Research Toudev Group 2
Research Toudev Group 2
Research Toudev Group 2
BACKGROUND ANALYSIS
Situation Analysis
The San Carlos Heights is a public place in which people are free to visit
the site anytime. It has the perfect scenic view of mountains and breathtaking
scenery of the city. San Carlos Heights is already a known tourist spot and lots of
tourists visit this mountain in order to relax and to avoid the negativity of the
society. The mountain welcomes the tourist to fill the silence, to chill, and to
enjoy the moment of being alone without societal disturbance. During daytime,
many tourists enjoy hiking and jogging in the area as part of their recreation and
in Evening, tourist will visit the site to mesmerized the perfect view of city lights.
San Carlos Heights in Quiot Pardo, Cebu City, offers a comfort residential
with a balance of urban convenience and suburban quietness, making it an
attractive location for families, professionals, and individuals seeking a peaceful
yet accessible place to live. Like other communities, San Carlos Heights in Quiot
Pardo, Cebu City, has its share of said drawbacks or negative features, even
though it generally provides a comfortable living environment. Despite of its
scenic view, the site is undeveloped and it has no facilities such as parking lot,
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benches, etc. While some areas of Cebu City offer helpful public transportation
connections, San Carlos Heights might not have easy access to any public
transportation. Residents who depend on public transportation for their daily
commute or errands may find this limitation to be challenging and no available
street lights on the uphill area.
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MAP
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Tourist Profiling
100 respondents
11-15 9%
16-20 42%
Age 21-25 29%
26-30 9%
31-35 2%
36-40 2%
41-45 5%
46-50 2%
PSYCHOGRAPHIC INFORMATION:
Nature-Friendly 11%
Motivations Relaxation 55%
View 33%
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Lifestyle 1%
Unwinding 92%
Interest Recreation 5%
Job-related 3%
TRAVEL BEHAVIOR:
Once 45%
Visit Frequency Twice 33%
Thrice 22%
250 43%
500 14%
700 9%
Budget 1000 17%
2000 10%
3000 5%
5000 3%
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Private vehicles 17%
Mode of Transportation Habal-habal 30%
Walking 53%
Cebu City 81%
Visitors Home Location Outside Cebu City 16%
Cebu Province 3%
According to the psychographic data, most tourists who visit the site have
in mind the idea to unwind and relax, followed by the location being nature-
friendly, for the scenic view, and lifestyle. The majority of the visitors come from
Cebu City. Private cars are one of their ways of transportation; the visit costs
between ₱500 and ₱700 per person. Occasionally, the place sees a rise in visitors
from the afternoon to the evening to enjoy the scenic view, relax, have
refreshments after work, or study; guests satisfy their expectations through
positive reviews on social media and the staff's excellent service.
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SWOT ANALYSIS
Strengths: Weaknesses:
● San Carlos Heights is rich in natural ● The area is uphill that may cause
features, which contribute to its struggles to individuals who will go
attractive look and environmental there.
richness. ● People without access to private cars
● San Carlos Heights is a well-liked may find it difficult to get to the
destination for those who live there as location because there may not be
well as visitors situated in a beautiful many public transportation options.
setting with breathtaking sweeping ● Lack of additional attractions or
scenery. unique visitor experiences to be
● This area is appealing as a residential attractive to a diverse range of tourists.
and relaxation hub because of its ● Limited parking facility infrastructure.
convenient transit and easy access to Visitors may find this inconvenient,
nearby cities. particularly during busy periods when
● Not prone to landslides, unlike many the tourist attraction is crowded.
other places, San Carlos Heights is
relatively shielded from worries about
landslips, preserving the stability and
security of people there and
infrastructure.
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Opportunities: Threat:
In order to set new objectives and identify the destination’s value, the
developers, conducted a SWOT analysis to learn more about it and what will
make the place to be developed. San Carlos Heights is an excellent place to
spend time, given that it offers a nice blend of recreational options, scenic
location, and a potential development.
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Due to the location’s geographical distance, their one possible advantage may be
its easy access to amenities and transportation. Individuals can easily obtain
essentials, which cause them convenient to their everyday life.
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PHASE II
Increase tourism revenue Attract more tourists to the Advertise the tourists
and economic growth in destination by developing spot through online
San Carlos heights exciting and safe and by giving
experiences. satisfactory service to
the tourists.
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Promote sustainable Reduce waste generation Prioritize "Reduce,
practices in activities, and promote responsible Reuse, Recycle",
accommodation, and waste management. compost organics, and
infrastructure encourage responsible
consumption.
Position Statement
Legislation
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management program in collaboration with stakeholders, with the goal of
safeguarding the environment and public health.
