Consumer Protection

: I hour.
Maximum Marks : 25
Q.' bought a branded computer yearon the fore computer. 50.000 from When an she authorised used the dealer bur does
home, not she take detected a receipt. She DVDwas

writer „as not functioning properly. What remedy can seek from the company? (I mark) certification mark used for

agricultural products is ( mark)

The component of product mix that helps the consumer to exercise the right to information is (I mark)
QA (Food safety and Standards Authority of made a proposal for hotels other food outlets

kind of oil/fat used in cooking each of the food on their menus. The Consumer Right being rein6rced by
this proposal (I mark)

purchased a bike from Saranath Automobiles with a written guarantee to repair or replace, if necessary,
months or 5.000 whichever is After covering the of400 km in months, the gears of thc bike started giving problems.
Vivek took the bike to the dealer who refused to listen m his complaint. He was confused about what he should do,
Identifr and explain the rights that Vivek may exercise in the above case. (3 marks)
Bhwya visited his friend, Raghav. On his returning from Raghav's home, Raghav booked a taxi ftH Bhavya from
•Ganga Tra-vcls'. The taxi driver drove UBAR Co, car very fast and his behaviour was rude with Bhavya.
told about this to Raghav who in turn complained to the proprietor of 'Ganga travels'. (a) Can Raghav file a
against UBAR Co.? Give reason.
t) Can Bhavya filc a complaint against UBAR Co.? Give reason.
(c) Can Ganga travels file a complaint against UBAR Co. ? Give reason. (3 marks)

Q.7 Explain the role of consumer organisations and NGOs in protecting and promoting consumers' interests by gimp
points. (4 marks)

Suman wanted to purchase a sandwich toaster. She checked about the various sandwich toasters available online and
compared the prices so that an intelligent and wise choice could made. Then she went to a nearby market to buy the
sandwich toaster. Being an informed consumer, she looked For the correct standardisation mark. Thc shopkeeper
showed her different toasters but was quoting higher price than the price she had checked After negotiating
with the shopkeeper, she was able to bring the price down. As a responsible consumer, asked for a cash memo
against the amount paid for rhe product and rook the toaster home. On opening the she found an instruction booklet,
which she read carefully. Then she followed all instructions step by and made nicely toasted paneer sandwiches
for her family.
 (a) Static the consumer responsibilities, which have been discharged by Suman besides asking for a cash memo. (any

two)

(b) Explain the three rights being discussed in the above case, (5 marks)

Explain any three points importance of consumer protection from the point of view of a business and a (6 marks)
Self Assessment Test I
 Marketing min.
Mar" : 20
Time allowed : 45
Q.' A ofc010urTV having achieving market this objective share he specified country an aims action at enhancing
programme the to 50 per cent in next thrcc years. For

The funaiMi of marketing being discussed above is

Q.2 The of marketing mix which is concerned with making the goods and services available
(Fill up I is _.
Q.3 State the following statement is (rue or false:
packaging serves as a tool.
(2.4 At which level of packaging. the immediate container is referred to?

Q.5 Explain any rhrcc functions of marketing that arc performed before goods are actually produced, (3

Q.6 An important task in thc marketing of a good relarcs to designing the label as it prcwides useful and dclailcd
information about the product.' In rhc light of the above statement, draw a label for a packet of •juice' and highlight
the important information to be prcwided on it.
Q.7 Whar arc 'he factors affecting determination of the price of a product or service? Explain any four.

Q.8 As a project work in Business Srudics subject, the Commerce students of 'Creative Public School' though, of scrring
up a r«-ycling plant to recycle all the papers from the school and prepare registers and exercise books ro bc used by
the school students. They approached their principal who not only appreciated [he idea of the students bur also give
her for the same. school also decided to donate of the generated from the sale of registers and books to a nearby blind
school.
(a) State the product related decisiCH" which the children have to take.
(b) Suggest any two factors the children should kccp in mind while choosing the right name for their exercise books
registers.

Q.9 'Energy drinks India Ltd.' have scanned a profitable opprtuniry for marketing of soft drink with •Indian Traditiorul
flavour' The company "ants to market its products in India and in neighbouring countries. A Board meeting of the
company was held on 15,2.2019 where in rhc marketing manager was asked to give a presemarion to develop this
market offering, For this, it was also decided set-up its manufacturing unit in a village of Bihar. This will not only
help in the development of the village but will also provide employment to the youth of that village. marketing
manager chooses a combination of variables to prepare its market offering. He used a set of marketing tools that the G
rm would use to pursue its marketing objectives in the target market.
(a) Name and state the concept Of marketing used by the marketing manager for creating its market-offcrinw (b) Also.
explain briefly, the various elements Of this concept.
Self Assessment Test 2
 (c) light the
Financial Markets
ofbanks is slow demand for credit is high.
Marks : 25
(d) of n i ties
Q.3 Aummobiles Ltd.' is engaged in of for car manufacturing The
For this it long Arch, the Manager ofthe company advised the CEO
to funds by issuing equity huge floatation cost the company decided

