2024 Coastaltourismthreat Bahriauni
2024 Coastaltourismthreat Bahriauni
2024 Coastaltourismthreat Bahriauni
1, June 2024
Volume and Issues Obtainable at the Department of Tourism and Hospitality Management-
The Islamia University of Bahawalpur, Bahawalpur, Pakistan 63100.
Journal of Tourism, Hospitality, and Services Industries Research
ISSN: 2958-5570 ; ISSN (E): 2958-5589
Volume 4, No.1, June 2024
Journal homepage: https://journals.iub.edu.pk/index.php/jthsir
DOI: 10.52461/jths.v4i01.2826
Introduction
Coastal tourism is considered to be an economic promoter in several periphery countries around
the globe. However, Pakistan suffers through sea blindness. Now after China Pakistan Economic
Corridor (CPEC), coastal tourism has been glamourized for socio-economic development of the
country. Coastal tourism is a complex activity that involves many sectors, priorities and interests.
Thus, sustainability of coastal tourism asks for a concise framework. This study has attempted to
identify the potential threats in development of coastal tourism in the country. Data for this study
is collected from relevant coastal tourism organisations. The data collected is anlayzed through
Socio-economic, traditional, technological, environmental and political factors, found interrelated.
The threats are then put across within major areas like: stakeholders’ collaboration, bio diversity,
management planning and political circumstances in coastal tourism. Study recommends macro
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management initiatives for sustainable coastal tourism. The suggestions can connect coastal
tourism with the blue economy, society and environment.
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destination is business freedom. Therefore, the foremost attraction for tourist remains that
destination is free from any sort of War and conflict. Further the crime rate must be to a value that
is worth taking a risk for tourist. Remedially, healthcare gets the instinctive importance. A majority
of top 25 safest countries lies in Europe. Pakistan ranks 144th in the 161 countries in Global Peace
Index. Karachi and Gwadar coastal are in top 20 tourist destination of Pakistan (3rd and 18th
respectively). The other important contributor is health and hygiene of the city. In this regard, two
facts are important to highlight. One, Pakistan has average life expectancy of 66 years, however,
the 3rd most polluted country in the world and the coastal city of Karachi among 5 most polluted
cities in the world. Pollution concerns are very challenging for the citizens. Throwing garbage at
random places is the cultural norm of the country. Use of plastic bags is very common culture of
the coastal cities. The industrial waste and air pollution significant contributor to the careless
attitude of public towards pollution. Similar culture is a major contributor to the marine pollution
of the coast. Makran coast with pollution free water possesses tremendous potential for coastal
tourism. Sandy beaches, scenic sites and natural wonders like mud volcanoes, sculptures etc. can
attract the tourists. This research has followed all the guidelines of the writing style outlined in the
previous related research (Anser et al., 2020; Gulzar, Ahmad, Hassan, & Rasheed, 2022; Hong,
Rasheed, Sigala, & Ahmad, 2024; Kanwal, Rasheed, Pitafi, Pitafi, & Ren, 2020; Khalid, Weng,
Luqman, Rasheed, & Hina, 2021b; Luqman, Masood, Weng, Ali, & Rasheed, 2020; Masood,
Feng, Rasheed, Ali, & Gong, 2021; Moin, Omar, Ali, Rasheed, & Abdelmotaleb, 2024; Murtza &
Rasheed, 2023; Naeem, Weng, Hameed, & Rasheed, 2020; Rasheed, Saleem, Altaf, Leong, &
Okumus, 2024).
Karachi has one of the best available healthcare facilities in Pakistan Covid-19 pandemic hit
country severely to the country and Largest city of Pakistan. However, overall and Karachi in
particular negotiated in the best possible manner with the pandemic due to the available healthcare
facilities. Population is sparsely spread over the coastline. Socio economic i.e basic health services,
education and other social facilities conditions along the Makran coast are much worse than of
Sindh coast. Over 80% population along the coast is involved in fishing related activities for their
income. Furthermore, the supporting factors of quality human resource involved in tourist business
and Information and communication technological (ICT) access are the supporting environment
for pleasure tourism. Complete coast of Pakistan is linked with Makran Coastal Highway (MCH)
and at least one cellular service is available all along the coast.
