Academic Concept Paper

ACADEMIC CONCEPT PAPER -
“Leveraging on Mobile Payment Methods to gain Competitive Advantage by local based

businesses”
Introduction
Mobile payment methods have popularity with big businesses operating in large towns and cities
across the world. These payment methods enable the business customers to access their cash at
the
point of sale and do not need to have physical money to complete their transactions. This study
will therefore help in understanding the mobile payment methods preferences for the local based
business and how and why these preferences have failed to prevail. The research will therefore
address that gap that is viewed as the low uptake of mobile payment methods by the local based
businesses which are essentially operating in remote areas. This concept builds upon the various
insights that have been undertaken by various researchers in the business and information
technology field to bridge the gap of strategic implementation of information technology systems
in business to gain competitive advantage.
Need for this Study
It is estimated that more than 5 billion people have access to mobile phone devices and that out
of
this figure about a third of the population is based in local areas. Further, the village-based
businesses do not have immediately access to the physical money banking system as they are
located kilometers away. Porter (2011) notes that in order for businesses to achieve and sustain
superior performance, they must be able to implement systems that are competitively superior.
Budree and Williams (2013, September) and Namada (2018) established that the areas with large
number of low-income earners experienced low uptake technological advancements and
businesses in these locations are not keen on leveraging on technology. The concept will
therefore
be intended to identify the salient factors that local businesses can apply in leveraging on mobile
payment methods to gain competitive advantage.
Background
Several studies have concluded that mobile payment methods is one of the major factors put in
place by businesses in gaining competitive advantage, however this has also, not been achieved
in
remote areas. As a result, Onyango et al. (2014) in their study on mobile phone technology and
the
evident performance of micro and small enterprises, concludes that there is an impact on the use
and implementation of mobile phone technology to achieve the full business performance. In
order,
therefore to achieve competitive advantage, Porter (2011) advises that the strategy implemented
should be geared towards achieving full potential competitively.
Many scholars therefore agree that there is a significant relationship between mobile payment
methods and gaining competitive advantage to sustain an improved performance. Most also
argue
that the mobile payment method of use will be dependent on the location and nature of need. The
handbook by Namada (2018) notes that the concept of organizational learning must be down-
trotted to the local businesses to learn which mobile technology suits their operations and how
this
technology can be leveraged to achieve competitive advantage. The literature and conclusions
from the scholars however fail to answer specific questions that related to leveraging on mobile
payment methods to gain competitive advantage for local based businesses. Most of the studies
were focused on businesses and companies in towns and cities with the area of interest majoring
on performance whether competitively or not. This study will therefore be focused on the factors
of consideration for leveraging on mobile payment methods to gain competitive advantage by
local
based businesses.
Objective
The research paper seeks to achieve its general objective of leveraging on mobile payment
methods
to gain competitive advantage by focusing on the following specific objectives:
1. To determine the influence of perceived risks on the use of mobile payment methods
to gain competitive advantage by local based businesses.
2. To determine the influence of M-Payment characteristics (mobility, reachability,
convenience, and compatibility) on the use of mobile payment methods to gain
competitive advantage by local based businesses.
3. To assess the influence of personal innovativeness on use of mobile payment methods
to gain competitive advantage by local based businesses.
Research Questions
4. Does perceived risks influence the use of mobile payment methods to gain competitive
advantage by local based businesses?
5. Does M-Payment characteristics (mobility, reachability, convenience, and
compatibility) influence the use of mobile payment methods to gain competitive
advantage by local based businesses?
6. Does personal innovativeness influence the use of mobile payment methods to gain
competitive advantage by local based businesses?
Methodology
The study intends to use cross sectional survey design in determining the leverage on mobile
payment methods to gain competitive advantage by local based businesses.
The study will sample 478 local based businesses registered in Kenya out of a population of 4
thousand which are mainly registered and operated in village area settings.
The study will collect both primary and secondary data, and the quantitative data generated will
be analyzed using descriptive statistics which will include percentage distribution, mean and the
frequency counts. The qualitative data from the study will undergo transcription and reported in
themes and sub-themes. The relationship between the independent and dependent variables will
be explained through multiple regression.

Academic Concept Paper

Uploaded by

Copyright:

Available Formats

Academic Concept Paper

Uploaded by

Document Information

Original Description:

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Academic Concept Paper

Uploaded by

Copyright:

Available Formats

ACADEMIC CONCEPT PAPER -

“Leveraging on Mobile Payment Methods to gain Competitive Advantage by local based

You might also like