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1 4 4 B R A N D S T H AT M AT T E R I N
2022
Fa s t C o m p a ny ’s 2 02 2 B ra n d s T h a t M a t te r l i s t re c o g n i ze s c o m p a n i e s l e a d i n g
o n s o c i a l a c t i o n , s u s ta i n a b i l i t y, i n c l u s i v i t y, a n d f u n

Fast Company’s Brands That Matter awards program aims to get

beyond corporate vision statements and management talking
points, celebrating a company’s connection with its audience
through cultural relevance, social impact, and clear, authentic communication.

Now in its second year, Brands That Matter has grown from 95 honorees last year
to 144 in 2022. While judging applications, editorial staff looked for a clear
synthesis between how the brand presents itself and how its customers perceive
it. This year’s honorees are divided between 70 brands in 22 categories and our
main list, which contains 74 brands that broadly fit into five themes—
Community-Minded Business, Elevating the Everyday, Fun and Fandom, Mind
and Body, and Spreading the Word.
   
All of the honorees clearly generated enthusiasm among their customers,
offeringB RaAmodel of what other brands should be aiming
N D S T H AT M AT T E R
for, and what a brand, at
C AT E G O R I E S
 its best, can achieve.
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A B E R C R O M B I E & F I TC H →
A once-exclusive brand prioritizing diversity in its campaigns and clothing

A B O U T- FA C E →
The Halsey-owned inclusive makeup brand helping users shimmer

A F L AC →
The insurance brand still finding new ways to use its iconic mascot

ALASKA AIRLINES →
The regional carrier making strides in its carbon-neutral ambitions

ALL ELITE WRESTLING →

The wrestling promotion proving diversity can help brands thrive

A L L A G A S H B R E W I N G C O. →
The Maine brewer making home-state pride central to business

A L LY F I N A N C I A L →
The digital bank putting money behind LGBTQ and Black creatives

AT L A N T I C S E A FA R M S
  →

A seaweed brand lending independent farmers a kelp-ing hand

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AV O C A D O G R E E N B R A N D S
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The climate-neutral mattress brand using podcasts to help customers become climate leaders

B L K — A F F I N I T Y A P P F O R M ATC H G R O U P →
The dating app that got its users to "Back That Vax Up"empty

BLUEL AND →
The brand making cleaning products greener, one tablet at a time

T H E B O DY S H O P →
The bath and body retailer uplifting its Black shoppers through its products and campaigns

C LO U D PA P E R →
The bamboo-based toilet-paper maker with a viral campaign spotlighting deforestation

C O LG AT E →
The toothpaste giant helping people understand their oral health

C O LO R O F C H A N G E →
A racial justice org working to change industries from within and without

COURSERA →
The online learning platform helping underemployed people build new skills

   
CRUNCHYROLL
B R A N D S T H AT M AT T E R C AT E G O R I E S
→
A niche streamer making itself into a home for all things anime
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The dish soap standard-bearer bringing accessible design to the kitchen sink

DUOLINGO →
The language-learning app using viral content to spark a passion for learning

E LTA M D S K I N C A R E →
A sunscreen leader helping educate about the risk of skin cancer

EVENTBRITE →
The event platform that's made itself an invaluable partner to venues of all sizes

FENDER →
The guitar icon making learning to play easier amid growing interest from hobbyists

F O OT P R I N T →
The sustainability-focused company making an entire stadium its lab

GOLD HOUSE →
An AAPI-centered nonprofit coming to the community's aid

GOODRX →
The trusted prescription-savings brand becoming a wider resource

   

→
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GREENWOOD
The Black-owned fintech startup with a community-focused approach
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H E L LO B E L LO →
The baby brand putting clean products in parents's reach

H U B S P OT →
The CRM platform building a creator-centric podcast network

ICEBREAKER →
The performance apparel company eyeing zero emissions by 2023

IMPOSSIBLE FOODS →
The plant-based protein pioneer expanding its repertoire and growing an audience of
omnivores

INDEED →
The job-search platform that helped the restaurant industry get back on its feet

JUST EGG →
The plant-based egg maker reaching a national audience with new partners

K A H O OT →
The classroom tool helping teach about inclusivity in an engaging way

KAMI
  →

An education platform with teacher support and community built in

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K I N D B O DY
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A healthcare brand bringing fertility testing to people's homes

LIFEWTR →
The water brand helping close the representation gap by championing diverse artists

LITTLE SPOON →
The baby food brand making it easy for parents—celebrity or not—to choose nutritious food for
their kids

LO W E ' S →
The retailer renovating public spaces across the country

M A G I C T H E G AT H E R I N G →
The trading-card game OG expanding its universe with diverse artists and themes

