Brands That Matter in 2022 - Fast Company
Brands That Matter in 2022 - Fast Company
Brands That Matter in 2022 - Fast Company
1 4 4 B R A N D S T H AT M AT T E R I N
2022
Fa s t C o m p a ny ’s 2 02 2 B ra n d s T h a t M a t te r l i s t re c o g n i ze s c o m p a n i e s l e a d i n g
o n s o c i a l a c t i o n , s u s ta i n a b i l i t y, i n c l u s i v i t y, a n d f u n
Now in its second year, Brands That Matter has grown from 95 honorees last year
to 144 in 2022. While judging applications, editorial staff looked for a clear
synthesis between how the brand presents itself and how its customers perceive
it. This year’s honorees are divided between 70 brands in 22 categories and our
main list, which contains 74 brands that broadly fit into five themes—
Community-Minded Business, Elevating the Everyday, Fun and Fandom, Mind
and Body, and Spreading the Word.
All of the honorees clearly generated enthusiasm among their customers,
offeringB RaAmodel of what other brands should be aiming
N D S T H AT M AT T E R
for, and what a brand, at
C AT E G O R I E S
its best, can achieve.
F O L LOW LO G I N
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I ESSC R I B E FA
A B E R C R O M B I E & F I TC H →
A once-exclusive brand prioritizing diversity in its campaigns and clothing
A B O U T- FA C E →
The Halsey-owned inclusive makeup brand helping users shimmer
A F L AC →
The insurance brand still finding new ways to use its iconic mascot
ALASKA AIRLINES →
The regional carrier making strides in its carbon-neutral ambitions
A L L A G A S H B R E W I N G C O. →
The Maine brewer making home-state pride central to business
A L LY F I N A N C I A L →
The digital bank putting money behind LGBTQ and Black creatives
AT L A N T I C S E A FA R M S
→
A seaweed brand lending independent farmers a kelp-ing hand
B R A N D S T H AT M AT T E R C AT E G O R I E S
F O L LOW LO G I N
AV O C A D O G R E E N B R A N D S
→
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The climate-neutral mattress brand using podcasts to help customers become climate leaders
B L K — A F F I N I T Y A P P F O R M ATC H G R O U P →
The dating app that got its users to "Back That Vax Up"empty
BLUEL AND →
The brand making cleaning products greener, one tablet at a time
T H E B O DY S H O P →
The bath and body retailer uplifting its Black shoppers through its products and campaigns
C LO U D PA P E R →
The bamboo-based toilet-paper maker with a viral campaign spotlighting deforestation
C O LG AT E →
The toothpaste giant helping people understand their oral health
C O LO R O F C H A N G E →
A racial justice org working to change industries from within and without
COURSERA →
The online learning platform helping underemployed people build new skills
CRUNCHYROLL
B R A N D S T H AT M AT T E R C AT E G O R I E S
→
A niche streamer making itself into a home for all things anime
F O L LOW LO G I N
TD
EC H NWORK LIFE
AW NEWS I M PAC T PODCASTS VIDEO IF360 SUBSCRIBE
→ FA
The dish soap standard-bearer bringing accessible design to the kitchen sink
DUOLINGO →
The language-learning app using viral content to spark a passion for learning
E LTA M D S K I N C A R E →
A sunscreen leader helping educate about the risk of skin cancer
EVENTBRITE →
The event platform that's made itself an invaluable partner to venues of all sizes
FENDER →
The guitar icon making learning to play easier amid growing interest from hobbyists
F O OT P R I N T →
The sustainability-focused company making an entire stadium its lab
GOLD HOUSE →
An AAPI-centered nonprofit coming to the community's aid
GOODRX →
The trusted prescription-savings brand becoming a wider resource
→
B R A N D S T H AT M AT T E R C AT E G O R I E S
GREENWOOD
The Black-owned fintech startup with a community-focused approach
F O L LOW LO G I N
H E L LO B E L LO →
The baby brand putting clean products in parents's reach
H U B S P OT →
The CRM platform building a creator-centric podcast network
ICEBREAKER →
The performance apparel company eyeing zero emissions by 2023
IMPOSSIBLE FOODS →
The plant-based protein pioneer expanding its repertoire and growing an audience of
omnivores
INDEED →
The job-search platform that helped the restaurant industry get back on its feet
JUST EGG →
The plant-based egg maker reaching a national audience with new partners
K A H O OT →
The classroom tool helping teach about inclusivity in an engaging way
KAMI
→
An education platform with teacher support and community built in
B R A N D S T H AT M AT T E R C AT E G O R I E S
F O L LOW LO G I N
K I N D B O DY
→
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A healthcare brand bringing fertility testing to people's homes
