Assignment 1 SPS503
Assignment 1 SPS503
Assignment 1 SPS503
PROGRAM:
BACHELOR OF HEALTH AND FITNESS (HONS) (SR245)
SUBJECT:
HEALTH AND FITNESS MANAGEMENT (SPS 503)
TOPIC:
GROUP ASSIGNMENT: BUSINESS PLAN
PREPARED BY:
PREPARED FOR:
DR. ELLAIL AIN BINTI MOHD AZNAN
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TABLE OF CONTENT
1. INTRODUCTION 3-4
a. Objective
b. Mission statement
c. Vision statemen
2. BUSSINES DESCRIPTION 5
a. What?
b. Why?
c. Where?
d. How?
e. When?
f. Legal structure (process of registration of business/copywriting logo
and product)
g. Organizational chart
7. SUMMARY 22
a. Your hopes
b. Your vision
c. Your aims
d. Your target
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1. INTRODUCTION OF BUSINESS
UITM Grizzlies is a softball club that will be develop on 16 March 2024. The location
of the of this club centre we have chosen at the Sport centre of Universiti Teknologi Mara,
Arau. UITM became our main target because it has a strategic location and UITM is also an
educational institution that has many students and very active in terms of co-curricular
activities. The softball club that was established aims to attract interest, unearth talent and
improve the way softball is played among UITM students.
This UITM Grizzlies softball club provides the best facilities and equipment, also our
well-trained trainer and experienced coach that will make sure that students and customers
achieve their goals and improve in playing softball. We also offer a reasonable price and
provide a various advantage for students who want to join our memberships.
This softball club also provides a good facilities and strategic area for playing softball.
Students and customers will feel more comfortable and fun to use the facilities that we have
provided. This will encourage them to continue playing and learning more about softball while
at the same time being able to adopt healthy lifestyle practices in their daily lives. We must
ensure that we are mentally healthy in addition to being physically active. Make this sport as
a hobby to help you become more interested and feel that softball is an interesting and fun
sport in addition to help you to relieve your work stress. Our mission is to improve the level
and the quality of softball player in UITM and the quality of life of the community by helping
them lead a healthy lifestyle and ensuring that everyone understands the importance of health
and fitness in life.
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A. OBJECTIVE
• Provide the best service and be able to create a community that is interested and gets
exposure to the sport of softball by our excellent and well-trained trainers and coaches
• To make a profit at the same time provides affordable price towards student and
customers.
• Provide the best experience and knowledge that can help improve student
performance about softball so that softball sports at UITM can be developed well
• To encourage all people to join this team sport so that they will be able to learn how to
build relationships with people you might not always get along with because this sport
• Making customers feel confident without any doubt that they can get many information
about softball that is useful to help them get to know more about this sport in addition
B. MISION
Our mission is to encourage the community of UITM to improve the technique and tactical of
playing softball and we also want to attract interest of students to stay active and motivated to
lead a healthy lifestyle by undergoing many of physical activities.
C. VISION
Our vision is to make UITM Grizzlies softball club as a one of the most famous and the best
softball club in Perlis before 2030 as well as be the strongest rival among all the others famous
softball club and this club can be maintained and expanded to share about softball to the wider
community in Perlis.
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2. BUSSINESS DESCRIPTION
C) Where
The training will do near the sport complex which is Deer Field. This location is very
strategic it is because every evening many students will come sport complex to do
some activities so they will see the softball community play near them. It will catch their
eyes and wonder how to play this sport and maybe they also will ask how to join this
club.
D) How
We have 2 time of meet every week which is Tuesday and Thursday. On Tuesday we
focus how to throwing and catching while Thursday we will do batting which is how to
hold bat and swing to hit the ball. We must learn the basic and step by step we will go
to the next stage it need time which is trust the procced.
E) When
Every week we have 2 times of training which is Tuesday and Thursday. The time is
5.00 pm until 7.00 pm.The time we choose was after the class so student don’t clash
with their study. We also don’t choose Saturday and Sunday it’s because the day was
free time for student so they deserve to rest or go outside
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3. PROJECT TEAM MEMBERS
Softball club provide the professional and qualified trainers with desire to continue learning
new techniques, experience in expertise and communication skill to show staff competence
in this area verbally, physically and through written communication.
(GENERAL MANAGER)
QASRINA FISHA BINTI MOHAMAD
FISOL
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TEAM MEMBER’S BACKGROUND
GENERAL MANAGER
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FITNESS MARKETING MANAGER
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COACH
Address No13 Lorong Asas 3, Taman Muda Asas Pauh, 02600, Arau, Perlis
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COACH ASSISTANT
Address No11 Jalan Seri Pulai 12, Taman Seri Pulai 01000 Kangar Perlis
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4. MARKET ANALYSIS
STRENGTH
effectively
Strategic target market As we know, the area around Perlis and UITM
UITM provides a sports science course and with the existence of the sports science major
produces many athletes in UITM, there are definitely many students who
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WEAKNESS
The equipment provided is insufficient and The club that will be established may
their student.
Students and customers who want to join need Students who are interested in this sport
Perlis and UITM lack of softball club The lack of softball club in Perlis area
sport.
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OPPURTUNITY
The experience that a coach has can give a great Coaching takes learning to a deeper level than
opportunity to succeed in the club's mission and simply enhancing a person's abilities in the job.
