UNIVERSITI TEKNOLOGI MARA KAMPUS ARAU, PERLIS

FACULTY OF SPORTS SCIENCE AND RECREATION

PROGRAM:
BACHELOR OF HEALTH AND FITNESS (HONS) (SR245)

SUBJECT:
HEALTH AND FITNESS MANAGEMENT (SPS 503)

TOPIC:
GROUP ASSIGNMENT: BUSINESS PLAN

PREPARED BY:

NAME MATRIC NO. CLASS

KU MUHAMMAD ANIQ BIN KU YAHYA 2023189541 RSR2453B

MUHAMMAD AFIQ HAFIZ BIN SOLLEH 2023368419 RSR2453B
QASRINA FISHA BINTI MOHAMAD FISOL 2023168653 RSR2453B
NUR DAIYANA BINTI ISMAIL 2023393447 RSR2453B

PREPARED FOR:
DR. ELLAIL AIN BINTI MOHD AZNAN

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 TABLE OF CONTENT

NO. CONTENT PAGE

1. INTRODUCTION 3-4
a. Objective
b. Mission statement
c. Vision statemen
2. BUSSINES DESCRIPTION 5
a. What?
b. Why?
c. Where?
d. How?
e. When?
f. Legal structure (process of registration of business/copywriting logo
and product)
g. Organizational chart

3. PROJECT TEAM MEMBERS 6-10

a. Name
b. Expertise
c. Qualification
d. Scope of job

4. MARKET ANALYSIS 11-16

a. SWOT analysis
b. Your signature program/product
c. Demand and supply of market (survey)
d. Target market (audience/customer)

5. MARKETING AND ADVERTISING CHANNEL 17-19

a. What platform you use?
b. Why?
c. Who is the main target?
d. Is it strong enough?
e. Your plan for 6 months, 1 year, 2 years?

6. FINANCIAL MANAGEMENT 20-21

a. Where and how you get the capital?
b. How much spend?
c. Spending/expenses detail
d. What will be the profit?
e. How are you gaining the profit?
f. How much time to grow?
g. Is it relevant?

7. SUMMARY 22
a. Your hopes
b. Your vision
c. Your aims
d. Your target

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1. INTRODUCTION OF BUSINESS
UITM Grizzlies is a softball club that will be develop on 16 March 2024. The location
of the of this club centre we have chosen at the Sport centre of Universiti Teknologi Mara,
Arau. UITM became our main target because it has a strategic location and UITM is also an
educational institution that has many students and very active in terms of co-curricular
activities. The softball club that was established aims to attract interest, unearth talent and
improve the way softball is played among UITM students.

This UITM Grizzlies softball club provides the best facilities and equipment, also our
well-trained trainer and experienced coach that will make sure that students and customers
achieve their goals and improve in playing softball. We also offer a reasonable price and
provide a various advantage for students who want to join our memberships.

This softball club also provides a good facilities and strategic area for playing softball.
Students and customers will feel more comfortable and fun to use the facilities that we have
provided. This will encourage them to continue playing and learning more about softball while
at the same time being able to adopt healthy lifestyle practices in their daily lives. We must
ensure that we are mentally healthy in addition to being physically active. Make this sport as
a hobby to help you become more interested and feel that softball is an interesting and fun
sport in addition to help you to relieve your work stress. Our mission is to improve the level
and the quality of softball player in UITM and the quality of life of the community by helping
them lead a healthy lifestyle and ensuring that everyone understands the importance of health
and fitness in life.

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 A. OBJECTIVE

• Provide the best service and be able to create a community that is interested and gets

exposure to the sport of softball by our excellent and well-trained trainers and coaches

• To make a profit at the same time provides affordable price towards student and

customers.

• Provide the best experience and knowledge that can help improve student

performance about softball so that softball sports at UITM can be developed well

• To encourage all people to join this team sport so that they will be able to learn how to

build relationships with people you might not always get along with because this sport

requires communication and cooperation among the members of the team.

• Making customers feel confident without any doubt that they can get many information

about softball that is useful to help them get to know more about this sport in addition

to being able to upgrade this sport in UITM.

B. MISION

Our mission is to encourage the community of UITM to improve the technique and tactical of
playing softball and we also want to attract interest of students to stay active and motivated to
lead a healthy lifestyle by undergoing many of physical activities.

C. VISION

Our vision is to make UITM Grizzlies softball club as a one of the most famous and the best
softball club in Perlis before 2030 as well as be the strongest rival among all the others famous
softball club and this club can be maintained and expanded to share about softball to the wider
community in Perlis.