Policy and Enabling Condition
The word policy is related to government priorities in enhancement of coastal tourism. It may
become a part of enabling environment depending upon consistent commitment of government
towards CMT sector. Government can channel funds to essentially develop funds for projects and
coordinate the investor and resources necessary to develop the sector. It includes measures of
spending through public private partnership, country branding and the punctuality of providing
tourism data to international organizations. Contrarily, restrictive policies such as cumbersome
visa requirements diminish tourists’ willingness to visit a country. Pakistan affirmed its
commitment to the 2030 Agenda for the Sustainable Development Goals (SDGs) as its own
national development agenda through a unanimous National Assembly Resolution in 2016.
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Country has made considerable progress by mainstreaming these goals in national policies,
strategies and developing an institutional framework for SDG “Increase scientific knowledge,
research, and technology for ocean health” through Tourism, Research, training institution,
projects and higher education institutions. Localized provincial SDG Frameworks are being
formulated.
Enabling condition include openness of society to visitors and price competitiveness. The factor
favours Pakistan most to attract tourist attention as it is the world cheapest country. CMT sector
requires a certain degree of openness and travel facilitation. Availability of air connections to the
country and regional trade agreements in force indicate the extent to provide world class tourism
services. Although the openness of Pakistan is not measured through surveys however, it may be
close to regional and Gulf countries. Financial openness i.e free flow of capital is important for
trans-border trade and investment in CMT services.
Infrastructure
The infrastructure is mainly contributed to transport, ports and residence for tourism. In transport,
air and marine transport infrastructure along with connectivity is essential for tourist easy access
to and from countries, as well as travelling within many countries. In this pillar we measure
international and domestic marine route capacity and quality, using indicators such as available
sea kilometres, the number of operating airlines/ shipping lines and the efficiency of transport
services. Other than MCH, 650 km apart Gwadar and Karchi International airports provide the
only domestic and international air travelling routes for tourists.
Ground and Port Infrastructure indicates the availability of efficient and accessible ground and
port transportation to important business centres and coastal tourist attractions. Sufficiently
extensive sea, road and rail networks are vital to enable a tourism economy. It also accounts for
the efficiency and access of public transport services such as Metro systems and taxis as these are
regularly used by visitors and tourism sector employees, especially in urban locations.
Service Infrastructure shows the competitive provision of key tourism services such as
accommodation and car rentals. The availability of sufficient accommodation, resorts and leisure
facilities may give a significant advantage to a country. Although, the beaches of Kund Malir,
Ormara, Pasni and Jiwani provides the resorts but the standard hotels are available only in major
cities of Karachi and Gwadar.
Demand Drivers
Attraction for the CMT is dependent on Natural Resources and culture. Natural resource comprises
of the landscape, leisure diving points, natural parks, beaches and richness of fauna. Countries
with natural assets may be better positioned to attract tourists. United Nations Educational,
Cultural and Scientific Organization (UNESCO) natural World Heritage Sites, the richness of
fauna and biodiversity in the Maritime Economic Zone (from beaches to continental shelf) and
archaeological sites and entertainment facilities (sports, cinemas and holy places). Creative Cities,
representing efforts to protect and develop cultural and creative religious activities and industries
in urban centres are the digital attraction of the tourists. Meanwhile, the number and quality of a
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country’s universities play an important role in attracting academic travel. Lastly, online searches
related to business, academic and medical travel are also measured to imply global interest in a
country. Main coastal tourism attraction are the significant beaches of Kund Malir, Tak, Ormara,
Pasni, Ganz, Jiwani, Gwadar, Gadani and mainly of Karachi. Archaeological cities of Makli and
Thatta (Debal) are also important tourist attraction along the Sindh Coast. National Parks of
Mangroves in Sindh and Hangol National Park are in developing stages while nomination of
Astola Island as Marine Reservoir may be an important driver for tourists in future. Diving spots
near Karachi remains a local tourist attraction. While the Holy sites Lal Shehbaz Qalandar at
Sehwan, Abdullah Shah Ghazi at Karachi and Hanglaj Mata Mandir at Agore, Lasbela provides
the cultural/ religious tourist attraction. Till the 80s pilgrimage ferries were operated from Karachi
to Makkah. Gradually Inland river and water transport has constrained to the tourist spots only.
Victoria Hut at Jiwani are also an important place to visit. Recently established Inland Water
Transportation Authority is looking forward for ferry services along the coast and till Muscat,
Oman. PN is running a ferry boat along the coast for ferry services of the troops and their families.
