FS Template 1
FS Template 1
FS Template 1
A Feasibility Study
Presented to
Bauan,Batangas
In Partial Fulfilment
MEMBERS
Agbay, Reynalyn C.
CHAPTER 1
INTRODUCTION :
success of introducing this unique snack to the market. Messy Banana Chips are
Created from thinly sliced ripe bananas, coated with a delightful mixture of sugar,
dark chocolate, strawberry, and optional flavors, and carefully fried in a medium
and potential profitability. It will also assess the preferences, buying behavior,
and willingness to pay of the target market for this innovative snack.
Furthermore, the study will explore potential collaborations with local farmers to
The study aims to assess the market demand for Messy Banana Chips,
determining the level of interest and potential customer base for this unique
chips. Secondly, the feasibility study will conduct a thorough analysis in the
market, their product offerings, pricing strategies, and distribution channels. This
will help determine the market positioning and potential market share for Messy
Banana Chips. Additionally, the study will delve into the production costs involved
bananas, the required equipment, packaging materials, and labor expenses. This
analysis will provide crucial insights into the feasibility of producing Messy
grocery stores, online platforms, or specialty food shops, to determine the most
effective and efficient way to reach the target market. In this study the
MISSION:
strategic insights. Our goal is to offer useful recommendations that enable local
VISION:
businesses utilize their special talents, take advantage of new trends, and
building an effective environment for Messy Banana Chips in the area, we hope
assessing various key areas to determine the viability and potential success of
the venture. Firstly, the study will focus on examining the market demand for
target markets. This will involve conducting market research and surveys to gain
insights into the target audience, their purchasing behavior, and their acceptance
of this unique snack option. Secondly, the study will evaluate the availability and
distributors. The study will also explore the feasibility of establishing or modifying
including the necessary equipment, space, and utilities. Additionally, the study
will delve into the production process itself, examining the steps involved in
peeling, slicing, frying, seasoning, and packaging the banana chips. It will assess
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step, with the goal of optimizing the production process. Furthermore, the study
will analyze the financial aspects, including the initial investment required,
production costs, pricing strategies, and potential revenue streams. It will also
Lastly, the study will consider the regulatory and legal aspects, ensuring
relevant laws and standards. The scope of the feasibility study aims to provide a
chips. This study serves as a guide to inform decision-making and determine the
While the study may focus on small-scale production and demonstrate the
manufacturers may require further analysis beyond the scope of the initial study.
insights into the feasibility of producing messy banana chips on a smaller scale, it
may not encompass all the considerations and challenges associated with large-
scale production
CHAPTER 2
MARKET STUDY
regulatory influences, A market study yields valuable insight that serves as the
organizations aspiring not only to endure but also to prosper within the constantly
DEMAND
and market conditions. In order to determine the demand for a product like
messy banana chips in San Pascual, Batangas, the proponents conducted a mini
survey among potential consumers who are fond to banana chips. This survey
helps the owners to gauge the potential success of their product in the market
SUPPLY
availability, quality, cost, reliability, and alternatives of resources required for the
labor, and utilities in the project location or through suppliers, ensuring that these
resources meet the necessary standards and specifications, analyzing the cost
supply chain risks. By thoroughly examining these aspects, the feasibility study
provides critical insights into the feasibility and viability of the project, enabling
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analysis to gauge the viability of introducing messy banana chips to the local
market. On the demand side, market research will delve into consumer
TARGET MARKET
taken into consideration. Firstly, understanding the preferences and tastes of the
local consumers in the area is crucial. Surveys or market research can provide
valuable insights into their snacking habits, preferences, and willingness to try
new and unique snack options like messy banana chips. Additionally, analyzing
the demographic profile of the area, including age, gender, income level, and
lifestyle, can help tailor marketing efforts and product positioning to appeal to the
benefits of messy banana chips that can attract health-conscious consumers who
seek out local snacks and souvenirs, presenting an opportunity for messy
with local retailers, grocery stores, cafes, and restaurants can help expand the
Creating a website and utilizing social media platforms can effectively promote
messy banana chips and reach potential customers beyond the local market.