On the other hand, working with the Department of Trade and Industry
(DTI), this initiative examines how government policies affect entrepreneurship
and economic growth in San Carlos Heights. DTI can help the business that the
developers suggested because DTI maintain responsibly the business operations
and it safeguard the consumer’s right. The DTI implement consumer protection
law and regulations. The law is under The Consumer Act of the Philippines, also
known as Republic Act No. 7394, states that the State's policies are to safeguard
the interests of consumers.
Lastly, in collaboration with DENR, DTI, and the community, it can create
a thorough tourism development plan that outlines a sustainable vision for the
area, such as implementing safety and security of every visitors, Maintaining the
roads, drainage system, waste collection, etc. With the help of Local
Government Code of 1991 (Republic Act No. 7160), this Code will establish the
system and defines the power of community near San Carlos Heights.
Through the help of these public sectors, we believe that San Carlos
Heights is a place where you can relax, yet, with rules and legislation, San Carlos
will be known for its scenic view and sustainability.
Literature
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customers' emotional and mental health. As a result, dining experiences are
more carefree and joyful because patrons are less likely to feel pressured or
overwhelmed.
Principles
Encouraging residents, and improving the overall state of the area, and
providing an opportunity that will be made accessible for all.
Ensuring the safety and security of the residents and also the tourists by
implementing strategies including preventing crime, safe lighting, and emergency
protocols.
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TITLE: Tourism Development Plan in San Carlos Heights, Quiot, Pardo,
Cebu City
___________
□ Male
□ Female
□ Nature-Friendly
□ Relaxation
□ View
□ Lifestyle
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2. What sort of things or common interest did you do when you visit the San
Carlos Heights?
□ Unwinding
□ Recreation
□ Jobs related
□ Once a week
□ Twice a month
□ Thrice a month
□ Alone
□ Couple
□ Friends
□ Family
□ Workmates
3. How many hours do you spend at San Carlos Heights, during each visit?
□ 20-30 mins
□ 1 hour
□ 2-3 hours
□ 3-4 hours
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4. How much is your Budget for spending at San Carlos Heights per visit?
□ 250 pesos
□ 500 pesos
□ 700 pesos
□ 1000 pesos
□ 2000 pesos
□ Private Vehicle
□ Motorcycle
□ Walking
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PHASE III
Resources
San Carlos Heights is a scenic overlook with a stunning city view in Quiot, Pardo,
Cebu City, Philippines. It is also a popular destination for residents in Quiot and
Pardo, and for visitors from Cebu City, attributed to its beautiful scenery,
refreshing mountain air, and interesting outdoor activities. Here are some of the
resources that exist in San Carlos Heights:
NATURAL RESOURCES
San Carlos Heights, Quiot, Pardo are mainly residential areas, however
certain natural resources can still be found there, although on a smaller scale
than in rural areas. Here's a summary of possible resources and their
importance:
1. Soil- This may sound simple, yet soil is a vital natural resource. It serves
as the foundation for buildings, supports landscaping, and can even be
used to produce plants for food or beauty in backyards or community
gardens. Maintaining good soil is essential for rainwater drainage and
plant growth, even in urban areas.
2. Trees- Tress in residential areas provide several advantages, making them
vital natural resources. They provide shade, which is especially useful
given Cebu's hot and humid climate. Trees also help to filter chemicals,
increase air quality, and create a more pleasing environment.
Furthermore, they could reduce pollution from noise and stormwater
runoff, limiting flooding threats.
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3. Biodiversity- Even in developed environments, a surprising amount of
biodiversity can be found. Green spaces in residential areas, even tiny
patches of plants, can provide as a home for insects, birds, small
mammals, and other animals. This urban wildlife helps to maintain a
healthy environment and can provide people with opportunities for leisure.
4. Green landscapes and Parks- San Carlos Heights is expected to have
green spaces and parks that provide people with leisure opportunities
while also helping to conserve biodiversity in the urban setting. Such
areas have trees, shrubs, and other vegetation, which improves air quality
and provides habitat for wildlife.
CULTURAL RESOURCES
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HUMAN RESOURCES
San Carlos Heights, Quiot, and Pardo, which are mainly residential areas
in Cebu City, Philippines, might seem to be a surprising location for a coffee
shop. However, the tourist spot holds a secret reservoir of human resources,
which may ensure your wander success and sustainability. Establishing a coffee
shop in San Carlos Heights, Quiot, Pardo, Cebu, Philippines, requires the hiring of
a number of community human resources to assure the venture's success and
sustainability. Here are some potential human resources:
1. Barista – who spans the entire coffee life cycle, from pulling flawless
espresso shots to crafting specialty drinks like lattes and macchiatos with
meticulous milk steaming for latte art.
2. Cashier - are the customer service champions, greeting you with a warm
smile and setting the positive tone for your experience.
