MARK1020 - Principles of Marketing I - Winter 2024 - 47685 - FRI 2-5 - Fox
MARK1020 - Principles of Marketing I - Winter 2024 - 47685 - FRI 2-5 - Fox
MARK1020 - Principles of Marketing I - Winter 2024 - 47685 - FRI 2-5 - Fox
School of Marketing
Principles of Marketing I
Professor: Adam Fox
Course Number: MARK1020
Email:
[email protected] Course Section: CRN- 47685-
202303
Office: Remote Based
Academic Year: 2023-24
Pre-Requisite: None
Term: Winter 2024
Co-Requisite: None
Academic Level: Diploma
722854319.docx pg. 1
Evaluation System…
Students will receive feedback and/or results of all tests and assignments within two
weeks of the due date except in unusual circumstances.
WK8 Intersession (NO CLASSES): Note: Students who have a concern with their academic
standing in this course should consult their instructor.
FEB
26- For information on withdrawing from this course without academic penalty, please
MAR 1 refer to the following for important academic dates:
http://www.georgebrown.ca/registernow/important-dates.aspx
WK9 Product and The Product Concept Text Ch 8 Shared 4%
Branding The Product Mix Revel Writing
MAR Brand Management
8
Managing for Brand Value
MAR LAST DAY TO WITHDRAW FROM COURSE WITHOUT ACADEMIC PENALTY (FRI MAR 15/24)
15
WK11 Pricing The Role of Price Text, Ch 10 Online 2%
Concepts Price Strategies Revel Simulation
MAR Price Tactics Shared 2%
22 Writing
Legal, Ethical and Special
Pricing Situations
WK15 Final Exam Comprehensive Final Exam on Brightspace Final Exam 25%
Chapters: 1, 2, 3, 4, 5, 6, 7, 8, /D2L
APR 10, 11, 12 & 15
19
Please note: this schedule may change as resources and circumstances require.
For information on withdrawing from this course without academic penalty, please refer to the College
Academic Calendar: http://www.georgebrown.ca/Admin/Registr/PSCal.aspx
722854319.docx722854319.docx pg. 3
Course Related Policies
The policies for this course are the same as those listed in the approved course outline
available on Blackboard.
722854319.docx722854319.docx pg. 4