However, formal ferry service/ cruise liners are yet to be launched in Pakistan.
Entertainment and sports activities are limited to Sindh Coast while traces are visible in Ormara
and Gwadar. Special initiatives in education sector like NIMA and Bahria Universities have been
taken for maritime however, the academic travel has only been limited to Karachi famous institutes
for main studies.
Sustainability
Three factors may determine the sustainability of coastal tourism sectors Environmental
Sustainability, Socioeconomic Resilience and demand pressure. Firstly, Environmental
sustainability relates to general sustainability of an economy’s natural environment, protection of
its natural resources, and vulnerability to and readiness for climate change. Therefore, factors
enhancing environmental sustainability are an important to ensure a country’s attractiveness as a
destination. Unfortunately, Pakistan is in 10 most vulnerable countries to climate change and one
of the least prepared country. Additionally, public- and private-sector protection of the
environment, national parks and the ratification of international environmental treaties indicate the
degree to which the government and the private sector are preserving the natural assets that
generate nature-based marine tourism. Unfortunately, private sector is not very dynamic in
preservation of natural resources. However, metrics related to greenhouse gas emissions (GHGs),
the use of renewable energy, investment in green infrastructure and exposure to weather related
events are important in understanding how exposed Pakistan is to address climate change.
Socioeconomic resilience captures the socioeconomic well-being and resilience of an economy. It
hints on the fact that how a community is gelled up to survive its CMT. Gender equality, inclusion
of a diverse workforce, greater workers’ rights and reducing the number of young adults not in
education, employment or training are all important for improving employee productivity and a
larger and high-skilled labour pool. This is particularly important for the tourism sector as it often
employs an above-average number of women, members of minorities and youths. Furthermore,
poverty rates combined with factors above play a role in broader social and economic stability,
which affects investment in CMT. Considering the reality that Pakistan has 20 million children out
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of school and 39 million people living below poverty line country is left with a little socioeconomic
resilience.
Demand Pressure indicates the existence of risk related to, overcrowding and demand volatility,
as well as the quality and impact of CMT. Unmanaged CMT development can lead to destinations
operating beyond their capacity, leading to overcrowding, damaged natural and cultural resources,
strained infrastructure, increased housing prices and cost of living for local residents has been
increased. If left unaddressed, such issues can lead to a backlash by residents towards tourism,
reduced visitor satisfaction and lower overall destination attractiveness, all of which negatively
affect CMT development. Pakistan had already witnessed an unmanaged tourism incident in
January 2022 in which 21 people died while stuck in traffic jam returning from hill station Muree.
Thus, exposing lack of capacity for handling demand pressure in tourism sector.
Threats to Coastal and Marine Tourism of Pakistan
CMT contributes around USD 300 million i.e 0.1 % of GDP, despite having huge potential for
domestic and international tourism. Viewing past and existing contribution of CMT in the tourism
sector and Blue Economy of Pakistan, the discourse only identifies the possible threats to CMT
sector. Major envisaged threats to CMT are as under:
Political Instability
From 2018 most of the scholars have identified ‘Political instability’ as the major threat to
existing CMT sector. Said political crisis has further worsen over the last 6 years. Political actors
including military junta is focussed over Punjab popularity. Major chunk of investments through
CPEC has been diverted to the regions of Punjab, growing resentments in coastal regions provinces
Balochistan and Karachi mandate has been manipulated to topple many political governments or
to form various pressure groups. Resultantly, coastal regions always end up in the hands of
different stakeholders and political uncertainty has increase manifold. Thus, leadership of coastal
regions is very hard to predict so does the investment in CMT sector.
Sea Blindness
Sea blindness is the major hurdle in the development of CMT sector. Pakistan could not have
a dedicated policy on Blue economy was until July 2020. Thus, the priorities of our political elite
can be visualized. Sea blindness is also reflected in projection of CMT sector by the concerned
ministry, media and the related institutions and organizations in Pakistan. It affects 99% Pakistanis
perception about sea-related recreational/tourist activities, and its economic potential. ‘Blue’ was
never considered an attractive area to be promoted for tourism and job market. The government
red-tapism results in undue delays in formulation, approval, and implementation of sea-related
policies. Furthermore, despite the CPEC projection, CMT sector remained unable to flourish due
to Political instability and unawareness. Education in Maritime sector is largely centred in Karachi
and require excessive induction to produce qualified graduates in the field. A Mass awareness
campaigns is always originated from the Pakistan Navy efforts. Maritime Security Workshops
MARSEWs are becoming regular feature of NDU. However, private sector has a little attraction
when it comes to investing in CMT sector.