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unique aspects of the product can generate interest and drive sales.
SWOT ANALYSIS
understand and address their weaknesses and potential threats. This analysis
helps researchers identify possible weaknesses and threats that a business may
STRENGTH
aspects that contribute to the success and growth of an organization. In the case
the proposed business are its potential to bring a new and enjoyable snack to the
market, the belief that the product will be a big hit, and the expectation of
competitors in the snack industry. This uniqueness has the potential to attract a
carefully selected ingredients, the business can ensure that their messy banana
chips deliver superior taste and texture, catering to customers who prioritize high-
chips positions them as a viable alternative to traditional snacks. With their baked
packaging designs, the business can establish a strong brand identity and
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presentation of the messy banana chips can capture the attention of potential
WEAKNESSES
person, system, or thing. They are the characteristics or features that prevent an
individual or entity from achieving it’s full potential. Weaknesses are one of the
weaknesses is a significant thing that the business owners may find alternatives
and ways on how they can improve more and how they can face it. Messy
Banana Chip is a kind of snack that also has a lot of same kind of product around
the said location therefore it results with some of the company’s weaknesses as
it follows;
Limited Local Market: The local market in San Pascual Batangas might
from region to region. The people in San Pascual Batangas might not have a
high demand for banana chips, or they might prefer other types of snacks.
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making banana chips might require specific equipment and techniques that might
be costly to implement.
that could affect the business, such as health and safety regulations, business
Market Trends: The global banana chips market is growing, but the trend
might not be the same in San Pascual Batangas. It's important to understand the
consumer behavior and affected the overall snack industry, which could also
impact the potential market for banana chips in San Pascual Batangas.
THREAT
Threats refer to the negative external factors that do not benefit your
organization. They can be anything that can potentially cause damage to your
destroy the company’s strength and turn into something that is unexpected.
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uncertain feeling, having threats around business gives some peer pressure and
market selling banana chips or similar snacks. Competing with existing brands
can be challenging, especially if they have loyal customers and strong market
presence.
over time, and the demand for banana chips may decrease if there is a shift
towards other snack options. It's important to stay updated on consumer trends
storage, and distribution to maintain the product's shelf life is crucial to meet
customer expectations.
impact the production and availability of banana chips. Having contingency plans
food safety standards that need to be met when producing and selling banana
chips. Failure to comply with these regulations can result in legal issues and
PRODUCT
introduce a unique and innovative snack option that would capture people’s
interest and to satisfy their taste buds The business offers a wide range of snack
variations and provides delivery services for convenience. Messy Banana Chip
individuals with adventurous palates and a desire to try something different. The
PRODUCT SIZE/QUANTITY
harder, starchier banana cultivars like the Saba and Nendran cultivars also
flavours that are salted or sweetened, as well as ones that have banana
enhance the flavour of the product, which is crispy, golden yellow in colour, and
opportunity for the business to give its customers a high-quality flavour and
Since there are no gender restrictions, anyone can purchase the suggeste
d product, which upholds everyone's freedom to taste and experience the goods
The product that the company will sell will be available in a range of sizes, just th
e correct quantity.
The bananas that will be chosen from the market will be medium in size so that t
hey may fit and fill the entire jar, and the chocolate will be the perfect amountp
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BRAND NAME
The firm or good is identified by its brand name, which also sets it apart
from other products in the same market. It is an effective tool for determining the
target brand image, projecting it against competitors, and establishing the brand's
position among the broadest possible audience. Without the brand name, the
business won't be able to stand out from the competition, acquire a unique name
currently operating businesses are reflected in the brand name. the proposed
"Messy Banana Chips" brand name, which stands for the company's quality. The
word "messy" describes a dish that is obviously enjoyable and fun to eat. They
can choose from a variety of flavors, including chocolate, vanilla, and strawberry,
as well as other flavors we plan to mix in. The word "banana chips" describes a
snack that is popular with many people, but dehydrated bananas are only
appealing to wealthy,
health- conscious
people.
