Madhur Anand Resume
Madhur Anand Resume
Madhur Anand Resume
PROFILE
Results-driven e-commerce professional with 8+ years of diverse experience in Category management & growth, Pricing and Merchandising
strategy, P&L management, Supply chain management, and E-commerce planning. Adept at driving category growth and leveraging business
analytics for informed decision-making. Skilled in Portfolio management, Business planning, Process optimization, and Automation. Proficient in
Data visualization using Tableau and Power BI, with advanced proficiency in Microsoft excel, SQL and R
EXPERIENCE
ASSISTANT GENERAL MANAGER – CATEGORY & GROWTH| DUNZO | MAR’22 - PRESENT
· Leading category growth, pricing and merchandising for Dunzo, while managing a team of 15 members
· Arrived at most optimum delivery fee construct through rigorous experimentation to increase user delivery fee from Rs 2 to Rs 15 with
minimal conversion loss
· Successfully increased platform AOV for Dunzo Daily by Rs 70 from Dec’22 to Apr’23 by using pricing and merchandising as key levers
· Developed a category pricing strategy for SKU offers to maximize margins and ROI, taking into account the incentive budget
· Spearheaded ideation to GTM strategy of features such as custom page which drove 10% AOV uptick and 5% higher conversions
· Utilized coupon codes as a pricing lever to incentivize right set of users which helped improve user retention by 10% from Dec’22 to Jun’23
· Designed and scaled cross-sell journeys across multiple categories to improve category penetration by 3-7%
· Liaised with product team to release multiple features, including Slab based UDF, Category coupons, Bxgy offers, aimed at improving AOV, UDF,
conversion & optimizing incentive spends
· Promoted to Asst. General Manager from Senior Manager in Apr’23 and received quarterly award of ‘Above & Beyond’ for Q4 2022
EDUCATION
- PGP BUSINESS ANALYTICS & BUSINESS INTELLIGENCE | 2019-2020 | UNIVERSITY OF TEXAS & GREAT LAKES INSTITUTE
- B.TECH (MECHANICAL ENGINEERING) | 2011-2015 | NIT JALANDHAR