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from the 2060s, river flows will go into decline. The Indus and central Asian rivers will be most
affected. Lower flows may generate energy crisis. But the most serious impact will be on farmers
vis-à-vis food security. Risk of water scarcity will increase and severely hit the coast of Pakistan
being the last end of flow of Indus river.
Another effect that affect the coast line is raising sea levels. Sea level rise of 1.1 mm/yr was
observed at Karachi tide gauge station from 1916 to 2011. Seawater intrusion to the Sindh coastal
region is expected to cause a loss of 1,700 sq km of land. Satellite images show the coastline to be
highly erosional, especially in the Indus Delta Region (IDR). The eastern side of Karachi
particularly Korangi Creek and some islands close to IDR experience same incursion. However,
overall the Karachi coastline is prone to accretion mainly due to the continuous developments in
coastal infrastructure. Khobar Creek in IDR, is known dominant mouth of freshwater flow into the
Arabian Sea. The restriction of freshwater flow in the Indus River due urban developments has
raised concern that the river may run dry. This allows seawater to travel upstream to almost 80 km
causing freshwater lakes in Thatta and Badin to become hypersaline. Nevertheless, seismic activity
in Balochistan region often causes the appearance of offshore islets in the Arabian Sea. Due to
subduction of the Indian plate, the Balochistan coast experiences an average uplift of around 1-2
mm/yr. Hence, the coast in Balochistan is thought to be less vulnerable to coastal hazards in
comparison to Sindh.
Adding to the difficulties is the worsening Air Quality Index of Karachi. Moreover, the
Hurricanes formed in the Arabian sea and travelling towards India and Pakistan often make a
landfall in the border area between India and Pakistan
Conservative Culture
Conservative culture of Pakistan is a reason for reluctance to the international tourist
attraction and a threat to the CMT sector. The Shariah laws combined with the cultural
fundamentalism reduce the openness of the society to the international tourist. These
circumstances encourage the efforts which may be made for religious and halal tourism in the
country. However, limited religious holy places only offers limited scope in the cultural
conservatism.
Infrastructure Limitation
Pakistan lacks severely in development of coastal society. Thus, the grooming of local
industry and adequate infrastructure for CMT sector is always wanting. Resorts and huts with
limited capacity may be available along the coast but international standard hotels/ motels are only
available at Karachi and Gwadar. Gwadar further lacks in road infrastructure. Projects initiated at
the inauguration of of CPEC are yet to be completed. Gwadar International airport inauguration
has been further delayed due to non-availability of raw material in vicinity of Gwadar. Thus, there
are meagre chances of international tourists to head for Makran Coast. Very less ICT services are
available along the coast. Cellular services are very limited and intensively monitored by the
regulatory authorities. Moreover, the cheap transportation is available in the coastal belt. However,
quality and abundant means transportation need improvement for tourist attraction.
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Technological Advancement
Impact of technological advancement has increased manifold. Therefore, it may be an
emerging threat to the Pakistan tourism particularly the CMT sector. The utilization of technology
has decreased the dependency on humans thus reducing overall price for tourism. Recent offer by
Starlink would be very crucial and can fill the vital gaps in the 700 km coastline of Balochistan.
Thus, Pakistan needs to work extremely hard to compete the global tourism sector when it comes
to coastal tourism sector. However, the prolong delays of years in the bureaucratic process can be
devastating for the technology. By the time the approval for latest trends and technology is granted
it may have become obsolete or question arises over its legality. Overall, we have followed
research method chosen in the top quality research papers in our field (Gulzar, Ahmad, Hassan, &
Rasheed, 2021; Khalid, Weng, Luqman, Rasheed, & Hina, 2021a; Moin et al., 2024; Peng, Liang,
Fatima, Wang, & Rasheed, 2023; Pitafi, Rasheed, Islam, & Dhir, 2023; Pitafi, Rasheed, Kanwal,
& Ren, 2020; Rana, Gaur, Singh, Awan, & Rasheed, 2022; Rasheed, Hameed, Kaur, & Dhir, 2023,
2024; Rasheed et al., 2020; C. Wang, Ilyas, Ni, & Rasheed, 2023; Yousaf, Rasheed, Kaur, Islam,
& Dhir, 2022).
