Module 11 GE 005 Purposive Communication

GE 005 – PURPOSIVE COMMUNICATION 1
GE 005
Purposive Communication
MODULE 11
Communication for Work Purposes (Part 2)
Marlyn D. Tolosa
Professor

Overview
Welcome to Purposive Communication Module 11 on Communication for
Work Purposes (Part 2).
This module aims to enlighten you on verbal and non-verbal

communication used in the workplace.
This module was designed to provide learners meaningful opportunities

for guided and independent learning at their own pace and time. Learners will
be enabled to process the contents of the learning material while being an active
learner.
Technical Requirements
This distance learning requires the use of the following: Google Classroom and
Google Meet. (if ALL students have the capacity to use Google Meet for
synchronous class)
Content Outline
1. Communication for Work Purposes
a. Speaking Competencies
b. Speech Communication
c. Principles of Nonverbal Communication
Objectives
After going through this module, you are expected to:

1. Identify the communication types used in sending messages;
2. Explain how to achieve effective communication; and
3. Formulate an advocacy campaign to address various concerns in the
society.

Preliminary Activity
1. Study the telephone conversation carefully.
a. Why do they fail to communicate effectively?
b. If you were one of them, what would you say to achieve better
communication?
Discussion/Instructional Flow
Read carefully the concept notes below.
Communication types
1. Verbal (in-person) communication
2. Non-verbal communication
Speaking Competencies
1. Useful topic. Select a topic that is appropriate to the audience and the
occasion. An advanced speaker selects a worthwhile topic that engages
the audience. His topic also presents the audience with new information
that they did not know before the speech.

2. Engaging introduction. Formulate an introduction that orients the
audience to the topic. An advanced speaker writes an introduction that
contains an excellent attention-getter. She firmly establishes her
credibility. She provides a sound orientation to the topic, states her thesis
clearly, and previews her points in a cogent and memorable way
3. Clear organization. Use an effective organizational pattern. An advanced

speaker is very well organized and delivers a speech with clear main
points. His points are mutually exclusive and directly related to the thesis.
Further, he employs effective transitions and signposts to help the speech
flow well.
4. Well-supported ideas. Locate, synthesize, and employ compelling

supporting materials. In the advanced speaker’s speech, her key points
are well supported with a variety of credible materials, and her
sources provide excellent support for her thesis. In addition, all of her
sources are clearly cited.
5. Closure in conclusion. Develop a conclusion that reinforces the thesis

and provides psychological closure. The advanced speaker provides a clear
and memorable summary of his points, and he refers back to the thesis
or big picture. His speech also ends with a strong clincher or call to action.
6. Clear and vivid language. Demonstrate a careful choice of words. An

advanced speaker’s language is exceptionally clear, imaginative and
vivid. Her language is also completely free from bias, grammatical errors
and inappropriate usage.
7. Suitable vocal expression. Use vocal expression and paralanguage to

engage the audience. Excellent use of vocal variation, intensity and
pacing are characteristics of the advanced speaker. His vocal expression
is also natural and enthusiastic, and he avoids fillers.
8. Corresponding nonverbals. Demonstrate nonverbal behavior that

supports the verbal message. An advanced speaker has posture,
gestures, facial expression and eye contact that are natural, well
developed, and display high levels of poise and confidence.
9. Adapted to the audience. Adapt the presentation to the audience. The

advanced speaker shows how information is important to audience

members, and his speech is tailored to their beliefs, values and attitudes.
He may also make allusions to culturally shared experiences.
10. Adept use of visual aids. Make use of visual aids skillfully.
Exceptional explanation and presentation of visual aids is characteristic
of the advanced speaker. Her speech has visuals that provide powerful
insight into the speech topic, and her visuals are of high professional
quality.
11. Convincing persuasion. Construct an effectual persuasive message

with credible evidence and sound reasoning. An advanced speaker
articulates the problem and solution in a clear, compelling manner.
He supports his claims with powerful and credible evidence while
completely avoiding reasoning fallacies. His speech also contains a
memorable call to action.
Speech Communication
Conversing Informally
Voice Quality
▪ Pitch, resonance, speed and volume.
▪ Easy parts can be fast, hard parts should be slower.
▪ Pause only for effect—to emphasize upcoming subject matter and gain
attention.
Style
▪ It is the blending of pitch, speed, and volume that makes your voice
unique.
▪ To improve
– Listen to yourself. Does your voice project sincerity? Is it polished,
smooth, rough or dull?
– Listen to strong speakers and imitate them.
Word Choice
▪ Choose words in your listener’s vocabulary.
▪ Choose appropriate words that respect the listener's knowledge of the
subject matter. Don’t talk down or over someone’s head.
▪ Use professional, not casual, language.

Adaptation
▪ The preceding suggestion applied to the whole message.
▪ It is more than just word choice. It also concerns idea simplification.
Courtesy in Talking
▪ Don’t dominate or drown out others.
▪ Apply the Golden Rule; accord others the courtesy you expect from them.
Project
▪ Confidence
− Prepare well.
− Dress appropriately.
− Talk in strong, clear tones.
▪ Competence
▪ Sincerity
▪ Friendliness
Appearance and Actions

▪ Posture
▪ Facial expressions
▪ Walking
▪ Gestures
Five Principles of Nonverbal Communication
1. There are similarities and differences between verbal and nonverbal

communication.
Similarities between verbal and nonverbal communication include:
Like verbal communication, nonverbal communication is symbolic. This

means that it is ambiguous, arbitrary, and abstract just like verbal
communication is. A handshake may be bone crushing to one person but to
another it may seem wimpy. And, what do the people shaking hands mean by
that handshake? It’s all arbitrary. Is the handshake a greeting between
coworkers or is it an agreement to something (i.e. “let’s shake on it”)? It is really
an ambiguous, abstract motion.