MASTERCARD →
The credit card leader making its products more accessible for vision-impaired customers

M O N D AY.C O M →
The workflow manager helping relief orgs manage refugees from Ukraine

M OS SY OA K →
The outdoor brand talking turkey about conservation

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B R A N D S T H AT M AT T E R
N AT I O N A L W O M E N ' S L AW C E N T E R
C AT E G O R I E S
→
A nonprofit using campaigns to uplift women and the LGBTQ community
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T H E N O R T H FA C E →
Jimmy Chin is changing the look of the great outdoors

NOW THIS →
The video platform bringing untold stories directly to its audience

N YC P R I D E →
The annual celebration retooling itself to better support a broad community

O L AY →
The skincare icon helping women and BIPOC enter STEM fields

OMSOM →
The cult-favorite food brand helping clear MSG's tarnished reputation

O U R P L AC E →
The home goods upstart making cooking more fun and sustainable

PA N D A E X P R E S S →
The immigrant-owned chain building on its legacy of philanthropy

PA X →
The vape brand documenting the drug war's uneven results
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B R A N D S T H AT M AT T E R C AT E G O R I E S
PINTEREST →
A social network that wants its users to feel represented by its content
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PL ANTEGA →
The startup trying to make bodegas friendly for plant-based eaters

P O L E S TA R →
The EV car brand targeting a net-zero car by 2030

POSHMARK →
The resale marketplace with tools designed to help its sellers thrive

P XG ( PA R S O N S X T R E M E G O L F ) →
The golf brand designing clubs for every level of enthusiast

QUAKER →
An iconic brand helping prioritize nutrition in Latin America

Q U E S T F O R H E A LT H E Q U I T Y →
The diagnostic lab's effort to fill gaps in the healthcare system

THE REALREAL →
A consignment site making high fashion more sustainable

S A L E S F O R C E .O R G →
The nonprofit giving schools and NGOs the tools to do their jobs

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S I A S C OTC H W H I S K Y
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A Latina-founded whisky helping fund diverse founders' dreams

SIMPLE MILLS →
A snack brand with regenerative agriculture as its guiding principle

S K U L LC A N DY →
The headphone maker championing mental health and sustainability

SQUARE →
The payment processor becoming the secret weapon of small businesses

S U M M E R S A LT →
The swimsuit brand letting customers know every body is already a swimsuit body

SUNRISE BANKS →
A bank building its credit among underbanked consumers

T H E R A B O DY →
The renamed brand proving its retail play is about more than massage guns

T- M O B I L E →
The telecom giant helping schools get 5G internet

THE TRE VOR PROJEC T →

The suicide prevention org that keeps upping its outreach and training efforts    
B R A N D S T H AT M AT T E R C AT E G O R I E S
 VIRGIN PULSE
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The health benefits manager getting people to engage with their health
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V I TA L FA R M S →
The food brand proving that transparency for egg suppliers isn't for the birds

W E P R E S E N T BY W E T R A N S F E R →
A digital art and editorial platform that already has an Oscar under its belt

WSP →
The engineering consultancy shaping how cities serve their citizens sustainably

YS L B E A U T Y →
The beauty brand shining a spotlight on intimate partner violence

Fast Company Judges: Jeff Beer, Nate Berg, Jill Bernstein, Elissaveta M. Brandon, Amy Farley, Yasmin
Gagne, Michael Grothaus, Shalene Gupta, Ainsley Harris, Julia Herbst, Mike Hofman, Charissa Jones,
Sophie Kobylinski, David Lidsky, Connie Lin, Steven Melendez, Pavithra Mohan, April Mokwa, Jared
Newman, Adele Peters, Clint Rainey, David Salazar, Elizabeth Segran, Kristin Toussaint, Mark Sullivan,
Talib Visram, Mark Wilson, Jay Woodruff, Christopher Zara
Contributors: Jeff Beer, Jessica Bursztynsky, Jude Cramer, KC Ifeanyi, Danica Lo, Sarah Lynch, Adele
Peters, Rachel Kim Raczka, David Salazar, Elizabeth Segran, Kristin Toussaint, Talib Visram, Jay
Woodruff
Coordinator: Shealon Calkins
Development: JJ Guaragno, Brian Jin, Cayleigh Parrish
Design/Photo: Kat Kluge, Ben Kothe, Maja Saphir, Mike Schnaidt

Editor’s note: While Adidas appears as an honoree in our November print version of Brands That
Matter, the brand’s lack of swift response to former business partner Kanye West’s multiple anti-Semitic
 removed
comments in recent weeks is antithetical to what Fast Company aims to honor. We have  Adidas

from the list.
B R A N D S T H AT M AT T E R C AT E G O R I E S