Supply Chains Operating Performance Second Edition
Supply Chains Operating Performance Second Edition
Supply Chains Operating Performance Second Edition
Operating
Performance -
A Financial
Approach To
Measurement
Second Edition
Roger Oakden
ABOUT THE AUTHOR
TABLE OF CONTENTS A FRAMEWORK FOR SUPPLY CHAINS
ROGER OAKDEN
LEARNING DEVELOPER
At RMIT University in Melbourne, Australia I developed and presented the largest Logistics post-
graduate program in the Asia Pacific region; the program was presented at centres in Melbourne,
Singapore and Hong Kong. While at the University I was part-funded as the Ford Motor Company
Procurement Fellow. I was later engaged as the Deputy Director of the Institute for Logistics and
Supply Chain Management at Victoria University in Melbourne.
I hold a Master degree in Logistics Management and a first class honours degree in Finance and
Accounting. I am certified in Production and Inventory Management (CPIM) and a Certified
Purchasing Manager (C.P.M). I am also certified in Assessment and Workplace Training.
I co-authored the book, published by McGraw-Hill in 2011, titled A Framework for Supply Chains –
Logistics Operations with an Asia Pacific Perspective (in Australia and New Zealand it is titled A
Framework for Supply Chains – Logistics Operations in the Asia Pacific Region). In 2007, I co-
authored the book Working Capital: Business Success and Profitability. I was a contributing author
for the books Dynamic Supply Chain Alignment – a new business model for peak performance in
enterprise supply chains across all geographies (John Gatorna Ed. 2009) and Supply Chain
Management – a Procurement Perspective (Pieter Nagel Ed. 2003). I have written articles for the
business press and presented papers at conferences in Australia, Asia and Europe.
I am a past president of APICS, the society for supply chain professionals in Australia. The
organisation has been renamed the Australian Supply Chain Institute (ASCI).
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ABOUT THE AUTHOR ROGER OAKDEN – LEARNING DEVELOPER
OBJECTIVE OF THE APPROACH
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CHAPTER ONE THE ENTERPRISE, ITS LOGISTICS AND SUPPLY CHAINS
The Supply Chains of an organisation comprise the flow items, money, transactions and
information that commence at mines and farms, flow through a network of suppliers,
move through the organisation and out to customers and their customers.
The immediate suppliers and customers of an organisation are called Tier 1 Suppliers.
They obtain their supplies from Tier 2 suppliers. Likewise, Tier 1 customers may supply to
Tier 2 customers and so on to the end user. A Supply Chain has two parts - Core and
Extended:
1. Core Supply Chain: from Tier 1 suppliers, through the organisation to Tier 1
customers. It comprises the flows of items, money, transactions and information that
are facilitated by the Supply Chains Group. The group comprises responsibilities for at
least Procurement, Operations Planning and Logistics
2. Extended Supply Chain: the flows of items, money, transactions and information from
Tier 2 suppliers and customers to Tier 3 and beyond
Operations Distribution
Procurement Planning (incl. capacity (incl.
contract mfg.) LSPs)
Suppliers Customers
Tier 1 Tier 1
Logistics
A commercial business could have between five and eight supply chains. These are based
on material types, production capability, or constraints that may influence the ability to
provide Availability of product to the customers.
The Core Supply Chains can be measured and performance evaluated. The Extended
Supply Chains can only be analysed to better understand their operations, the use of
power in their supply chain and the associated risks that exist.
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CHAPTER ONE THE ENTERPRISE, ITS LOGISTICS AND SUPPLY CHAINS
FINANCIAL PERFORMANCE
MEASURED IN LEVELS
Corporate level
The main financial statements prepared for a Board of Directors and CEO of a brand
organisation (a shipper) are the Balance Sheet, Income (Profit & Loss) and Cash Flow.
The statements are structured to report historical financial information. They are used by
external stakeholders, the organisation’s senior management and finance executives.
Corporate financial statements are not designed to provide an understanding of
operational activities and performance within an organisation’s Supply Chains.
Level 1
Within the financial statements there are elements where the performance of an
organisation’s supply chains can influence the corporate results. Work has been
undertaken for many years by the research firm Supply Chain Insights at
https://supplychaininsights.com/ that provides an analysis of Supply Chain Metrics for
listed American public companies, using published financial reports.
