companies
are concerned, the loss in profitability is so big that most of them have launched advertisement
campaigns against counterfeiting. (§3)

However, since brands are too expensive, many of these consumers are obliged to buy
counterfeits to satisfy their needs. These consumers know well that they mustn't buy imitations
because they are just like stolen property. They are also aware that they must refrain from
buying them because of their lower quality and lack of safety standards. And yet consumers,
especially those with low incomes, feel that they have to purchase them. In conclusion, companies
had better think of reducing the prices of their brands instead of spending huge amount money
on advertising against counterfeiting. (§4)

Adapted from the text book, p54-55

I- Reading Comprehension: Read the text carefully, and do the activities.

1. a-The text is: a. expository b. argumentative c. descriptive

b- The best general idea is : a- The effects of counterfeiting on the EU.

b- The comparison between real and fake products.

c- The counterfeiting of products and its negative effects.

2. Are the following statements true or false?

a. Imitations are authentic things. ………..

b. Imitated and genuine goods are easily identical by the consumers. ………….
c. Due to the overuse of active ingredients fake medicines are harmless. ………….
d. People are not conscious about the unpredictable drawbacks of fake products. …………..
e. Consumers don’t need to purchase copied products. …………….

3. Answer the following questions.

a.-What is the aim behind imitating products?

……………………………………………………………………………………………………………………………….................................

b- Can any source of goods be forged? Illustrate your answer?

…………………………………………………………………………………………………………………………………………………………………

c-Why is it hard to recognize the imitations and the authentic products?

…………………………………………………………………………………………………………………………………………………………………..

d-What are the outcomes of counterfeiting?

………………………………………………………………………………………………………………………………………………………………..
e- What is the author suggestion to companies to fight counterfeiting?
………………………………………………………………………………………………………………………………………………………………….
4. Read the text then match each idea with its paragraph:

a- Some data gathered about a fake product.

b- The effects of imitation on the European Union.

c- Both manufacturers and consumers should be aware of the copied products bad effects.

d- Counterfeit products can not be easily identified.

5. What or who do the underlined words refer to in the text?

that (§1) ……………………………… them (§3)……………………… they (§4)……………………………………………

II- Text Exploration

1-a- Find in the text words or phrases that are closest in meaning to

Paragraph 1 :
a. authentic (§1) = ……………………………… b. swindling (§1) =……………….. c.Truth-fact(§1) =……………..
d- goods-merchandise (§1) =…………………….. e.completion-refinement(§1) =…………………………

Paragraph 2:

a.universal- international (§2) =………………………… b. event(§2) =……………………..

c.toxin-impurity-poison (§2) =……………………………

paragraph 3

a.expect (§3) =………... b. income- profits- fund(§3) =……………..c. begun-started(§3) =……………...

paragraph 4

a.purchase(§4) =………………….b. mark (§4) =……………………c. Buyer-customer-shopper (§4) =…………

d.measures (§4) =………………….. e. stop (§4)= ………………… f. decreasing (§4) =

b-Find in the text words or phrases that are opposite in meaning to :

a. Genuine – original – authentic – real (§1) ≠ ……………………………… b.loss (§3)≠ …………………

c- Sell (§4)≠ …………………… d-unconscious (§4) ≠………………………..e.higher (§4)≠…………………
f- Increasing (§4) ≠………………………i- earn(§4)≠ ……………………

2-Complete the following table.

Verb Noun Adjective

……………………………… Counterfeit …………………………….
…………………………. …………………………….. Forged
To copy ……………………………….. …………………………….
………………………….. Deception …………………………..
………………………….. …………………………….. Fraudulent
To produce …………………………….. ………………………
…………………………… imitation ……………………
……………….. ……………………………. Contaminated-
contaminative-
contaminable
 To estimate ………………………… ……………………
………………………………….. …………………………. ………………………..
………………………………….. Government ……………………..
………………………….. …………………………… Consumable
To reduce ………………………………………… ……………………………
……………………….. Safety ………………………..
To advertise ………………………… …………………………

‫صفحة األستاذ حساين حسين لمادة اللغة اإلنجليزية‬

 ‫صفحة األستاذ حساين حسين لمادة اللغة اإلنجليزية‬
Expressing …………………………with:so+…………...+that and such+………………….……….+that

 Pick out from the text two sentences with: “so………that” or “such…………….. that ?
a- The loss in profitability is so big that most of them have launched advertisement
campaigns against counterfeiting.
b- These products are imitated to such perfection that it is difficult to distinguish
between the genuine and the fake products.
 How many clauses do the above sentences contain?
► …………………………………………………………………
 Which clause expresses a cause and which one expresses a consequence?
►……………………………………………………………………
 What is the underlined words part of speech? Are they nouns or adjectives?
►……………………………………………………………………
 What do the items written in bold express?
►a-concession b-condition c-result
 By which expressions can the items be substituted?
►…………………………………………………………………….
Grammar tip:
 So + ……………… + that
 Such + ………………-…………….. + that
 Notes : With quantifiers we use: so ... that : so many, so much, so few, so little , such
a lot , (English grammar in use). Eg;There are so many marketed imitations of these
brands that. ……

Task 01 : Rewrite the sentences using the substitutions.

