Social Media
Social Media
Social Media
Today, social media messaging apps and platforms are the most
commonly used sites worldwide. In early 2023, 94.8% of users accessed
chat and messaging apps and websites, followed closely by social
platforms, at 94.6% of users. Search engine sites were next, with 81.8% of
users accessing them.
In 2022, the number of social media users worldwide grew by 137 million,
or about 3%.
On average, global users spent 2.24 hours each day on social networks in
2020, the highest across almost any media type.2
According to Global Web Index, 46% of internet users worldwide get their
news through social media platforms. That compares to 40% of users who
view news on websites. Gen Z and Millennials were most likely to view
news on social media sites versus other generations.2
Social media plays a key role in businesses' marketing strategies given the
sheer amount of time individuals spend each day on social platforms and
apps. At the same time, social media is an ever-changing field. New apps
such as TikTok, Signal, and Clubhouse have joined the ranks
of established social networks like Facebook, YouTube, Twitter, and
Instagram.
Social media helps people to keep in touch with friends and extended
family and expand their personal networks to include people with similar
interests.
Some people use social media for professional networking and finding
career opportunities. Many use it to connect with people who have similar
interests and to share their own thoughts, personal updates, and insights.
For businesses, social media has become a key tool. Companies use the
platforms to find and engage with customers, drive sales through
advertising and promotion, gauge consumer trends, and offer customer
service or support.
Social media's ability to collect information helps businesses to fine-tune
their marketing campaigns and conduct market research. It helps
companies promote products and services as it enables the distribution of
targeted, timely, and exclusive sales and coupons to potential customers.
Further, social media can help build customer relationships through loyalty
programs linked to social media.
151 minutes
The average daily social media usage of internet users ages 16 to 64
worldwide.
Interestingly, two sites that are especially well-known in the U.S., Twitter
and Pinterest, don't make the top 10 list globally. Twitter is 14th, with 556
million users worldwide, while Pinterest is 15th with 445 million users.1
1. Connectivity
2. Education
Through social media, you could keep yourself updated with the
information about any happenings in the world or in someone’s
life. Apart from television, radio, or newspapers, social media
helps you to provide correct information by showing the true
picture of contents and resources. It helps in showcasing the real-
world globally.
4. Awareness
Social media is the best platform to post anything you feel like. Be
it a song, a poem, an artistic creation, a tempting dessert recipe,
and much more. It enhances and showcases the creativity of a
person and helps in reaching it out to millions of users. You never
know by sharing your artistic creations can pave the way for your
success.
7. Noble Cause
8. Mental Health
There are various groups in social media, and you can come
across many people who may help you to fight with stress issues,
depression, and isolation. It can build healthy relations with
people by generating positive vibes and a happier mood. It
improves mental well-being.
1. Brand Reputation
2. Brand Awareness
4. Promotion
Internet users are not quick-witted; they take time to think and
then reply. It has a terrible impact on their mental health.
They can express the same feeling using write words when they
are in front of others.
7. Cyberbullying
8. Hacking
9. Distracted Mind
You should go for an outing with family and friends. It will re-
energize you.
Conclusion
While using social media, we usually accept offers and put our
personal data in front of them. That may be not a good practice,
even sharing status may leak our privacy. So it may be a security
issue for our personal info as well as our own. So that should be
avoided to become safe during social media usage because
people usually hide their identities to victimize common people.
3-Fake News:
It is the need of time that the authority should take notice of the
spread of fake news from unauthentic sources. So that the real
info may be shared among the people.
4-Divert attention:
Nowadays it is time to use social media on the go, for this every
social media has launched apps to use them conveniently. So
people become so addicted that attention to other important work
even studies affect badly. Online games and other unnecessary
entertainment have made the young generation addicted. Even
excessive use will make them mentally sick.
6-Privacy Issues:
There was a time when people prefer to meet and discuss their
problems physically. After the innovations of social media, the
distance between the people in this busy life becomes more. Now,
people especially the young do not bother to talk while using
social media in their hands. It has become practice, that people
are sitting beside but with no awareness of the other person’s
presence.
8-Impact on Health:
Most people are using social media for fun and entertainment, for
this making friends and relations is common. But a platform where
no correct info about another person may bring issues in their
relationship. Since it is very common, so we should avoid such a
relationship.
Conclusion:
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MOJGAN
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HENY
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FATIMA
It was really good and helpful for me, thank you for the effort you
put into this essay
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IQRA