INDUSTRIAL VISIT REPORT

Vidyasagar University

REPORT SUBMITTED BY

Souvik Ghosh

ROLL NO:

BENGAL INSTITUTE OF BUSINESS STUDIES

COMPANY VISITED: COCA-COLA DIMOND BEVERAGES PVT LIMITED

THIS REPORT IS SUBMITTED FOR THE PARTIAL

FULFILMENT OF MASTERS OF BUSINESS ADMINISTRATION

FROM VIDYASAGAR UNIVERSITY

 OBJECTIVES OF INDUSTRIAL VISIT
The objective of the industry visit was to gain a comprehensive understanding of the operations and
processes of Coca-Cola and to observe the company's working environment first-hand. The visit
aimed to provide insight into the company's key products/services, the structure of its various
departments, and the techniques used to manage its operations. The objectives of the industry visit can
vary depending on the specific goals and purposes of the visit. However, some common objectives of
industry visits include:
1. Gaining a deeper understanding of the company's operations, products/services, and processes.
2. Observing the company's working environment first-hand.
3. Learning about the company's history, culture, and values.
4. Understanding the company's strengths and weaknesses, as well as its challenges and opportunities.
5. Gathering information on the company's marketing strategies, financial performance, and other key
aspects of its business.
6. Building relationships with industry professionals and establishing connections for future
collaboration.
7. Identifying best practices and innovative techniques that can be applied in other industries or
businesses.
8. Developing a network of industry contacts and establishing partnerships for future business
ventures.
9. Providing opportunities for students or employees to gain hands-on experience and apply their
knowledge in real-world settings. Overall, the objectives of an industry visit are to gather valuable
information and insights, to learn from the experiences of others, and to foster professional
development and growth.

INDUSTRIAL VISIT REPORT

Date of visit: 08/09/2023
Company: Diamond Beverages Pvt Limited
INTRODUCTION
An industrial visit to “Diamond Beverages Pvt Limited” Taratala Rd, Rampur, Santoshpur, Kolkata,
West Bengal was successfully organised by the management of business studies on Friday
08/09/2023. Forty students and two faculty visited Diamond Beverages Pvt Limited to understand
how the production activity, management process, technology works and also to acquire knowledge
and gain experience.
We all Forty students gathered and divided ourselves in small groups and went to Coca-Cola
Company by cab. The reporting time in campus was 9 AM and we all reached the venue by 10 AM.
The reporting time for the venue was 10:15 AM.
After the security check the students were taken to introduction room and given a briefing of rules and
guidelines to be followed by everyone inside the industry. We were divided into two batches and at
11:15 AM we were escorted to Assembly line by the production manager and our guide and briefly
explained about the process and operations undertaken by the plants and machinery like water
treatment, mixing the ingredients like sugar, flavor,co,nitrogen, syrup etc.. He also explained how the
bottle is manufactured, what are the quality test undergone and what they do with the rejected
products. They also adhere to strict water quality standards and the raw materials which they used in
the production activity.
Finally we were taken to seminar hall by our guide and he answered each and every question asked by
the students patiently and before leaving, the company offered unlimited cold drinks to all student
students.
The industrial visit to Coca Cola Company enriched our knowledge and experience and also provided
a great opportunity to learn practically through demonstration, interaction, exchange of Information
and Employment practices which will help the students in their further career growth.