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PACKAGING
The packaging protects our goods from any dirt or bacteria that can
contaminate or deteriorate the food. It also keeps our product safe, fresh, and
fresh for consumption. In addition to promoting the brand and making the product
decisions. The study's backers decided that there would only be one thing
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customers had selected for our messy banana chips. When it comes to their
product's packaging. A tiny plastic jar with a white lid will serve as the packaging
so that if we place the logo sticker on top, the logo will pop and will outshine and
so the jar's body. Customers can reuse the jar if it is empty, which makes it
conscious enterprise.
PRICING
margins, and input costs, must be taken consideration when setting prices.
by skillfully understanding the state of the market. With smart price management,
they can produce large profits and cash as a result. On the other hand, if pricing
is mismanaged, the business will suffer because either too high of prices
expenditures.
CHANNEL OF DISTRIBUTION
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production facility for the flavored messy banana chips, ensuring a high quality
Manufacturing Producer
Retailer
Consumer
PROMOTION
it's about showcasing the positive aspects that make the idea feasible. It is the
Table 2.19
the two types of traditional advertisement which the first one will be the traditional
way or through printed materials and the second one is for the online
advertisements. For the printed advertisements first on the list was the flyers
Waltermart and where people mostly pass by. The distribution of flyers will be
done 3 days before launching the `said business. These colored flyers are
printed has a basic size of 8.5x11 inches as short as short bond paper the
company will be producing 500 copies amounting to PHP 1,500 that will be given
to chosen target market of the firm. The second printed advertisement was the
tarpulin which will posted on public areas such as Public Market, Sari-sari stores,
and near School where people mostly pass by. The tarpulin is a large materiual
that is larger than the flyers. These tarpulins will produce with 3 copies that will
be amounting PHP 450. Then lastly will be about the online market that uses
Facebook page as it’s main instrument to spread the business brand to a wider
number of populations. Facebook has the most visited social media and the
knowing that news on Facebook is actually faster than the other media platform.
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offered products and services as well it’s advantages from other existing banana
chips.
proponents may give their firm knowing that they allow the business to introduce
it’s name and it’s product and as well as the target customers to know the
significance of the said firm. Customers may be persuaded and become aware
with the Messy Banana Chip that offered products through implementing an
Figure 2.9
Flyer
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Tarpulin
Flyer 2.11
Facebook Page
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GENERALIZATION
This chapter discuss and summarized the market study conducted by the
proponent which cover the data gathering, supply analysis, demand and supply
By the means of survey and analysis to gathered the data, the proponent
found out the different statistical figures for determining demand and supply of
were also discussed. Cheap but effective marketing strategies were studied and
CHAPTER 3
highlighting the benefits of this proposed snack and evaluating various factors
that are crucial for its successful production. One of the key aspects of this study
analyzing the cost of raw materials, equipment, packaging, and other production-
related expenses. By understanding the production cost, we can ensure that the
effective schedules and time allocations for production, serving as the foundation
appropriate pricing.
intended product.
manufacturing process.
product.
TECHINICAL STUDY
availability and accessibility of required tools and materials. The study also
highlighting the benefits of this proposed snack and evaluating various factors
that are crucial for its successful production. One of the key aspects of this study
analyzing the cost of raw materials, equipment, packaging, and other production-
related expenses. By understanding the production cost, we can ensure that the
process of making Messy Banana Chip. This involves assessing the availability
PRODUCT DESCRIPTION
Messy Banana Chips are a delightful snack that combines the natural and
authentic flavor of bananas with a tempting twist of dark chocolate and white
chocolate coating. These chips are irregularly cut, giving them a unique, rustic
look that emphasizes their handmade quality. They are the perfect snack for
those who appreciate something sweet and crave a unique and healthy treat.
