TEST CODE 02114010

FORM TP 2014155 MAY/JUNE 2014

CARIBBEAN E XAM I NAT I O N S COUNCIL

CARIBBEAN ADVANCED PROFICIENCY EXAMINATION®

COMMUNICATION STUDIES

Paper 01A

1 hour 15 minutes

READ THE FOLLOWING INSTRUCTIONS CAREFULLY.

1. This paper consists of TEN questions.

2. Answer ALL questions.

3. Write your answers to each question in the spaces provided.

4. Notes or other textual materials are not allowed in the examination room.

DO NOT TURN THIS PAGE UNTIL YOU ARE TOLD TO DO SO.

Copyright © 2012 Caribbean Examinations Council

All rights reserved.

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SECTION A

MODULE 1 – GATHERING AND PROCESSING INFORMATION

Questions 1–2

Read the scenario below and then answer Questions 1 and 2.

Recently, several newspaper reports in your territory have indicated that a large number of teenagers spend
a considerable amount of time playing video games and, as a consequence, neglect their studies. A group of
students from a high school in your country has decided to research this behaviour as it relates to their school.

1. (a) Identify THREE methods that the students could use to gather data for their research.

Method (i): __________________________________________________________

if
Method (ii): __________________________________________________________
face to facee'w
interviews to ask students questions
Method (iii): __________________________________________________________
to ask students questions[3 marks]

of using this method.

Advantage: _____________________________________________________________

_____________________________________________________________

OR

Disadvantage: _____________________________________________________________
phone interviews time consuming
_____________________________________________________________
[2 marks]

will need to undertake in order to conduct the research.

Method: ________________________________________________________________
questionnaires
Activity: ________________________________________________________________
formulating relevant questions
________________________________________________________________
sampling a diverse body of students [2 marks]

Total 7 marks

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2. (a) Based on the issues raised in the scenario, write ONE relevant research question that the
students might develop.

__________________________________________________________________________
Does extended time of
playing videogames detrimental
to school performance
__________________________________________________________________________
[2 marks]

(b) Compose ONE question that the students could ask participants to help them answer the
research question in (a) above.

How
__________________________________________________________________________
hours do spend
many you playing
videogames
__________________________________________________________________________
in any given week
[2 marks]

(c) State TWO sources that the students could use to gather information on participants’ academic
performance.

Source (i): ________________________________________________________________

SchoolReports

test grade scores

Source (ii): ________________________________________________________________
[2 marks]

(d) Evaluate the effect of the use of ONE of the sources in (c) above on the validity of the
research.

__________________________________________________________________________
School Reports
may not necessarily be the bestoption
__________________________________________________________________________
as parts of the grade may be reflective of[2 marks] the
teacher student relationship
lower term grade
e student with a negative attitude may recieve a Total 8 marks

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NOTHING HAS BEEN OMITTED.

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SECTION B

MODULE 2 – LANGUAGE AND COMMUNITY

Questions 3–6

3. (a) Explain TWO advantages which computer users have compared to non-users.

Advantage (i) to material from around

_____________________________________________________________
Access more
_____________________________________________________________
the globe
_____________________________________________________________

_____________________________________________________________

Advantage (ii) _____________________________________________________________

Instant communication methods
_____________________________________________________________

__________________________________________________________

_____________________________________________________________
[4 marks]

(b) You are about to start university. You have access to a personal computer at home but wish
to persuade your parents to let you have a laptop. Give TWO arguments you could use to
persuade your parents.

Argument (i)
A laptop is
_____________________________________________________________
portable and allows me to work
_____________________________________________________________
anywhere unlike a desktop
_____________________________________________________________

_____________________________________________________________

Argument (ii) _____________________________________________________________

A laptop may have faster processing speeds
_____________________________________________________________
if it is a newer model allowing for
_____________________________________________________________
more efficient work
_____________________________________________________________
[4 marks]

Total 8 marks

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4. The comic strip below shows how a revolution in technology has resulted in new ways of using
words. Read the comic strip and then answer the questions that follow.

Adapted from CROCK (2006), North America Syndicate

(a) Give an example of a word that is used in a new way in the comic strip above.

__________________________________________________________________________
internet [1 mark]

(b) List THREE other words not found in the comic strip, whose meanings have changed
because of the technological revolution.

Word (i) ________________________________________________________________

hot now used to describe looks
Word (ii) ________________________________________________________________
fire a compliment
Word (iii) ________________________________________________________________
slay
used to describe someone doingsomething interesting
[3 marks]

(c) Describe TWO possible attitudes that Shanna might have towards Kevin’s use of the
word ‘virus’.

Attitude (i) _____________________________________________________________

positive He may have been using it
_____________________________________________________________
in the sense that she's unreal too goodto be true
_____________________________________________________________
and therefore the result of a virus
Attitude (ii) _____________________________________________________________
negative getting a computer virus is considered
_____________________________________________________________
a negative occurrence and she may interpret
_____________________________________________________________
their meeting as something that is also negative[4 marks]

Total 8 marks

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5. Read the scenario below and then answer the questions that follow.

Ivan is a student who is being trained as a minister of religion to serve congregations in the
English-speaking Caribbean. He likes to use English Creole in his sermons. His supervising
minister tells him to refrain from doing this because it is not appropriate.

