MAIN PROJECT REPORT

TITLE: A STUDY ON COMPETITORS ANALYSIS IN POLYHOSE

PVT. LTD.

Submitted as a part of MBA II Year Course requirement

By

Name – N. ASHWIN
Regn. No.– RA2252001040028

Under the guidance of

DR. DEEPIKA RAMAMOORTHY

SRM INSTITUTE OF SCIENCE AND TECHNOLOGY

VADAPALANI
FACULTY OF MANAGEMENT

May 2024
 BONAFIDE CERTIFICATE

This is to certify that _________________________________________________ (Name of

the student with Regn. No. ) is a Bonafide Student of Faculty of Management, SRM Institute
of Science and Technology, Vadapalani, Chennai. She / he is in the II year of Masters Degree
Program in Business Administration (MBA). She / He has done this project under my
guidance and supervision towards part fulfillment of II year MBA course requirement.
Project Guide MBA Program Coordinator Date: Place: Signature of the Internal Examiner
Signature of the External Examine

Project Guide MBA Program Coordinator

Date:
Place:

Signature of the Internal Examiner Signature of the External Examiner

DEPARTMENT SEAL
 DECLARATION

I …………………………. (Name of the Student with Reg. No.) studying in II year MBA
program at Faculty of Management, SRM Institute of Science and Technology, Vadapalani,
Chennai, hereby declare that this project is an original work of mine and I have not verbatim
copied / duplicated any material from sources like internet or from print media, excepting
some vital company information / statistics and data that is provided by the company itself.

Signature of the Student

Date:

Place:
ORGANIZATIONAL CIRTIFICATE
 ACKNOWLEDGEMENT

It is my privilege in writing this acknowledgement to thank everyone who gave their views

and suggestions for helping in the completion of my internship at Polyhose India Pvt Ltd. I

would like to take up this opportunity to convey my gratitude to Prof. Dr. Sasirekha, Dean

(FET), SRM Institute of Science and Technology (SRMIST), Vadapalani for providing an

opportunity to do this project and internship. I express my heartfelt thanks to Prof. C

Praseeda, HOD, Faculty of Management, SRMIST, Vadapalani, for her encouragement. This

project would not have been successful without the constant guidance and support of my

guide, Dr. Deepika Ramamoorthy who took keen interest in my project to make it a

beneficial exercise. The internship I had with Polyhose Pvt Ltd. was great chance for learning

and professional development. I would like to thank them for permitting me to undergo

training at their esteemed firm. I am grateful for having the chance to meet many wonderful

people and professionals who led me through the internship period. I would like to use this

opportunity to covey my heartiest thanks to Mr. Selva Kumar (Vice President) at Polyhose

Pvt Ltd who encouraged me through the training. In spite of being extraordinarily busy with

their duties, they took their time out to hear, guide and keep me on correct path during the

training.

(N ASHWIN)
(RA2252001040028)
 ABSTRACT

This report explores into competitor analysis with a focus on Polyhose Pvt. Ltd., a market
leader. In a dynamic and intensely competitive corporate environment, identifying and
evaluating competitors is critical for maintaining and improving market position. The primary
goal of this study is to thoroughly examine the tactics, strengths, weaknesses, and positioning
of Polyhose Pvt. Ltd.'s competitors. This study uses a combination of quantitative as well as
qualitative research techniques, such as surveys, interviews, and industry analysis, to offer
light on many aspects of competitor analysis. Demographic data obtained from respondents
provides insights into customer perceptions, preferences, and behaviors, allowing for a more
advanced knowledge of competitive dynamics.Through a Competitive awareness, perceptions
of product quality, factors influencing consumer choice, frequency of purchase, identification
of potential threats, overall satisfaction levels, and recommendations for improvement are all
important topics of research. By combining these findings, the study hopes to provide
Polyhose Pvt. Ltd. with practical information that will allow them to fine-tune their strategies,
increase competitiveness, and strengthen their market positioning. Finally, this research aims
to add to the larger conversation on competitor analysis approaches and serve as a helpful
resource for industry professionals, scholars, and stakeholders interested in properly
analyzing and navigating competitive environments.
 TABLE OF CONTENTS

Chapter Description Page No.

