BUSINESS PLAN

Prepared for:

Barriga, Anna Bianca D.

“Bento-Resto”

Gen. Douglas MacArthur Hwy, Talomo, Davao City, 8000 Davao del Sur inside

Mapua Malayan Colleges

Contact us on 09851933788

Submitted by:

Simon, Clarence Dave G.

Dela Cruz, Shanah A.

Enrique, Felicity Kate C.

Madayag, Princess Vea R.

Lamanilao, Arian Franciene T.

Grade 11 Ford
 CHAPTER 1

Company Overview

Business Description

Tired of always having the same boring meal for lunch? This business will fix that

problem, this business will make your midday meal more interesting and fun to eat. Our

team saw the problem with midday meals, which is that sometimes people are eating

the same boring food everyday and how unhealthy some of the midday meals can be.

So our team found a solution to this problem which is by creating a well verse, healthy

and delicious meal perfect for lunch and perfect to give the customers inspiration for the

second part of the day. This business goal is to make 30 products for its first month for

our wonderful customers.

Business Location

The Business location will be in Mapua Malayan Colleges Mindanao. This is the

business location because we want to inspire, motivate and let these wonderful

students taste a new type of midday meal. This meal will be sold at the school and will

have different designs so that the food will keep being interesting for the students and

customers to buy.
 Funding Requirement and Sources

This Business requires funding and operating costs to produce multiple products

at once. This is the reason why our business requires funding requirements and

sources so that it may produce these products more efficiently and faster. The list below

shows the items that our business will need.

Table 1.1

Startup Cost

Monthly Yearly

Business Registration ₱1,000 ₱12,000

Other legal certifications ₱100 ₱1,200

₱3,000 ₱36,000
Other Expenses:

Technology, Appliance or

Equipment

Total Start-Up Cost ₱4,200 ₱49,200

Table 1.2

Operating Costs

Monthly Yearly

Rental ₱1,000 ₱12,000

Utilities ₱500 ₱6,000

Raw Materials ₱3,000 ₱36,000

Others:marketing activities ₱100 ₱1,200

Total Operating Cost ₱4,000 ₱55,200

Source Of Funds

The sources of funds for this product will be from investors and volunteers.

These investors are people who will trust this business mission and vision, to be able to

innovate from regular midday meals in today's day and age, where fast food and

unhealthy meals are very prominent. This budget will ensure this business will deliver to

its promises and achieve the necessary amount for mass production and quality

products and food.

 CHAPTER 2

MARKET ANALYSIS

Market Description

Given the fact that Mapua Malayan Colleges Mindanao (MMCM) is a big school

and promotes student business as seen in the local stalls that sells food and products,

with these opportunities and great location due to Mapua Malayan Colleges Mindanao

(MMCM) being a top and prestigious school located in Davao City, with all of these

factor at Bento-Resto’s disposable this could make Bento- Resto business flourish and

succeed. The product of Bento-Resto is also perfect for Mapua Malayan Colleges

Mindanao (MMCM) due to the fact that there are many students that are craving for

something new and creative that Bento-Resto could offer with the new styles of food

and appetizing dish that Bento-Resto might offer. This business plans to safely sell

20-30 products of unique food in its first week since the materials are very difficult to

obtain and the food is time consuming to create. This is the amount that this business

plans to sell in its first week so that it would test the demand of Bento-Resto’s amazing

food, but if Bento-Resto runs out of products in the first week this business could

produce more depending on its demands. This is what makes Bento-Resto special

because it wants what's healthy and the best for its customer and has a clear goal in

mind which is to serve and help the customer to eat healthy and creatively with its

amazing and creative food.

Market Analysis and target segmentation of Bento-Resto are conducted due to

this business wanting the opinion and factors to consider in setting up and starting the
business. There are a total of 25 respondents in Bento-Resto’s questionnaire in total.

