Department of Marketing Management

MKT 100 – Sections 041, 051, 061

Principles of Marketing
Fall 2024
Section Day Time Location
041 Friday 10:00am-1:00pm TRS2-119
051 Tuesday 12:00pm-3:00pm ENG-LG 06
061 Wednesday 3:00pm-6:00pm KHE-129

Table of Contents

Instructor Information .................................................................................................................... 2

Email/Communication Policy .......................................................................................................... 3
Posting of Grades and Feedback on Work ...................................................................................... 3
Course Description .......................................................................................................................... 2
Course Overview ............................................................................................................................. 3
Evaluation ....................................................................................................................................... 5
DESCRIPTION OF ASSESSMENTS ..................................................................................................... 6
Text and Reading Lists..................................................................................................................... 9
Topics MKT100 Sections 041, 051 & 061 ...................................................................................... 10
Marketing Management Department Policies ............................................................................. 11
University Policies ......................................................................................................................... 12
Academic Consideration ............................................................................................................... 14
Academic Grading Policy............................................................................................................... 17

Page 1 of 21
Revised Sept 29 2024 This syllabus is subject to change and the current version is posted on D2L.
Instructor Information

Instructor Name: Alex Arifuzzaman MBA

Office Location: TRS3-039
Office Hours: TBD (See D2L) or by appointment – In-person or zoom
Phone: Please use email or zoom
Course Website: my.torontomu.ca
Email Address: [email protected]

(Please note: in accordance with the Policy on TMU Student E-mail Accounts (Policy 157), TMU
requires that any electronic communication by students to TMU faculty or staff be sent from your
official TMU email account). I will usually respond to emails or D2L posts within 48 hours

Mr. Alex Arifuzzaman, MBA is a Founding Partner of Toronto based InterStratics Consultants Inc.
which specializes in advanced and innovative analytics to drive marketing analytics strategy. He
has relied upon marketing analytics to determine strategy at many of the largest organizations in
North America, Europe and Asia.

Alex holds a MBA from the Rotman School of Management, an EMBA from the University
of St Gallen in Switzerland and a BA in Applied Geography from TMU University.

Alex has been teaching at the TRSM Marketing Department since 2019 with a focus on MKT700
where he has taught over 46 sections of the class. He also teaches Spatial Analytics in the TMU
Geography Department.

Alex is also a member of the Marketing Department at the Schulich School of Business where he
teaches Retail Analytics and Marketing Analytics to MBA students. He also teaches geospatial
analytics to graduate students at the Rotman School of Business.

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MKT100 F2024 Syllabus
Email/Communication Policy
General Course Questions: Students are encouraged to use class time and consultation hours to
ask questions about the course readings, assignments, tests, and other course-relevant
information. However, in certain instances students may choose to submit an electronic
question. Students must use the General Course Questions discussion board (in the CONTENT
tab) as the method of asking questions electronically. Include a brief question in the reply to the
posting “Subject” line. General course questions sent to the course email address will not be
answered. The discussion board postings posted Monday to Friday will generally be answered
within 24 hours. Please note that the course D2L includes an FAQ page (under the resources tab).
You are encouraged to overview this page prior to posting your questions.

E-mail Communication: For questions you are welcome to email the instructor at the email
address outlined above. Emails sent Monday to Friday will generally be answered within 24 to
48 hours. Students are required to activate and maintain a Toronto Metropolitan University e-
mail account. This shall be the official means by which you will receive university & course
communications. Faculty will not respond to student enquiries from any other e-mail address.
See Pol# 157 found at http://www.torontomu.ca/senate/policies/ for further information on this
issue. E-mails of an individual nature should be sent to the course email address. All other course
relevant questions are expected to be posted on the course D2L (see ‘General Course Questions’
above).

Students should provide their full name and student number with all correspondences sent via
email.

Posting of Grades and Feedback on Work

Grades and feedback on assignments and tests will be posted on the D2L site for the course.
Midterms and final exams will not be returned, but students will be allowed to overview exam
related issues with the instructor during consultation hours.

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MKT100 F2024 Syllabus
Course Description
This course introduces students to the fundamental building blocks of marketing: the theories,
principles and concepts of market behavior; marketing metrics and marketing finance; and the
skills to leverage this knowledge with IT tools to execute marketing strategies. Students begin
to develop quantitative and qualitative skills and knowledge to make effective and ethical
decisions in both the consumer and business markets. Topics include marketing finance, the
marketing mix, environmental scanning, segmenting, targeting, and positioning.

