Sbly Book (Bba Vi)
Sbly Book (Bba Vi)
Sbly Book (Bba Vi)
Batch 2021-24
Finance Group
HR Group
Marketing Group
Customer Relationship
BBA 604 M 4 3 1 - 25 25 50 100
Management
Entrepreneurship Group
Entrepreneurial Growth &
BBA 603 E 4 3 1 - 25 25 50 100
Strategy
BBA 605 E Family Business Management 4 3 1 - 25 25 50 100
Ω = A Project Report [BBA 606] of 4 Credits will be offered to the students in semester VI, this project
will be completed during the sixth semester. The project report will be evaluated as , 25 Marks for Project
Report, 25 Marks for report presentation and 50 Marks for project viva voce which will be taken by external
expert of Academia or Industry]
Business Policy and Strategy
3. Thompson, A. A., Peteraf, M. A., Gamble, J. E., Strickland, A. J. III., & Jain, A. K. (2012). Crafting
and Executing Strategy. New Delhi, India: McGraw-Hill.
Project Management
Course Outcomes:
CO1 Describe a project and the elements and characteristics of project management
CO2 Explain the project life cycle
CO3 Discuss the process of preparing a detailed project report.
CO4 Apply the tools of project planning and evaluation
CO5 Analyse the importance of the project team and project manager
CO6 Create a project plan using the tools of project planning
Course Outcomes:
CO1: Illustrate the working of financial institutions and markets
CO2: Understand the importance of change in interest rates for all constituents of the financial system
CO3: Explain role and functioning for regulation of different types of financial markets
CO4: Describe functioning and need for regulation of different types of non-depository institutions
CO5: Analyze the role of banking in a financial system
CO6: Critically evaluate impediments to financial inclusion and different ways of developing sustainable
financial inclusion..
Course Outcomes:
CO1. Create and evaluate real estate investment cash flow models and proforma.
CO2. Determine a defensible methodology to forecast real estate investment cash flows and measure
investment performance.
CO3. Apply the basic concept of time value of money indecisions pertained to personal finance
CO4. Use discounted cash flow models to measure the impact of alternative investment strategies in
order to formulate a strategy to maximize investment yield. Variables for comparison will include
alternative financing, project density, income and expense expectations.
CO5. Identify, describe, and explain the major forms of consumer protection for mortgage borrowers,
their inadequacies and opportunities for reform.
CO6. Demonstrate the ability to appropriately select from available products to meet clients’ needs
Course Outcomes:
CO1. List the basic concepts of Customer relationship management.
CO2. Examine marketing aspects of Customer relationship management.
CO3. Illustrate the basics of analytical Customer relationship management.
CO4. Analyze and develop basics of operational Customer relationship management.
CO5. Justify the knowledge regarding the concept of e-CRM and e-CRM technologies.
CO6. Synthesize the technological and human issues relating to implementation of Customer
Relationship Management in the organizations
2. Jagdish Seth, et al. (2016). Customer Relationship Management, New Delhi, India: Laxmi
Publications Private Limited.
3. Brown, S. A. (2000) Customer Relationship Management, Canada: John Wiley & Sons.
Rural Marketing
Course Outcomes:
CO1 Describe the fundamentals of management with reference to agribusiness.
CO2 Relate with various functional areas of agribusiness
CO3 Apply skills to analyze Marketing Functions, Market Information and Intelligence
CO4 Analyze & Impart knowledge of the marketing efficiency and agricultural prices
CO5 Prioritize to gain knowledge on agricultural marketing, challenges and prospects for improving
agricultural marketing system
CO6 Compose Marketing Functions for gaining Market Information and Intelligence
Course Outcomes:
CO1: To describe the general structure and system of Industrial Relations.
CO2: To discuss the importance of Industrial Relations in maintaining industrial peace and harmony for
achieving the goals and objectives of the Organization.
CO3: To identify how employees and Trade Unions behave under different conditions.
CO4: To examine the various labor legislations in organizational context.
CO5: To explain the rationale behind the laws and their enforcement problems.
CO6: To analyze the complexities in the handling of legal situations pertaining to HR in the organizations.
2. Cappeli Peter: Talent on Demand –Managing Talent in an age of uncertainty, Harvard Business press.
4. Stuart Barnes: Knowledge management system theory and practice, Thomson learning.
Entrepreneurial Growth and Strategy
Course Outcome:
CO1: To introduce the importance of strategic planning for an entrepreneurial venture
CO2: To discuss the five stages of a typical venture life cycle development, start-up, growth, stabilisation CO3:
and innovation or decline
CO4: To outline ways to incorporate sustainability into business strategy
CO5: To introduce the new international developments that have expanded opportunities for the global market
CO6: To identify the key factors that play a major role during the growth stage and entrepreneurial mindset in
organisations
CO7: To describe the importance of family businesses and their unique problems
Learning Resources:
1. Renkert-Thomas, A. (2015). Engaged Ownership: A Guide for Owners of Family Businesses.
John Wiley & Sons.
2. Del Giudice, M., Della Peruta, M. R., & Carayannis, E. (2010). Knowledge and the family
business. Springer, New York.
3. Friedman, S. D., & Greenhaus, J. H. (2000). Work and family--allies or enemies? what happens
when business professionals confront life choices. Oxford University Press, USA.