Reviewer in Purposive Communication Week 1 2
Reviewer in Purposive Communication Week 1 2
Reviewer in Purposive Communication Week 1 2
COMMUNICATION 1.Sender
WEEK 1 – source of idea (from WHOM)
- the message will only be as good and valid as
WHAT IS COMMUNICATION? its source.
- human act of sending (verbal or -• Must be able to use the language that
nonverbal; online or offline) and the receiver understands.
receiving of messages where • Correct grammar
interpretations are normally
constructed in the process. • Phonetics
- process whereby people create and • Choice of words or jargons for an
transmit meaning through the appropriate audience
exchange of verbal and nonverbal
messages in particular context (Oetzel, • Sentence construction
2009:11).
• Discourse competence
What is Purposive Communication?
• Delivery
- an intentional communication that
• Good voice projection
happens within the bounds of specific
contexts • Use of appropriate eye contact
- a communication applied in a specific
• Proper articulation of words and
setting, environment, scene, social
emphasis on important words
relations and culture
“It’s not always what you say but how you say
Contexts
it.”
- affects the process of sending and
2. Message
receiving of messages
- the idea being communicated (WHAT)
Context Includes the following; - The FIVE C’s in communication:
TABULARASA
- Blank Space
SENDER-MESSAGE-RECEIVER-EFFECT-
FEEDBACK
INDEPENDENT- I (INPUT)- P (PROCESS) – O
(OUTPUT) DEPENDENT
TRANSACTIONAL MODEL
(TWO-WAY)
SENDER/ ENCODER=
MESSAGE/SPEECH-
RECEIVER/DECODER-
EFFECT/FEEDBACK