Students planning to enter the

Marketing Management Major
must
obtain a 2.67 GPA (70% = B- or higher) in this course

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MKT100 F2024 Syllabus
Course Overview
COURSE DELIVERY

Students are expected to take part in the following course components on a weekly basis: (1)
pre-class activities, (2) scheduled class time, and (3) post-class evaluation.

1. Pre-Class Activities: Before attending the scheduled class time, students are expected to
read relevant book chapter(s). To get to know which book chapter(s) you are responsible
for reading each week, please refer to ‘Topics - Tentative Sequence and Schedule’ on page
9 of this outline.

2. Scheduled Class Time: Classes are scheduled in person (i.e., on campus). However, in
exceptional cases such as emergencies like snowstorms, there might be certain weeks
when online delivery could become necessary. If this happens, the instructor will make
an announcement on D2L with the necessary details. Class time will be devoted to (i)
overviewing the book chapters, (ii) learning marketing metrics, and (iii) engaging in
interactive components of the course (e.g.,Q&A sessions). You are encouraged to post
any questions regarding the course content on D2L discussion boards at least 24 hours
prior to the scheduled class time. The instructor will review these questions and answer
relevant questions during class time.

3. Quizzes Six randomly selected classes will have a 15-minute quiz that must be completed
in person. The lowest grade will be discarded and the remaining five will each be worth
2% of your final grade.

4. Course Materials and Academic Integrity: Under university policy, students are strictly
prohibited from screen grabbing, recording, or downloading and distributing the content
made available to them on D2L or in the classroom. This includes all content that is posted
on D2L, including but not limited to PowerPoint slides, weekly metrics mastery quizzes,
practice tests, and exams, as well as the lecture content provided by the instructor during
scheduled class time. If you are caught distributing the content within the D2L, that is
grounds for academic misconduct.

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MKT100 F2024 Syllabus
 Assurances of
Learning Goals Learning Objectives
Learning

General Learning Goal(s) Performance to be Assessment (s) that

demonstrated in specific terms correspond to the
learning objective.
Critical thinking Students will reflect on their Midterms
▪ Synthesize, analyze and interpret a assumptions and the evidence Final Exam
range of information to make sound and presented through class
ethical business decisions. discussions.

Management Specific Goal(s) Performance to be Assessment(s)

demonstrated in specific terms that correspond
to the
learning objective
Finance theories and analysis Students will analyze financial Metric Mastery
▪ Learn basic accounting and financial information that relates to Learning
concepts and analyses to interpret marketing outcomes.
business situations and decisions.
Program Learning Goals Performance to be Assessment(s)
demonstrated in specific terms that correspond
to the
learning objective
Marketing Theory Students will use marketing Midterms
▪ Demonstrate an understanding of theory to answer questions Final Examination
competitive analysis, environmental related to cases and other Metric Mastery
scan and SWOT to aid decision-making. applications. Learning
▪ Demonstrate an understanding of
the theory and application of
segmenting, targeting, positioning,
and the 4 P’s of marketing.
▪ Identify and apply appropriate metrics to
understand market forces.

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MKT100 F2024 Syllabus
Evaluation
The grade for this course is composed of the sum of the points received for each of the following
components:

Type of Assessment Delivery Group/Individu

Percent Due
Type al
SUNDAY Oct 27th
11am-1pm 12pm-2pm
Individual
Midterm In-Person 37.5% 041 – TRS2-099
Multiple Choice 051 – TRS2-109
061 – TRS2-119
(rooms may change)
Comprehensive Metrics Quiz Online/D2L Individual 10% TBD
Individual TBD- Exam schedule to be
Final Examination In-Person 37.5% released after reading
Multiple Choice
week. 2 Hours
Six random classes, differs
by section. Content based
Metric Quizzes D2L Individual 5 x 2% =10% on metrics from previous
class. 15 Minutes each.
Lowest grade discarded
2nd and 12th week of
2x 2.5% = 5% classes
MKT100 Survey Online Individual for Graded alternate optional
completing instead of survey. To
surveys select this option, inform
instructor by Sept 17th
Student Research Pool Online/On Up to 2%
Individual
Participation Campus Bonus
TOTAL 100

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MKT100 F2024 Syllabus
DESCRIPTION OF ASSESSMENTS
The midterms and the final exam will take place on campus. The specific location of each exam will be
provided to you through MyServiceHub and by your instructor (over D2L). Please note that it is the
students’ responsibility to ensure they are writing their midterms and final exam in the correct location.
Failure to write an assessment in the correct location will automatically result in a grade of zero for that
assessment.

