ABOUT ME

I'm Khadija Tarar, an IT professional skilled in business analysis, project management,

digital marketing and client services. Leading operations at Watchmycompetitor UK,
I've managed diverse projects, maintained high QA standards, and crafted digital
strategies for clients like Reckitt Benckiser. As a Social Media Manager at Obrotu Pvt-
Ltd, I executed digital marketing campaigns for brands like Dabur. Proficient in tools
like Jira and Google Analytics, I'm also a PEEF scholarship holder and Employee of the
Year, showcasing my commitment to excellence.

WORK EXPERIENCE

K H A D I J A TARAR
2020
Team Lead
NOW
Watchmycompetitor UK

X Steering business analysis operations, responsible for requirement

gathering and ensuring client successI
X Leading a dynamic team, actively participating in diverse
softwareS development projects to enhance project outcomesI
X Overseeing the Quality Assurance (QA) department, maintaining
FIGMA JIRA MS OFFICE rigorous standards for high-quality deliverablesI
X Crafting and implementing digital and social media strategies for
HUBSPOT ASANA MONDAY
clients, aligning with business objectivesI
GOOGLE ANALYTICS SLACK X Utilizing business analysis insights to contribute to development
projects and foster collaboration across teamsI
LOOM CANVA TRELLO
X Generating detailed data reports and providing valuable market
WMC ZOHO BACKLINKS insights, aiding clients in strategic decision-makingI
X Managing relationships with major clients, resulting in an impressive
99% client renewal and expansion rateI
SKILLS X Demonstrating adaptability in the dynamic digital landscape and
staying abreast of industry best practicesI
Business Analysis Sales and Advertising
X Facilitating communication between development teams and
clients, ensuring alignment of project objectivesI
Project Management Graphic Designing
X Upholding a client-centric approach, ensuring business analysis
efforts meet and exceed client expectationsI
Social Media Marketing Content Writing X Creating client briefs and producing comprehensive reports on
competitor's digital presence, identifying potential changes..

Pitch Decks Email Marketing

Client Portfolio: Reckitt Benckiser, Tetra Pak, McDonalds Denmark,
Client Services Competitor Analysis British Council, Oxford Saïd, Abbott, IELTS, London Business School,
Precisely, Royal Marsden Hospital. Abbott Healthcare, Cigna Insurance,
Market Research User Stories Santander, Norton, Precisely, GL Assessment, Juniper, University of Law,
Adobe, Volkswagen, SC Johnsons, and Mercedes Benz
Quality Assurance Trend Research
2019
Social Media Manager
2020
Obrotu Pvt-Ltd– Lahore
Analytical Management PR Articles
X Planning and Executing Digital Marketing Campaigns: Proficiently
Data Reports Technical Management planned and executed comprehensive digital marketing strategies
encompassing SEO/SEM, Marketing database, Email, SMS, Social
Web Blogs Community Management Media, and Advertising CampaignsI
X Social Media Management: Designed, and Maintained a compelling
Sales Campaigns Advertising Campaigns social media presence for enhanced brand visibility and
engagement.

X Performance Measurement: Tracked and reported the performance

of all digital marketing campaigns, utilizing analytics tools to assess
effectiveness and identify areas for improvementI
X Growth Strategy Development: Contributed to the development of
Ac h ie v ements innovative and creative growth strategies for clients, brainstorming
solutions to optimize digital marketing impactI
PEEF Scholarship Holder for 4 years X Content Creation: Spearheaded the creation of fresh and engaging
Member of IBIT Job Fair content for social media accounts, ensuring alignment with brand
messaging and marketing objectivesI
Employee of the Year
X Caption and Copywriting: Crafted compelling captions and
Awarded merit-based laptop copywriting for various digital platforms, enhancing the impact and
resonance of marketing messagesI
Let ’s KEEP IN to u c h X Content Calendar Creation: Established and managed content
calendars, ensuring a consistent and strategic approach to content
+9233-11419830 distribution across digital channelsI
X Collaborative Client Engagement: Collaborate closely with clients to
[email protected]
understand their unique needs and tailor digital marketing
strategies to meet and exceed expectations.

Client Portfolio: Dabur (Vatika, Hajmola and Amla), Cambridge

Clothing, Blesso Cosmetics, Qarshi Group, Origins, Rice Bowl Pakistan,
Mausummery, Orah Jewels and Samba Bank
2017
D igital Mar k eting E x ec u ti v e
2018
University of Management and Technology, Lahore.

Led digital campaigns, managed website and social content, handled E-

book writing, tele-marketing, and graphic design with result analysis.

2016
Interns h i p
2016
Coca Cola Beverages Pakistan

Trained in marketing and sales department, engaged in HR activities,

and conducted market surveys with the sales team.

2009
Interns h i p
2010
MCB Bank Limited

Learned customer service, cash and accounts related activity

E D UCATION

University of the P unjab, Lahore

(Bachelors in Information & Technology) 

Specialization courses in IT, Finance and Marketing

BISE GUJRANWALA

(Faculty of Science - FSC)

Major Subjects: Mathematics, Physics, Chemistry

Personal Pro j ects

Pro j ect Manager

ISH & CO (New York Based Agency)

Led full project lifecycle, offering artistic direction for visually striking
results. Fostered collaboration with diverse artists and models,
ensuring smooth communication. Effective management of PR and
Social Media accounts, along with crafting compelling content.
Developed persuasive pitch decks, securing stakeholder and client
approval for project initiatives.

Mar k eting Associate

Reporteq Pvt.Ltd

Drove an 80% lead conversion boost with targeted strategies, earning

positive client feedback on tailored proposals. Streamlined scheduling
and implemented CRM best practices for improved efficiency and
collaboration. Currently developing a Direct Marketing Campaign for a
Shoe Brand.

F inal Y ear Pro j ecT

Event Management and Marketing

Explored the factors shaping event experiences, focusing on

popularizing theme planning through marketing strategies. Conducted
a questionnaire across age groups to gauge opinions on event
management. Research delves into emotional responses, meaning, and
significance of events, reflecting on the study and practice of event
management across diverse types.

Content writing

Performed Content Writing for more than 50 clients

Mar k eting strategies

Devised Marketing strategies for the revival of a failed company

& selling strategies for a niche product

social media mar k eting

Executed Social media marketing of a newly proposed product

Adv ertisement strategies

Came up with Advertisement strategies for job fair

Mar k eting of F MC G

D irect Mar k eting tools and Management of M u ltinational

com pan y