COMPANY PROFILE
Diamond Beverages Pvt Limited is a privately held company in the beverage industry. On September
21, 1995, Diamond Beverages (P) Limited (DBPL) was officially established. Chairman and
Managing Director, Mr. Nav Ratan Goenka, founded the business. Under the direction of our
Managing Director, Mr. Hemant Goenka, and Director, Mr. Abhyuday Goenka, it keeps thriving.
Since Coca-Cola returned to India in 1993, DBPL has grown to become one of the top beverage
manufacturers in the nation. Diamond Beverages Pvt Limited offers a range of beverages including
soft drinks, juices, and energy drinks. Some of the best beverage brands in the world are included in
the company's broadened beverage portfolio. Coke, Thums-Up, Sprite, Fanta, and Limca are the most
well-known soft drink brands. Additionally, we provide low-calorie beverages like Coke Zero and
Diet Coke. Brands like Maaza Mango and the full line of Minute Maid juices are included in juice
category. Company's brand Kinley is a part of the bottled drinking water market. With products like
Schweppes sodas, Fuze Tea (iced tea), Aquarius, Zico coconut water, and Monster energy beverages,
they have effectively brought new brands to the nation. In the tea and coffee category, they also offer
brands like Georgia. The company prides itself on producing high-quality beverages using only the
finest ingredients. Diamond Beverages Pvt Limited is committed to sustainability and strives to
minimize its impact on the environment through its production processes and packaging materials.
More than 1600 people are employed by DBPL, both on a permanent basis and temporarily. DBPL
takes pride in having a fully engaged workforce made up of motivated and highly skilled experts as
well as focused and industrious labourers. The business has a cutting-edge manufacturing facility with
6 production lines that produces more than 60 goods. In order to ensure optimum productivity while
constantly upholding the highest standards of quality and safety, the processes use the most recent
technologies. In order to meet the needs of our clients, we have a sizable distribution network that
comprises of three warehouses dispersed throughout our territory and 25000 customers. We serve the
top food chains in the city and are present in all FMCG trade outlets, including convenience stores,
grocers, supermarkets, and hypermarkets. Diamond Beverages Pvt Limited faces competition from
other beverage companies in the industry, including PepsiCo, Red Bull etc. Despite this competition,
the company has established a strong market presence and has a reputation for producing high-quality
products that are well-loved by consumers.

KEY PRODUCT

The Coca-Cola company is a multinational manufacturer and retailer of non-alcoholic beverages. An

average of 10,450 Coca-Cola Company brand drinks consumed every second. The company also
produces and sells other soft drinks and citrus beverages with more than 2,800 products available in
more than 200 countries, Coca-Cola is the largest beverage manufacturer and distributor in the world,
one of the largest corporations in the United States, and one of the most successful brands in
marketing history. Followings are the main product of these company.
MAIN COMPETETORS
As the company has large number of market shares in beverage section there is some competitors of
the company.

➢ Pepsi

➢ Mondelez International

➢ Nestle

➢ Red Bull

➢ Starbucks
 ACTIVITIES OF THE COMPANY ON THE DAY OF THE VISIT

A visit to a Coca-Cola factory can be a truly memorable and educational experience for anyone
interested in the beverage industry and the history of one of the world's most iconic brands. During a
visit to a Coca-Cola factory, visitors can expect to experience a range of activities that provide
insights into the production process, the history of the brand, and the company culture.
1. Production Process: The highlight of a visit to a Coca-Cola factory is the opportunity to
observe the production process of the famous beverage. Visitors can watch as the ingredients are
mixed, bottled, and packaged, and see how the quality of the product is ensured through various
checks and inspections.
2. Historical Displays: Many Coca-Cola factories have displays showcasing the history of the
brand and its products. Visitors can learn about the origin of Coca-Cola, its evolution over the years,
and the impact it has had on the beverage industry. These displays may include artifacts, photos, and
other items that provide a glimpse into the history of the brand.
3. Product Sampling: Visitors may have the opportunity to sample some of the products
produced by the factory, including different flavours of Coca-Cola and other beverages. This can be a
fun and interactive way for visitors to experience the products first-hand and get a taste of the
company's offerings.
4. Factory Tours: Many Coca-Cola factories offer guided tours, which provide visitors with a
behind-the-scenes look at the production process and the technology used to produce the beverages.
Visitors can see how the ingredients are blended, how the bottles are filled and capped, and how the
final product is packaged and prepared for shipment. The tours may also provide insights into the
logistics of managing a large-scale production operation and the challenges of meeting the demands
of a global market.
5. Information Sessions: Visitors may also have the opportunity to attend informational
sessions or presentations that provide insights into the history and current operations of the factory, as
well as the broader Coca-Cola company. These sessions may be led by employees of the factory or
representatives of the Coca-Cola company, and they can provide valuable information about the
history of the brand, the company's business strategy, and the challenges of operating in a highly
competitive market.
6. Employee Interaction: Visitors may have the opportunity to interact with factory employees,
who can provide valuable insights into the production process, the company culture, and their
experiences working for Coca-Cola. These interactions can be a great way for visitors to gain a deeper
understanding of the company, its operations, and the people who help make it all possible. These are
just some of the activities that may be experienced during a visit to a Coca-Cola factory. The specific
activities can vary depending on the day of the visit, the location of the factory, and other factors, but
the overall goal is to provide visitors with a unique and engaging experience that provides insights
into the history, operations, and products of one of the world's most iconic beverage brands.
Overall, a visit to a Coca-Cola factory can be a fun, educational, and memorable experience that
provides insights into the world of beverage production and the history of one of the world's most
famous brands. Whether you're a fan of Coca-Cola or just interested in the beverage industry, a visit to
a Coca-Cola factory is an opportunity not to be missed.