Midterm (37.5%): The midterm focuses on marketing theory, application, metrics mastery,
textbook, and class material. The midterm will be two hours (120 minutes) in length and will have
a 77% theory application portion and a 23% metrics portion. All questions will be in multiple-
choice format. The questions will relate to material covered in book chapters 1, 2, 3, 4, and
metrics (1 – 4). NOTE: The midterm will be in-person and will be held on Sunday, October 27th,
2024, at 11:00am 12:00 pm EDT. While all sections will write the midterm on the same day, you
are required to write the midterm in the designated location and time for your section. Failure
to do so will result in a grade of zero and there will be no chance for a make-up midterm. Students
who miss the midterm for a justifiable reason (see policies and course practices section) will be
given an opportunity to write a makeup midterm on a designated day in a designated location to
be determined by the instructor. The make-up midterm will be in essay format.

Comprehensive Metrics Quiz (10%): This is a multiple-choice metrics quiz covering all the Metrics
discussed in the course (Metrics 1-8). The quiz will be accessible on D2L for six days towards the
end of the semester (dates will be confirmed). The duration of this quiz will be 30 minutes, and
you are required to complete it in one sitting. No extensions will be granted, including for
students with accommodations, as there is a six-day window to finish the weekly quizzes. Any
unfinished quizzes will result in a grade of zero. Extensions or make-ups for this quiz will not be
provided. Only ONE attempt is allowed for this quiz, and it will constitute your final grade for that
quiz. Therefore, it is advisable to practice with the metrics worksheets before completing the
online quizzes.

Final Examination (37.5%): The final exam focuses on marketing theory, application, metrics
mastery, textbook, and class material. The Final exam will be two hours (120 minutes) in length
and will have a 77% theory application portion and a 23% metrics portion. The questions will
relate to material covered in all the book chapters (Chapters 1-12) and metrics (1 – 8). The exam
will have multiple-choice questions and metrics case scenarios. The final exam is in person and
will be held during the regular final exam period. Students who miss the midterm or the final
examination for a justifiable reason (see policies and course practices section) will be given an
opportunity to write a makeup examination on a designated day in a designated location to be
determined by the instructor. The make-up examinations will be in essay format.

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MKT100 F2024 Syllabus
In-Class Quizzes (5 x 2% = 10%): These are multiple-choice metrics quizzes / fill in the blank
quizzes, which you must complete during the assigned 15 minutes of class. You must be present
in class to complete each quiz. The quizzes will need to be required in six randomly selected
weeks of the 12 week semester. Because the lowest grade of the six quizzes will be dropped, no
extensions will be given for any students including those students with accommodations. Any
incomplete quizzes will receive a grade of zero. percent of your grade will consist of the average
of all eight quizzes.

Metrics Mastery Worksheets: A part of each class is allocated to marketing metrics. The metric
mastery workbook can be found on D2L. Students complete worksheets from the workbook
related to the metrics topics during class time and as homework. It is important that students
invest the time to work on these worksheets as they will help students prepare to take the weekly
D2L online metrics quizzes. While there are no grades assigned to the completion of the
worksheets, not investing the time will impact students’ ability to successfully take the Metrics
Mastery quizzes on D2L. Answers for the worksheets will be covered in the last 10 minutes of
each class in which they are assigned (they will not be posted, nor available during any other
time). Previous students have found the worksheets and online quizzes to be helpful in increasing
their success on midterms and final exams. Please be reminded that one-third of each of the mid-
terms and one-third of the final exam is on metrics. It is worth your effort to complete these
worksheets in advance of the Metric Mastery Quizzes on D2L as they are good practice.

MKT100 Surveys:

Survey #1: The link for survey #1 will be sent out on September 18th.

Survey #2: The link for survey #2 will be sent out on November 27th.