The analysis and index is based on “corporate financial performance, removing subjectivity
from the decision process” which compares “peer groups operating in the same industries with
similar challenges and opportunities present within the business environment”.
Consider this structure as the ‘Level 1’ Supply Chains - Corporate financial statements.
They could be adopted in any country by businesses that wish to evaluate the financial
performance of their core Supply Chains, using Corporate financial statements. However,
as Supply Chain Insights observes “there is no commonly held definition of supply chain
excellence”.
Both the ‘Corporate’ financial statements and the ‘Level 1’ analysis approach by Supply
Chain Insights provide measures of performance for senior management and external
communities.
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CHAPTER ONE THE ENTERPRISE, ITS LOGISTICS AND SUPPLY CHAINS
Level 2
The Level 1 measures do not look deeper into the financial performance of supply chains
at the Operations level This level of financial metrics is the ‘Level 2’ Supply Chains –
Operations. It is required to support the management of an organisation’s Core Supply
Chains and contains five statements:
1. Supply Chains Working Capital
2. Cash to Cash cycle time
3. Supply Chains Value Added (VA)
4. Supply Chains Return on Invested Capital (SC-ROIC)
5. Inventory (FG) value (based on CoVM analysis)
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CORE SUPPLY CHAINS (LEVEL 2)
FINANCIAL STATEMENTS
Activities of the Supply Chains Group support business relationships with suppliers and
customers and have a direct role in the timely collection and payment of cash. The
financial performance measures for Supply Chains should therefore reflect this objective,
together with responsibility for the quantity of Working Capital required by the enterprise.
Responsibility for Working Capital allows the Supply Chain Group to make a range of
decisions and improvements that meet the objective of Logistics. This is ‘to satisfy customer
needs by providing Availability of goods and services, through the time-related positioning of
internal and external resources, at the lowest total cost’.
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CHAPTER ONE THE ENTERPRISE, ITS LOGISTICS AND SUPPLY CHAINS
Challenge of the Corporate Working Capital statement
Working Capital at the corporate level is structured as:
current assets less current liabilities (that is: cash + inventory + accounts receivable – accounts
payable)
The corporate Cash Flow metric encourages organisations to delay payment to suppliers,
because doing so improves the corporate Working Capital position. But using suppliers’
funds to even partially finance an organisation is damaging to the overall success of its
Supply Chains.
Extended payments can mean that Tier 1 suppliers are forced to extend payment terms to
their suppliers, who are even less able to fund the revised terms. Extending payment
terms can result in bankruptcies of suppliers in a supply chain, causing follow-on problems
for their customers; especially those in ‘just in time’ (JIT) situations.
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Supply Chains Working Capital structure
A more accurate representation of Working Capital requires two changes to the Corporate
statement:
1. Accounts Payable is added to Accounts Receivable, not subtracted. When an order is
placed with a supplier, it established an obligation to pay – that is cash out. Allocating
cash to suppliers (through raising purchase orders) means that cash is not available
for ongoing operations.
2. Recognise the cost of holding inventory. This is not a line item in the Corporate Income
Statement, nor the Corporate Working Capital statement. However, to present a
realistic picture within the Supply Chains Working Capital statement, the Inventory
Holding Cost is incorporated.
Calculate each line item within a category as a percentage of the Cost of Goods Sold
(COGS), located in the Corporate Income (P&L) statement. The total cost of holding
inventory could be more than 20 percent, depending on the industry and the cost of
borrowing money.
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CHAPTER ONE THE ENTERPRISE, ITS LOGISTICS AND SUPPLY CHAINS
Table 4 is an example of the time taken for cash invested as inputs to flow back into the
organisation. Due to differences in how each industry operates, organisations will have
different cash to cash cycle outcomes.
Like most performance measures used in Supply Chains, CCC results should not be viewed
in isolation; instead consider the trend. Measure and plot the standard deviation to know
whether the variable results are ‘in control’.
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3. Supply Chains Value Added (VA) Statement
This statement has similarities to the Corporate Income (P&L) statement. It reflects the
money spent with suppliers and the Value Added to those purchases by the organisation.