1) a- Corruption is so widespread that many associations launched an international campaigns.
b-………………………………………………………………………………………………………………………………………………………
2) a-Corruption is such a widespread problem that all parts of society must fight corruption.

b-………………………………………………………………………………………………………………………………………………………….
3) a- Products are copied to such perfection that consumers can’t distinguish between these
products
b-…………………………………………………………………………………………………………………………………………………………

Task 02: Combine the pairs of sentences using the connectors in brackets. Make the
necessary changes.
1- The system of law is well implemented. Companies avoid bribery actions.
(so…that) (BAC 2009 / L.PH)
………………………………………………………………………………………..
2-The process of copying is easy. Students download whole sections of existing work.
(so…that) (BAC 2016-1)
………………………………………………………………………………………
3-Criminals manage to disguise the origin of their incomes. Criminals use tricky methods.
(such…that) (BAC 2020)
………………………………………………………………………………………
4-The system of law is well implemented. Companies avoid bribery actions. (so…that)
(BAC 2009 / L.PH)
…………………………………………………………………………………………………………………………………………………

5- Some of the governors were corrupt. Their reign didn’t last long. (so…that)
(BAC 2012 / L.PH)

…………………………………………………………………………………………………………………………………………………
6- Corruption is widespread. It is hard to eradicate corruption. (so…that)
(BAC 2014 / L.PH)
…………………………………………………………………………………………………………………………………………………
7-Some parents have busy schedules. They can’t help their child with homework. (such…that)
(BAC 2019 / L.PH)
…………………………………………………………………………………………………………………………………………………
8-Corruption is a widespread problem. All parts of society must fight corruption. (such…that)
(BAC 2019 / FL.)
........................................................................................
9-The world of sport is corrupt fans feel disappointed ( so....... that)
(BAC 2021 LP)

.................................................................................................................................................................
Task 03: Link the pairs of sentences using ‘so…that’ or ‘such…that’.

1. Counterfeiting is a dangerous phenomenon. It can destroy people’s integrity.

………………………………………………………………………
2. Fake medicines are very harmful. They may cause serious illnesses.
………………………………………………………………………
3. Brands are too expensive. Many consumers buy counterfeits.
………………………………………………………………………
4. Fake perfumes contain bad quality ingredients. Their fragrances do not last long.
………………………………………………………………………
5.The process of copying is easy. Students download whole sections of existing work.
………………………………………………………………………
6.Criminals manage to disguise the origin of their incomes. Criminals use tricky methods.
…………………………………………………………………………………………………………………………………………………

7. Counterfeiters are of bad quality .It is a waste of money to buy them

...................................................................................................................................................
8. Counterfeiters are skilful .They copy products perfectly
..................................................................................................................................................

‫صفحة األستاذ حساين حسين لمادة اللغة اإلنجليزية‬

9. Companies face a great loss of profitability .They launch a fierce attack against
counterfeiting
..................................................................................................................................................
10. Counterfeits are dangerous .They threaten human lives
............................................................................................................................................

Task 04: Rewrite sentence (b) so that it means the same as sentence (a)
1) a-Nepotism is widespread. It is hard to eradicate nepotism.
b-……………………………………………………………………
2) a-The judge punished him. It was an illegal activity.
b-……………………………………………………………………
3) a-He is brave Mayor. People will vote for him again.
b-……………………………………………………………………
4) a- Whistleblowing is necessary. A lot of companies are in favour of whistle blowing.
b-……………………………………………………………………
5) a- Advertising is very aggressive. Advertising should be banned.

……b-…………………………………….……………………………………………………..

6) a-Some ministers were invalid.Citizens didn’t trust some ministers.

b-…………………………………………………………………………………………………
7) a- Samsung company is a famous brand.people purchase their products.
b-………………………………………………………………………………………………….
8) a- There are a lot of forged currency.people can be easily duped.
b-…………………………………………………………………………………………………….
9) a- It was a corrupt government.everyone refused the government.
b-…………………………………………………………………………………………………

10)a-Some businesses are greedy.They don’t hesitate to use false advertising

b-……………………………………………………………………
11)a-Branding and packaging are very important.They have become an integral part of the
product.
b-……………………………………………………………………

‫صفحة األستاذ حساين حسين لمادة اللغة اإلنجليزية‬