MKT100 Surveys represent 5% of your final grade and are comprised of you taking part in 2 online
surveys wherein you will respond to questions about yourself and your reasons behind taking
this course. Overall, each survey is expected to take less than 30 minutes of your time. Therefore,
by taking part in two surveys (which should take 1 hour or less of your time overall), you will
automatically receive 5% credit.

What you will be asked to do: You will answer some questions about yourself and your general
behavioral tendencies. You may also be asked questions about your experiences with the course
content. To ensure that students who participate in surveys receive their credits, you will be
asked to write down your name and your student ID. The surveys will be confidential, and your
responses will NOT be accessible by your instructor. Dr. Martin Pyle (the principle investigator)
will be responsible from sending the instructors information on participation credits earned by
students. Because the research team is investigating success factors behind MKT100, students
who participate in MKT100 Surveys would also be consenting to have the research team access
their grades (specifically, their midterm and final grades). Note that this information is once again
protected and confidential. This means that upon receiving students’ marks, Dr. Martin Pyle (who

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MKT100 F2024 Syllabus
has no connection to this course) will eliminate all identifying information. This will ensure that
students’ privacy is protected.

However, some students may not feel comfortable with engaging in surveys. If this is the case for
you, you can instead do the alternative assignments that are provided on D2L. Please inform your
instructor if you pick this option. The deadlines for the Alternate assignments will be the same as
the survey participation. Consistent with survey participation, the Alternate assignments should
be done individually. Furthermore, participation in Alternate Assignment #1 is a prerequisite for
your participation in Alternate Assignment #2.

Student Research Pool Participation: – Up to 2% Bonus: Students in select courses, including in

this class, are given the opportunity to earn extra credit towards their final grade by participating
in the Student Research Pool as research participant. You can earn up to 2% BONUS per semester.
The bonus you earn from research pool participation can be applied only to one (1) participating
class per semester. Therefore, the bonus cannot be split across participating courses. The bonus
credits earned from research pool participation cannot be used to change a failing grade to a
passing grade. Finally, if you earn more than 2% bonus credits in one semester, you cannot use
these additional credits the same semester and you also cannot carry these additional bonuses
forward to the following semester.

To participate in this opportunity, you need to sign up for the research pool. If you do not already
have an account, please create your account at https://torontomu-trsm.sona-systems.com. If
you already have an account, you do not need to create a new one but should set the appropriate
course for your bonus. Studies are posted throughout the semester. You should check
periodically to see what is available. The details are described below.

Study length will range from 15 minutes to 2 hours.

Researchers will post the credit value for each study, based on a scale of 0.25 credits per 15
minutes of study length. In other words, earning the full 2% will take about 2 hours.

Most studies will take place online during this term. Students will need to complete the studies
by a certain date.

All queries about research participation should be directed to Dr. Martin Pyle
([email protected]). Your course instructor is not responsible for the research participation
pool and has no access to your participation records until the end of the semester.

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MKT100 F2024 Syllabus
Text and Reading Lists
Publisher: Toronto Metropolitan University

Book Name: Principles of Marketing

Authors: Anthony Francescucci, Joanne McNeish, and Nukhet Taylor

Link: https://pressbooks.library.torontomu.ca/marketing/

This book is an open-education resource. This means that the book is free of charge to all
students. To keep this book free, we are making it available online only through the link shown
above. You can download the book in three formats: EPUB, Digital PDF, and Print PDF. All
versions contain the same information.

Students are prohibited from uploading the book on other websites or selling the book in
any form. Doing so may result in academic misconduct charges.

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MKT100 F2024 Syllabus
Topics MKT100 Sections 041, 051 & 061