Good target market will be able to develop the sport By introducing softball to the community at UITM,
of softball in UITM to a higher level we can increase the number of fans of this sport
Sport Science student have a basic knowledge of The level of difficulty in learning a new sport can
sports and there may be athletes among them. be reduced if students who study sports science
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THREAT
The lack of equipment is the cause of students and the students and customers who had to limit the
customers being able to use the equipment in a period of use of the softball equipment blinded them
The softball club does not accept any sponsorship Without sponsors, the progress of facility and
from any party or UITM equipment development is quite slow and cannot
Softball is a less famous sport in this area This sport receives less attention, which means
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4.2 SIGNATURE OF PROGRAM
Our softball club provides the right equipment and place for students and clients who join our
club to practice and learn about softball. we also have experienced trainers to train all
participating clients. The main goal of our service is to teach and improve softball playing
techniques to all students in order to create a knowledgeable and skilled community about
softball. UITM and the Perlis area do not have softball clubs, so not many students and
customers know more about softball, so with the development of this softball club can help to
increase the knowledge of the public and at the same time can teach techniques about softball.
For students who don't know and don't have the basics about softball, our club will help to give
more detailed exposure as a beginner. We will try as much as we can to help all the students
and customers to gain their confident to learn about softball, so that they will enjoy this sport.
Based on our survey, According to the UITM population, there are a lot of sports enthusiasts
and softball players in UITM Arau. We believed it was very encouraging that a softball club
was being requested at UITM. This is due to the fact that there are no specialised coaches for
softball in UITM and the sport receives little attention. As a result, we intend to create a specific
softball club at UITM to help students discover their potential while also enhancing the talents
and game strategies of already-existing athletes.
We shall create a special softball club for all uitm arau students as a service. Consequently,
they receive more focused exposure to enhance the sport in UITM. For the benefit of students
and clients who join our club, we will offer comprehensive facilities and equipment. We will do
our best to offer the students enough facilities and equipment for their comfort and
convenience. Our first goal will be to determine the level of student satisfaction with the service
offered.
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DEVELOPMENT OF SOFTBALL CLUB
DISAGREE
11%
MODERATE
25%
AGREE
64%
Golden Hawks club target market is the community of UITM, Arau. We chose this place
because softball is not a sport that gets attention and is not a sport that is prioritized here.
Many students and customers who are interested in this sport can be part of the members of
this club and with the development of this club can give them an opportunity to hone their
hidden talents. UITM also lacks teaching staff and coaches and also the amount of equipment
provided is insufficient which is the main reason why this sport is not so popular at UITM. The
price of the fee allocated to join our club is also reasonable, this can open brighter
opportunities for all UITM citizens to join our club.
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5. MARKETING
1. Main target
UITM Grizzlies softball club will provide our best for our customers and planning to
improve our services and goods in future. The purpose of marketing plan is to estimate the
market acceptability and sales of a new product or service. We will receive numerous
comments and feedback regarding our service as a result of our marketing efforts. As a result,
we can estimate market acceptability while also determining any weaknesses and making
improvements to our service. Our business also focuses on promotional strategies in order to
attract more students and ensure that we meet our sales goals.
2. Promotion
UITM Grizzlies provide variety of medium which helps us to approach our beloved clients more
easily and convenient. Students and client can keep in touch through:
a) website
website is the place where the students/clients can get more info about our UITM
Grizzlies. We also include our phone numbers for students to direct call and messaging
us. We also have social medias account for student’s inquiries.
Websites: www.uitmgrizzliessc.com
Email: [email protected]
b) social media
social media is one of the platforms that we focused on to improve our services and to
put more information and updates about our club for students/clients. We have few of
social medias account such as:
i. Instagram - @araugrizzliessc
Instagram is a platform that can make something goes viral and spreads easily
and we hope that our clients/students can help to promote our Instagram
account.
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ii. Tiktok - @uitmgrizzliessc
Tiktok is one of the famous applications that people nowadays use. Tiktok also
can easily get more views and goes viral. By using tiktok also get many benefits
and profits.
Nowadays, many people have their own facebook account. It is easy for
everyone to watch our information.
c) Posters
We also provide posters to attract more students and clients to come and visit us at
UITM Grizzlies softball cub.
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Target Market
i. Demographic Segmentation
UITM Grizzlies are focused on all students in UITM Arau. Since UITM Arau does
not have a softball club yet, we are planning to establish one softball club so that
students who are interested in softball will join our club.
UITM Grizzlies softball club is located in UITM Arau. We choose this place because
UITM Arau is very strategic area since they are located in the middle of the town.
This will be a high possibility for our business to be recognize since others
community also can join our club.
Planning
Opening multiple branches can provide us with a large profit while also promoting
the sport of softball in Malaysia. This occurs so that the sport of softball in Malaysia may grow
and have the ability to compete in matches overseas or abroad. We hope that all of our plans
will be fulfilled at some point and that our business will grow.
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6. FINANCIAL MANAGAMENT
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e. How are you gaining For profit we will focus Fee/Semester= RM40.00
profit? on selling merchandise Merchandise
and utilize the fee that Jersey: RM45.00
collected by us. Cap: RM20.00
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7.SUMMARY
A) Hopes
We hope that every student would like join our club it’s because every university has been
play this sport for too long so this is our time to join with them and play at tournament that
will held for represent our university which is interesting to do.
B) Vision
Our vision is to make sure this sport will stay and growth. The community of softball will
spread to make many students would like to join.
C) Aim
The aims are we want to make sure the student who is join this club will training and get
the knowledge about softball and make sure this community and softball club will be stay
for long time in this university.
D) Target
The target is we will make sure we can join MAKSUM which is university tournament and
becoming 1st runner up which represent Uitm Arau and Perlis.
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