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2. BUSSINESS DESCRIPTION

A) What is Softball Club

Club Softball that I want build is to give some opportunities to students before this
during school. This club also can be joined by student who have never played. I will
tell the basic of softball which is so easy to learn and play. Softball is a baseball-like
sport played on a smaller field with a bigger ball. In this sport, two teams of nine players
each bat and field in an attempt to score the most runs around four bases laid out on
a field of play. The team with the most runs at the end of the seventh inning wins the
game.

B) Why Softball Club

Softball Club in Uitm Arau was not active for a long time, a lot off state player from
secondary school was waste their talent after join university because of there was no
softball sport to join. This is why we want do softball club, we want expose this sport
to student have never been play and polish some skill of student have been play before
this.

C) Where
The training will do near the sport complex which is Deer Field. This location is very
strategic it is because every evening many students will come sport complex to do
some activities so they will see the softball community play near them. It will catch their
eyes and wonder how to play this sport and maybe they also will ask how to join this
club.

D) How
We have 2 time of meet every week which is Tuesday and Thursday. On Tuesday we
focus how to throwing and catching while Thursday we will do batting which is how to
hold bat and swing to hit the ball. We must learn the basic and step by step we will go
to the next stage it need time which is trust the procced.

E) When
Every week we have 2 times of training which is Tuesday and Thursday. The time is
5.00 pm until 7.00 pm.The time we choose was after the class so student don’t clash
with their study. We also don’t choose Saturday and Sunday it’s because the day was
free time for student so they deserve to rest or go outside

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 3. PROJECT TEAM MEMBERS
Softball club provide the professional and qualified trainers with desire to continue learning
new techniques, experience in expertise and communication skill to show staff competence
in this area verbally, physically and through written communication.

SOFTBALL CLUB ORGANIZATION CHART

(GENERAL MANAGER)
QASRINA FISHA BINTI MOHAMAD
FISOL

(FITNESS AND MARKETING (COACH) (COACH ASSISTANT)

MANAGER)
KU MUHAMMAD ANIQ BIN KU MUHAMMAD AFIQ HAFIZ BIN
NUR DAIYANA BINTI ISMAIL YAHYA SOLLEH

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TEAM MEMBER’S BACKGROUND

GENERAL MANAGER

Name Qasrina Fisha Binti Mohamad Fisol

Identity Card Number 020508-02-1194

Address No 127 Taman Resak, Jalan Resak 4, 06010 Changlun, Kedah

Email Address [email protected]

Telephone Number 0124115962

Date of Birth 08 May 2002

Age 21 years old

Marital Status Single

Academic Qualification • Diploma in Sport Studies

• Bachelor’s in Health and Fitness (HONS)

Scope of Job • General manager

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 FITNESS MARKETING MANAGER

Name Nur Daiyana Binti Ismail

Identity Card Number 021120-02-0552

Address Kampung Telok Mukim Binjal, 06000, Jitra,

Kedah Darul Aman

Email Address [email protected]

Telephone Number 011-33442842

Date of Birth 20 November 2002

Age 21 years old

Marital Status Single

Academic Qualification • Diploma in Sport Studies

• Bachelor’s in Health and Fitness (HONS)

Scope of job • Marketing manager

• Service manager

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 COACH

Name Ku Muhammad Aniq bin Ku Yahya

Identity Card Number 020610-09-0137

Address No13 Lorong Asas 3, Taman Muda Asas Pauh, 02600, Arau, Perlis

Email Address [email protected]

Telephone Number 017-5815018

Date of Birth 10 Jun 2002

Age 21 Years old

Marital Status Single

Academic Qualification • Diploma in Sport Studies

• Bachelor’s in Health and Fitness (HONS)

Scope of job • Coach for UITM Grizzlies

• Pitcher trainer
• Financial Manager

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 COACH ASSISTANT

Name Muhammad Afiq Hafiz bin Solleh

Identity Card Number 020316-02-0429

Address No11 Jalan Seri Pulai 12, Taman Seri Pulai 01000 Kangar Perlis

Email Address [email protected]

Telephone Number 011-69469477

Date of Birth 16 Mac 2002

Age 21 years old

Marital Status Single

Academic Qualification • Diploma in Sport Studies

• Bachelor’s in Health and Fitness (HONS)

Scope of job • Coach assistant for UITM Grizzlies

• physiotherapist

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 4. MARKET ANALYSIS

4.1 SWOT ANALYSIS

STRENGTH

Experienced coaches and trainer Experienced coaches can provide more

detailed explanations and can share

techniques and how to play softball more

effectively

Strategic target market As we know, the area around Perlis and UITM

lacks of softball clubs and the popularity of this

sport is very low. so with the opening of this club

can help and open up opportunities for students

and customers at UITM to learn and improve

softball techniques and skills.

UITM provides a sports science course and with the existence of the sports science major

produces many athletes in UITM, there are definitely many students who

are interested in sports activities and have been

a athletes in this sport, this can make it easier

for those who join our club to improve their

techniques and their talents by training with

experienced coaches that provided by our club.