Before Bento-Resto’s team gathered the date this business team made clear our goal,

vision and mission to the respondents which is to provide high quality, creative, unique,

healthy and appetizing meal for there generation to enjoy and share with their family

and friends, that is the main reason why this business conducted survey. Given from the

finding of Bento-Resto this business founded that people have been eating the same

unhealthy and fast food most of the times and the fast foods that these respondent tend

to eat the most are Jollibee, school cafeteria and Mcdonalds, with these fast foods this

business questionnaire also found out that they are mostly eating the same foods in

these establishment which is processed chicken, Burger, and other processed foods.

Bento-Resto will be a perfect and unique concept so that instead of eating the same

boring and processed food all the time. Bento-box with all types of unique, healthy,

creative and appetizing food will surely make customer consume the product and enjoy

it because this business is something creative and new.

Market Segmentation

Demographic

The findings of Bento-Resto respondents show that all of the students that were

asked the question in the questionnaire are around the age of 16-18, which are between

grade 11 to 1st year college and these are the generation z. The genders of this

business respondents are 16 females and 9 males. This is the ratio due to this business

target demographic which are young females and some young males . According to this

business research females are mostly the ones to buy new and unique products

compared to the male.

Geographic

The data survey shows that all participants are students at Mapua Malayan

Colleges Mindanao (MMCM) and live in Davao City. This means that focusing on

MMCM students for the business is a good idea since everyone surveyed is from this

school. As a result, the products are likely to be successful among customers and their

friends.

Psychographic

This survey was made to find the motivation and how this business can help and

recharge the customers and students that are willing to buy Bento-Resto’s product.

Since motivation is an important aspect in everyone’s life it is important that the food

you consume can motivate and recharge you so this survey asked the question about

how the respondents food can motivated customers and out of 25 respondents only 10

were motivated this might be due to the same boring food that they order or being given

to the customers every lunch. This is the key issue that Bento-Resto is trying to fix

which is boredom and by serving a new style of food with a bento-box it might motivate

the customers and recharge for the afternoon and the things that they plan on doing.

Since food is a key factor in which motivation and energy is based on without food or

lunch they might not be able to recharge.

Behavioral

This survey was made to find the interest of the respondent in food and their

eating habits and behavior towards the food. A few examples would be how health
conscious these participants are and how often they eat the same food for lunch since

this business topic focuses on lunch the question primarily revolves in lunch and the

common habits while eating lunch. This survey also found out that people who often eat

the same food for lunch is very common due to lunch being in a middle of the day and

being a recharge meal for everyone and this survey respondents also found out that out

of the 25 participants only 7 think about the food they are eating during lunch and all of

these participants are female. This is an important detail because it shows us what this

business should offer the male and female depending on how conscious and their

behavior towards the food that they are about to consume.

SWOT Analysis

Strengths

● The strength of Bento-Resto is that it tries to provide upcoming customers with

unique healthy food for their body that might motivate the customers in the

second part of the day. This is evident in how it is served by giving customers

variety and creative designs with their food that they bought from Bento-Resto.

● Second strength of Bento-Resto is it has a proper vision and mission which is to

keep customers not just happy by eating Bento-Resto food but also to feel

motivated by our team's creativity to the food, while keeping the customers

healthy and energized due to the nutritious food in our meals.

Weakness

● The weakness of Bento-Resto is the wide variety of food that it has. This might

not sound like a weakness but when you factor the time making the food,
 producing the food and the cost of the materials to make the food it is one of the

weaknesses that this business will face.

● Second Weakness of Bento-Resto is the amount of customers willing to try

something new since Bento-Resto is a new concept and experimental. The idea

might be disliked by the customers and people who are used to eating their usual

food for lunch.

Opportunity

● Opportunity that Bento-Resto will provide to the community will be the promotion

of healthy and creative food that will be unique as their midday meal. This

opportunity is evident on how boring and unhealthy and uninspiring the food

being served for lunch are.

● Second Opportunity is how Mapua Malayan Colleges Mindanao (MMCM)

promotes new business and starting business in the plaza and their stalls. The

amount of product and new concept being sold in the plaza makes way for this

business new concept.