AL-an,nt, which bc opened by the investors for in QI nme for

Baleficiary Owner during periods Of
Q.z of can to individuals, corporations (Choose and the alterurive) (

Bullish Of cycle
rap mney money market the company (Fill up use for meeting with the floatation ( cost

Match the foIlowing : (l mark'

(a) The most popular of raising funds public companies in the primary (i) Right Issue

(b) A companvsells securities en-blocatanagreedpricetobrokers who, in turn, resell (ii)offerthrough

prospectus them to the investing public.
(c) Allotment of securities by a institutonal investors and some selected (iii) Offer for
sale individuals,
(d) The shareholders are offered a privilege to buy new shares in proportion to the private
placement
number Of shares the already posses.

Market is essentially a Market for Short term funds." Discuss its three features. (3
marks' market.
'Ga_nesh Steel Ltd.' is a large and company manufacturing std for It
wants to cater to che Asian market Mid decides to invest in new hi-tech machines. Since the investment is large, it
long-term finance, It to raise funds by equity shares.

decides The issue to of tap cquiry the money shares market.involves huge floatation cost. To meer [he expenses of
floatation cost the company
(a) Namc the money-marker instrument the company can usc for the abovc purpose. (b) What is
the duration for which rhe company can get funds through this instrument? (c) State any other
purpose can be used. (3 marks)

"SEBI is the watchdog of the securities market." Explain. (4 marks)

for
which What are the methods Of floatation in Primary Market? Explain.
this Distinguish between Capital Market and Money Market on any six basis. (6 marks:

instrument
 Financial Management
•me allowed : I hour Maximum Marks 25
Q.1 Vikrant joins his father's business of Organic masalas, near Kotgarh in Himachal after completing his MBA. In order to
Capture a major share of the market, he decided to sell the product in small attractive packages by using the latest
packaging technology. His father suggested that they hire financial consultants to estimatc the amount of funds that
would bc required for the purpose timings when it would be required. The concept being discussed by Vikrant's father,
links which financial decision with the investment decision? (I mark) (a) Dividend decision (b) financial Planning
(c) Capital structure decision (d) Financing decision
.2 A company wants to establish a new unit in which a machinery of worth 10 lakhs is involved. Identify the type
ofdecision involved in financial management. (I mark)
.3 The aspect of financial management that enables to foresee the fund requirements both in terms of 'the quantum' and
•the timings' is(I mark)

.4 •G. Motors' is the manufacturer ofsophisticated cranes. The Production manager of the company, reported to the Chief
Executive Officer, Ashish Jain that one of the machines LLsed in manufacturing sophisticated cranes had to be
replaced to compete in the market, as other competitors were using automatic machines for manufacturing cranes.
After a detailed analysis, it was decided to purchase a new automatic machine having the latest technolc:v. It was also
decided co finance this machine through long term sources of finance, Ashish Jain compared various machines and
decided to invest in the machine which would yield the maximum returns to its investors.
The financial decision taken by Ashish Jain is(I mark)
 .5 Mr. Rohit is into transport business. His buses are hired by schools for transportation of students. He is willing to
expand and diversify his business to inter-state transportation purposes.
Enumerate any six factors that will affect his fixed capital requirements. (3 marks)
.6 Discuss the two objectives of financial planning. (3 marks)
7 "A capital budgeting decision is capable of changing the financial fortunes Of a business." DO you agree? Give reasons
for your answer. (4 marks)

.8 S Ltd. is manufacturing stccl at its plant in India. It is enjoying a buoyant demand for its products as economic growth is
about 7%-8% and the demand for steel is grmving. The company has decided to set up a new steel plant to cash on the
increased demand. It is estimated that it will require about 2000 crore to Set up and about 500 Crorc ofworking
capital to start the new plant.
(a) Identi6' the decision taken by the finance manager in the above Case.
(b) Explain any two factors affecting [he fixed capital requirements Of S Ltd. (5 marks)
9. What is working capital? How is it calculated? Discuss four important determinants of working capital requtrcmcnt.
(6 marks)

t
 Controlling
allowed : I hour Maximum Mark' : 25
. I In casc the deviation cannot be corrected through managerial action, (Complete the ( I mark)
2 checks whether decisions have been translated into desired action. (Choose the correct alternati") ( I mark)
(a) Directing (b) C,ontrolling
(c) Organising (d) Coordination

3 Planning is prescriptive Whereas, controlling is evaluative. (True/FaIse? Give mark)

.4 When the deviations go beyond the acceptable range, especially in the importance area, it demands immediate managerial
attention so that deviations do not occur again and standards arc accomplished. (I mark) (a) Management by
exception (b) Critical point control
(c) Both (a) and (b) (d) Analysing deviations