Located in the bustling public market of San Pascual, Batangas, Messy Banana
market is known for its popularity among millennials and individuals who are
eager to try something new and exciting. This location provides a convenient and
Pascual, Batangas. The crunchy treats are packed in reusable plastic jars. It has
variety of flavors that it offers, whether its strawberry, ube, chocolate, and vanilla
flavors drizzled over crispy banana slices. They can be a great snack and enjoy
them straight from the jar or add them as toppings for desserts like ice cream,
baked goods or cereals. It can add that crunchy and flavorful bite. Some flavors
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MANUFACTURING PROCESS
making of Messy Banana chip, the manufacturing process begins with the
dehydration of banana slices, which are then coated with a combination of dark
track each step of the production of these tasty banana chips. A dedicated team
every bite.
PRODUCTION PROCESS
ingredients and needed materials such as food dehydrator, knife, big stainless
bowls, tray, measuring cups, chopping board, measuring spoon, and other
materials that will be used in the process of making the product. it will take a
air fryer which has a food dehydrator, the banana will be sliced into pieces and
placed it into the air fryer and will be dehydrated in an hour or so, it will be
dehydrated in batches so it will take long, the banana will have no coating it will
3. making the chocolate. this process will just need a chocolate bar and a
whole milk, by mixing the chopped chocolate bars into the milk while their sitting
4. making the messy banana chips. in this process the banana that will be
put in the jar and will fill it with the banana chips, and will be weighed so that the
ingredients will be equal, then the chocolate ganache will be the last part that will
be putting in the jar, then the buyer will just shake the jar if they'll eat it.
Cook 1 Cook 2
Resuming business
breaktime operations
(6:30pm-7:00pm) (7:00pm-8:00pm)
All employees All employees
House keeping
(8:00pm-8:30pm)
Housekeepers operations
are continuous
PRODUCTION SCHEDULE
firm is launched, the proponents will oversee the production process. However,
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best personnel they can find. The employees' working hours are from 10:00 am
to 6:30 pm. They will take a break at 12:00 and then return at 1:00 to finish the
product. The firm will have alternating working days, such as MWF, with a
PLANT LOCATION
FIGURE 3.1
FIGURE 3.2
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FIGURE 3.3
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fulfillment. The product cannot be created without the necessary tools and
equipment. The production process will run smoothly if the right tools and
Furniture and fixtures are larger items of movable equipment that are used
furniture and fixtures refer to the various items and equipment used in an office
setting to facilitate work, organization, and comfort. These items are essential for
(Php) (Php)
breathable study
computer chair
duty
lamp
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600*900mm/24IN36IN
24.6cm
Total Php
31,982.00
Desk Lamps: provide task lighting for activities that require focused light,
Shelves: used for items that are displayed or stored in a home, business,
store, or elsewhere.
Whiteboard: used to visualize thoughts, concepts, write down ideas, explain and
teach, plan and create in the group and many other things.
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OFFICE SUPPLIES
(Php) (Php)
white
folder
wire
MAINTENANCE SUPPLIES
facility. These supplies play a crucial role in maintaining a clean and organized
cost cost
(Php) (Php)
dustpan
suki
doormat/basahan
gloves
1,774.1
Garbage bag: disposable bag used to contain solid waste. Many bags are
useful to line the insides of waste containers to prevent the insides of the
Gloves: a covering for the hand worn for protection against cold or dirt
and typically having separate parts for each finger and the thumb.
attached to, and roughly parallel to, a cylindrical handle, the broomstick. It is thus
dustpan.
receptacle into which dust and waste can be swept from the floor.
Floor mat: a hard floor covering that generally is placed on a floor or other
flat surface. Mats serve a range of purposes including: serving to clean items
RAW MATERIALS
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required raw materials, the proponents visited various stores in the public market
Raw materials play a crucial role in ensuring the efficient production of our
business's products. They are essential for the overall success of the business. It
is important to carefully assess the source of these raw materials to prevent any
visiting various stores in the public market located in San Pascual, Batangas City.
DIRECT MATERIAL
chocolate bar
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chocolate bar
INDIRECT MATERIALS
UTILITIES
involves looking at costs and benefits, checking if the project aligns with the
organization's goals, and considering its impact on society and the environment.