Threats

● The threat to Bento-Resto will be the fast foods and the fast yet unhealthy food

that these fast food chains serve. This threat might be indirect due to how well

known and the loyal customers are to these fast foods but it should still be

considered so that this business can find a way to separate this business from

those fast foods.

● The Second Threat of Bento-Resto is how willing people are to buy this product.

Since this idea and concept is new to the customer it might be a threat on the
 demand and how many people are willing to spend in Bento-Resto, but when this

threat will be eliminated by providing trust on this business customers it will be a

success and the idea would be revolutionary.

PESTLE Analysis

Political

The political factors that affected Bento-Resto’s industry, which is the food

industry, is the food regulation which is how the government regulates food and checks

food, if they are safe to be eaten by the customer and the agreements and restrictions

of the business and the food it is serving. This business will also have to pay the food

tax and tax related to selling the food. The importance of political organization is it helps

the business to stay legal and safe for its customers.

Economic

The Economic factors that affected Bento-Resto's food industry is the inflation

rate of goods which this business will need and will have to regularly check. The labor

cost and interest rate is also important so that this business can manage expenses and

spending lastly consumer habits and spending so that this business will be able to

adjust its price for the product that it would serve.The importance of Economic

organization is that it would help this business manage its finances.

Social

The social factors that affected Bento-Resto’s industry which is the food industry.

The consumer tastes and trends and how they would interact with this business creative

and delicious food. Population and demographic so that this business will check who

are the people that this business will target. Lastly, the consumer's buying habits so that
this business could check which food could sell more than other foods.The importance

of social organization is to check market trends so that this business could innovate new

ideas and concepts to these creative foods.

Technology

The technological factors that affected Bento-Resto’s industry which is the food

industry. The innovation and social networking so that this business could be able to

market the product that this business will sell and be able to sell and also the innovation

in marketing and how this business could use the new technology provided to enhance

and grow this business. The importance of technology in organization is that it could

market and use technology like social media to enhance marketing and to grow this

business.

Legal

The legal factors that affected Bento-Resto’s industry, which is the food industry,

is the health and safety law since the safety of the customer is this business priority. It

needs to be approved by the law so that this business can grow and be safe for its

customers. The importance of legal in organization is that it could align this business

according to the law so that this business may provide legal and safe food.

Environmental

The environmental factors that affected Bento-Resto’s industry, which is the food

industry. The environment and how this business may influence and help the

environment and also how this business could preserve this world and its environment.

Ethical sourcing is also important so that this business would be able to provide safe

and healthy foods for the customer to enjoy. Lastly supply chain management is
important so that this business may check the market supply and how to manage its

future and remaining supply.The importance of environmental organization to this

business is so that it might help the world and the environment while providing for the

customer and keeping the customers safe and healthy with the food that this business

would provide.

Table 2.1 PESTLE Analysis

Sector Factor Opportunity Threat

Political Political Conflict In some instances The rise in political

Change in price politics is a big conflicts might

due to the spending factor. This is result in the change

of the government because it may of price of the

on other political affect the food products that this

conflicts that the prices, supply and business serves

Philippine the demand of the and the taxes may

government is raw material that also increase due

facing. Bento-Resto will to these conflicts

need to start the politically.

business.
Economical Inflation Rate and Due to Inflation rate When inflation and

Taxes of the there might be an taxes for the

products. increase and boost products increase

in the local profit of there might be a

this business and if surge in the prices

the taxes are low of products and

this business could lessen

buy its product for a Bento-Resto’s profit

cheaper price due to this business

compared to its targeting affordable

usual price food for the

depending on the customers and with

change of inflation these factors it

rate and taxes. might endanger

that target.

Sociocultural Different culture of This business could The threat of

individuals and their capitalize on the Socioculturalism to

social cultures individual's different this business is that

culture and social not every

culture by providing customer’s culture

products that are fit might be served

for every due to the limited

 customer's culture. knowledge about

the culture of the

limited amount of

products that this

business can

produce in its

opening.

Technological Technological Technological The threat would be

Factors and factors like social if there are

Marketing media and other customers

streaming platforms negatively rating

could be used to the food that is

market the being served to

products. these customers.