 Manufacturing Process:
The manufacturing process of Coca-Cola involves several steps, including ingredient mixing, bottling,
packaging, and distribution. Here's a general overview of the process:
1. Ingredient Mixing: The first step in the production of Coca-Cola is to mix the ingredients
that make up the beverage. This typically involves blending high-fructose corn syrup, caramel color,
and phosphoric acid with purified water, natural flavors, and caffeine. The ingredients are mixed in
large tanks according to a precise formula that has been carefully guarded by the company for over a
century. The formula has been changed and updated several times over the years, but the core
ingredients and the essence of the drink remain the same.
2. Syrup Preparation: Once the ingredients are mixed, they are combined with syrup to create
a concentrated mixture. The syrup is then stored in tanks and transported to the bottling facilities. The
syrup preparation process is carefully monitored to ensure that it meets strict quality standards, as this
will affect the final taste of the product.
3. Bottling: The next step in the process is to fill the bottles with the syrup mixture. This is
typically done by using a high-speed bottling line that automatically fills, caps, and labels the bottles.
The bottles are then inspected for quality and packaged for distribution. The bottling process is one of
the most critical steps in the production of Coca-Cola, as it requires strict attention to detail to ensure
that the product is of the highest quality.
4. Quality Control: To ensure that the product is of the highest quality, Coca-Cola has
implemented strict quality control procedures. This includes routine inspections of the syrup, bottling
process, and packaged product, as well as regular taste tests to ensure that the product is consistent in
taste and quality.
5. Packaging: The packaged bottles are then boxed and prepared for shipment. This may
involve stacking the boxes onto pallets, wrapping the pallets for protection during transport, and
loading the pallets onto trucks for distribution. The packaging process is carefully monitored to ensure
that the product is protected during transport and that it reaches the customer in the best possible
condition.

6. Distribution: Finally, the packaged and boxed CocaCola products are shipped to retail stores,
vending machines, and other locations where they will be sold. The company has a vast distribution
network that spans the globe, allowing it to reach customers in virtually every corner of the world.
The distribution process is carefully monitored to ensure that the product reaches the customer in a
timely manner and that it is stored and sold at the correct temperature.
7. Sustainability: Coca-Cola is committed to being a responsible corporate citizen and has
implemented several initiatives to minimize its environmental impact. This includes using more
sustainable packaging materials, reducing its carbon footprint, and using renewable energy sources in
its production process.
In conclusion, the manufacturing process of Coca-Cola is a complex and highly-coordinated operation
that involves multiple steps, multiple facilities, and multiple employees. The company has a long
history of innovation and efficiency in its production processes, and it continues to invest in new
technologies and techniques to improve the quality and speed of its operations. By ensuring the
consistency and quality of its products, Coca-Cola has built one of the most recognizable and trusted
brands in the world.
Description of the sessions that were organized by the company for our visit
A one–day Industrial Visit was organized by the Bengal Institute Of Business Studies on 08/09/2023
at the Diamond Beverages Private Limited plant in Taratala , Zinzira Bazar Kolkata, West Bengal.
Founded in 1993, Diamond Beverages (P) Limited (DBPL) has maintained an indomitable market
position ever since, now trusted by thousands of retailers and distributors in the city. They are
involved in all beverage bottling aspects, including manufacturing, packaging, and distribution. DBPL
has more than 1600 employees working, both on permanent and temporary payrolls.The visit was
planned for the students of MBA- First Semester, our reporting time was 10:15 am in the factory.
After an hours of Journey, we got refreshed with the sip of cold drinks offered by them.An
introductory session was conducted by Mr Indranil Dutta & Mr Indranil Chakraborty who presented
us with the company’s insight in a nutshell such as:
An insight into the historical background of Coca Cola
Products offered worldwide i.e., Thumbs Up, Maaza, Sprite, Fanta, Coke, Kinley, etc.
Quality Standards followed
Mentioned every activity happening in the plant like washing of bottles, filling, capping,
labelling and packaging.
Lastly, he splintered the myths regarding the ill effects of Coca-Cola logically.
After his insightful session, the students were taken to the Assembly Line and briefed about the
Processes and Operations undertaken by the plant. After visiting the unit, we came to the conference
hall for an Interaction Session of both technical and non-technical questions related to the production
process and company. The curiosity of the students was finally satisfied when a question-answer
session was conducted by both Indranil Dutta & Indranil Chakraborty. The students left the plant
around 01:00 pm. The industrial visit to Diamond Beverage Pvt. Ltd. was an enriching experience for
students in getting live exposure to the industry & manufacturing process which can help them in their
future career growth.