The Corporate Income (P&L) statement has all supply related expenditure grouped under
the general heading of ‘Cost of Goods Sold’ (COGS). For retail and wholesale businesses
this is called Cost of Sales, as purchases are generally for goods ready for resale.
Value Added
The Supply Chains Value Added (VA) is volume related and calculated by deducting the
Supply Markets Spend from the net Sales revenue (revenue after paying royalties,
commissions and allowing for bad debts). The VA is available to pay time related costs of
the organisation – employees, the organisation, finances and shareholders.
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CHAPTER ONE THE ENTERPRISE, ITS LOGISTICS AND SUPPLY CHAINS
Employee share
In the Supply Chains VA statement, the ‘Employee share’ is the total people costs of the
organisation (the 50 percent of VA in the Table is for illustration); it incorporates the total
cost of employing all paid staff (including senior executives). Included in the ‘Employee
Share’ are: direct cost per department of salaries and wages, annual leave, sick pay and
superannuation levies. In addition are total employee benefits, with examples being:
company supplied vehicles, baby crèche, staff dining or meals subsidy and training.
The people costs figure can be further broken down to the costs within each function,
department or group. This includes the Supply Chain Group, comprising (at least)
Procurement, Operations Planning and Logistics.
Organisation share
In the Supply Chains VA statement, the ‘Organisation Share’ comprises the costs incurred
to legally establish and maintain the organisation, such as registrations, licences,
professional audit fees etc.
Final measurements
In the Supply Chains VA statement, the figure that remains after deduction of the
‘Employee Share’ and ‘Organisation Share’ is ‘Earnings before Interest, Tax, Depreciation
and Amortisation’, or EBITDA.
In both the Corporate Income statement and Supply Chains VA statement, the following
remain the same:
• Tax/Interest or Finance share;
• Shareholders dividend or Shareholders share and
• Retained Earnings
Summary
The Supply Chains VA statements contain no estimates or calculations - all costs are directly
assigned. Purchases within ‘Supply Markets Spend’ are identified by supplier; employee
costs are identified within the ‘Employee Share’ under each functional group and
‘Organisation Share’ expenses can be extracted.
The Supply Chains VA statement does require some re-structuring of the Corporate
Income or P&L statement. This is to enable identification of the:
• Supply Market spend by supplier
• Employee share, including direct costs by department and total employee benefits by
type of expenditure
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4. Supply Chains Return on Invested Capital (SC-ROIC)
The Strategic Profit Model (also called the DuPont chart) provides a structure at the
Corporate level for the calculation of Return on Investment (ROI); Return on Assets (ROA)
and Return on Equity (ROE).
Figure 2 illustrates the Supply Chains Return on Invested Capital (SC-ROIC), incorporating
the measures of Supply Chains Working Capital and EBITDA. As with other Supply Chain
financial measures, the absolute ROIC value at a point in time is less important than the
trend.
Supply Chains
Net Sales
VA statement
minus
Supply Operating
Supply Chains
markets Profit
VA statement
spend (EBITDA)
Operating
minus
divided by Profit
margin
Employee Supply Chains
Supply Chains Net Sales
share + Return On
VA statement
Org. share multiply by Invested
Capital
Supply Chains Supply Net Sales (SC-ROIC)
Invested
Working Chains
divided by Capital
Capital Working
turns
statement Capital
Invested
plus Capital
Corporate Fixed
Balance Sheet Capital
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CHAPTER ONE THE ENTERPRISE, ITS LOGISTICS AND SUPPLY CHAINS
To plan sufficient inventory that meets the Availability target has three elements:
Analysing inventory
The ABC ranking of products, based on the Pareto or 80:20 rule has a limitation. All SKUs
within a group are considered to have the same characteristics and behaviours and can be
planned in the same way. This is not correct.
A group of SKUs can each have similar sales. But the need is to measure the volatility in
demand and assess the predictability of a demand pattern, or how well (or if at all) the
SKU can be forecast
The tool to use is the Coefficient of Variation (CoV), calculated as Coefficient of Variation =
Standard Deviation / Mean. This requires for each SKU:
The more consistent the sales pattern of an SKU, the lower will be the CoV.
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Analyse inventory by Group, Class and Category
For each SKU in a group A-E, the CoV is within a Class range of ‘a to f’.