No.
I INTRODUCTION
1.1 Introduction of the topic
1.2 Industry Profile
1.3 Company Profile
1.4 Statement of the Problem
1.5 Scope and significance of the study
1.6 Objectives of the study
1.7 Limitations of the study
1.8 Chapter Scheme

II LITERATURE REVIEW
III RESEARCH METHODOLOGY
3.1 Research Design
3.2 Sources of Data
3.3 Population/Sample Size
3.4 Sampling technique
3.5 Tools for Data Collection
3.6 Hypothesis
3.7 Tools for Data Analysis
IV DATA ANALYSIS AND INTERPRETATION

V FINDINGS, SUGGESTIONS AND CONCLUSION

5.1 Findings
5.2 Suggestions & Recommendations
5.3 Conclusions
VI BIBLIOGRAPHY

VII ANNEXURES
QUESTIONNAIRE
 CHAPTER I

INTRODUCTION

Understanding the inner workings of effective firms has become critical for aspiring
management professionals in the twenty-first century's dynamic commercial landscape. This
research provides a thorough organizational analysis of Polyhose Pvt Ltd, a significant
company in the industrial hose manufacturing sector. The goal of this study is to present a
complete examination of Polyhose's organizational structure, operations, and management
practices, throwing light on the major reasons that have contributed to its outstanding
success.

Polyhose Pvt Ltd, established in 1996, has become a leading international company in the
design, development, and manufacture of fluid conveyance systems. The company's
persistent commitment to quality, innovation, and customer satisfaction has enabled it build
out an area of expertise in an extremely competitive industry. With a strong focus on research
and development.
This organizational study will look at several aspects of Polyhose's operations, such as its
structure, core functional areas, and management techniques. By investigating these factors,
we hope to get insight into the company's strategic decision-making processes, leadership
dynamics, and overall corporate culture. Furthermore, the Study will look into Polyhose's
market positioning, product development approach, and strategies for maintaining its
competitive edge in the sector.
This research was carried out utilizing primary as well as secondary methodologies. Primary
data was gained through interviews with important persons at various levels of the firm,
while secondary data was obtained from annual reports, corporate literature, and industry
journals. The data study provides a complete picture of Polyhose's operations, emphasizing
its strengths, flaws, possibilities, and difficulties.
The findings of this study will be beneficial for students, professionals, and academics
interested in understanding the complexities of successful firms and the tactics they use to
succeed in a rapidly changing business environment. By studying Polyhose's methods and
management approaches, readers will get practical insights into effective leadership,
innovation, and customer-centricity.
1.1 INTRODUCTION OF THE TOPIC:

Companies face intense rivalry in almost every

sector in today's business environment, which is defined by rapid technical developments,
globalization, and shifting consumer tastes. In this scenario, an in-depth review of
competitors becomes critical for firms seeking to preserve importance and growth. This study
examines the competitive landscape around Polyhose Pvt. Ltd., a well-known organization in
the industry.

Polyhose Pvt. Ltd. works in a dynamic economy with tough competition and ever-changing
market conditions. To properly go through these complications, Polyhose Pvt. Ltd. must first
understand its competitors' plans, strengths, weaknesses, and positioning. Polyhose Pvt. Ltd.
can improve its strategy, find opportunities, and reduce threats by learning about its
competitors' actions, products, and market perceptions.

As such, this study is not only useful to Polyhose Pvt. Ltd., but it also helps to a better
knowledge of competition analysis approaches and their consequences for organizational
strategy and performance. Through this investigation, we are hoping to shine some light on
the complicated interaction of factors affecting competitive dynamics in the industry and
provide insights that may be used to influence strategic decision-making processes.
1.2 INDUSTRY PROFILE:
Pipes and Fittings Sector:

The pipes and fittings sector is critical to several industries, including construction,
infrastructure development, manufacturing, and agriculture. It serves as the foundation of
modern society, permitting the conveyance of liquids, gasses, and solids across a wide range
of uses. Polyhose Pvt Ltd, a key company in this field, has established itself as a prominent
manufacturer and supplier of high-quality pipes and fittings for a wide range of industrial and
commercial applications.

1.3 COMPANY PROFILE:

Vision :

 Polyhose endeavours to satisfy and provide value to it’s customer by safely

manufacturing reliable, quality energy conveyance products and services which
achieve global recognition; while meeting all stakeholder objectives.

Mission :

 Polyhose aims to become a preferred Global Player in the business of supplying

energy conveyance systems to PARTNERS and Growing in Mobile Fluid Systems
and Industrial Fluid Systems.
 Develop in Specialized Market of Life Sciences, Aerospace and Defense Fluid
Conveyance Systems.
 Consolidate the leadership position in India and accelerate the growth in Global
Markets.
1.4 STATEMENT OF THE PROBLEM:

Competitor Identification: Competitor Identification: Determine which competitors operate

in the same industry or market segment as Polyhose Pvt Ltd. This covers both direct
competitors that provide similar products or services and indirect competitors who may
constitute a threat owing to overlap in market presence or consumer preferences.

Competitive Positioning: Analyze Polyhose Pvt Ltd's competitive standing in relation to its
recognized competitors. To determine a company's relative market position, consider
elements such as market share, brand perception, product quality, pricing strategies,
distribution networks, and customer loyalty.