(a) Give TWO arguments Ivan might offer for the use of English Creole in his sermons.

Argument (i) _____________________________________________________________

To be more relatable to the audience
_____________________________________________________________
based
who dominantly uses english creole
_____________________________________________________________

Argument (ii) _____________________________________________________________

He can
easily show emotion
_____________________________________________________________

_____________________________________________________________
[4 marks]

(b) (i) Name ONE register that may be used by Ivan while he delivers his sermon.

___________________________________________________________________
Formal [1 mark ]

(ii) List TWO features of the register named in (b) (i) above.

________________________________________________________________
uses standardEnglish
________________________________________________________________
generally understood
[2 marks]

Total 7 marks

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6. Read the comic strip below and then answer the questions that follow.

(a) Suggest ONE reason why James does not understand why the woman is able to identify him
as being from the Caribbean.

__________________________________________________________________________
he
He doesn't hear his own accent since
__________________________________________________________________________
grew up hearing it [2 marks]

(b) List TWO features of James’ speech that allow the woman to identify him as being
Caribbean.

Feature (i) _____________________________________________________________

silenced consonants at the ends of words
_____________________________________________________________

Feature (ii) _____________________________________________________________

missing predicate verbs
_____________________________________________________________
[2 marks]

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(c) Suggest THREE roles that language plays in any society.

Role (i) ________________________________________________________________

communication
________________________________________________________________

Role (ii) ________________________________________________________________

expressive
________________________________________________________________

Role (iii) ________________________________________________________________

ritualistic
________________________________________________________________
[3 marks]

Total 7 marks

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SECTION C

MODULE 3 – SPEAKING AND WRITING

Questions 7–10

7. Read the scenario below and then answer Questions 7 and 8.

It decides to market the newsletter within the school.

(a) List THREE aspects of the communication process that the committee should consider
before it markets the newsletter.

Aspect (i) _______________________________________________________________

encoding
Aspect (ii) _______________________________________________________________
barriers
Aspect (iii) _______________________________________________________________
message [3 marks]

of each.

Aspect: _____________________________________________________________
barriers
_____________________________________________________________

l low will students interact with

_____________________________________________________________
the newsletter and how can it go wrong
Aspect: _____________________________________________________________
message
_____________________________________________________________

what will the newsletter contain

_____________________________________________________________
what is relevant [4 marks]

Total 7 marks

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8. (a) Identify THREE mediums which the committee could use to effectively convey its
message.

Medium (i) ______________________________________________________________

emails e campaign
Medium (ii) ______________________________________________________________
on a school blog
Medium (iii) ______________________________________________________________
in physical paper mail outs
[3 marks]

(b) Select TWO of the mediums

be used to market the newsletter effectively.

Medium: __________________________________________________________
emails
Explanation: __________________________________________________________ to
can be sent to students and is a greenalternative pape
__________________________________________________________

Medium: __________________________________________________________
paper mailouts
Explanation: __________________________________________________________
Not an students have access to internet computers
__________________________________________________________
[4 marks]

Total 7 marks

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9. Read the scenario below and then answer the questions that follow.

Mr Jackson, a teacher at Grasville High School, was advised by his principal to use visual aids in his
teaching, instead of lecturing to his students all the time.

(a) Identify FOUR visual aids Mr Jackson could use to enhance his teaching.

(i) ___________________________________________________________________
videos of the topic
(ii) ___________________________________________________________________
graphs and diagrams
(iii) ___________________________________________________________________
use of gestures
(iv) ___________________________________________________________________
graphics pictures
[4 marks]

EACH could facilitate the learning process.

Visual aid (i): __________________________________________________________

Way: __________________________________________________________
trashy visuals in videos can capture the students attention

__________________________________________________________
student something new to look at
Visual aid (ii): __________________________________________________________
Graphs diagrams
Way: __________________________________________________________
Illustrates relationships between figures which canmake
__________________________________________________________
comprehension easier
[4 marks]

Total 8 marks

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10. Read the scenario below and then answer the questions that follow.

“My fellow citizens, I urge you to go out and vote for my party on Election Day. The decision
you make will affect you for the rest of your life. I know that you are good people and I trust you
will do the right thing.”

(a) Identify the form of communication suggested by the scenario.

__________________________________________________________________________
persuasive [1 mark]

(b) Give ONE reason to justify your answer in (a) above.

______________________________________________________________________

______________________________________________________________________
[2 marks]

(c) Identify TWO non-verbal forms of communication that could be used to enhance the
message in the scenario.

Non-verbal form (i) _____________________________________________________

Non-verbal form (ii) _____________________________________________________

[2 marks]

(d) Suggest ONE technology that could be used to deliver this message to the electorate and
explain how it could be used to good effect.

Technology: ______________________________________________________________

Explanation: ______________________________________________________________

______________________________________________________________
[3 marks]

Total 8 marks

END OF TEST

IF YOU FINISH BEFORE TIME IS CALLED, CHECK YOUR WORK ON THIS TEST.

The Council has made every effort to trace copyright holders. However, if any have been inadvertently
overlooked or any material has been incorrectly acknowledged, CXC will be pleased to correct this at
the earliest opportunity.

02114010/CAPE 2014