Level Of Difficulty

High-Demand Skills
(1-10)

Level Of Difficulty
Transformational Goals / Accomplishments
(1-10)

Transformational Goals / Accomplishments Level Of Difficulty

Expert Has Helped Other People Achieve (1-10)
Proficiency Level
Potential QER
(1-10)

Proficiency Level
Potential QER
(1-10)

Proficiency Level
Potential QER
(1-10)
Timeframe (Estimated)

Timeframe (Estimated)

Timeframe (Estimated)
 Identifying A Target Market
Target Market Name
Geographic Location
Vertical / Industry (If Relevant)
Role/Experience Level (If Relevant)
Target Market Immersion Questions
weight, current age, etc...)
How would they describe themselves?
ceiling?
What are they afraid of?
frustrated / angry with? Why?
What are their top 3 daily frustrations?
they do not adapt?
Financial Trends:
Emotional Trends:
Social Trends::
What do they secretly, ardently desire the most?
(example: engineers = exceptionally analytical)
Do they have their own language?
Target Market Demands
What are the target markets top 3 biggest pain points?
What are the target markets top 3 goals?
help this target market to achieve?
your target market is in?
the end result (state 2)?
they are trying & why not?
the QER on their own?
well is it working for them?
well is it working for them? "
Ideal Client Avatar
Name Of Avatar
Social Media Profile
Image Link
Occupation
Gender
Where do they live?
How old are they?
What is their level of education?
What have they accomplished?
Current situation:
(Cash + Credit + Sellable Assets)
 Yearly Income
Monthly Income
How many hours do they work per week on average?
Hourly Rate
Emotionally
Socially
Desired Situation:
Financially
(Cash + Credit + Sellable Assets)
Yearly Income
Monthly Income
How many hours do they work per week on average?
Hourly Rate
Emotionally
Socially
Motivations
How do they spend their week?
What do they do outside of work?
Where do they get their news?
How much do they make?
How do they feel about their job?
they afraid of?
What do they hate?
how you market your offer to them?
job, an experience they had, or a trip?
their family?
What are the things that they do not want to do?
purchase your offer?
the trigger?
Asked Questions
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Avatar 1
 $100,000.00
$8,333.33
40
$52.08

$200,000.00
$16,666.67
40
$104.17

List Your
Avatars FAQ's

List Your Avatars

Negative Assumptions
 Resource Type: Source Link (optional) Value
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Notes
 Name Website Product QER:
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Investment Point Certainty Probability (estimate) Best Testimonial
Type of testimonials / case studies Facebook Youtube Instagram
Actively Marketing On: (htBranding Style
Personal / Company
Notes / Weaknesses / Strengths
Differnetiation Statement
Achieve Specific QER:
Specific Timeframe:
Specific Effort:
Specific Expeirence:
Without Specific Pain:
calculator to finalize)
Answers
 Variable Value
Value Of QER (If Financial):
Target Value: $400.00
Certainty Probability: 30.00%
Percieved Expected Value: $120.00

Value Of Time Savings:

Client Avatar "Hourly Rate" $25.00
# Of Hours To Accomplish QER Alone 32.00
Current Cost To Achieve QER Alone $800.00
# Of Clients Affected: 1
Current Cost For All Clients: $800.00
% Of Time Savings 75%
Target Value: $600.00
Certainty Probability: 30%
Percieved Expected Value: $180.00

Value Of Discount Savings:

Rolling Yearly Discounts: $0.00
One-Time Discounts: 2.00
Target Value: $2.00
Certainty Probability: 20%
Percieved Expected Value: $0.40

Value Of Effort + Experience (Intangibles):

Target Value: $150.00
Certainty Probability: 90%
Percieved Expected Value: $135.00

Totals
Total Target Value: $1,152.00
Total Percieved Value: $435.40
1/5 Pricing Model $87.08
1/10 Pricing Model $43.54
1/100 Pricing Model $4.35

Most Similar Competitor (If Any)

Total Target Value: $2,000.00
Probability Of Achieving Target value: 15.00%
Percieved Expected Value: 300.00
Competitors Actual Price: $200
 Notes

Historically online courses have a 20-30% success rate.

Yearly income / (average hours worked a week * # of weeks worked a year) = Hourly Rate | Examp
This is amount of time it would take your client avatar to achieve your QER without your offer.
This is the cost in terms of time it would take them to achieve that QER without your offer.
# of people who take the course that are impacted. Typically 1 client per course seat.

What % of the total time cost will your course save them?
What is your target financial value of the time you are saving clients?
Historically online courses have a 20-30% success rate.

These are discounts & cost savings on rolling expenses. Software, services, etc...
These are discounts & cost savings on one-time expenses. Equipment purchases, one-time software

This is the probability your target client will use the all the discounts provided.

Factors: More Enjoyable/Fun, Easier Than Alternatives, Celebrity/Personality/Credibility, Remova

This is the proability your ideal client avatar will percieve the value of the effort + experience benef

This is the total expected value of your course if 100% of the value is achieved.
This is the proability your ideal client avatar will percieve the value of the effort + experience benef
This is a 5X ROI on percieved expected value.
This is a 10X ROI on percieved expected value.
This is a 100X ROI on percieved expected value.

If you have a close competitor offering the same or a similar QER

This is the total expected value of your competitors offer if 100% of the value is achieved.
This is amount of time it would take your client avatar to achieve your QER without your offer.
This is the proability your ideal client avatar will percieve the value of the effort + experience benef
This is the actual price your competitor is charging for their Percieved Excpected Value.
 TIPS: Clearly Worded - Believable
Irresistible Headline Ideas
QER / Desired Result
(Achieve
Specific
Goal orTimeframe
Develop Skills)
(Fast)
Specific Effort:
Specific
(Easy ToExpeirence
Apply)
Without
(One Of
Specific
A Kind)
Pain:
Specific Investment Point
(Removing Major Pain)
(Only include if part of overall sales
Realistic Your Behind The Curve
Relevant Novelty Factor
Explanation
(FEELS New, They’ve Never Seen
 Answers
Fly for Commercial Use
days
Use To Get Dates With Women?
Producing
Pizza and Ice Cream
14 days for only $48
Page Copy In 5 Minutes
(Secret targeting strategy revealed)
 Name Website Email Phone Number
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Mailing Address Why are they a good fit?
Case Study Client Name Position/Title
Link to Customer Image And Logo Social Media Handle Before State
What you did/provided After State/Results Quote
Links To Client Success Images Audio/Video Interview
Type Asset Type Title Link
 Variable:
Team Member / Experts Name
High Demand Skills
Transformational Goals / Accomplishments
Awards / Credentials
Link to Picture
Background Story
Individual
Resource Type
Statistic
Influencer
Book / Blog
Quote
Movie / Video

Resource Type