Strengths and Weaknesses: Determine the advantages and disadvantages of Polyhose Pvt
Ltd and its competitors. Evaluate the areas where Polyhose Pvt Ltd has a competitive
advantage over its competitors, as well as those where it may be falling behind or vulnerable
to competition.

Market Dynamics: Investigate the larger market dynamics and trends that influence
competition within the industry. Consider technical improvements, regulatory changes,
fluctuations in customer tastes, and new market entrants that could affect Polyhose Pvt Ltd's
competitive position.

Strategic Implications: Development of the competitive landscape for Polyhose Pvt Ltd.
Identifying possible threats and opportunities posed by competitor activities and market
trends, and make recommendations to help the company strengthen the position and achieve
its business goals.

By addressing these key points in the problem statement, the study hopes to provide valuable
insights into the competitive dynamics of Polyhose Pvt Ltd's operating environment, allowing
the company to make informed decisions and develop effective strategies to maintain or
strengthen its competitive advantage.
1.5 SCOPE AND SIGNIFICANCE OF THE STUDY:

Introduction:

In today's competitive business environment, understanding rivals' tactics, strengths, and

weaknesses is critical to any organization's success and survival. As a result, the project titled
"Unveiling Competitor Dynamics" seeks to go deeply into the arena of competitor analysis
within the context of Polyhose Pvt Ltd. This prompt describes the scope and impact of the
study, emphasizing its importance in delivering actionable insights for strategic decision-
making.

Scope of the Study:

Competitor Identification: The study will identify and profile major competitors operating
in the same industry as Polyhose Pvt Ltd. This includes examining both direct and indirect
competitors to acquire a thorough grasp of the competitive landscape.

Strategic Analysis: We will undertake a detailed assessment of rivals' strategies, including

product offers, pricing strategies, distribution routes, marketing tactics, and innovation
projects, to determine their strengths and weaknesses.

Market Positioning: The study will compare Polyhose Pvt Ltd's market position to that of its
competitors, identifying areas of competitive advantage as well as potential vulnerabilities.

Customer Perception: Surveys, interviews, and market research will be used to acquire
information about consumer attitudes, preferences, and behaviors toward Polyhose Pvt Ltd
and its competitors, offering valuable input for strategic decision-making.

suggestions: Based on the analysis findings, strategic suggestions will be developed to assist
Polyhose Pvt Ltd in refining its strategy, capitalizing on strengths, addressing weaknesses,
and increasing its competitive advantage in the market.
Significance of the Study:

Strategic Insights: The study will give Polyhose Pvt Ltd unique insights into competitive
dynamics, allowing the company to make more informed strategic decisions and stay ahead
of the competition.

Market Positioning: By knowing its competitive position, Polyhose Pvt Ltd may discover
areas for difference and design targeted marketing and product plans to strengthen its market
position.

Risk Mitigation: By identifying potential threats posed by competitors, Polyhose Pvt Ltd can
proactively mitigate risks and develop contingency plans to protect its market share and
profits.

Customer-Centric Approach: Understanding consumer preferences and perceptions would

allow Polyhose Pvt Ltd to modify its solutions to better match customer needs, hence
increasing customer happiness and loyalty.

Academic Contribution: The study's findings will contribute to the academic debate on
competitor analysis approaches and serve as a resource for future research in strategic
management and marketing.

Conclusion: The study on competition analysis at Polyhose Pvt Ltd has major consequences
for the company and the academic community. By thoroughly studying competitor dynamics
and customer behavior, the study seeks to provide Polyhose Pvt Ltd with actionable insights
for efficiently navigating the competitive landscape and driving long-term growth and
success.

1.6 OBJECTIVES OF THE STUDY:

Evaluate Competitor Landscape: The major goal of this research is to examine the
competitive landscape around Polyhose Pvt Ltd by identifying and characterizing important
rivals in the [industry sector]. This includes analyzing their product offers, market presence,
and strategic positioning.
Evaluate Competitive Strategies: The purpose of this study is to assess Polyhose Pvt Ltd's
competitors' strategies in order to learn about their strengths, weaknesses, opportunities, and
threats. We want to identify patterns of competitive behavior by looking at elements
including price strategies, product differentiation, marketing approaches, and distribution
networks.

Identify Market Trends and prospects: By examining industry trends, market dynamics,
and emerging prospects, this study seeks to identify possible areas for growth and innovation
in the [industrial sector]. This entails examining changes in customer preferences, technology
improvements, legislative changes, and other market-influencing factors.

Assess Customer Perceptions and Preferences: Understanding consumer perceptions,

preferences, and purchase behaviour is critical for establishing a competitive advantage. This
study seeks to learn about customers' impressions of Polyhose Pvt Ltd and its competitors, as
well as the elements that influence their decision-making processes.

