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    Consumer Insight

    Uploaded by

    Zawar Ali Arsel Hur

    Copyright:

    © All Rights Reserved
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    Consumer Insight

    Uploaded by

    Zawar Ali Arsel Hur
    21 views4 pages

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    © © All Rights Reserved

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    Copyright:

    © All Rights Reserved
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    Download as docx, pdf, or txt
    21 views4 pages

    Consumer Insight

    Uploaded by

    Zawar Ali Arsel Hur

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 4

    CONSUMER BEHAVIOR

    Submitted by Ali Arsal

    Submitted to Ma’am Asra Qazi

    Registration # BBA02173251

    SAP 70075591

    Section B

    Assignment CASE STUDY


     Needs sets of malls and factory outlet shoppers
     The meaning of consumption

    Lahore Business School


    The University of Lahore
    Lahore, Pakistan
    CONSUMER INSIGHT 1-1

    Qno1: Think of various retailers you are aware of. Can you match these different retailers
    to the different shopper segments?

    SHOPPER SEGMENTS
    Quality Brand Price Fashion
    Impulsive Habitual
    Conscious Conscious Conscious Conscious
    Interloop Alkaram Breeze HSY Riaz ul Din Dynasty
    Shopping
    Clothing US Denim Khaadi Thread & Zainab Mall Zain Jee
    Motifz Chottani

    Mc Donalds Burger King Jalal Sons Al-Nakhal Aun Chips Forks and
    Restaurant Shop Knifes
    Food Kitchen KFC Avaari Hotel
    Cuisine Arcadian Road What a
    Café Vengers Paratha
    RETAILERS

    Swera Al-Fatah Green Emporium Heaven Chohan


    Departmental Valleys Mall Store Store
    Househol store Essa G
    d Carry four GOLRA Imtiyaz Jazib
    Hyper star Tools Super Achaar
    Market Foods
    Al Fatah Al Fatah Al Fatah Audi Lahore Younis Younis
    Electronics Electronics Electronics Mobiles Mobiles
    Hardline
    Al Fatimah Nikon Speed Bird Speed Bird Samnabaad Khaas
    Electronics Motors Aam
    Forward Clive Hush Louis Tony Starlet
    Solutions Puppies Vuitton Matching
    Softline Stylo Center Dalhousie
    Borjan Nike Chanel Shoes
    Medora

    Qno2: Can you characterize the different shopper segments in terms of demographics
    traits Such as age, gender, income, family role and so on?

    Ans: I characterize the different shopper segments in terms of demographics traits:

    AGE

    Age has a major effect on shopper segments. People desire changes as they grow older. Age
    factor changes in personal values, lifestyle and health needs. Younger consumers are fit, and will
    spend more on fun, entertaining, fashion and movies. Older people spend less on these things,
    they stay indoors and they have more needs of medical treatments.
    GENDER

    Males and females have different needs and preferences and needs that affect their buying
    priorities of lifestyle products and fashion.

    INCOME

    Income has a major effect on shopper and decisions of buying products. Middle class consumers
    make their buying decisions with their utility of money. Upper class consumers feel free about
    taking the family out for dinner at an expensive restaurant and they spend more money on luxury
    items, jewelry, vacations and cars etc.

    FAMILY ROLE

    Family has an important effect on shoppers because one buys the items according to the family
    members like the number of family members and their choices, according to the ages of the
    family members e.g. if a person has kids he will buy toys, books stationary goods etc. and if he
    has old family members he will buy medicines and other things of their needs.

    EDUCATION

    The education levels influences Shopper perceptions of products and he think before making a
    purchase. Higher educated people will take before spending their money. Education affects
    choices in products, services, fashion, movies and TV programs.

    Qno3: What do you think the need sets are for online retailers?

    Ans: According to my perceptions the need sets online retailers are given below:

     Strong planning
     Promotion programs
     Website builder
     Dedicated E- Commerce platforms
     Strong payment systems
     Best technical equipments
     Not too much money
     Not too much effort

    CONSUMER INSIGHT 1-2


    Qno1: What does the consumption of a product like Nike mean to Andre?

    Ans: When Andre do two jobs at a time, he didn’t have time for himself but when he sells
    newspapers and start do savings, then he come to know about his own necessity. He feels
    necessity of shoes so he saves money and one day he buy Nike shoes but why Nike? Andre was
    the low income consumer but he wanted to buy branded shoes. The marketing effort of Nike
    Company reflects the desire of Andre. At last Andre saves money and buys Nike shoes.

    Qno2: What does this story say about our society and impact and role of marketing?

    Ans: This story shows the dark side of this materialistic and modernized society in which most
    of people don’t have time for their families and themselves. The people do more than one job to
    fulfill their needs and also enjoy unnecessary luxuries, whereas low income consumers can also
    enjoy little luxury, inside their low income and also have time for themselves and for their
    families and they don’t have health issues too. In this story, Andre, after the family and financial
    crisis he realize that money is not everything in life, he should also think about himself and he
    can also enjoy little luxury and fulfill his needs by working and saving the money. The
    marketing efforts of the companies encourages even low income consumers to buy their products
    and services which other consumer wants.

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