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WEAKNESS

The equipment provided is insufficient and The club that will be established may

limited have problems with equipment that is not

much and will result in students and

customers have to wait for their turn and

not being able to use the equipment for

so long and even the UITM sports centre

does not provide softball equipment to

their student.

Students and customers who want to join need Students who are interested in this sport

to pay a fee. but have financial problems may face

problems and bad opportunities to join

this club because they have to spend

money on other interests or on studies.

Perlis and UITM lack of softball club The lack of softball club in Perlis area

causes students to lack general

knowledge about softball and the lack of

a community that knows and loves this

sport.

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 OPPURTUNITY

The experience that a coach has can give a great Coaching takes learning to a deeper level than

opportunity to succeed in the club's mission and simply enhancing a person's abilities in the job.

vision Through coaching, a person can develop certain

facets of their personalities, learn more about

themselves and at the same time they can

improve themselves in this softball game.

Good target market will be able to develop the sport By introducing softball to the community at UITM,

of softball in UITM to a higher level we can increase the number of fans of this sport

and help them learn about it more thoroughly

while also introducing anyone who has never

heard of this sport to it, which is given less

attention. Additionally, the club can coach any

gifted students or customers so they can move

on to compete at a higher level.

Sport Science student have a basic knowledge of The level of difficulty in learning a new sport can

sports and there may be athletes among them. be reduced if students who study sports science

also join this group. They may have prior

experience in athletics. They can instruct other

students in the fundamentals of sports. As a

result, there is now a community at UITM that is

enthusiastic about this sport.

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 THREAT

The lack of equipment is the cause of students and the students and customers who had to limit the

customers being able to use the equipment in a period of use of the softball equipment blinded them

limited time a bit behind and lacked time to practice

The softball club does not accept any sponsorship Without sponsors, the progress of facility and

from any party or UITM equipment development is quite slow and cannot

be advanced in a short while.

Softball is a less famous sport in this area This sport receives less attention, which means

fewer people are aware of it. In some ways, the

establishment of this club can increase public

awareness of this sport.

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4.2 SIGNATURE OF PROGRAM

Our softball club provides the right equipment and place for students and clients who join our
club to practice and learn about softball. we also have experienced trainers to train all
participating clients. The main goal of our service is to teach and improve softball playing
techniques to all students in order to create a knowledgeable and skilled community about
softball. UITM and the Perlis area do not have softball clubs, so not many students and
customers know more about softball, so with the development of this softball club can help to
increase the knowledge of the public and at the same time can teach techniques about softball.
For students who don't know and don't have the basics about softball, our club will help to give
more detailed exposure as a beginner. We will try as much as we can to help all the students
and customers to gain their confident to learn about softball, so that they will enjoy this sport.

4.3 DEMAND AND SUPPLY OF MARKET

Based on our survey, According to the UITM population, there are a lot of sports enthusiasts
and softball players in UITM Arau. We believed it was very encouraging that a softball club
was being requested at UITM. This is due to the fact that there are no specialised coaches for
softball in UITM and the sport receives little attention. As a result, we intend to create a specific
softball club at UITM to help students discover their potential while also enhancing the talents
and game strategies of already-existing athletes.

We shall create a special softball club for all uitm arau students as a service. Consequently,
they receive more focused exposure to enhance the sport in UITM. For the benefit of students
and clients who join our club, we will offer comprehensive facilities and equipment. We will do
our best to offer the students enough facilities and equipment for their comfort and
convenience. Our first goal will be to determine the level of student satisfaction with the service
offered.

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 DEVELOPMENT OF SOFTBALL CLUB
DISAGREE
11%

MODERATE
25%

AGREE
64%

AGREE MODERATE DISAGREE

4.4 TARGET MARKET

Golden Hawks club target market is the community of UITM, Arau. We chose this place
because softball is not a sport that gets attention and is not a sport that is prioritized here.
Many students and customers who are interested in this sport can be part of the members of
this club and with the development of this club can give them an opportunity to hone their
hidden talents. UITM also lacks teaching staff and coaches and also the amount of equipment
provided is insufficient which is the main reason why this sport is not so popular at UITM. The
price of the fee allocated to join our club is also reasonable, this can open brighter
opportunities for all UITM citizens to join our club.

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5. MARKETING
1. Main target
UITM Grizzlies softball club will provide our best for our customers and planning to
improve our services and goods in future. The purpose of marketing plan is to estimate the
market acceptability and sales of a new product or service. We will receive numerous
comments and feedback regarding our service as a result of our marketing efforts. As a result,
we can estimate market acceptability while also determining any weaknesses and making
improvements to our service. Our business also focuses on promotional strategies in order to
attract more students and ensure that we meet our sales goals.

