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FastFoodGymer

Idea description: fast food business for bodybuilders


Currently, people are very intersested in health issues, so diet is very important,
especially bodybuilders. From there, the group decided to chóoe a fast food
business model (chicken breast, beef, zinc oil...) aimed at custumers who are busy
bodybuilders who don’t have too much time to cook and need to eat according to
their own diet. The meals will be divided in to combos such as: Meals before
training, after training; main meals, side meals of the day to meet the requirements
of custumers.
1. Executive summary:
FastFoodGymer is a fast-food business catering to bodybuilders. Our mission is to
provide convenient, nutritious meals in a short time that support fitness goals. With
a menu of various options. We project steady sales growth over the years,
leveraging targeted marketing and community engagement. Financially, we expect
cash flow to be positive within the first year and profitability thereafter. Our goal is
to be at the top in healthy fast food.
2. Company description:
- The eatery will be designed according to the model of a fast food restaurant.
- Therefore, chefs and waitresses will be important factors and contribute to
building the brand image of restaurants.
- Currently, people increasingly need to eat more, especially bodybuilders. They
need to have a proper diet and ensure nutrition.

3. Products and services:


The services provided are the dishes for the fitness team.
- The menu consists of four types:
 Eat before the rehearsal.
 The post-practice feed.
 Your diet gains weight.
 The diet loses weight.
 The advantage
- To be bored with everyday food or have no time to cook at home. People can
come into our diner.
4. Market and competitor research:
The heathy food market for bodybuilders in Bac Ninh currently does not exist.
- Target customers: People who are exercising, losing weight and of all ages.
- Reason to buy the product: Too busy with work or they don't know how to
cook heathy dishes.
- Competitors: This is a new business model to start a business in Bac Ninh city.
- Advantage: Operating in Bac Ninh area and there are no stores or businesses
selling this product.

5. Sales and marketing strategy:


Maketing:
- We will focus on brand marketing for your restaurant on social networking
platforms such as TikTok, Instagram, Facebook.
- When the restaurant first opens, you should implement PR strategies through
famous. And build opening promotions to stimulate customer demand.
Sell:
- The menu design must be impressive, eye-catching and must show the novelty of
the food for people on diets.
- We will link with food ordering applications such as ShopeeFood, Grab,
Goviet,...
- Associate with a number of gyms, distribute products to gyms to widely reach
customers with high demand for this item.
6. Financial plan and projection:
1. Initial Capital:
 Rent for the shop: $30,000
 Purchase of raw materials and equipment: $50,000
 Advertising: $20,000
 Cash reserve: $10,000 => Total initial capital: $110,000
2. Monthly Expenses:
 Shop rent: $10,000
 Employee salaries: $15,000
 Raw materials and supplies: $40,000
 Utilities: $5,000
 Advertising: $10,000 => Total monthly expenses: $80,000
3. Product/Service Fee:
 Average product price: $50
4. Expected Customers:
 Number of customers per week: 100
 Number of products purchased per customer per week: 3
5. Expected Revenue:
 Number of products sold per month: 1200
 Total expected revenue: $60,000 (1200 products x $50)
6. Expected Profit:
 Total expected profit: $20,000 (Expenses -Revenue)
7. Next Investment:
 Amount needed for further investment: $30,000
8. Future Development:
 Development strategy: Expand market, diversify products, increase
advertising, and build customer relationships.

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