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    Critique of "Beyond Meat" Plant Based Mat Advertising Strategies

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    benpersaud33
    This document provides a critique of the advertising strategies used by Beyond Meat for their plant-based meat products. It argues that Beyond Meat advertisements emphasize simple, natural ingredients, but the ingredient labels actually contain high amounts of saturated fat, sodium, and unpronounceable ingredients. It also claims the advertised protein content is misleading as it comes from rice and pea proteins that are incomplete or have low bioavailability. The conclusion is that advertising plant-based meats as alternatives to meat while including unhealthy seed oils and providing misleading protein claims is unacceptable.

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    Critique of "Beyond Meat" Plant Based Mat Advertising Strategies

    Uploaded by

    benpersaud33
    16 views4 pages
    This document provides a critique of the advertising strategies used by Beyond Meat for their plant-based meat products. It argues that Beyond Meat advertisements emphasize simple, natural ingredients, but the ingredient labels actually contain high amounts of saturated fat, sodium, and unpronounceable ingredients. It also claims the advertised protein content is misleading as it comes from rice and pea proteins that are incomplete or have low bioavailability. The conclusion is that advertising plant-based meats as alternatives to meat while including unhealthy seed oils and providing misleading protein claims is unacceptable.

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    Critique of “Beyond Meat” Plant Based Mat Advertising Strategies

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    This document provides a critique of the advertising strategies used by Beyond Meat for their plant-based meat products. It argues that Beyond Meat advertisements emphasize simple, natural ingredients, but the ingredient labels actually contain high amounts of saturated fat, sodium, and unpronounceable ingredients. It also claims the advertised protein content is misleading as it comes from rice and pea proteins that are incomplete or have low bioavailability. The conclusion is that advertising plant-based meats as alternatives to meat while including unhealthy seed oils and providing misleading protein claims is unacceptable.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    16 views4 pages

    Critique of "Beyond Meat" Plant Based Mat Advertising Strategies

    Uploaded by

    benpersaud33
    This document provides a critique of the advertising strategies used by Beyond Meat for their plant-based meat products. It argues that Beyond Meat advertisements emphasize simple, natural ingredients, but the ingredient labels actually contain high amounts of saturated fat, sodium, and unpronounceable ingredients. It also claims the advertised protein content is misleading as it comes from rice and pea proteins that are incomplete or have low bioavailability. The conclusion is that advertising plant-based meats as alternatives to meat while including unhealthy seed oils and providing misleading protein claims is unacceptable.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 4

    Critique of “Beyond Meat” Plant Based Meat Advertising Strategies

    Benjamin Persaud

    St. Lawrence College

    FAHP4600 Critical Thinking and Personal Training Logic


    Grant Bradley
    September 25, 2023
    FAHP4600 Critical Thinking and Personal Training Logic

    Critique of Advertisement or Marketing Strategy

    Introduction
    In recent years, there has been an increasing supply and demand of plant based “meats” that

    have been advertised particularly deceivingly. Walking the aisles of Food Basics, I’ve seen many

    of the plant based meat alternatives, but none caught my eye more than the “Beyond Meat”

    brand.

    Description
    Beyond Meat often emphasizes that its products are "plant-based" and "made from simple,

    natural ingredients." While this may be true for a select few of the ingredients, it can create the

    impression that their products are inherently healthier than meat, which is not the case when

    you take the time to inspect the ingredient label. Most Beyond Meat products contain high

    amounts of saturated fat, sodium, harmful seed oils and a plethora of ingredient names that

    you cannot pronounce. Along with this is the deceiving protein content. For example, the

    Beyond Meat burger patties are advertised to contain 20g of protein per serving, which may be

    true, but the problem arises when you look where this protein is sourced from. The burger's

    protein content is derived from rice and pea protein. Rice protein is far too low in lysine, an

    essential amino acid, which means that it is not a complete protein, while pea protein is a

    complete protein, but lacks bioavailability within the human body. Meaning that your body will

    absorb and utilize far less “protein” than the 20g advertised.
    : Ingredient label

    Techniques Used
    The sudden boom in plant based meat products, in this case, the Beyond Meat company, over

    the past 5 years has proved that these companies' marketing strategies are very effective. I

    believe they are so effective because they are targeting the “Flexatarian” population, a term

    used to describe those who are open to reducing their meat consumption but not necessarily

    open to adopting a strict vegan or vegetarian diet. Also the majority of people that are

    becoming newly “health conscious” can be gullible and very easily manipulated because of the

    lack of knowledge.

    Conclusion
    I do not believe it is acceptable to advertise plant based “meats” as the Beyond Meat company

    has. Considering the misleading 20g of protein on the label, the addition of harmful seed oils,

    such as canola and sunflower oil, 2 of the most unhealthy oils for the human body, which have

    been known to cause oxidative stress, drastic increases in inflammation can be damaging to our

    cells mitochondria, in the pursuit of advertising their products as alternatives to meat, is

    definitely unacceptable.
    References

    . (2022, October 2). . - YouTube. Retrieved September 25, 2023, from

    https://www.sciencedirect.com/science/article/pii/S0733521020300710

    Angle, S. (2018, June 19). Pea Protein Is the Best Protein. Retrieved September 25, 2023, from

    https://www.outsideonline.com/health/nutrition/should-you-get-protein-from-peas/

    Ask the Expert: Concerns about canola oil | The Nutrition Source | Harvard T.H. Chan School of

    Public Health. (2015, April 13). Harvard T.H. Chan School of Public Health. Retrieved

    September 25, 2023, from

    https://www.hsph.harvard.edu/nutritionsource/2015/04/13/ask-the-expert-concerns-about

    -canola-oil/

    Burger | Plant-Based Burger Patties. (n.d.). Beyond Meat. Retrieved September 25, 2023, from

    https://www.beyondmeat.com/en-CA/products/the-beyond-burger

    Burke, L., Martin, B., Schildhouse, J., McInnis, K., & Tallmadge, K. (2022, July 11). Beyond Meat

    Lawsuit Alleges Misleading Advertising. Vegetarian Times. Retrieved September 25,

    2023, from https://www.vegetariantimes.com/news/beyond-meat-lawsuit/

    Paul Saladino MD. (n.d.). YouTube. Retrieved September 25, 2023, from

    https://www.youtube.com/c/paulsaladinomd

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