TANC5 - GR.54 - Team5 - PHASE 2

2.
Business Plan
Business Plan
Group members: Đặng Thị Thúy Hường, Trần Thanh Phúc,Trần Thị Mỹ Hằng,Nguyễn Minh Huy,Ngô Tấn Đạt,
Phạm Lương Thư__________________________________
Work with your group and answer each question below to plan your business presentation.
Problem & Solution Summary

Describe very briefly why your business needs to exist. What problem do you solve for your customers? How
do you solve the problem presented above?
The increasing global plastic waste is having a detrimental impact on our current living environment.
Recognizing the severity of this issue, we have decided to use straws made from Lepironia articulata to
replace plastic straws. This initiative aims to reduce the plastic waste generated from straws, contributing to
a healthier ecosystem and minimizing the impact on wildlife, which often suffer from ingesting plastic debris
in the environment. Furthermore, users can enjoy the benefits of using our Lepironia articulata without
concerns, as they are an eco-friendly alternative. Through this approach, we believe we can address the
current and future environmental challenges associated with plastic straw pollution.
Market & Competition

Describe your target customers, market segments, and identify your key competition. Who will your customers
also consider?
Market Segmentation:
• Geographic Segmentation: Customers in Ho Chi Minh City and surrounding areas.
• Usage-based Segmentation: Suitable for both hot and cold beverages, easy to use, does not dissolve in
water.
• Environmental and Sustainability-based Segmentation: Environmentally conscious consumers, prioritizing
products made from sustainably sourced Lepironia articulata and capable of natural decomposition, aiming
to reduce plastic waste, and environmentally friendly.
• Product-based Segmentation:
Fresh Lepironia articulata with a short lifespan of 4-6 weeks.
Dried Lepironia articulata with a longer lifespan of 3-6 months.
• Value Chain-based Segmentation:
Business Customers: Businesses operating in the Food and Beverage industry.
Individual Customers: Individuals looking to make individual purchases for their personal needs.
Competitors:
• Business Competitors: Green Joy, Grass Straws Vietnam,...
• Wholesale Distributors on social platforms such as Shopee, Lazada,...
Customers will also consider: The possibility of collaborating to supply large-scale F&B businesses intending
to transition to environmentally friendly products
Company & Product Description
Describe your company’s mission, product(s), and goals. What does your company aim to achieve? What
product does your company have? How can your company achieve the presented goals with that product?
 Mission: Our mission is to meet the maximum demand for environmentally friendly products, aiming
for a green lifestyle. We aspire to become a supply chain of green, eco-friendly, safe, and sustainable
products for all customers.
 Product: Fresh and dried Lepironia articulata.
 Objectives:
Short-term: Identify reliable and safety-standard suppliers for our project. Establish friendly
relationships with customers to increase repeat business and attract new potential customers. Stabilize
business operations and achieve return on investment.
Medium-term: Establish our brand position, expand the business model to larger F&B enterprises,
collaborate to supply products to green product stores, and convenience stores. Open three retail
stores to cater to customers who prefer in-store purchases.
Long-term: Become a prominent brand, the preferred choice for large businesses looking to transition
to eco-friendly products. Expand nationwide and successfully collaborate with international businesses
in the green product sector.
 Product:
Fresh Lepironia articulata : Environmentally friendly due to their 100% natural composition; free from
chemicals, dyes, and fully biodegradable. Boasting the natural green color of Lepironia articulata ;
sourced from benign materials, easy to acquire, and simple to produce. Non-dissolving in water,
suitable for all types of beverages (hot/cold); safe for consumer health as it contains no additives,
colorings, or harmful chemicals. Rapid decomposition time (4 - 6 weeks).
Dried Lepironia articulata : Utilizing advanced drying technology during the manufacturing process,
retaining the natural green color of Lepironia articulata . Moreover, the product does not affect the
original taste of beverages. Additionally, dried Lepironia articulata exhibit rapid decomposition in the
natural environment, taking only 3-6 months. After complete decomposition, the remaining
components of the straw become a nutrient-rich source for soil and plants
 How
By bringing this product to consumers, we will be able to replace the amount of plastic straws with a
straw that is biodegradable and does not harm the marine environment.
Why us?
Write a brief overview of you and your team. Why are you the right people to build this business?
We are individuals with a profound concern for nature, water sources, and our current living environment.
Our goal is to contribute to enhancing a greener, more beautiful life by encouraging a shift away from
plastic usage and towards environmentally friendly products. Through the quality of our products and
services, we aim to foster a positive change in consumer habits. We believe that we are well-suited to
establish this business because we have a deep understanding of the positive impact our products bring,
and we are committed to building a sustainable business model and delivering the best service to our
customers.

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Problem & Solution Summary

Market & Competition

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