2. Promotion

UITM Grizzlies provide variety of medium which helps us to approach our beloved clients more
easily and convenient. Students and client can keep in touch through:

a) website

website is the place where the students/clients can get more info about our UITM
Grizzlies. We also include our phone numbers for students to direct call and messaging
us. We also have social medias account for student’s inquiries.

Websites: www.uitmgrizzliessc.com

Email: [email protected]

Phone number: 011-33442842

b) social media

social media is one of the platforms that we focused on to improve our services and to
put more information and updates about our club for students/clients. We have few of
social medias account such as:

i. Instagram - @araugrizzliessc

Instagram is a platform that can make something goes viral and spreads easily
and we hope that our clients/students can help to promote our Instagram
account.

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 ii. Tiktok - @uitmgrizzliessc

Tiktok is one of the famous applications that people nowadays use. Tiktok also
can easily get more views and goes viral. By using tiktok also get many benefits
and profits.

iii. Facebook - @UITM Grizzlies Softball Club

Nowadays, many people have their own facebook account. It is easy for
everyone to watch our information.

c) Posters

We also provide posters to attract more students and clients to come and visit us at
UITM Grizzlies softball cub.

Figure 1: show the opening poster for UITM Grizzlies

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Target Market

i. Demographic Segmentation
UITM Grizzlies are focused on all students in UITM Arau. Since UITM Arau does
not have a softball club yet, we are planning to establish one softball club so that
students who are interested in softball will join our club.

ii. Geographic segmentation

UITM Grizzlies softball club is located in UITM Arau. We choose this place because
UITM Arau is very strategic area since they are located in the middle of the town.
This will be a high possibility for our business to be recognize since others
community also can join our club.

iii. Psychographic segmentation

Psychographic segmentation separates the market into segments based on the

lifestyle of the client. Aside from that, UITM Grizzlies is seeing a surge in demand
for softball club from the students. With the establishment of a softball club,
students will gain more knowledge about softball and apply this sport in their daily
life. Other than badminton and soccer, softball also able to be a daily sport to do
during free time.

Planning

We plan on expanding softball at UITM Arau because we want to provide students

with a wide knowledge of softball sport so that they will be interested in playing and joining our
club. We aim to take our business to a higher level and build a club centred on the community
in Perlis because there is still no softball club in the state of Perlis except from exposure during
school hours. Softball in Perlis is developing due to its widespread exposure, and many
excellent athletes may be born as a result. Our long-term goal is to open several branches
around the country. We wish to spread the word about our club throughout Malaysia.

Opening multiple branches can provide us with a large profit while also promoting
the sport of softball in Malaysia. This occurs so that the sport of softball in Malaysia may grow
and have the ability to compete in matches overseas or abroad. We hope that all of our plans
will be fulfilled at some point and that our business will grow.

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6. FINANCIAL MANAGAMENT

a. Where and how you To make people know Social media.

get the capital? our brand or club we Instagram- @araugrizzliessc
will focusing more to Contact- 01x-xxxxxxx
clinic sessions and
social media platform.

b. How much spend? For equipment mostly

we will be using Uitm
Arau’s equipment. But
we expect to add
some dimple ball for
beginner to train.

c. Spending/Expenses Dimple ball

Detail RM12.00/pieces x 10
unit = RM120.00
Drinks
RM10.00/day x 2
session/week = RM20

d. What will be the d. What will be the

profit? profit?
i. Fee –
RM40/semester
ii. Merchandise
- Jersey - RM 45.00
- Cap – RM20.00

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e. How are you gaining For profit we will focus Fee/Semester= RM40.00
profit? on selling merchandise Merchandise
and utilize the fee that Jersey: RM45.00
collected by us. Cap: RM20.00

f. How much time to Because our target is

grow? to make people know
about softball in would
not take a long time to
show our result. But to
grow we estimated 6-8
months to build up a
solid team to compete
with others club.

g. Is it relevant? Yes. For us it was

relevant because we
does not have any
competitor in Perlis.
This can help us to
attract people because
there are no others
club in this area. Also
our targeted

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7.SUMMARY
A) Hopes

We hope that every student would like join our club it’s because every university has been
play this sport for too long so this is our time to join with them and play at tournament that
will held for represent our university which is interesting to do.

B) Vision

Our vision is to make sure this sport will stay and growth. The community of softball will
spread to make many students would like to join.

C) Aim

The aims are we want to make sure the student who is join this club will training and get
the knowledge about softball and make sure this community and softball club will be stay
for long time in this university.

D) Target

The target is we will make sure we can join MAKSUM which is university tournament and
becoming 1st runner up which represent Uitm Arau and Perlis.

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