This could damage

the reputation of

Bento-Resto and its

future audience and

customers.

Legal Business Laws Bento-Resto would There are

follow the Business limitations to

law so that this business law that

 business would could threaten the

stay legal and business like tax

profitable. being paid by the

business and

secondly the law is

slow and this might

slow down the

opening of

Bento-Resto due to

this business

needing to be

aligned by the

business laws.

Environmental Raw Product If raw materials The lack of supply

Materials needed for this and the increase of

business are cheap demand when it

and affordable this comes to raw

will be a huge material might be a

benefit to the problem to this

business. business.
Porter's Five Forces

Threat of New Entry

The business of midday meals is marketable and crucial since it is an energizing

meal which prepares the customer for the second part of the day so the threat of new

entries is expected and high due to the amount of business wanting to capitalize on the

time. Bento-Resto is different compared to other competitors and businesses due to its

clear goal which is to provide unique, creative and appetizing meals for everyone to

enjoy, with this innovation gives Bento-Resto the upper hand compared to other

businesses.
Power Of buyer

The power of buyers is always important in any business for the business to

succeed, since the power of the buyer is what makes the business flourish and be

profitable. Without the customer there would be no business and the business will be at

a loss with debt. The power of the buyer when it comes to Bento-Resto is high because

it is still making its name since it's a new business with a new idea and concept in place

.This makes Bento-Resto cherish its few early customers and makes the power of

buyers high.

Power Of Supply

In every business supply is very important because it is the foundation and what

creates the business. Especially for Bento-Resto this business focuses on food and that

is the main reason why the supply of raw materials like chicken and other foods like that

is important and has a high power in this business since without supply of raw material

or other products like that this business might not function properly and not offer the

best quality of food.

Threat Of Substitution

Since this is a midday business the threat of substitution is high since there are

many other businesses that could substitute this business product and the food it offers,

but with this information this business will continue working so that this business would

be unique and different compared to its substitutions or replacements.

Competitive Rivalry

Competition is a common instance in business since this business is not the only

business that want to capitalized on the midday meal market and there are other

business that also aims to capitalized on the market for profit and this is the reason to

why competitive rivalry when it comes to this business is high, but even with all of the

competition in the market Bento-Resto would stand out due to the unique food that it

serves and offers which makes the other competitors should worry about this business.

Table 2.2 Direct and Indirect Competitors

Product Strengths Weakness Price

The strengths of this fast The weakness of this These business

food is it is fast and it has fast food is that food is Ranges from

a couple foods that no usually redundant and 100-300 pesos

Indirect Competitors
matter who the customer boring since you are depending on the

is they usually have and buying the same food order.

their services are fast . every time a customer

They are indirect consumes their food

competitors since they and the food is also

operate outside the unhealthy for the

school and have multiple customers since there

branches because they are a lot of

 are the most well known preservatives.

restaurant and food

provider in the Philippines

and other countries.

The strengths of the The weakness of The average food

Mapua Malayan Colleges Mapua Malayan in the Mapua

Mindanao(MMCM) Colleges Malayan Colleges

Direct Competitors
cafeteria is that it has a Mindanao(MMCM) Mindanao(MMCM)

wide variety of food and canteen is that it is cafeteria usually

stalls for the customers, sometimes crowded costs around 60 to

which are the students and the lines are long 150 pesos

and teachers. They also which keep those depending on the

capitalize on being the customers waiting and food that the

provider of lunch in cutting the line. customers order.

Mapua Malayan Colleges

Mindanao(MMCM)

cafeteria. They are direct

Competitors since they

are inside the school and

share similar buyers

which are the students

and teachers.
 The strengths of food The weakness of The average cost

stalls is that there are business is that there of street food is

many available outside are no proper safety around 20-60

Indirect Competitors the school and their protocols that they pesos depending

products are cheap and follow since they focus on the amount that

affordable for the masses on quantity of the food the customer

to buy and consume with compared to the quality orders and the

limited use of the of the food that these food that these

customers' money. These businesses offer. customers order.

businesses are indirect

competitors since they

operate outside the

school.