Like verbal communication, nonverbal communication is governed by
rules. The rules are mutually agreed upon between people and develop over time.
We know that kissing indicates an intimate relationship and that kissing using
your tongue means a really intimate relationship usually involving something
stronger than friendship maybe even a sexual relationship.
Like verbal communication, nonverbal communication may be

intentional or unintentional. Sometimes our facial expression may give
another the “right idea” or the “wrong idea” depending on how our facial
expression is interpreted. Like verbal communication, nonverbal communication
is subjective in its interpretation.
Like verbal communication, nonverbal communication is culture-bound

and reflects the values & norms of a culture.
Differences between verbal and nonverbal communication include:
Nonverbal communication is perceived as more believable than verbal

communication. Many believe that what comes out of our mouth might be a lie
but our body will never lie – body language is the true communication.
Nonverbal communication is multi-channeled while verbal

communication is single channeled. Verbal communication comes out of our
mouths (if we are deaf, it comes out of our hands through sign language!) but
nonverbal comes out of our entire body – hands, facial expressions, body
stance, feet placement, etc. Verbal communication is discrete while nonverbal
communication is continuous. Discrete meaning that verbal communication
happens in a given time frame – continuous meaning that nonverbal goes on and
on.
2. Nonverbal communication can supplement or replace verbal

communication.
Children know when their parents give them “the look” that they better
straighten up and behave. Sometimes, “the look” is more effective than
anything that would ever come out of their mouth.

3. Nonverbal communication can regulate interaction.
If you are chatting with a friend that is rattling along in his communication
to the point you get confused, you might put one finger up to stop him so he will
clarify what he means or he might even stop his rattling banter so you can
comment.
4. Nonverbal communication can establish relational level meanings

including responsiveness, liking, and power or control.
When you look others in the eye, you establish a relationship with them -
you invite the person to converse with you if you use friendly eyes but you
discourage the person by not making eye contact. You use smiles, hugs, and
some cultures use kisses as greetings to show that you like someone. You
may give someone the "cold shoulder" by deliberately using body language to
ignore the person. You exercise power and control through a variety of
techniques: you may stand over a person to show your power in the situation or
you may encourage the other so sit down to even put out the power in a situation.
5. Nonverbal communication reflects cultural values.
When you see the Philippine flag burnt, torn or destroyed, Filipinos
become upset because the destruction of this powerful symbol represents the
destruction of their core values: freedom of speech, government by the people/for
the people, freedom of religion, etc.
Post Activity
1. Search for an advocacy campaign (print, audio, visual or web-based). How

effective is the campaign? Explain your answer.
Evaluation
1. Create a multimodal advocacy campaign (print, audio, visual or web-
based) addressing current issues in the society (e.g. good governance,
responsible citizenship, disaster preparedness, environmental
preservation, poverty reduction, gender sensitivity etc.)

References
https://2012books.lardbucket.org/pdfs/a-primer-on-communication-studies/s03-verbal-
communication.pdf
https://www.indianhills.edu/_myhills/courses/SPC101/documents/lu05_nonverbal_cx.pdf

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GE 005 – PURPOSIVE COMMUNICATION 1

GE 005 – PURPOSIVE COMMUNICATION 2

This module aims to enlighten you on verbal and non-verbal

This module was designed to provide learners meaningful opportunities

After going through this module, you are expected to:

GE 005 – PURPOSIVE COMMUNICATION 3

GE 005 – PURPOSIVE COMMUNICATION 4

3. Clear organization. Use an effective organizational pattern. An advanced

4. Well-supported ideas. Locate, synthesize, and employ compelling

5. Closure in conclusion. Develop a conclusion that reinforces the thesis

6. Clear and vivid language. Demonstrate a careful choice of words. An

7. Suitable vocal expression. Use vocal expression and paralanguage to

8. Corresponding nonverbals. Demonstrate nonverbal behavior that

9. Adapted to the audience. Adapt the presentation to the audience. The

GE 005 – PURPOSIVE COMMUNICATION 5

11. Convincing persuasion. Construct an effectual persuasive message

GE 005 – PURPOSIVE COMMUNICATION 6

Appearance and Actions

Five Principles of Nonverbal Communication

1. There are similarities and differences between verbal and nonverbal

Similarities between verbal and nonverbal communication include:

Like verbal communication, nonverbal communication is symbolic. This

GE 005 – PURPOSIVE COMMUNICATION 7

Like verbal communication, nonverbal communication may be

Like verbal communication, nonverbal communication is culture-bound

Differences between verbal and nonverbal communication include:

Nonverbal communication is perceived as more believable than verbal

Nonverbal communication is multi-channeled while verbal

2. Nonverbal communication can supplement or replace verbal

GE 005 – PURPOSIVE COMMUNICATION 8

4. Nonverbal communication can establish relational level meanings

5. Nonverbal communication reflects cultural values.

1. Search for an advocacy campaign (print, audio, visual or web-based). How

GE 005 – PURPOSIVE COMMUNICATION 9

GE 005 – PURPOSIVE COMMUNICATION 10

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