MKTG1301 Principles of Marketing BM
MKTG1301 Principles of Marketing BM
MKTG1301 Principles of Marketing BM
Course Description
This course will help you understand the terms and marketing knowledge for the study of Business. You
will learn the fundamentals of the marketing process and the marketing mix. Additionally, you will create
a target market product profile and present a marketing plan in your class. This course is designed to meet
the needs of those who need to obtain an overview of marketing and those who require the basics of
marketing as a foundation for more advanced marketing-related studies.
Course Outcomes
Upon successful completion of this course, the student has reliably demonstrated the ability
to:
1. Explain the Marketing environment, the marketing mix and consumers.
2. Explain the role of business markets and market segmentation and business to business
components.
3. Evaluate strategies for product concepts and promotion, sales and public relations.
4. Explain the basic roles of pricing strategies and distribution planning.
Learning Resources
Type Author Title Publisher ISBN Edition Other
Required Kerin Marketing: McGraw 9781264160136 6th Instructor
Resource The Core Edition will
with provide
Connect link to
purchase
the eBook
with
Connect.
Evaluation Methods
% of final
Assessment Description CLO Assessed Date/ week
grade
Chapter Tests MCQ and short 1,2,3,4 Week 4
answers
20%
Week 12
In Class Assignment 1,2,3 Week 5
Assignments submission
20%
Week 9
Mid Term MCQ and Short 1,2,3
Answers
Week 7 20%
Final Cumulative – 1,2,3,4
MCQ and Short Week 15 20%
answers
New Product Report 1,2,3,4
Week 13 Week
Group Submission 20%
14
Presentation Presentation
Teaching and Learning Plan
Midterm Review
New product development · In-class- Activity
What Were They Thinking?
Managing Product Life 3.1, Analyzing
Cycles 3.4, New Product Disasters
Week
New product development 3.5, Chapter 10
6 Project
Process 3.6,
New Product Development Project –
Product adoption 3.7,
Overview of Project and Forming
Diffusion processes groups
Mid -term Review
Mid -term Review
Week Mid-term Content covered from
MIDTERM EXAM (20%)
7 Week 1 until Week 7
Week
READING WEEK NO CLASS
8
Week Pricing Products and Services 4.1, In-class Activity Chapter 11
9 Nature and importance of 4.2,
pricing 4.3 Pricing an Apple iPad Air And
Pricing considerations and
common pricing approaches Marketing Analytics: Target return- Chapter 12
Pricing challenges/issues
internal and external forces on-investment pricing
affecting price determination
Groups continue to work on their
Determining Cost, Volume, Project
and
Profit Relationships · Setting In-class Assignment- 2 (10%)
a Final Price
Nature and importance of
distribution channels
Channel behavior and
organization In-Class Activity
Marketing Channels - · Eddie Bauer: The “Brick, Click, and
Traditional, electronic and Flip” Pick Chapter 13
different types of vertical 4.4,
Week
marketing systems. · 4.5, Case Study: Zara Delivers Fast And
10
Management and 4.6 Fashion
Organization of Marketing Chapter 14
Channels Groups continue to work on their
Significance of Supply Project
Chain Management ·
Retailing and Wholesaling
Multi Channel Marketing
Integrated Marketing
Communication (IMC)
Students agree that by taking this course all required papers may be subject to submission for
textual similarity review to Turnitin.com in support of academic integrity. All submitted papers
will be included as source documents in the Turnitin.com reference database solely for the
purpose of detecting plagiarism of such papers. Use of the Turnitin.com service is subject to the
Usage Policy posted on the Turnitin.com site.
All assignments and quizzes are included in the final grade calculations.
Refer to Canvas under each chapter for Homework Assignments and Assignments pertaining to
a particular class.Late or missed assignments are accepted at the discretion of the professor.
E-MAIL COMMUNICATION
As per College regulations, all students are required to check their student e-mail account
regularly. E-mail is the official route of communication between the College and its students.
ACADEMIC INTEGRITY
Using work protected by copyright/Canadian Copyright law without permission.
Examples include photocopying or taking pictures of copyright-protected textbook
page selling a copy of a copyright-protected resource to another student.
False Identity — A student who logs into another student’s account for the purpose of
completingacademicassessmentwork
ontheirbehalforassuminganotherstudent’sidentityforthepurposeofwritingaquiz,test,orexam.
Multiple Submission — Submitting substantially the same academic assessment work in two
ormorecourseswithoutfacultypermission.Thismayincludeworkfromapreviouseducationinstituti
on.