Recommendations
The seven identified threats are the major source of concern for existing CMT sector.
Keeping in view the harsh realities of the society it following way forward is recommended to
negotiate these threats:
Progression to Political Stability in the Coast
The pattern of political dynamics is evident and need to be further ascertained and refined.
Stakeholders of the politics of coastal regions are allowed to compete. If the political manifestation
demand to form new administrative units it may be acceded to. Secondly, if the public demands to
be merged with the national or provincial pattern it may be allowed. Notwithstanding, no political
options may be injected. Local governments and political leaders should be empowered to
administer the city level management. Moreover, the demands of local administration should be
judiciously processed at national level. Harmony in the political leadership at local and national
level may be ensured. Political stability in coastal regional may increase the economic stability.
The more employment and economic stability may result in decrease of insurgencies, terrorist
activities and crime rate. A demand of charter of economy between all political stakeholders may
be undertaken.
Tackling the Sea Blindness
Tackling the sea blindness is very tricky aspect. The most effected section of the society which
suffer through the Sea Blindness of leadership and society are the businessmen involved in import
and export businesses. Therefore, during the fundraising of political parties during elections,
agenda of sea awareness may be included in the manifestoes. Issues of skilled labour and educated
HR may be the demand from the government to start with. Gradually, formulation of various
maritime disciplines/ syllabus, in universities and higher education curriculum may be included in
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accordance with market demand. In this regard, efforts be made for inculcating awareness in
businessmen through Chambers of Commerce across the country.
Countering Traditional Threats through Diplomacy
Neighbours cannot be changed so does the associated problems with the neighbours.
Unfortunately, the traditional trend of threats may not be changed with India but maximum efforts
be made through diplomacy to engage India in Confidence Building Measures (CBMs). In parallel
lawfare domain be utilized to settle the Sir Creek Dispute. It is important to highlight that of win-
win situation be traced through dialogues and permanent engagement forums. It is important to
highlight no favourites and proviso conditions be enforced in Indian politics for settling the
dispute.
Climate Changes
The most vulnerable area in the cost with respect to Climate Change is IDR. Pakistan alone
cannot fight with the menace of Climate Change. Global investment as a right may be
demanded as a right for being affected by the carbon emission form the developed nations. Urban
development in Karachi has been effective for reducing sea incursion. Similar method may be
adopted in the IDR. However, increased plantation of mangroves is the immediate cheap and
effective method to prepare against climate atrocities. Additionally, under the presence of security
forces, the ecosystem of IDR may feel more protected in mangroves.
Strict policies need to be enforced in order to improve Air Quality Index of Karachi. All regulatory
authorities need to be efficient in order to reduce GHGs presence in Karachi. Enhancing green
areas and investing green energy production may assist in reducing pollution in Karachi. Plastic
pollution in the country and particularly in Karachi need to be banned in order to save marine life
in coastal regions.
Infrastructure and Technological Arrangements in the Culture
Government needs to lure private sector investment in coastal tourism. Government can
only invest in road, rail, ports and transportation infrastructure. But private sector is the one which
can lure the tourist towards CMT. In this regard policies based on constructivism is required to
increase acceptance of tourist in the CMT as well as religious tourism in the coast.
Bureaucratic hindrances need to be removed while providing the technological and urban
development in the coast. Such projects may be monitored regularly from the highest level and no
stones may be left unturned to obstruct coastal and marine tourism
Conclusion
Our results are discussion is in line with the previous research in the social sciences research
(Rasheed, Weng, Umrani, & Moin, 2021; Q. Wang, Azam, Murtza, Shaikh, & Rasheed, 2023;
Yousaf, Rasheed, Hameed, & Luqman, 2020; Zhang, Rasheed, & Luqman, 2020; Zhang, Wu, &
Rasheed, 2020). Pakistan may have great potential of Coastal and Marine tourism but the efforts
need to be institutionally constructed. Pakistan Society has fought many global crises through
constructivist approach. Blue economy can be no exception. However, the need of the hour to is
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the political priorities of national leadership to mainstream and direct all national elements to
prosperous enough to become self-sufficient and provide future security of local population
involved in the earning from CMT.
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