2010 FACT BOOK

MOTORSPORT

AN EPIC

CONTENTS .04 - 05 .06 .07 .08 - .09 .10 - .11 .12 .13 - .17 .18 - .19 .20 - .23 .24 .25 .26 - .27 .28 - .29 back cover Foreword from the CEO What is WRC? WRC Season Calendar Teams & Drivers 2009 Results Fans & Supporters Television Digital Commercial - Sponsorship & Licensing Gaming Manufacturers & Events Support Championships Media & PR Contacts

ADVENTURE

CONTENTS

From the CEO

2009 followed the recent trend of rapid change and innovation in the global sports and entertainment industry. Not only do people nowadays have a vast selection of ways to spend their leisure time, but advances in technology - allied to an explosion of channel choice and programming - have resulted in a bewildering social and media landscape. North One Sport, in its capacity as the FIA World Rally Championships (WRC) first ever global Promoter, is keenly aware of the need to form longer term mutually rewarding relationships with stakeholders, commercial partners and, critically, our lifeblood the fans. The past 12 months have been characterised by continued progress in the way we package and communicate WRC to reach out to an increasingly global community of fans. In fact, during 2009 WRC was aired on no less than 264 broadcast channels in over 120 countries worldwide. Moreover, WRC TV programming was watched by a total cumulative audience of over 570 million with a massive 62 million of those viewers tuning in to watch the championship decider in Rally GB. In relative terms 2009 saw an increase in the average audience per event of +13% year on year to 47.6 million, whilst over 5,185 hours of WRC dedicated coverage were broadcast during the course of the year. We believe that WRC is the sport for the digital age. WRC is data rich creating hundreds of hours of footage and acres of information including timings, GPS and results. A digital approach to WRC is key to how we satisfy our fans insatiable appetite for more coverage, more data and more facts. During the past year our digital partnerships, especially those in social media, have grown from strength to strength including 90,000 fans registered on our Facebook site and an average of 200,000 monthly views on youtube.com/WRC. In addition, WRC.com attracted almost 5 million absolute unique users from 224 territories and served a staggering 29 million videos. The support championships continue to form the perfect ladder of opportunity to the WRC. 2010 boasts 42 registered entrants, over 30 nationalities and 7 different manufacturers all adding extra flavour to the events. 2010 is particularly exciting due to the introduction of the new SWRC series for Super2000 - hailed as the category of the future being the chassis on which forthcoming WRC cars will be based. Looking forward, North One Sport will be focusing its media and marketing efforts on showcasing the uniquely spectacular drama and adventure of WRC. Encapsulating the new brand positioning as an Epic Motorsport Adventure, the emphasis will be on projecting the sports distinctive brand values which make WRC so unique and entertaining; key ingredients which everyone from the FIA, to Organisers, Manufacturers and the sports huge army of fans, can identify with the world over.

Simon Long CEO, North One Sport Ltd

FOREWORD

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2009 CALENDAR

WHAT IS WRC?

AN EPIC MOTORSPORT ADvENTuRE BRINGING yOu ThE WORLDS GREATEST DRIvERS

2010 CALENDAR
.01: Rally Sweden

RALLy IRELAND 29th January - 1st February RALLy NORWAy 12th February - 15th February FX PRO RALLy CyPRuS 12th March - 15th March vODAFONE RALLy DE PORTuGAL 2nd April - 5th April RALLy ARGENTINA 23rd April - 26th April RALLy DITALIA SARDEGNA 21st May - 24th May ACROPOLIS RALLy OF GREECE 11th June - 14th June ORLEN PLATINuM 66Th RALLy POLAND 25th June - 28th June NESTE OIL RALLy FINLAND 30th July - 2nd August REPCO RALLy AuSTRALIA 3rd September - 6th September RALLyRACC CATALuNyA - COSTA DAuRADA 1st October - 4th October WALES RALLy GB 22nd October - 25th October

12 - 14 February 5 - 7 March 1 - 3 April

The FIA World Rally Championship is one of the most diverse, exciting and gruelling motorsports in the world. Sanctioned by the Federation Internationale de lAutomobile (FIA), the WRC is the highest level of noncircuit motorsport with a rich heritage dating back to the 1970s. World rallying takes your breath away. Its an intensely time competitive sport that demands performance under pressure. Its energetic, exciting, uncompromising and action-packed. In fact, its probably the greatest motorsport adventure on earth characterised by qualities like skill, courage, passion, endurance and the ability to rapidly adapt to changing environments and challenging conditions time after time. A unique partnership of driver and co-driver face a constant battle against the elements and the WRC is purposely constructed to test teams in different conditions from snow and ice to gravel and asphalt. From the vertigo-inducing mountains of the Argentine Andes, through the snowbound forests of Sweden, to the lowest point on earth at Jordans Dead Sea, all events deliver vastly different challenges. Throughout the WRC season the teams experience every imaginable driving condition, terrain and culture as the epic adventure unfolds against the dramatic backdrop of some of the worlds most spectacular landscapes. Trophies are awarded in three separate categories: drivers, co-drivers and manufacturers. In 2009 teams competed for the WRC crown at 12 events taking place in 12 different countries around the world. Typically each rally is a three day event consisting of multiple special stages totalling 350km+. Special Stages are timed sprint sections taking place on closed public roads or tracks over distances up to 50km in length. World Rally cars look like their road-going models but inside they contain a number of specific parts designed to improve performance and safety. The WRC features real cars on real roads with driver and co-driver locked in a race against the clock. When it works the harmony of man and machine is beautiful and awe-inspiring to witness but nature is unpredictable and when it intervenes chaos unfolds with a half-million pound car tumbling down the side of a mountain. Its a reality check that does not encourage sporting prima donnas. Instead WRC creates a rolling soap opera of accessible superstars interacting with their fans and providing unprecedented access into their adrenalin-fuelled adventures.