Analysis of the marketing functions of the company

Marketing functions of the company: Coca-Cola has a robust marketing function that helps the
company promote its products and build its brand. Here are some of the key marketing functions
performed by Coca-Cola:
1. Product Development: Coca-Cola continuously works on developing new products and
improving existing ones to meet changing consumer preferences. This includes conducting market
research, experimenting with new product formulations, and launching new products.
2. Brand Building: Coca-Cola has one of the most recognizable brands in the world, and the
company places a strong emphasis on building and maintaining its brand. This includes advertising,
sponsorships, and other marketing initiatives aimed at building brand awareness and loyalty among
consumers.
3. Promotion: Coca-Cola uses a variety of promotional tactics to reach consumers, including
advertising, sponsorships, events, and social media. The company uses these tactics to drive sales,
build brand awareness, and increase consumer engagement.
4. Pricing: Coca-Cola sets prices for its products based on a variety of factors, including
production costs, competition, and consumer demand. The company carefully balances its pricing
strategy with its marketing initiatives to ensure that it is competitive in the marketplace and is able to
reach its target customers.
5. Distribution: Coca-Cola has a highly sophisticated distribution network that helps the
company reach consumers around the world. The company works closely with retailers, wholesalers,
and distributors to ensure that its products are available in the right place at the right time to meet
consumer demand.
6. Customer Relationship Management: Coca-Cola places a strong emphasis on building and
maintaining relationships with its customers, and it uses a variety of tactics to do so. This includes
gathering customer feedback, engaging with customers through social media and other channels, and
providing excellent customer service.
In conclusion, Coca-Cola's marketing function plays a critical role in promoting the company's
products and building its brand. Through a combination of product development, brand building,
promotion, pricing, distribution, and customer relationship management, Coca-Cola is able to reach its
target customers and grow its business.

Overall learning from the visit

An industry visit to Coca-Cola can provide attendees with a wealth of information about the company
and the beverage industry. Some of the key learnings from an industry visit to Coca-Cola can include:
1. Understanding of Coca-Cola's operations and products: A tour of the facilities and observation
of the production processes can provide a firsthand understanding of Coca-Cola's operations and the
production of its products.
2. Knowledge of the beverage industry: An industry visit can provide a comprehensive
understanding of the beverage industry, including market trends, competition, and future prospects.
3. Exposure to best practices: Coca-Cola is known for its innovative and effective marketing
strategies, and an industry visit can provide an opportunity to observe and learn from these best
practices.
4. Building professional connections: An industry visit can provide opportunities to meet with
industry professionals and build relationships for future collaboration.
5. Hands-on learning experience: Industry visits offer hands-on learning experiences that can
help attendees apply their knowledge and skills in real-world settings.
6. Improved decision-making: Industry visits provide access to information that can help
attendees make informed decisions about their careers or business ventures.
7. Improved confidence: Industry visits can increase attendees' confidence by exposing them to
new challenges and opportunities, and by helping them develop new skills.
Overall, an industry visit to Coca-Cola can provide attendees with valuable insights into the company,
the beverage industry, and best practices in marketing and production. This experience can help
attendees make informed decisions about their careers or business ventures and build their
professional networks.