Reviewer in Purposive Communication Week 1 2

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REVIEWER IN PURPOSIVE Elements of Communication

COMMUNICATION 1.Sender
WEEK 1 – source of idea (from WHOM)
- the message will only be as good and valid as
WHAT IS COMMUNICATION? its source.
- human act of sending (verbal or -• Must be able to use the language that
nonverbal; online or offline) and the receiver understands.
receiving of messages where • Correct grammar
interpretations are normally
constructed in the process. • Phonetics
- process whereby people create and • Choice of words or jargons for an
transmit meaning through the appropriate audience
exchange of verbal and nonverbal
messages in particular context (Oetzel, • Sentence construction
2009:11).
• Discourse competence
What is Purposive Communication?
• Delivery
- an intentional communication that
• Good voice projection
happens within the bounds of specific
contexts • Use of appropriate eye contact
- a communication applied in a specific
• Proper articulation of words and
setting, environment, scene, social
emphasis on important words
relations and culture
“It’s not always what you say but how you say
Contexts
it.”
- affects the process of sending and
2. Message
receiving of messages
- the idea being communicated (WHAT)
Context Includes the following; - The FIVE C’s in communication:

1. Settings or environment – family, school, • Courtesy


workplace, religious communities - also known as politeness.

2. Social relationships – friends, husband and • Clarity


wife, parent child, colleagues/boss- - may involve correct word usage, grammar,
subordinate in the office pronunciation, sentence construction and
delivery
3. Scenes which include place, time and
occasion – business meeting, job interview, • Conciseness
social gathering – parties, weddings, etc.) - saying what needs to be said in as few words
as possible. Avoid flowery words
4.Culture – history, tradition, beliefs, norms,
values • Concreteness
- This refers to being specific.
• Completeness  INTERPERSONAL
- To avoid ambiguity, messages should not - One person to Another
leave out important details that a receiver  INTRAPERSONAL
expects to know.
- Self
It Answers the following questions:  PUBLIC
- Public speaking
• What, Who, When, Where, Why and How
- Seminar
3. Channels – the medium (HOW) - Workshop
- The choice of channel may depend on the
availability, practicality, and its impact on the  Models of Communication
receiver.
* Water-Pipe Model
Channels:
• Telephone Opener barrier
water Message
• Radio
Pipe Channel
• Television

• Printed texts (books, newspapers, Absence


magazines, journals, posters, etc.)
Receiver
• Communication technologies (smart phones, Feedback
tablets, computers
- Example of one-way process of
4. Receiver – where the message is going (to
communication
WHOM)
* Radio broadcast
- • Must have good listening and
comprehension skills Absence of elements
• Eliminate all possible distractions or noises - Result in one-way process
• Types of noise (physical, environmental, Complete elements
psychological, emotional)
- Two-way process
• Sharpness of cognition through continuous
studies and acquisition of information and
knowledge
 Linear Model (one-way)
WEEK 2
SPEAKER (S)-SPEECH (M)-AUDIENCE (R)
LEVEL OF COMMUNICATION
- Straight forward
 VERBAL - Absence, feedback
- Language  ARISTOTLE’S MODEL (One-way)
 NON-VERBAL - Also known as Aristotelian’s
- Gesture - SPEAKER (S)-SPEECH (M)-AUDIENCE
(R)-EFFECT (F)
- SOCRATES-S
- PLATO-P
- ARISTOTLE-A

TABULARASA
- Blank Space
SENDER-MESSAGE-RECEIVER-EFFECT-
FEEDBACK
INDEPENDENT- I (INPUT)- P (PROCESS) – O
(OUTPUT) DEPENDENT

 TRANSACTIONAL MODEL
(TWO-WAY)

SENDER/ ENCODER=
MESSAGE/SPEECH-
RECEIVER/DECODER-
EFFECT/FEEDBACK

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