LIFEWTR →
The water brand helping close the representation gap by championing diverse artists
LITTLE SPOON →
The baby food brand making it easy for parents—celebrity or not—to choose nutritious food for
their kids
LO W E ' S →
The retailer renovating public spaces across the country
M A G I C T H E G AT H E R I N G →
The trading-card game OG expanding its universe with diverse artists and themes
MASTERCARD →
The credit card leader making its products more accessible for vision-impaired customers
M O N D AY.C O M →
The workflow manager helping relief orgs manage refugees from Ukraine
M OS SY OA K →
The outdoor brand talking turkey about conservation
B R A N D S T H AT M AT T E R
N AT I O N A L W O M E N ' S L AW C E N T E R
C AT E G O R I E S
→
A nonprofit using campaigns to uplift women and the LGBTQ community
F O L LOW LO G I N
T H E N O R T H FA C E →
Jimmy Chin is changing the look of the great outdoors
NOW THIS →
The video platform bringing untold stories directly to its audience
N YC P R I D E →
The annual celebration retooling itself to better support a broad community
O L AY →
The skincare icon helping women and BIPOC enter STEM fields
OMSOM →
The cult-favorite food brand helping clear MSG's tarnished reputation
O U R P L AC E →
The home goods upstart making cooking more fun and sustainable
PA N D A E X P R E S S →
The immigrant-owned chain building on its legacy of philanthropy
PA X →
The vape brand documenting the drug war's uneven results
B R A N D S T H AT M AT T E R C AT E G O R I E S
PINTEREST →
A social network that wants its users to feel represented by its content
F O L LOW LO G I N
PL ANTEGA →
The startup trying to make bodegas friendly for plant-based eaters
P O L E S TA R →
The EV car brand targeting a net-zero car by 2030
POSHMARK →
The resale marketplace with tools designed to help its sellers thrive
P XG ( PA R S O N S X T R E M E G O L F ) →
The golf brand designing clubs for every level of enthusiast
QUAKER →
An iconic brand helping prioritize nutrition in Latin America
Q U E S T F O R H E A LT H E Q U I T Y →
The diagnostic lab's effort to fill gaps in the healthcare system
THE REALREAL →
A consignment site making high fashion more sustainable
S A L E S F O R C E .O R G →
The nonprofit giving schools and NGOs the tools to do their jobs
B R A N D S T H AT M AT T E R C AT E G O R I E S
F O L LOW LO G I N
S I A S C OTC H W H I S K Y
→
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A Latina-founded whisky helping fund diverse founders' dreams
SIMPLE MILLS →
A snack brand with regenerative agriculture as its guiding principle
S K U L LC A N DY →
The headphone maker championing mental health and sustainability
SQUARE →
The payment processor becoming the secret weapon of small businesses
S U M M E R S A LT →
The swimsuit brand letting customers know every body is already a swimsuit body
SUNRISE BANKS →
A bank building its credit among underbanked consumers
T H E R A B O DY →
The renamed brand proving its retail play is about more than massage guns
T- M O B I L E →
The telecom giant helping schools get 5G internet
V I TA L FA R M S →
The food brand proving that transparency for egg suppliers isn't for the birds
W E P R E S E N T BY W E T R A N S F E R →
A digital art and editorial platform that already has an Oscar under its belt
WSP →
The engineering consultancy shaping how cities serve their citizens sustainably
YS L B E A U T Y →
The beauty brand shining a spotlight on intimate partner violence
Fast Company Judges: Jeff Beer, Nate Berg, Jill Bernstein, Elissaveta M. Brandon, Amy Farley, Yasmin
Gagne, Michael Grothaus, Shalene Gupta, Ainsley Harris, Julia Herbst, Mike Hofman, Charissa Jones,
Sophie Kobylinski, David Lidsky, Connie Lin, Steven Melendez, Pavithra Mohan, April Mokwa, Jared
Newman, Adele Peters, Clint Rainey, David Salazar, Elizabeth Segran, Kristin Toussaint, Mark Sullivan,
Talib Visram, Mark Wilson, Jay Woodruff, Christopher Zara
Contributors: Jeff Beer, Jessica Bursztynsky, Jude Cramer, KC Ifeanyi, Danica Lo, Sarah Lynch, Adele
Peters, Rachel Kim Raczka, David Salazar, Elizabeth Segran, Kristin Toussaint, Talib Visram, Jay
Woodruff
Coordinator: Shealon Calkins
Development: JJ Guaragno, Brian Jin, Cayleigh Parrish
Design/Photo: Kat Kluge, Ben Kothe, Maja Saphir, Mike Schnaidt
Editor’s note: While Adidas appears as an honoree in our November print version of Brands That
Matter, the brand’s lack of swift response to former business partner Kanye West’s multiple anti-Semitic
removed
comments in recent weeks is antithetical to what Fast Company aims to honor. We have Adidas
from the list.
B R A N D S T H AT M AT T E R C AT E G O R I E S