.02: Corona Rally Mexico .03: Jordan Rally .04: Rally of Turkey
16 - 18 April 7 - 9 May

.05: Rally New Zealand .06: Vodafone Rally de Portugal

28 - 30 May 9 - 11 July

.07: Rally Bulgaria .08: Neste Oil Rally Finland

29 - 31 July

.09: ADAC Rally Deutschland

20 - 22 August

.10: Rally Japan

10 - 12 September 1 - 3 October

.11: Rallye de France .12: RACC Rally de Espana

22 - 24 October

.13: Rally of Great Britain

11 - 14 November

2010 sees the FIA World Rally Championship calendar increased to 13 events extending the global reach to cover five continents - Europe, Australasia, North America, Asia and the Middle East. Rally GB, Portugal, Finland and Spain carry over from 2009 and are joined by returning events in Sweden, Jordan, Mexico, Turkey, New Zealand, Germany, Japan and France. 2010 will be the first time that Bulgaria has hosted the WRC. When combined these events provide an exciting mix of destinations, cultures and unique challenges for the Championship. The 2010 calendar fully illustrates the broad texture of the WRC, testing the skill of the drivers across varying terrains and environments, and pushing the cars and teams to their limits.

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WORLD RALLY TEAM
Based: Versailles, France Team Principal: Olivier Quesnel Manufacturers titles: 2003/04/05, 2008 Team website: www.citroen-wrc.com 2010 car: Citren C4 WRC 2010 drivers: Sebastian Loeb, Daniel Sordo

2010 TEAMS AND DRIvERS

WORLD RALLY TEAM

Based: Cumbria, England Team Principal: Malcolm Wilson Manufacturers titles: 2006, 2007 Team website: www.wrcford.com 2010 car: Ford Focus RS WRC 2010 drivers: Mikko Hirvonen, Jari-Matti Latvala, Khalid Al Qassimi

WORLD RALLY TEAM

Based: Norway Team Principal: Ken Rees Team website: www.pettersolberg.no 2010 car: Citren C4 WRC 2010 drivers: Petter Solberg

Sebastien Loeb
Aiming for a record breaking seventh World Rally Championship title in 2010 Nationality: French Co-driver: Daniel Elena Championship titles: WRC Drivers Champion 2004, 2005, 2006, 2007, 2008 & 2009. FIA Super 1600 Drivers Cup Champion in 2001

Mikko Hirvonen
Championship runner-up in 2008 and 2009 and lead driver at the BP Ford Abu Dhabi World Rally Team Nationality: Finnish Co-driver: Jarmo Lehtinen Championship titles: None

Petter Solberg
The 2003 World Champion goes it alone again in 2010 - but this time hes got the same car as Sebastien Loeb Nationality: Norwegian Co-driver: Phil Mills Championship titles: FIA World Driver Champion 2003

Daniel Sordo
Third in last years title fight and striving to achieve his maiden WRC victory Nationality: Spanish Co-driver: Marc Marti Championship titles: FIA Junior World Rally Champion 2005

Jari-Matti Latvala
The youngest driver to win a World Rally Championship event (Rally Sweden 2008) Nationality: Finnish Co-driver: Miikka Anttila Championship titles: None

MONSTER
WORLD RALLY TEAM

Sheik Khalid Al Qassimi

Abu Dhabi rally star Al Qassimi is tackling his third season with BP Ford Abu Dhabi World Rally Team Nationality: United Arab Emirates (Abu Dhabi) Co-driver: Michael Orr Championship titles: FIA Middle East Rally Champion 2004 Based: Cumbria, England Team Principal: Derek Dauncey Team website: www.monsterworldrallyteam.com 2010 car: Ford Focus RS WRC 2010 drivers: Ken Block

Ken Block

CITREN JuNIOR
WORLD RALLY TEAM
Based: Versailles, France Team Principal: Benoit Nogier Team website: www.citroen-wrc.com 2010 car: Citren C4 WRC 2010 drivers: Sebastien Ogier, Kimi Raikkonen

STOBART M-SPORT FORD

RALLY TEAM
Based: Cumbria, England Team Principal: Malcolm Wilson Team website: www.stobartmotorsport.com 2010 car: Ford Focus RS WRC 2010 drivers: Henning Solberg, Matthew Wilson

Extreme sportsman and internet movie star, US rally driver Block steps up to the world stage in 2010 Nationality: American Co-driver: Alex Gelsomino Championship titles: none

MuNChIS FORD
WORLD RALLY TEAM
Based: Cumbria, England Team Principal: Martin Christie Team website: www.munchies.com.ar 2010 car: Ford Focus RS WRC 2010 drivers: Federico Villagra

Sebastien Ogier
Junior World Rally Champion in 2008, rising star Ogier returns for his second season with the Citren Juniors Nationality: French Co-driver: Julien Ingrassia Championship titles: J-WRC Champion 2008

Matthew Wilson
British youngster Matthew Wilson is hoping to follow in the footsteps of former World Champions Colin McRae and Richard Burns Nationality: British Co-driver: Scott Martin Championship titles: None

Kimi Raikkonen
This year the 2007 Formula One world champion has swapped his Ferrari for a Citren World Rally Car Nationality: Finnish Co-driver: Kaj Lindstrom Championship titles: 2007 FIA Formula One World Drivers Champion

Henning Solberg
Flying the flag for Norway, Henning is back for his fourth season in a Ford Focus World Rally Car Nationality: Norwegian Co-driver: Ilka Minor Championship titles: None

Federico Villagra
The seven times Argentinean champion is the mainstay of the Munchis Ford World Rally Team Nationality: Argentinean Co-driver:Jorge Perez Companc Championship titles: Argentinean Champion 2002-2008

2010 TEAMS AND DRIvERS

CITREN TOTAL

BP FORD ABu DhABI

PETTER SOLBERG

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2009 WRC RESuLTS

POS 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20

DRIVER Sbastien Loeb Mikko hirvonen Daniel Sordo Jari Matti Latvala Petter Solberg henning Solberg Matthew Wilson Sbastien Ogier Federico villagra Conrad Rautenbach Mads stberg Khalid Al-Qassimi Evgeny Novikov Chris Atkinson Matti Rantanen Krzysztof holowczyc Jari Ketomaa urmo Aava Nasser Al-Attitah Lambros Athanassoulas

NAT

TOTAL 93 92 64 41 35 33 28 24 16 9 7 6 4 4 4 3 2 1 1 1

IRE 10 6 8 0 5 2 3 0 1 4 0 -

NOR 10 8 4 6 3 5 2 0 R 0 0 1 0 -

CRY 10 8 5 0 6 0 4 R 2 3 1 R 0 -

POR 10 8 6 R 5 4 R 0 2 R 3 1 R 0 -

ARG 10 R 8 3 R 6 4 2 5 R 1 -

ITA 5 8 0 10 6 1 3 R R 0 2 0 4 0 -

GRE R 10 0 6 R 0 0 8 5 4 2 3 0 X 1

POL 2 10 8 R 5 6 4 R 1 R 0 3 -

FIN 8 10 5 6 R 0 1 3 0 R R 0 R 4 2 0 -

AUS 8 10 6 5 2 3 4 1 R 0 -

SPA 10 6 8 3 5 0 2 4 1 0 0 0 0

GBR 10 8 6 2 5 4 3 R 1 R 0 R The 2009 World Rally Championship season will be remembered for new rallies, new drivers and new teams but, above all, for the thrilling title scrap between Sebastien Loeb and his arch rival Mikko Hirvonen. The 12 round season turned out to be a WRC classic with the two team leaders involved in a duel that went right to the wire. Loeb started well with a win in Ireland and after four more straight victories another world title began to look like a foregone conclusion. Trailing Loeb by 20 points after the fifth round, Hirvonen had all but given up on his title bid before his fortunes began to turn around. A puncture for Loeb in Italy marked the start of a remarkable comeback for Hirvonen which included a run of four consecutive victories. The fight went right to the end with Hirvonen holding a single point advantage as the series reached the last round in Wales and the closest finale since 2003. In the end Loeb pulled out all the stops to take his sixth consecutive title by a single point, while Hirvonen underlined his position as a true title contender for 2010.
Drivers table notes:
Drivers championship points were allocated to the top eight finishers on every round on a 10-8-6-5-4-3-2-1 basis. Points scored on each rally are shown on the table. (Excl) excluded; (R) retired. Rallies completed, but outside the points, are written as (0)

ThE STORy OF 2009...

2009 MANuFACTuRERS ChAMPIONShIP STANDINGS

POS 1 2 3 4 5 TEAM Citren Total World Rally Team BP Ford Abu Dhabi World Rally Team Stobart vK M-Sport Ford Rally Team Citren Junior Rally Team Munchis Ford World Rally Team MANUFACTURER TOTAL 167 140 80 47 23 IRE 18 8 8 5 NOR 14 14 8 2 CRY 16 10 6 4 3 POR 16 8 5 0 4 ARG 18 3 10 2 5 ITA 8 18 7 5 0 GRE 4 18 5 6 6 POL 12 10 11 5 FIN 13 16 4 4 2 AUS 14 15 5 4 1 SPA 18 10 4 5 2 GBR 16 10 7 5 -

Four teams contested the 2009 WRC manufacturers championship. Teams nominate two cars per rally to score points and the points were allocated to the top eight nominated cars on a 10-8-6-5-4-3-2-1 basis.

2009 WRC RESuLTS

2009 DRIvERS ChAMPIONShIP STANDINGS

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WRC FANS & SuPPORTERS TELEvISION SuMMARy
In 2009 WRC aired on 264 broadcast channels in over 120* countries worldwide with a total audience of over 570 million - of which a massive 62 million tuned in to watch the nail-biting decider unfold as the championship went down to the wire at Rally GB. 2009 saw an increase in the average audience per event of +13% year on year to 47.6 million. Over 5,185 hours of WRC dedicated coverage were broadcast with an emphasis on delivering high quality pictures and innovative camera angles. Now more than ever the TV product delivers the stunning visual locations and conditions that make WRC so distinctive and combines them with the emotionally charged relationships of the fans, teams and drivers to deliver compelling coverage. Filmed in the most challenging conditions, WRC delivers unique and absorbing content putting the viewer at the heart of the action. The WRC TV portfolio now includes live televised stages, event highlights, preview shows, event magazine shows, news edits, PWRC and JWRC highlights, plus a growing catalogue of archive based programmes available. Broadcasters wanting to produce their own bespoke programmes are also supported on event with footage and own language interviews, as well as camera and editing facilities. For 2010 WRC TV will produce over 58 hours of content during the season with additional live stages produced and distributed worldwide. WRC fans around the world can look forward to even more coverage of their favourite stars with the announcement of a range of new television agreements. These include 5 year deals with MTV3 in Finland, Network 10 and One HD in Australia. Multi-year agreements have also been reached in important territories including Italy (RAI), Scandinavia (Viasat), Portugal (Sport TV), France (Orange and Motors TV), the USA (Discovery), China (national and regional broadcasters) and the Middle East (Abu Dhabi TV). A selection of further new deals for 2010 have been secured in France (TF1 and France Television), Greece (SKAI), South America (Fox Sports), New Zealand (Sky TV), the UK (Dave and S4C) plus global news syndication via Reuters and SNTV. A number of additional agreements are expected to be announced during the year.
* Number of countries is estimated due to pan-regional agreements

WRC FANS & SuPPORTERS

63% of WRC fans are aged between 16 and 34 90% of WRC fans are male 65% of WRC fans are European 40% have visited a rally in the last 12 months
Predominantly ABC1 mid to high income

Two thirds had a better opinion of brands involved with WRC Over a third of fans claim they were strongly
influenced by a brands involvement in WRC Approximately 1 in 2 fans claim that their choice of car would be strongly influenced by WRC Fans regard WRC as skillfull, exciting, involving, honest and realistic

2010 PROGRAMME INvENTORy

Shakedown: 13 x 26 Event Previews WRC Event highlights: 13 x 52 programmes WRC Daily highlights: 3 x 26 per event WRC News Edits: 3 x 5 per event Rally World: 13 x 26 programmes WRC: The Story So Far: 52 Mid Season Review WRC: 2010 Season Review: 52 programme JWRC 2010 Season Review: 52 programme PWRC 2010 Season Review: 52 programme Live Programming - as available throughout the season Archive programmes list available on request

challenging,

65% 8 in 10 2.5 million

have followed the sport for 5 years or more fans claim they are extremely interested in the sport spectators attending events in 2009*

Source: KantarSport * Source: event organisers

WRC TELEvISION

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2009 BROADCAST LIST

COuNTRy
Albania Argentina

15
COuNTRy
Ethiopia El Salvador Fiji Finland

WRC TELEvISION

BROADCASTER
Digit-ALB Canal 12 Canal 7 Fox Sports TYC Sports Fox Sports 1 Fox Sports 2 Fox Sports 3 LBC Australia Network 1 HD Network Ten SBS Sky Sports ORF 1 ORF 2 BCB Bahrain TV ESPN Star Sports CBC BETV RTBF 1 RTBF 2 BBC IKO MREZA + RTRS BTV ESPN TV Cultura TV Esporte Astro Astro Supersport Brunei TV ESPN Star Sports Ring TV RDS Rogers Sportsnet Canal 13 Fox Sports Beijing TV CCTV 5 Chongqing TV Fujian TV ESPN Star Sports Great Sports Channel Guangdong TV Huebi TV Jiangsu City Jiangxi TV Lianoning TV Shangdong TV Shanghai TV Shanxi TV Shenzhen TV Fox Sports Canal 6 Net TV Alfa CYBC 2 CT4 Galaxie Sport Sport 1 RTNC2 Viasat Sports Equatoriana Cablevision

BROADCASTER
ETV Canal 12 TV2 Channel 4 Finnish Sports Channel MTV3 MTV3 MAX Nelonen Urheilukanava YLE 2 Canal + Direct 8 France 2 France 3 M6 Sport + TF1 Eurosport Germany RTL TV3 GBC ERT Supersport GBN Canal 13 Canal 45 ESPN Star Sports TVB IKO Sport 1 SYN Sport NEO Sports ESPN Star Sports Zee Sport Astro ESPN Star Sports O Channel Buzz TV RTE 2 Setanta Sports IBA Sport 5 Canale 11 RAI Rete8/Vga Sky Italia Videoregione TV2 Gaora Gifu Broadcasting J Sports JTV Seven Stars KBC KSBN TU Sport Xsport Al Rai TV Kuwait TV LBC LBC Sat Lesotho TV Channel 5 BETV ESPN Star Sports TDM

COuNTRy
Macedonia Malaysia Malta Mauritius Mexico Mongolia Morocco Mozambique Nepal Netherlands New Zealand

BROADCASTER
Nasha TV Astro Astro Supersport ESPN Star Sports TVM MBC Fox Sports MX52 Channel 1 2M TV Mozambique ESPN Star Sports RTL7 Maori TV Prime TV Sky Sports 1 Sky Sports 2 Sky Sports 3 Silverbird TV NRK 1 NRK 2 Sport N Oman TV ESPN Star Sports Geo TV CSN GTV Mnet Supersport 1 Supersport 1A Supersport 2 Supersport 2A Supersport 5 Supersport 5A Supersport 6 Supersport 6A Supersport 7 Supersport 7A Supersport 10 Supersport Maximo 1 Supersport Maximo 2 ART Fox Sports Middle East Future TV Orbit Showtime Ten Sports Eurosport Asia Neo Sports ESPN Classic Eurosport Eurosport 2 Motors TV Al Dawri Al Kass Al Jazeera ART Kuwait TV Canal + Nordic ESPN Star Sports Telefuturo Fox Sports Telefonica Balls Creative Programmes ESPN Star Sports Solar Sports

COuNTRy
Poland Portugal

BROADCASTER
Polsat TV4 RTP1 RTP2 RTPN Sport TV Sport TV 1 Sport TV 2 Sport TV 3 Al Dawri Al Kass Qatar TV Realitatea TV Sport 1 AutoPlus NTV + Channel 2 ESPN Star Sports Starhub Supersport Sport 1 MNet Supersport OBS Gyeongin TV ORF 33 Esports K3-33 La 2 Teledeporte TV3 TVG ESPN Star Sports Swazi TV Viasat Sports ESPN Star Sports ESPN Star Sports Hanibal Dspor NTV TVS Abu Dhabi tv WBS Megasport Sport 1 BBC Wales British Eurosport Dave Discovery Turbo Men & Motors Motors TV Sky Sports S4C Canal 12 America One Discovery - HD Theatre Ebru TV Sorpresa TV V-Me Meridiano Sport Plus ESPN Star Sports ZNBC British Forces Reuters TransWorld Sport SNTV Omnisport

AvERAGE AuDIENCE By RALLy: 47.6 MILLION TOTAL BROADCASTERS: 264

(+13% YEAR ON YEAR)

Australia

TOTAL NuMBER OF BROADCASTS: 8,788 TOTAL DEDICATED BROADCAST hOuRS: 5,185

France

Qatar Romania Russia Samoa Singapore Slovakia South Africa South Korea South Tyrol Spain

Austria Bahamas Bahrain Bangladesh Barbados Belgium Bermuda Bosnia-herzegovina Botswana Brazil Brunei

Germany Ghana Gibraltar Greece Greneda Guatemala honduras hong Kong hungary Iceland India Indonesia Ireland Israel Italy

Nigeria Norway Oman Pakistan Pan Africa

Bulgaria Canada Chile China

Sri Lanka Swaziland Sweden Taiwan Thailand Tunisia Turkey united Arab Emirates uganda ukraine united Kingdom

Pan Arab

Ivory Coast Japan Jordan Kenya Korea Kuwait Lebanon Lesotho Lithuania Luxembourg Macau

Pan Asia Pan Europe

Colombia Costa Rica Croatia Cyprus Czech Republic Democratic Republic of Congo Denmark Ecuador

Pan Middle East

uruguay uSA

Pan Scandinavia Papua New Guinea Paraguay Peru Philippines

venezuela vietnam Zambia Worldwide

Source: Kantar Sport

WRC TELEvISION

TOTAL AuDIENCE: 570,998,280

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2009 AuDIENCE By COuNTRy

COuNTRy
Albania Argentina Australia Austria Bahamas Bahrain Bangladesh Barbados Belgium Bermuda Bosnia & herzegovina Botswana Brazil Brunei Bulgaria Canada Chile China Colombia Costa Rica Croatia Cyprus Czech Republic Democratic Republic of Congo Denmark Ecuador Eithiopia El Salvador Fiji Finland France Germany Ghana Gibraltar Greece Greneda Guatemala honduras hong Kong hungary

2009 AuDIENCE By RALLy

COuNTRy
Iceland India Indonesia Ireland Israel Italy Ivory Coast Japan Jordan Kenya Korea Kuwait Lebanon Lesotho Lithuania Luxembourg Macau Macedonia Malaysia Malta Mauritius Mexico Mongolia Morocco Mozambique Nepal Netherlands New Zealand Nigeria Norway Oman Pakistan Pan Africa Pan Arab Pan Asia Pan Europe Pan Middle East Pan Scandinavia Papua New Guinea Paraguay

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WRC TELEvISION

AuDIENCE TOTAL
11,202,192 2,773,864 2,699,185 14,650,000 6,750 14,517 820,950 4,520 639,650 13,500 301,186 16,234 1,470,037 286,749 184,470 1,745,820 247,224 43,298,522 54,310 547,470 58,525 249,780 406,116 41,580 46,097 216,000 202,500 89,100 6,145 32,212,135 208,181,222 11,874,588 113,850 6,750 107,053 684 359,667 1,094,940 1,266,914 183,408

AuDIENCE TOTAL
18,954 3,909,619 966,417 718,550 754,478 29,459,250 16,533 16,343,510 364,263 1,377,000 749,215 17,138 169,620 17,771 69,900 8,488 134,782 14,688 2,194,224 7,960 23,625 115,320 14,611 200,000 187,920 146,250 2,224,000 1,526,687 77,625 2,825,069 31,729 1,572,240 417,207 861,397 1,311,188 28,904,623 48,825,000 45,000 133,000 570,040

COuNTRy
Peru Philippines Poland Portugal Qatar Romania Russia Samoa Singapore Slovakia South Africa South Korea Spain Sri Lanka Swaziland Sweden Taiwan Thailand Tunisia Turkey u.A.E. uganda ukraine united Kingdom uruguay uSA venezuela vietnam Wales WorldWide Zambia

AuDIENCE TOTAL
50,266 1,713,885 5,506,350 3,925,739 69,730 336,853 366,187 2,592 232,181 50,625 603,450 100,000 4,399,715 58,500 4,878 226,800 515,500 526,813 50,005 3,069,776 92,682 21,600 205,245 13,037,132 535,500 12,074,200 1,008,855 411,305 340,100 36,186,223 256,500

RALLy
Ireland Norway Cyprus Portugal Argentina Italy Greece Poland Finland Australia Spain GB

AuDIENCE TOTAL
47,831,690 46,803,399 37,201,343 38,396,616 52,296,225 45,592,373 42,341,898 45,338,798 46,851,805 53,833,210 44,904,773 61,671,054

2009 TOP 5 GROWTh MARKETS

AuDIENCE COuNTRy
Finland France USA

2008
7,067,197 193,556,842 855,324 39,348,125 2,620,981

2009
32,212,135 208,181,222 12,074,200 43,298,522 5,506,350

SIGNIFICANT FACTORS
Additional coverage on MTV3 including tailor-made edits and 3 days of live coverage (90 mins per day) from Rally Finland Increased coverage on France TV and Direct 8 New agreement with the Discovery HD channel achieving an audience of over 10 million during a six week period Change from a late schedule time on CCTV to a more desirable early evening slot Hosting a WRC event helped increase overall coverage coupled with additional live coverage on Polsat Sport during the rally

2009 WRC host countries highlighted in GREEN

China

2009 WRC GLOBAL TV AUDIENCE OF OVER 570 WITH A

MILLION

Poland

+13% INCREASE IN AVERAGE AUDIENCE

PER EVENT TO 47.6

MILLION
Data Collection Source: KantarSport 2010 In the absence of audited viewing data KantarSport has made best estimates. In markets where television audiences are not audited the estimation is based on the percentage of the universe (population of market with television access) of that market. The percentage is estimated by taking into account the penetration of the broadcaster within the market, the audience levels of coverage in similar markets and the time of broadcast.

WRC TELEvISION

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WRC.COM
Wrc.com continued to go from strength to strength in 2009 seeing a +1.9% growth in total visits to 12,228,399. Unique users across 224 territories followed the trend increasing +4.1% on the previous year to 4,846,278 users despite three fewer rallies taking place versus the prior season. Wrc.com attracts its biggest audiences during rally weekends. On-rally traffic has increased considerably with 2009 averaging 1,012,035 page views during an event, up +17.4% on the prior year. 2009 also smashed the daily page view record hitting 2,255,041 for the Saturday of the championship decider in Wales Rally GB. At the end of 2009 there were over 1,400 videos on wrc.com all produced by WRC TV with a total of 29 million videos served during the year. Wrc.com was also nominated at the Sport Business Ultimate Sports Website Awards winning Best Content for a Federation or League site and Best Site Community for a Federation or League site.

WRC DIGITAL

WhATS hAPPENING IN 2010

North One Sport will be re-launching wrc.com in the summer. The new look site will be fully integrated with the WRC social media networks and will feature improved navigation, a media player and statistics archive. Official WRC mobile applications are also in development for 2010 with a free iPhone app launched in April to be followed by Blackberry apps and Android versions. North One Sport have also launched full-length programme archives on a variety of platforms continuing the commitment to making WRC free and accessible to as many fans as possible: - Youtube.com footage archive from 2001 - 2009 - Hulu USA footage from 2008 - 2009 - MSN UK - footage from 2008 - 2009

FACEBOOK
By the end of 2009 87,833 fans had joined the official WRC Facebook with an average of 120 new fans daily Facebook now accounts for 22.3% of WRC.coms new visitors and in the last 8 months has risen from 8th most popular referral source to 3rd

TWITTER
8173 followers at end of 2009 with an average of 28 new followers joining a day. Twitter now delivers 8.8% of WRC.coms new visitors.

yOu TuBE
The number of subscribers at the end of 2009 hit 18,467 with an average of 15 to 20 subscribers joining a day. There are now over 600 videos on the WRC YouTube channel averaging 200,000 monthly views

WRC DIGITAL

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FIA WORLD RALLy ChAMPIONShIP INTERNATIONAL PARTNERS

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WRC COMMERCIAL

SPONSORShIP
The FIA World Rally Championship commercial platform continued to evolve in 2009, enjoying a year-on-year growth in sponsorship revenue and number of international partners. While the global sponsorship marketplace remained cautious in an unpredictable environment, WRC was buoyed by a rejuvenation and positivity which helped the Championship to continue to position itself as an attractive and viable proposition for marketing partners. There is no doubt that WRC has traditionally offered a unique opportunity for sponsors, packaging exciting brand values with a loyal and passionate fan-base of over 3 million fans on-event and over 570 million through television. Indeed, the concept of real cars on real roads has also provided WRC with a unique platform and its USP in motorsport. However, it was the reliance on technology to deliver the sport which began to make the most impact in 2009 and provided a sense of further momentum for the future. New solutions and technologies are now beginning to catch up with the challenges of running a sport which crosses continents and thousands of kilometres of track. This has enabled the Promoter to plan new services which can revolutionize the consumption of the sport and provide a real vehicle for brands to reach out to the global WRC community. In 2009 WRC attracted two new sponsors to its commercial roster, of which sharing synergies with the exciting new technologies driving the Championship. In May the sport welcomed Edox as the Official Timing Partner of the WRC. The Swiss timing company has a rich heritage in watch-making and takes great pride in the precision technology integral to each individual timepiece produced. Edox will be developing an official range of WRC timing pieces for Summer 2010.

Financial Services powerhouse FxPro also signed an agreement mid-year to join the Championship as an Official Partner in 2010. The online forex trading giant provides a solution for its international customer base that is technically fast-moving and robust. Recognizing the synergies with the WRC brand, FxPro joined a roster of International Sponsors and Partners in 2009 which included; Abu Dhabi Tourism Authority, Easynet, Magneti Marelli, Wrigleys and Pirelli. Beyond attracting new sponsors the WRC commercial program continues to develop its 360 degree platform, enabling existing partners to leverage their association with the sport. The award winning WRC.com and its array of social media partnerships ensures that sponsor news and unique competitions are delivered to the WRC fan-base via a range of media. This serves to increase the ROI for all WRCs sponsors and partners, adding to the return delivered via the more traditional sponsorship mechanisms such as TV and on-event. New plans for development in 2010, together with commitment from the Championship Promoter to reach more eyeballs, will help to further strengthen the WRCs position as an attractive proposition for international brands.

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WRC COMMERCIAL

Licensing presents another medium through which fans can interact with the FIA World Rally Championship. The WRC is one of the few properties that offers an access-all-areas experience and, through a program of branded product and promotions, licensing has taken the sport one step deeper into the lives of its ever expanding fan base. North One Sport (NOS) has developed an integrated commercial and marketing platform through event sales, promotions and licensed product categories. Working with partners including specialist agency CPLG Sport has enabled NOS to create a licensing platform for the WRC brand that delivers a number of benefits:

Apparel is sold online via the multi-brand WRC webshop and also on-event by retail partner Performance Clothing. The webshop fulfills orders to customers in over 100 countries worldwide and provides an additional sales platform for the WRC brand and team ranges. The on-site operation launched in 2006 and demand has continued to grow resulting in the need to upscale facilities and expand into new retail units twice in the last 4 years. This outlet has also established a wholesaling business supplying other specialist and independent retailers around the world with WRC branded product.

The international appeal of WRC has seen opportunities emerge in new markets where demand for WRC merchandise is high. There have been impressive results at retail both on and off event illustrating the brands appeal to a large fanbase and widening commercial market. Licensing is a valuable part of the WRC commercial programme having a dual purpose of revenue generation and brand enhancement. NOS have realised some major successes in licensing activities that demonstrate the strength of WRC brand equity: Broken into mass market retail building strong relationships with major multiple retailers On shelf in retail across the world with new territories coming on board Portfolio of successful licensees renewing their positive investment in the WRC Deals spread across range of age demographics NOS are constantly looking at categories to provide fans with different innovative products with new partners signing up for this unique opportunity to benefit from a worldwide brand.

AuTOMOTIvE ACCESSORIES
This category underpins the WRC licensing programe in terms of income and distribtion. Key to its success is product that clearly represents the values of the WRC brand in a category aligned and relevant to the target audience. The core range has grown to encompass 77 skus and includes a number of product extensions into decorative items and homewares. The WRC range has been extremely well recieved at retail commanding permanent fixtures in major retail chains such as Carrefour, Feu Vert, Roady, Auchan and Halfords. WRC branded product is now on shelf in over 1500 stores achieving in excess of 1 million unit sales. Growth has been delivered through extending distribution having intially started in key european markets the range has expanded into Eastern Europe, North Africa, South America ,Persican Gulf and most recently into Indonisia.

Drive Awareness - promotional activity increases brand exposure away from events and outside traditional television and online platforms Fan Engagement - provides another platform through which to interact with the WRC audience Brand Management working closely with licensees ensures that the WRC message is consistently communicated and the trademarks are protected in markets across the world Revenue Generation income from sales royalites provides a revenue stream to support the core business

BACK TO SChOOL
The exciting multi-faceted image of WRC makes it appealing to an ever widening net of consumers. The typical fan is male, ABC1, and has a characteristic interest in sport, travel, film, music, outdoor and lifestyle pursuits. NOS ensures licensees produce high quality, creative products that reflect these values and appeal to the WRC audience. The WRC licensing program spans multiple categories and has grown to include a number of licensees who are each positive investors in the WRC brand. The cornerstones to the WRC licensing programme are automotive accessories, apparel and back-to-school: WRC power in the international market for youths has resulted in licensing opportunities for back to school and stationery ranges. The brand has engaged a number of European licensees in a very competitive market dominated by character and entertainment licensing demonstrating the brands strength in reaching a demographic outside of the traditional WRC audience. This development is also an indication of the brands acceptance and increased profile at retail.

WRC COMMERCIAL

LICENSING

APPAREL & SuPPORTER ACCESSORIES

hIGhLIGhTS

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WRC GAMING
In 2010 three new WRC gaming projects will hit the market:

WRC GAMING

MANuFACTuRERS
WRC is about real cars on real roads: Consumer association is more natural than any other form of motorsport;

EvENTS
WRC showcases a unique postcard opportunity for a region or a country Several surveys have proven that WRC generates very significant impact for a region or a country. (50 millions Euros as an average per rally)

WRC ThE OFFICIAL GAME By BLACK BEAN GAMES

Scheduled for release in September 2010, WRC will be available on Playstation 3, Xbox 360 and PC. The game is being produced by Black Beans in-house production studio, Milestone, which has specialised in the motorsports simulation genre since 1996. Features: Photo realism: the graphics have been created from 27,000 pictures of real event locations, rally cars and competitors. Sound effects from real WRC cars. All the locations, cars and competitors seen in the 2010 Championships. Career mode allowing gamers to compete as themselves and tackle different levels of WRC in their bid to become World Champion.

REAL TIME RALLy FROM IOPENER

iOpener Media, with the backing of Gulf Horizon Group, are developing real time rally in conjunction with Black Bean Games. The online feasibility study launches a new interactive gaming concept which allows WRC videogamers to compete against the professionals using GPS data from actual rallies. The technology aims to offer the opportunity to crown the first virtual WRC Champion.

Recent surveys have proven that WRC provides unique media and commercial return on investment - US$150 million of exposure value for the Car* - US$50 million of exposure value for the Brand* history has demonstrated that WRC sells cars (Subaru Impreza, Lancia Delta, Peugeot 205 Audi Quattro) WRC provides a wide range of services to assist manufacturers in maximising the commercial benefits of their sporting involvement:

GRAN TuRISMO 5
The latest edition of the acclaimed GT racing game series, GT5 is set for release in late 2010 and offers a WRC portal showcasing rally cars from WRC teams Citron, Ford, Subaru and Suzuki.

- Marketing workshops - Research programmes (dealers, consumers) - Promotional tool kits - Internet activation - Opportunities for on-site exploitations and traffic creation in the dealerships networks - Sales forces/key clients incentive programs

Source: KantarSport

MANUFACTURERS & EvENTS

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FIA JuNIOR WORLD RALLy ChAMPIONShIP (JWRC)
The FIA Junior World Rally Championship (JWRC) is for young drivers in small 2WD cars and showcases some of the worlds most talented drivers under 28 years of age. The JWRC is a support division launched with the clear objective of providing a stepping stone to the WRC for drivers as well as teams, mechanics and manufacturers. The 2010 season marks a decade of the JWRC which has launched the professional careers of some of todays most successful rally drivers including Dani Sordo, Sbastien Ogier, Jari-Matti Latvala and six times World Champion Sbastien Loeb. In 2010, each registered entrant must nominate five out of the six world rally events on the JWRC Calendar to prove themselves at high speed in front of both the manufacturer teams and a global television audience.

WRC SuPPORT ChAMPIONShIPS

FIA PRODuCTION CAR WORLD RALLy ChAMPIONShIP (PWRC)

The FIA Production car World Rally Championship for Drivers (PWRC) continues to be the longest running support series of the FIA World Rally Championship. Production cars demand a smooth driving style as the engines optimum power range starts at lower revs. Owing to many years of refinement, the Group N cars have proven very reliable on WRC events and the production cars of Mitsubishi and Subaru have dominated the P-WRC in recent years. 2010 marks the 23rd anniversary of the series dedicated to cars of nearshowroom specification and the P-WRC will only be open to cars homologated in the Group N category. Throughout the nine eligible rallies, competitors tackle vastly different driving surfaces over three days of intense rally driving on closed public roads. All the drivers of the Pirelli Star Driver support programme will also be competitors in the P-WRC for 2010.