Week Date Topic Readings etc…

041 Sept 6 Introduction Overview of Course Chapter 1
Week 1 051 Sept 3
061 Sept 4
041 Sept 13 Situation Analysis Chapter 2
Week 2 051 Sept 10 Metrics: Metrics 1
061 Sept 11
041 Sept 20 Situation Analysis Chapter 2
051 Sept 17 Metrics: Metrics 2
Week 3
061 Sept 18 MKT100 Survey 1 link sent Sept.
18th Due Sept. 23rd
041 Sept 27 Buyer Behaviour Chapters 3 & 4
Week 4 051 Sept 24 Metrics: Metrics 3
061 Sept 25
041 Oct 4 Segmentation, Targeting & Positioning Chapter 5
Week 5 051 Oct 1 Metrics: Metrics 5
061 Oct 2
041 Oct 11 Segmentation, Targeting & Positioning, Chapter 5
Week 6 051 Oct 8 Metrics: Metrics 5 & Midterm Prep
061 Oct 9
Oct 14-18 Reading Week No class
Week 7 Oct21-26 There is no class this week to compensate for the Sunday Oct 27 Midterm
SUNDAY Common Midterm, Chapters 1 – 4, Metrics 1-4 – In-person
th
October 27
Midterm
11:00am
noon
041 Nov 1 4 Ps – Product Chapters 6 & 7
Week 8 051 Oct 29 Metrics: Metrics 7
061 Oct 30
041 Nov 8 4 Ps – Price Chapter 8
Week 9 051 Nov 5 Metrics: Metrics 6
061 Nov 6
041 Nov 15 4 Ps – Place Chapter 9
Week 10 051 Nov 12 Metrics: Metrics 8
061 Nov 13
041 Nov 22 4Ps – Promotion Chapters 10, 11, 12
Week 11 051 Nov 19
061 Nov 20
041 Nov 29 Chapter review (Chapters 5- 12)
Week 12 051 Nov 26 MKT100 Survey 2 link sent Nov 27th Due Dec 2nd
061 Nov 27
TBD FINAL EXAMINATION – covers all textbook material for the chapters indicated above, as well
as cases, metrics, class discussions, theories, concepts, and applications.

There will be 6 unscheduled in-class 15 minute quizzes lowest grade discarded = 5 x 2% = 10%

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MKT100 F2024 Syllabus
Marketing Management Department Policies
All communication about the course or material related to the course will be posted on the D2L
course site. In addition, all student study resources can be accessed through D2L. Students are
expected to check the site regularly for updates. Note that students are strictly prohibited from
downloading and distributing any content posted on D2L or any lectures taking place in class
under university regulations on academic integrity and intellectual property laws.

Course Management
Every effort will be made to manage the course as stated. However, adjustments may be
necessary during the term at the discretion of the instructor. If so, students will be advised, and
alterations will be discussed prior to implementation in class and through an announcement on
D2L.

Tests and Assignments

Students must complete all quizzes, tests, and exams as scheduled. Failure to do so will result in
a grade of zero.

Grade Fairness: Fairness requires that all students be evaluated using the criteria set out in this
course outline. The evaluation criteria are based on objective assessments and do not include
subjective components. Therefore, claims of an excellent academic history, good attendance
record, need to obtain or maintain a scholarship, desire to major in marketing or other personal
issues, cannot be used to justify a higher grade or a reweighting of course components. There is
no extra work or assignments available for extra credit or to “make up” for a component that
was performed poorly. Such inquiries can be subject to academic misconduct charges.

Course Materials and Academic Integrity: Under university policy, students are strictly
prohibited from screen grabbing, recording, or downloading and distributing the content made
available to them on D2L or in the classroom. This includes all content that is posted on D2L,
including but not limited to PowerPoint slides, weekly metrics mastery quizzes, practice tests,
and exams, as well as the lecture content provided by the instructor during scheduled class time.
If you are caught distributing the content within the D2L, that is grounds for academic
misconduct.

Harassment: It has become apparent that situations occur where students use inappropriate
communication with Faculty/Instructor/Staff members which can border on harassment. The
Department of Marketing Management does not tolerate such behaviour. Additionally, TMU
Senate Policy 61 (STUDENT CODE OF NON-ACADEMIC CONDUCT) is clear about the type of
behaviour that is considered grounds for non-academic misconduct.

Policy 61 defines harassment as “unwelcome remarks, words, actions or contact; verbal abuse;
non-verbal abuse; unwelcome gestures; distributing malicious or untrue information about
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MKT100 F2024 Syllabus
community members - unwanted physical or verbal behaviour that is known or should be known
to be unwelcome, humiliating, threatening, or demeaning. This includes conduct that arises from,
or is motivated, in whole or in part, by bias, prejudice or stereotypes of a community member or
group’s personal characteristics as defined in the Discrimination and Harassment Prevention
Policy. The conduct may include a serious one-time or ongoing/repeated incident.”