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against the costs, ensuring it fits with the organization's plans, and understanding
its broader effects. This helps decision-makers make smart choices about
(Php) (Php)
ELECTRICITY
Meralco in San Pascual, Batangas will supply the necessary electricity for
monthly electric bill for this service will amount to Php 5,500.
WATER
Aqua data located in San Pascual, Batangas will supply the water.
Given that the company will be selling items that require's water. The seller will
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jar or sanitizing the things that will be used in process of the making
TELECOMMUNICATION
benefiting the business. The cost of this telecommunication service is Php 2500
per month.
WASTE DISPOSAL
customer will decide whether to reuse or discard the used jar, but they are bound
to discover a use for it. The company will also sell some waste to junk shops,
including used cans, bottles, jars, and waste that can be recycled.
LEASEHOLD ESTABLISHMENT
DIRECT LABOR
Direct labor refers to the expenses associated with the employees directly
involved in the production process. This includes their wages, salaries, and
benefits. Direct labor costs are a crucial factor to consider in feasibility studies as
they impact the overall production cost and can influence the financial viability of
a project or business venture. It is important to note that direct labor costs are
In terms of managing the business, the proponents will take on the role of
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business manager. They will work eight hours every day, Monday to Saturday.
The workers will have a total of 25 working days each month and an average of
300 working days per year. The proponents have excluded 52 Sundays and 12
holidays from the count of working days. Each worker will receive daily
compensation, with the cooks earning Php 400, the cashier earning Php 300,
and the dishwasher earning Php 370. The bookkeeper will receive a monthly
salary of Php 2,700, while the manager will receive a daily rate of Php 800. The
CHAPTER 4
MANAGEMENT STUDY
strategic planning.
required for attaining the set objectives. This encompasses the following specific
goals:
management.
enterprise.
of operations.
structure in which the partners share the profits, losses, and responsibilities of
skills, and expertise to pursue a common business goal. Each partner contributes
capital, assets, or services to the partnership, and in return, they share in the
Capitalization Capital
a process of estimating the total capital required to start and operate a business
or project. This capitalization includes both initial investment costs and ongoing
requirements and feasibility of the proposed venture. Each partner will contribute
costs.
Organizational Structure
are directed in order to achieve the goals of an organization. These activities can
include rules, roles, and responsibilities (Kenton et al., 2024). The organizational
structure also determines how information flows between levels within the
company. For example, in a centralized structure, decisions flow from the top
shapes and sizes use organizational structures heavily. They define a specific
each employee's job and how it fits within the overall system. Put simply, the
organizational structure lays out who does what so the company can meet its
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MANAGER/BOOKKEEPER
Manpower Requirement
necessary for various functions and positions within the organization. Manpower
industry, business goals, and the specific tasks and responsibilities associated
changes in technology and processes that may affect staffing needs. This
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strategies to ensure that they have the right number of qualified employees with
Job Description
the name or position of the person to whom the employee reports, and the tasks,
Manager/Bookkeeper
Manage day-to-day financial operations, including accounts payable,
software.
making.
returns.
systems.
Housekeeper
cleaning appliances.
needed.
management.
Workers
Deliveryman
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Ensure that delivered items match the provided order and are in good
condition.
clients.
delays.
incidents.
Job Specification
Manager/bookkeeper
Housekeeper
standards.
Workers
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Compensation
the existance of the company. Compensation may be adjusted according the the
factors. There are several compensation systems in place to assess the worth of
different roles. The regulatory office ensures that the compensation is given in a
correct and feasible way. the following were set as the primary guidlines
Other benefits
Organizational policies
Every business has its own set of policies that provide guidance to
direct the actions and decisions of employees in common situations. They reflect
These policies are designed to align the organization's work with its objectives
Salaries will be given at 15th and 30. The salaries will be given twice a
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Workers should treat all the customers properly with respect and little
patience.
Workers are held responsible for any damages of tools and equipment in
their custody.
The business will be operate three days a week, starting from Monday,
They are required to deliver the ordered products within the specified
timeframe given.
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Legal Requirement
treasurer’s office
Generalization