Recommend Strategic Actions: Based on the findings of the competition analysis, this study
will make actionable recommendations to Polyhose Pvt Ltd to improve its competitive
position and capitalize on market prospects. These recommendations could include changes
to product offers, price strategies, marketing campaigns, distribution networks, or strategic
collaborations.

1.7 LIMITATIONS OF THE STUDY:

Scope Constraint: While the competitor analysis study seeks to provide complete insights
into Polyhose Pvt Ltd's competitive landscape, it may be restricted by the availability and
accessibility of data. Factors like as confidential information, limited access to competitors'
strategies, and a scarcity of industry publications may limit the scope of study.

Data Accuracy and Reliability: The accuracy and reliability of data sources utilized for
competitor analysis can vary, affecting the validity of results. Dependence on secondary data
sources, such as industry reports, market research journals, and online databases, may
introduce biases or obsolete information, jeopardizing the credibility of the study.

Sample Size and Representation: The usefulness of surveys, interviews, or other data
gathering methods used in the study may be influenced by sample size and respondent
representation. Limited participation from industry stakeholders such as consumers,
suppliers, and competitors may limit the generalizability of the study's findings and insights.

Time and Resource Constraints: Conducting an in-depth competition study takes a large
amount of time, resources, and expertise. Project schedules, budgetary constraints, and the
availability of experienced staff may all have an impact on the study's depth and breadth,
resulting in potential gaps in understanding or analysis.

Competitor Response Bias: Competitors may strategically withhold or manipulate

information in response to inquiries or surveys, potentially biasing the data collected. To limit
the influence of such biases, the study should account for the possibility of rivals conducting
competitive intelligence operations and interpret findings with caution.

Environmental and market dynamics: The competitive landscape around Polyhose Pvt Ltd
is influenced by external factors such as economic conditions, legislative changes, technical
breakthroughs, and industry trends. These dynamic characteristics may change fast during the
course of the investigation, influencing the relevance and applicability of findings over time.

Ethical and legal considerations: Data privacy, confidentiality, and intellectual property
rights should all be carefully considered during the study process. Compliance with ethical
principles and legal rules controlling data collection, processing, and distribution is critical to
maintaining the study's integrity and credibility.

Recognizing and resolving these constraints upfront will improve the transparency, rigor, and
credibility of your competition analysis study on Polyhose Pvt Ltd. This awareness will allow
you to appropriately analyze results, identify prospective areas for future research, and make
educated suggestions to stakeholders based on the study's findings.

1.8 CHAPTER SCHEME:

Competitor Analysis and Its Importance: Competitor analysis is the systematic process of
discovering, assessing, and comprehending the strengths, weaknesses, tactics, and
performance of competitors in the same sector or market area. It entails collecting and
evaluating data on competitors' products, services, pricing, distribution networks, marketing
strategies, and market share in order to acquire insights into their competitive posture and
inform strategic decisions.
Strategic Planning: Competitor analysis provides critical information for firms to establish
and modify their strategic plans. Understanding rivals' strengths and weaknesses allows
businesses to discover market opportunities and threats and develop strategies to acquire a
competitive advantage.

Market Positioning: Analyzing competitors enables organizations to evaluate their own

position in comparison to others in the market. This understanding enables businesses to
effectively differentiate their products or services, target certain market categories, and create
a unique personality to attract clients.

Evaluation of Opportunities and Threats: Competitive analysis supports organizations in

identifying emerging marketplace possibilities and potential threats. Organizations can take
early action to take advantage of the opportunities or minimize dangers to their market
position by monitoring competitors' behavior and trends.

Product Development: Understanding competitors' product offers and client preferences

might help spur product development and innovation. Benchmarking against competitors
enables firms to detect market gaps and develop creative solutions to satisfy changing client
needs.

Marketing and branding strategies: Competitor analysis gives information about

competitors' marketing methods, messaging, and brand positioning. This insight enables
businesses to fine-tune their marketing strategy, differentiate their brand, and successfully
express their distinct value proposition to clients.

Risk Management: Analyzing rivals' strengths and weaknesses enables organizations to

predict competitive threats and establish contingency plans to meet prospective issues.
Understanding competitors' weaknesses enables firms to aggressively protect their market
position and mitigate business risks.

Competitor analysis is an essential part of strategic planning and decision-making for

organizations operating in competitive marketplaces.. This can inform their own strategic
direction, drive innovation, and improve their market competitiveness.
 CHAPTER II

REVIEW OF LITERATURE:
 CHAPTER III
RESEARCH METHODOLOGY

3.1 RESEARCH DESIGN

Research Design is Descriptive Method by collecting more than 100 samples in the field
to obtain the study about the competitor analysis for the company Polyhose Pvt Ltd to
know their reach in the market of Pipes and Fittings.
3.2 Sources of Data: