SQI Solution For Reference - 20110330
SQI Solution For Reference - 20110330
SQI Solution For Reference - 20110330
Content
What is Service Quality Improvement Case Study
Technology Trend
User Email Video/Voice Messaging MMS Device Video telephony
Cafe
Working
Office
Watching TV
Subway
Learning
Home
Driving
Multimedia Apps
Social Networking
Network IP Transformation
SMS
Mobile TV
End-user Experience
Maintaining network
Behavior Performance
Total Value of Ownership
Complexity
Increasing network Complexity after new services introduction
-Maintain 2G&3G networks simultaneously
Visibility Services
Defend and grow top line Services
-Support new service to launch & grow
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Network KPI
RRC Setup Success Rate Call Drop Rate Call Setup Success rate
User Experience
No service Poor voice quality Slow to web
Customer Hotline
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Cell KPI Value RAN Access Success >99% Rate Call Drop Rate <0.3% Cell Average KPI is Good
KQI WEB page access success ratio WEB page access delay
Measurement KQI E2E access success ratio DT access success rate E2E page access delay DT page Access delay
Sample DT KPI Value Coverage >99% Voice Quality (MOS) 3.6 Sample DT KPI is Good
At same time:
Cause types: Normal Access failure Handover failure Call drop Web refresh delay Other exceptions Call record Call information Subscriber Access/release CS service PS service Handover
..
10:00 am 18:00 pm
Several Key users worse experience will not indicate from KPI, then complaint exists
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KPI Normal
10:00 am
10:30 am
11:00 am
11:10 am
Signaling
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Retainability
Web offline ratio Speech Quality
Integrity
-One-way Audio -Echo -Time delay -Chopping -Noise -Crosstalk
Nastar
End-to-End Network
BTS Abis
IP
BSC A UMG MSC MSC UMG A BSC Abis BTS
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Dr. Wan
Dr. Cui
Ph.D in Cognitive Psychology from the Zhejiang University, China. Senior user researcher at UCD center, Huawei R&D. Expert of QoE research User Experience Design and Human-Computer Interaction.
Tina
Zhang Tingting received her master of Arts (Sociology) in Nanjing University, accumulated wealth of experience in user research. She organized and participated in lots of large sample social research and focused on quantitative analysis.
Project End
Objective
Data from KQIs monitoring
KQI monitored
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Method
Subjective
QoE score from phone survey
QoE surveyed
Example
User perception Very satisfied Satisfied Neutral Very unsatisfied Extremely unsatisfied
Integrity
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%51
1 2 3
%52
%01
Retainability
%04 %01
5 1 2 3 4 5 1 2 3 4 5 5 1 2 3 3 3 3 4 5 1 2 3 5
4 4 4 4 4 4 4 4
spbk215 %07 < %08 ~ %07 %59 ~ %08 %99~%59 %99 %2 > %2 ~ %1 %1 ~ %5.0 %5.0 ~ %1.0 %5.0 ~ %1.0 %1.0 %1.0 spbk46 < spbk821~46 spbk652~821 spbk652~821 spbk652~821 spbk652~821 spbk215~652 spbk215 %07 < %08 ~ %07 %59 ~ %08 %99
%99~%59 %99~%59 %99~%59 %99~%59
QoE
3* 4 * 40% + 3*10% + 4*10% + 3*25% + 4*15%
3.65 (Good)
Initialized with default weight value & benchmark for KQIs , yet need to get agreement with CamGSM first.
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Content
What is Service Quality Assurance Case Study
Solutions
Establishment - China Mobile Hangzhou SQI system through partnership
Analysis & Optimization
- Data Service Quality Analysis - User complaints Analysis - 2G/3G Hotspot Analysis - User Behavior Analysis - P2P Service Analysis & Restriction - PS Core Network Parameter Audit & Resource Evaluation
Delivery Period: Aug.2010 Dec.2010 Organization: An End-to-End project team including: Wireless / PS / SQI PDT team / Nastar Tool Team Tools: - Nastar
- Wireless tool set - Probe /CDS - U2520
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BF BF AF BF AF BF AF BF AF
AF
BF
AF
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AF
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Values: - Established customized SQI solution for Hangzhou, China Mobile. - New O&M methodology for long-term benefits; - WEB Data Service Quality was remarkably Improved; - Joint Benefits Analysis is undertaken.
BF
AF
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AF
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AF
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Thank you
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