The Department of Marketing Management has decided that it will not tolerate such behaviour
and will begin to document student behaviour by communicating with the offending student
about their behaviour and a copy will be sent to the Department chair as well as the marketing
student advisor. For those offending students who are not “Marketing Program” students, a copy
will also be sent to the chair of their home program department. The student advisor will track
the offences by student number and as appropriate, students who demonstrate repeated
patterns of behaviour will be called into a meeting to address the behaviour.

University Policies

Students must be reminded that they are required to adhere to all relevant university policies
found in their online course shell in D2L and/or on the Senate website.

Academic Integrity
· Course Delivery and Academic Integrity: Under university policy, students are strictly
prohibited from screen grabbing, recording or downloading, and distributing the content
made available to them on D2L or in the classroom. This includes all content that is posted
on D2L, including but not limited to PowerPoint slides, weekly metrics mastery quizzes,
practice tests, and exams, as well as the lecture content provided by the instructor. If you
are caught distributing the content within the D2L, that is grounds for academic
misconduct.

· Toronto Metropolitan University’s Policy 60 (now called the Academic Integrity Policy)
applies to all students at the University. The policy and its procedures are triggered in the
event that there is a suspicion that a student has engaged in a form of academic
misconduct. Forms of academic misconduct include plagiarism, cheating, supplying false
information to the University, and other acts. The most common form of academic
misconduct is plagiarism.

· Plagiarism is a serious academic offence and penalties severe. In any academic exercise,
plagiarism occurs when one offers as one’s own work the words, data, ideas, arguments,
calculations, designs or productions of another without appropriate attribution or when
one allows one’s work to be copied. All academic work for this course must be submitted

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MKT100 F2024 Syllabus
 using APA citation style (See the Toronto Metropolitan University Library for APA style
guide references: https://learn.library.torontomu.ca/citationhelp/apa).

· It is assumed that all examinations and work submitted for evaluation and course credit
will be the product of individual effort, except in the case of team projects arranged for and
approved by the course instructor. Submitting the same work to more than one course,
without instructors’ approval, is also considered plagiarism.

· Students may use Generative AI (e.g. ChatGPT, Grammarly, Perplexity, DeepL Translator)
for ideation and brainstorming and studying but not for research or for writing anything
(i.e. make-up exams) that will be submitted for credit. Failure to stay within these limits will
be considered a breach of Policy 60, resulting in a grade of zero and potential academic
misconduct sanctions.

· For more detailed information on these issues, please refer to the Student Code of
Academic Conduct (see Pol#60 at https://www.torontomu.ca/senate/policies/academic-
integrity-policy-60/ and the Academic Integrity Website
(https://www.torontomu.ca/academicintegrity/).

Turnitin or another originality detection software (if used in this course)

Turnitin.com is an originality detection and plagiarism prevention service to which TMU
subscribes. It is a tool to assist instructors in determining the similarity between students’ work
and the work of other students who have submitted papers to the site (at any university), internet
sources, and a wide range of books, journals and other publications. While it does not contain all
possible sources, it gives instructors some assurance that students’ work is their own. No
decisions are made by the service; it generates an “originality report,” which instructors must
evaluate to judge if something is original/plagiarized.

Students agree by taking this course that their written work will be subject to submission for
textual similarity review to Turnitin.com. Instructors can opt to have student’s papers included
in the Turnitin.com database or not. Use of the Turnitin.com service is subject to the terms-of-
use agreement posted on the Turnitin.com website. Students who do not want their work
submitted to this plagiarism detection service must, by the end of the second week of class,
consult with their instructor to make alternate arrangements.

Even when an instructor has not indicated that a plagiarism detection service will be used, or
when a student has opted out of the plagiarism detection service, if the instructor has reason to
suspect that an individual piece of work has been plagiarized, the instructor is permitted to
submit that work in a non-identifying way to any plagiarism detection service.
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MKT100 F2024 Syllabus
Academic Consideration
· Student Health certificates – If a student misses a deadline for an assignment, a test or an
examination because of illness, he/she must submit a academic consideration request
(ACR) and a health certificate form (which can be found at
https://www.torontomu.ca/senate/policies/academic-consideration-policy-167/) to their
program office with a copy by email to the instructor, within 3 working days of the missed
assignment deadline, test or examination. The program office will notify the instructor that
the documents have been received. It is the student’s responsibility to make arrangements
with the instructor for a make-up assessment.