The table shows that cells Aa, Ba, Ca and Da are within a Category that has similar
patterns. This also applies to cells Ab, Bb, Cb and Db) and so on.
In the spreadsheet, the value of planned inventory for each SKU is calculated and
measured against the actual finished goods inventory and actual Stock Turns.
Annual
% of sales in Class by CoV result
% of SKU sales @ units Mean (Std. Deviation/Mean)
within each COGS (most to value of Std.
Group value SKU list least) sales Dev.
Based on Net of a: b: c: d: e: f:
ABC rule profit </= 0.25 >0.25, >0.50, > 0.75, >1.0, >1.5
(80:20) margin <0.50 <0.75 <1.0 <1.5
Group C 5 - 15
40 – 65%
Group D 5 - 10
10 – 15%
Group E Nil
<3%
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CHAPTER ONE THE ENTERPRISE, ITS LOGISTICS AND SUPPLY CHAINS
Planning inventory
The gains for a business from analysis using CoV come from improved planning and
execution of the Plan. The CoV Management (CoVM) table shows the range of planning
decisions to consider for each Category - Steady, Variable, Erratic, Irregular, Lumpy and
Dead.
Source Planning
Category Sales (Demand) Planning Make (Operations Planning) (Procurement)
STEADY: Low variation in sales – MAPE 10- Tracking signal <4.0 for OK Rate based (Just in Time) where
15% situation possible
VARAIABLE: Variable forecast ‘error’; verify Tracking signal >7.0 for review Short lead times; responsive
sales data with market of safety stock; Postponement; suppliers able to scale. Vendor
information; change service Quick machine changeovers Managed Inventory VMI
levels
ERRATIC: Some SKU can be high volume, Identify cause of Erratic Annual or seasonal buy of
but seasonal. Low number of demand; season pre-build i.e. dedicated materials
customers to liaise with Make To Stock (MTS)
IRREGULAR: Slow & Obsolete No standard forecast; Product Contract production to Tend to low quantity PO;
SLOB Category; no sales in 6 rationalisation; review service specialised company; standardise materials used.
of the previous 12 months) level and minimum order Postponement at late stage – Vendor Managed Inventory
quantity if imported SKU Assemble To Order (ATO) if (VMI)
possible
LUMPY: Slow & Obsolete - No standard forecast method. Quick changeovers: finite Short lead times; responsive
SLOB Category. (up to 70% of Product rationalisation needed scheduling: review constraints suppliers able to scale. Hold
SKUs, 5-7% of sales) and decoupling points consignment stock
DEAD: Eliminate if no sales in New product launch or Sales market data convert to Initial buy from responsive
past 12 months Promotion. Volume high, then inventory plan; contract suppliers able to scale
New product launch; could become LUMPY category. packing for promotions
Promotion giveaway
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METRICS USING VALUE ADDED
Value of the Supply Chain Group
The Supply Chains VA statement assists in building the perception of Supply Chains as an
investment in supplier and customer relationships. The statement enables measurements
of performance.
The total costs associated with the Supply Chain Group are:
• Employment of the Supply Chain Group people (from the ‘Employee Share’)
Plus the
• ‘Supply Markets Spend’ on goods and services
The total cost is also shown as a percentage of Net Sales.
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CHAPTER ONE THE ENTERPRISE, ITS LOGISTICS AND SUPPLY CHAINS
CHALLENGES TO SUCCESSFUL
IMPLEMENTATION
The challenges for implementing Core Supply Chains (Level 2) financial measures are in
three main areas:
1. Acceptance and support by the Finance and Accounting groups
2. Acceptance by senior management
3. Implementing changes to ERP and other IT applications by internal IT and software
suppliers. An example is:
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USE THE MEASURES DISCUSSED
This discussion outlines an approach for measuring the financial performance of your
organisation’s Core Supply Chains. The proposal can be used by organisations and within
education institutions as a starting point for change and improvement to the
measurement of performance for Core Supply Chains.
Use the Level 2 measurements in conjunction with Corporate financial statements and the
Level 1 Supply Chain measures. The three levels of financial statements will provide a
comprehensive picture for management of an organisation and its Supply Chains.
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