3. Waiter/Waitress- whose customer service champions, greeting you with a
warm smile and setting the positive tone for your experience.
4. Maintenance Workers- the silent guardians behind the scenes, keeping
things running smoothly. They're responsible for checking fire
extinguishers and smoke detectors, keeping exits clear, and addressing
any potential hazards.
INFRASTRUCTURE RESOURCES
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electricity, water supply, and sanitation services. Communication, commercial
operations, and information access are all facilitated by modern
telecommunications infrastructure, which includes phone lines and high-speed
internet connectivity. Educational facilities, healthcare services, and commercial
areas all offer chances for learning, health care, economic activity, and
employment in the community. Recreational and community facilities encourage
social contact, leisure activities, and community cohesiveness. In addition,
emergency service infrastructure protects public safety and security during an
emergency.
TECHNOLOGY RESOURCES
FINANCIAL RESOURCES
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San Carlos Heights in Quiot, Pardo, Cebu, Philippines, has a variety of
financial resources to support its economic activity and people' well-being.
Residents of the town have access to banking institutions that provide savings
accounts, loans, and investment options, allowing them to manage their money
and access funds for both personal and professional use. Investment
opportunities in real estate, tourism, agriculture, and infrastructure attract
investors, stimulating economic growth and development. Microfinance
institutions and cooperatives provide financial services to underserved
communities and small businesses, promoting financial inclusion and
empowerment. Finally, informal savings and credit groups offer a social safety
net and help address financial needs and emergencies within the community.
Overall, these financial resources contribute to the economic vitality, resilience,
and prosperity of San Carlos Heights.
MARKETING STRATEGIES
The marketing strategy being used is through advertising and promoting it to the
public with the help of social media platforms. By doing so, the information on
the site can be accessible and available to everyone, which also allows visitors to
share the information. The site has its own Facebook page, Tiktok, Instagram
and a website which the visitors can message with any other questions or
concerns regarding the site.
TARGET MARKET
People who are looking for relaxation who wish to stay away from the pollution
of the city are the target market for San Carlos Heights. International and local
visitors at any age can take advantage of the site’s relaxation and lovely scenery
while paying a budget friendly fee.
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MARKET DEMAND
MARKET STRATEGIES
Marketing strategies for San Carlos Heights could include due to the there is one
infrastructure that are situated close to San Carlos Heights, that is a great deal of
direct and indirect competition. The neighbouring site also offered the same
activities such as relaxation, breathtaking view and scenic view. Lumadnong
Lantawan Swimming Pool at Brgy. Quiot Pardo, Cebu are the site that nearly
situated in the site.
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Activities
Recreational Activities
San Carlos heights provides both leisure and recreational activities. The
recreational activities they have are the following:
1. Hiking – The visitors can enjoy hiking through the rough road together
with other hikers since it’s far from highway but when you reach the
heights you will be greeted a vastly different view of Cebu .
2. Mountain Biking – Visitors can do biking because the trail itself quite
challenging as it has steep loose sections as well as tricky rock garden
which made the activity fun.
3. Photographs – The site is perfect for picture taking since it has perfect
scenic view and instagrammable city lights at night.
4. Strolling – Visitors can enjoy roaming around the destination area since it
has a wide space to leisurely pace.
5. Sight Seeing – Since this site is on the top, guests can witness different
views. Sea view, mountain view and city view, and the major part is to
see the sunrise and sunset.
6. Picnic – Amenities are available for picnics nearby the shop so that
visitors could bond with their family and friends. As well as mini parks for
their children.
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Cultural Activities
The road to San Carlos heights is part of a local pilgrimage trail due
to the presence of Way of the Cross stations. During holy week , Stations
of the Cross are visited for devotional exercise of visiting and praying in
front of each of the 14 stations and meditating during the Lenten Season,
particularly on Good Friday, it is best to visit the site during holy week
season because it’s less crowded and more serene despite the pilgrimage
exodus on the other religious places.
Wellness Activities
1. Jogging – The site also allows visitor to perform jogging around the
area for those who wants to strengthen their muscles and burn
calories.
Competition
Direct competition- Cafe Eufemia, Zal Cold Brew, SEBU CHA CAFE. These are
direct competitors in the surrounding area who provide similar coffee and
ambiance.
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Indirect competition- La Vie Parisienne, Starbucks.
I. Age
Highest: Relaxation
Lowest: Lifestyle
The data from San Carlos Heights shows that the top motivation for people there
is relaxation, while lifestyle ranks as the lowest motivation. This suggests that
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residents prioritize activities that help them unwind and reduce stress over
pursuits related to their lifestyle or material possessions.