S Airtech Ltd. is manufacturing mobile phones both for domestic Indian market and for export. It had enjoyed substantial
market share and also had a loyal customer following. But lately it has been experiencing problems because its targets
have not been met with regard to sales and Customer satisfaction. Also, mobile market India has grown tremendously
and new players have come with better technology and pricing. This is causing problems for the Company. It is planning
to revamp its controlling system and take Other steps necessary rectify the problems it is facing.
(a) any two benefits the company will derive from a good control system.
(b) Give the Steps that the company should follow to remove the problems it is facing. (3 marks)

.6 "An attempt to control everything results in controlling nothing." Explain With example. a
(3 marks)
.7 Describe briefly the relationship between controlling and planning. (4 marks)
in
State any five points that highlight the importance of 'controlling' function of management. (5 marks)
9 A company was manufacturing 'LED bulbs' which were in great demand. It was found that the target producing 300 to
bulbs a day was not met by the employees. On analysis, it was found that the workers were not fault. Duc to electricity
failurc and shortage Of workers, the company was not able to achieve the set targets alternative arrangements were
needed.
To meer the increased demand, the company assessed that approximately 88 additional workers were required our of
which 8 would work as heads Of different departments and 10 would work as subordinates under head. The required
qualifications and job specifications were also enlisted. It was also decided that necessary relaxation should be given to
encourage women, persons from backward and rural areas and persons with abilities to assume responsible positions in the
organisation. All efforts were made to match the ability Of applicants With rhe nature of work.
(a) Identi5' rhe functions Ofmanagement discussed above. Of
(b) State the two steps in the process of each function discussed in the above Para. (6 at
and

each

special
 Business studies XO part- - by
A
Self Assessment Test 3
 Marks 25
Directing

Time allowed : I hour business deal businessman from Spain' upset used a word which awayWas

Q.l Mark Spanish while when dosing translarcd_ a •rms made the Spanish bustncssman
considered offensive in
up wit', (1 mark) semantic to communication
is • In

Q.2 The Managing Director of Chemicals Pvt. Ltd.' doing held a meeting work of all efficiently, departm%so theyto add an
had additionalmake

the meeting, the managing direc,or said that besides as che company is going capable of shouldering
responsibility in furure product to its product line. For rhe realisation of this objective he
invited suggestions from all departmencal heads heads, Tl-,c Mamging Director proposed a plan on the basis of the
suæestions rccci carried our the plan, The style ofleadership referred in the above para is (1 mark) up
blank with

Q.3 A reputed hostel, being highlighted GyanPradan here?provides medical aid and free education to children the of its

employees. (1 Whichmark) incentive is (Choose (a) Co-partnership (b) Perquisites

(c) Employee Participarion (d) Employee Emp ent

Q.4 direct his immediate subordinate and

take instructions from his immediate boss.
State the characteristic of directing highlighted in che above statement. (I mark) Q.5 Ram Murthy, CEO of Goodcare
Hospitals', a leading chain of hospitals, decided to reward the good work of the doctors of this organization. For this he
Instituted two running trophies. A 'Healthcare Achievers Trophy' to acknowledge and appreciate che tireless efforts of the
doctors who rendered selfless services to the patients and another Trophy' recognize outstanding work done by the
doctors in saving the girl &ild. The CEO also co imprcwe the health services in rural areas all over the country. He decided
that all doctors must work in rural areas fC" at least six months. He also decided that thc staff should be
crnployed locally, (a) Identify the incentive by 'GoodGLre Hospitals' to its doctors through running trophies.
(b) Which need of the doctors will be satisfied through the incentive identified in part (a)? Explain. (3 marks)

Q.6 Zax Ltd- is a company manufacturing leather jackets. The company gives good basic pay. dearness allowance as well as an
incentive over and abcwe wages/salary to its workers. Hmvcver, the company has a policy Of hiring workers on adhoc
 basis only. A worker, who is not able to attain the standard performance, is retrenched, and in place of him a new
employcc is hired on a ten!porary basis.
There is no stability about future income for the workers. The workers always feel worried on these aspects and do not
with greatcr zeal.
(a) Identify the incentives and their type offered by Zax Ltd. to its workers. (b) Idcntib• the incentive and its type not
given by chc company to its workers.
(c) What, according to you, is the reason for such a policies of Zax Ltd?
(3
.7 Explain any two styles of leadership based on use of authority.
(4
.8 Give the meaning Ofdirecting function Ofmanagement. Explain its clcments.
(5 marks
Communication originally drafted in English has been very poorly translated in Hindi. Identi$r and explain the cype of
barrier to effective communication and explain any five barriers Of this type. (6 marks)