· Accommodation of Student Religious, Aboriginal and Spiritual Observance -- If a student

needs an accommodation because of religious observance, he or she must submit a
Request for Accommodation of Student Religious, Aboriginal and Spiritual Observance AND
an Academic Consideration form within the first 2 weeks of the class or, for a final
examination, within 2 weeks of the posting of the examination schedule to their program
office with a copy by email to the instructor. If the required absence occurs within the
first 2 weeks of classes, or the dates are not known well in advance as they are linked to
other conditions, these forms should be submitted with as much lead time as possible in
advance of the required absence. Both documents are available at
https://www.torontomu.ca/senate/policies/accommodation-of-student-religious-
aboriginal-and-spiritual-observance-policy-150/

· Other requests for Academic Consideration not related to medical or religious

observation must be submitted in writing together with the Academic Consideration form.
The form must clearly state the reasons for the request and describe the events or
circumstances that seriously impair the student’s ability to meet their academic
obligations, and that are beyond the student’s control. When possible, supporting
documentation must be attached to the form. The office will notify the instructor once they
have received the request.

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MKT100 F2024 Syllabus
· Students who need academic accommodation support - should register with the
Academic Accommodation Support office (AASO - formerly called the Access Centre) – visit
http://www.torontomu.ca/studentlearningsupport/index.html Before the first graded
work is due, registered students should inform their instructors through an
“Accommodation Form for Professors” that they are registered with Academic
Accommodation Support and what accommodations are required. It is the student’s
responsibility to ensure the instructor has received their accommodation form. If you
have not received a confirmation email from the instructor within the first two weeks of
class, you can assume the instructor has not received your form and you should follow
up with the AASO. It is the student’s responsibility to schedule any mid-terms and final
exams with the AASO. The AASO mid-term and final exam MUST BE SCHEDULED ON THE
SAME DATE AND TIME AS THE IN-CLASS scheduled mid-term and final exam. If the same
date and time are not scheduled, your request for an accommodated mid-term and/or final
exam will not be approved and you will have to write with the rest of the class.

· Regrading or recalculation – These requests must be made, in writing (email), to the

instructor within 10 working days of the (electronic) return of the graded assignment or the
posting of grades on D2L. The requests must be specific and detailed, with reference to
the grading rubric provided, with reasons as to why the original grade was inappropriate,
including any evidence from course notes, textbooks, etc. Asserting that the work
deserves more marks or that the student disagrees with the mark is not sufficient support
for the reassessment. For regrading of group work, all group members must agree to have
the work reassessed. These are not grounds for appeal but are matters for discussion
between the student and the instructor.

· Submission of the Academic Consideration form and all supporting documentation to your
program office does not relieve you of the responsibility to NOTIFY YOUR INSTRUCTOR of
the problem as soon as it arises, and to contact the instructor again after the documents
have been submitted in order to make the appropriate arrangements.

· If you do not have a justifiable reason for an absence and/or have not followed the
procedure described above, you will not be given credit or marks for the work missed
during that absence.

· If the course timetable permits, students who miss a major test or examination (worth
more than 5%) for a justifiable reason may be given an opportunity to write a makeup test
or examination on a designated day in a designated location to be determined by the
instructor. All make-up tests and examinations will be in essay format. If the course
timetable does not permit a makeup to be scheduled, the marks will be added to the final
examination. The alternative of whether a makeup or addition to the final exam is chosen,
is solely up to the instructor. If a student misses a makeup midterm or final exam for any

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MKT100 F2024 Syllabus
 reason (include medical reasons), the student will receive a grade of zero for that
assessment.

· For more detailed information on these issues, please refer to Senate Policy 167 at
https://www.torontomu.ca/senate/policies/academic-consideration-policy-167/
(Undergraduate Academic Consideration and Appeals) and Senate Policy 150 at
https://www.torontomu.ca/senate/policies/accommodation-of-student-religious-
aboriginal-and-spiritual-observance-policy-150/. (Accommodation of Student Religious,
Aboriginal and Spiritual Observance).

Standard for Written Work

· Students are expected to use an acceptable standard of business communication for all
assignments. You are encouraged to obtain assistance from the Writing Centre
(https://www.torontomu.ca/student-life-and-learning/learning-support/writing-support/)
for help with your written communications as needed. The Library provides research
workshops and individual assistance as well. Inquire at the Reference Desk on the second
floor of the library, or go to https://learn.library.torontomu.ca/marketing.