III. Interest
Highest: Unwinding
Lowest: Jobs related
The data from San Carlos Heights shows that visitors there are most interested
in activities that help them relax and unwind. This could mean they enjoy things
like hobbies, leisure activities, or simply taking it easy. On the other hand, they
seem less interested in activities related to their jobs. This might mean they
prefer to keep work and personal life separate, or they have other interests
outside of their careers. Understanding these interests can help the community
plan events and activities that appeal to residents and make them feel more
connected to each other. It shows that visitors in San Carlos Heights value
relaxation and leisure time, and they might benefit from opportunities to unwind
and enjoy themselves outside of work.
IV. Companion
Highest: Friends
Lowest: Workmates
The data from San Carlos Heights indicates that the most common reason people
visit is to spend time with friends, while the least common reason is to spend
time with workmates. This suggests that residents of San Carlos Heights value
socializing with friends more than spending time with colleagues from work.
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V. Locality
VI. Transportation
Highest: Walking
Lowest: Private Vehicles
The data on transportation preferences in San Carlos Heights reveals that
residents show a higher preference for walking compared to using private
vehicles, which ranks as the lowest option. This suggests that residents favor
pedestrian-friendly modes of transportation over relying on private cars or
vehicles. Possible reasons for this preference may include the desire for physical
activity, environmental considerations such as reducing carbon emissions,
convenience for short-distance travel within the community, or possibly limited
access to private vehicles among certain segments of the population.
Understanding these transportation preferences can inform urban planning
efforts to prioritize pedestrian infrastructure and promote sustainable modes of
transportation within San Carlos Heights.
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PHASE IV
DEVELOPMENT PLAN
DEVELOPMENT STRATEGIES
The developers at San Carlos Heights in Quiot Pardo, Cebu developed effective
strategies to address the objectives and goals of the area. The developers
explore and analyze various development strategies for San Carlos Heights to
ensure its sustainable growth, community involvement, and long-term success.
Assess factors such as engineering requirements, environmental impact, cost
analysis, and potential return on investment. The developers determine the need
for coffee shop, picnic area, and other recreational amenities considering the
scenic view of the area. The developers plan the area strategically to offer
visitors a different perspective of the surrounding natural beauty. The developers
will prioritize the visitors safety by providing a safety standards and regulations.
The entire area is constantly being monitored by surveillance cameras. To
achieve the expectations of visitors, the developers offers a high-quality
infrastructure, hospitality, that must be offered. Positive feedback and their
opinion of the location will results to the developers level of fulfilment. The
developers developed the coffee shop, picnic area as part of the overall visitors
experience. Designing a comfortable visually appealing coffee shop that offers a
open space of the surrounding scenic beauty. They will ensure that the coffee
shop infrastructure, picnic area is accessible to a wide range of visitors that will
visit in the area. It can also benefit visitors not only physically, emotionally but
also mentally. In conclusion, the success of the development area will be greatly
influenced by having a clear and targeted strategies.
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SITE LAYOUT PERSPECTIVE
BEFORE
FIGURE NO.1
LANDSCAPE
SHOT
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FIGURE NO.3 LANDSCAPE SHOT
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FIGURE NO.4 LANDSCAPE SHOT
AFTER
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COSTING AND FUNDING
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MATERIALS OF LIGHTHOUSE
TOTAL: 283,720
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FAUCET 119 4 PCS. 476
DOORS 15,500 2 PCS. 31,000
MINI 100,000 1 SET 100,000
PLAYGROUND
ARTIFICIAL 3,499 10 METER 34,990
GRASS
TOTAL:386, 854
LABOR COST
PHASE V
PLAN IMPLEMENTATION, MONITORING, AND EVALUATION
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MONITORING
The developers will monitor the success of the development plan in San Carlos
Heights by tracking the number of visitors every month. An inventory will be
conducted regularly to assess any increase in visitor numbers. Through this
process, the developers aim to identify economic growth in the area and
evaluate how the newly implemented projects are providing new opportunities
for the local community. Additionally, we will monitor the condition of the area to
ensure its ongoing quality and assess whether visitor numbers contribute to its
sustainability."
EVALUATION
San Carlos Heights exhibits several strengths as a tourism destination, including
its natural beauty, diverse recreational activities, and family-friendly atmosphere.
However, challenges such as accessibility issues, the need for infrastructure
development, and potential environmental and cultural impacts must be carefully
addressed to ensure sustainable tourism development.
PLAN IMPLEMENTATION
Plan Implementation is the phase in which plans are turned into actions to
accomplish particular goals. It entails distributing resources, designating roles,
and executing task in line with with the plan. Coordination between team
members in necessary at this phase to guarantee that duties are carried out
effectively and efficiently.
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Tourism Development in San Carlos Heights, Quiot, Pardo, Cebu City
GROUP 2
Barco, Mia
Camaso, Jaira
Jaron, Jush
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