Maintaining a Professional Learning Environment

· During class time, except in emergency situations, laptop computers, cell phones and
other electronic devices may only be used for academic activities (e.g., note-taking, class
presentations). Students not complying with this requirement may be asked to leave the
class.

Midterms and Examinations

· During midterms and examinations, students must display their Toronto Metropolitan
University photo ID cards. All electronic devices, such as laptops, cell phones and other
devices are prohibited. Students are also not permitted to wear hats or to have food or
drink (unless it is in a clear container with no label).

· For more detailed information on examination policies, please refer to Pol#135 at

http://www.torontomu.ca/senate/policies/.

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MKT100 F2024 Syllabus
Academic Grading Policy
· Evaluation of student performance will follow established academic grading policy
outlined in the Toronto Metropolitan University GPA Policy (See Pol#46 at
http://www.torontomu.ca/senate/policies/.

· The grading system is summarized below: Evaluation of student performance will follow
established academic grading policy (See Pol#46 at
https://www.torontomu.ca/senate/policies/). The grading system is summarized below:

Definition Letter Grade Conversion

Grade Point Range
A+ 4.33 90-100
Excellent A 4.00 85-89

A- 3.67 80-84
B+ 3.33 77-79
Good B 3.00 73-76

B- 2.67 70-72
C+ 2.33 67-69
Satisfactory
C 2.00 63-66

C- 1.67 60-62
D+ 1.33 57-59
Marginal D 1.00 53-56

D- 0.67 50-52
Unsatisfactory F 0.00 0-49

Important Resources Available at Toronto Metropolitan University

· The Library provides research workshops and individual assistance. If the University is
open, there is a Research Help desk on the second floor of the library, or students
can use the Library's virtual research help service at
https://library.torontomu.ca/ask/ to speak with a librarian.

· Student Life and Learning Support offers group-based and individual help with writing,
math, study skills, and transition support.

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MKT100 F2024 Syllabus
Accessibility
· Similar to an accessibility statement, use this section to describe your commitment to
making this course accessible to students with disabilities. Improving the
accessibility of your course helps minimize the need for accommodation.
· Outline any technologies used in this course and any known accessibility features or
barriers (if applicable).
· Describe how a student should contact you if they discover an accessibility barrier with
any course materials or technologies.

Academic Accommodation Support

Academic Accommodation Support (AAS) is the university's disability services office. AAS works
directly with incoming and returning students looking for help with their academic
accommodations. AAS works with any student who requires academic accommodation
regardless of program or course load.

· Learn more about Academic Accommodation Support

·Learn how to register with AAS

Academic Accommodations (for students with disabilities) and Academic Consideration (for
students faced with extenuating circumstances that can include short-term health issues) are
governed by two different university policies. Learn more about Academic Accommodations

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MKT100 F2024 Syllabus
Wellbeing Support
At Toronto Metropolitan University (TMU), we recognize that things can come up throughout the
term that may interfere with a student’s ability to succeed in their coursework. These
circumstances are outside of one’s control and can have a serious impact on physical and mental
well-being. Seeking help can be a challenge, especially in those times of crisis.
If you are experiencing a mental health crisis, please call 911 and go to the nearest hospital
emergency room. You can also access these outside resources at any time:
● Distress Line: 24/7 line for if you are in crisis, feeling suicidal or in need of emotional
support (phone: 416–408–4357)
● Good2Talk: 24/7-hour line for postsecondary students (phone: 1-866-925-5454)
● Keep.meSAFE: 24/7 access to confidential support through counsellors via My SSP app or
1-844-451-9700
If non-crisis support is needed, you can access these campus resources:
● Centre for Student Development and Counselling: 416-979-5195 or email
[email protected]
● Consent Comes First – Office of Sexual Violence Support and Education: 416-919-5000
ext: 553596 or email [email protected]
● Medical Centre: call (416) 979-5070 to book an appointment
We encourage all Toronto Metropolitan University community members to access available
resources to ensure support is reachable. You can find more resources available through the
Toronto Metropolitan University Mental Health and Wellbeing website.

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MKT100 F2024 Syllabus