2010 JWRC CALENDAR

15 18 April 27 30 May 9 11 July 19 22 August 30 September 3 October 21 24 October Rally of Turkey Vodafone Rally de Portugal Rally Bulgaria ADAC Rallye Deutschland Rallye de France RallyRACC Rally de Espaa

2009 JWRC RESuLTS

POS 1 2 3 4 5 6 7 8 9 10 11 12 13 DRIVER Martin Prokop Michal Kosciuszko Aaron Burkart Kevin Abbring hans Weijs Jr. Simone Bertolotti yoann Bonato Alessandro Bettega Luca Griotti Kalle Pinomaki Jordi Marti Mark Wallenwein Radoslaw Typa TOTAL 46 42 39 27 26 26 16 14 10 8 6 4 3 IRE 8 Pass 10 4 R 6 5 Pass 3 CYP 10 8 6 Pass Pass Pass Pass Pass Pass PRT Pass 10 Pass 8 6 3 R 4 5 ARG Pass 10 8 Pass Pass Pass Pass 6 Pass ITA 10 8 6 R 3 2 5 4 R POL 8 R Pass 10 5 4 6 2 3(G) FIN 10 6 5 R 2 3 R R 8 4 ESP R Pass 4 5 10 8 6 R -

FIA SuPER 2000 WORLD RALLy ChAMPIONShIP (SWRC)

New for 2010 are both the FIA Super 2000 World Rally Championship for Drivers (SWRC) and the FIA WRC Cup for teams (WRC Cup) which will use Super 2000 cars. S2000 cars are typically light and nimble and are the new technical category on which the 2011 World Rally Cars will be based. Excelling on fast flowing roads where they can take corners quickly, these cars demand an aggressive driving style with rev-limiter gear changes and late braking. Previously part of the P-WRC, the S2000 cars of koda, Peugeot and Abarth have been showing their increasing potential on WRC rallies since 2007 and the addition of the Ford Fiesta is sure to spice up the action even further. SWRC and WRC Cup entrants must nominate seven out of the ten WRC events on the calendar with two of the chosen events being outside Europe.

2010 PWRC CALENDAR

11-14 February 5-7 March 1-3 April 6-9 May 29-31 July 19-22 August 10-12 September 30 September-3 October 11-14 November Rally Sweden Corona Rally Mxico Jordan Rally Rally New Zealand Neste Oil Rally Finland ADAC Rallye Deutschland Rally Japan Rallye de France Rally of Great Britain

2010 PWRC RESuLTS

POS 1 2 3 4 5 6 7 8 9 10 11 DRIVER Armindo Arajo Martin Prokop Nasser Al-Attiyah Patrik Sandell Toshi Arai Eyvind Brynildsen Patrik Flodin Andis Neiksans Bernardo Sousa Mark Tapper TOTAL 42 39 31 30 25 22 12 11 9 9 IRE 5 6 NP 10 R 8 2 4 R NP CYP 8 NP 6 10 5 NP NP 4 NS NP PRT 10 8 5 R NP 6 R R # 4 ARG NP EX 10 NP 6 4 NP NP NP ITA 6 NP 10 8 NP 4 5 EX R R GRE 8 5 13th 11th 6 NP 2 3 10 4 1 AUS 5 10 NP NP R R NP R R GBR ** 10 R 2 8 EX 3 5 4

2010 SWRC CALENDAR

11-14 February 5-7 March 1-3 April 6-9 May 27-30 May 29-31 July 19-22 August 10-12 September 30 September-3 October 11-14 November Rally Sweden Corona Rally Mxico Jordan Rally Rally New Zealand Vodafone Rally de Portugal Neste Oil Rally Finland ADAC Rally Deutschland Rally Japan Rallye de France Rally of Great Britain

Lambros Athanassoulas 10

# ** EX NP NS R

= = = = = =

accident at Shakedown non points scoring appearance excluded nominated pass non start retired

WRC SuPPORT ChAMPIONShIPS

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PuBLIC RELATIONS & MEDIA
In 2009 North One Sport implemented a plan to develop consistent global communications with the aim of building the brand and driving talkability in the media. The WRC PR function aims to engage stakeholders and empower event organisers to collectively increase coverage in the media globally by adding value in the following areas:

WRC MEDIA

MEDIA RELATIONS
In 2009 the WRC actively engaged and communicated to over 2,500 international media. Activities included media entertainment on event, interviews with drivers and NOS spokespeople, co-drives and management of international enquiries.

DRIvER ACTIvITy
Working with stakeholders to arrange bespoke driver activities to engage media and celebrate the diverse locations of the WRC. Events including a Corinth Canal cruise and Sydney harbour jet boating delivered stand-out coverage and engaged lifestyle media by bringing out the driver personalities.

CELEBRITy SuPPORT
Celebrities were hosted at events to raise the WRC profile by reaching out to new audiences, providing credibility, increasing talkability and generating new content. 2009 highlights included Tour de France winner Alberto Contador attending in Spain and Harry Potter star Rupert Grint at Rally GB.

PRESS OFFICE
Creation of a WRC press office assisted in building the WRC profile by on-event media liaison, creation and distribution of media materials including photography, conducting behind the scenes tours and competitions, and managing targeted trade PR campaigns.

In 2010 the WRC PR function will continue to bring WRC to new audiences through a number of media activities including the WRC 2010 Season Launch and the WRC Newsroom. The WRC Newsroom will provide an online press centre located at http:/ /newsroom.wrc.com to serve as a central hub for international media containing all the latest WRC news and information.

WRC MEDIA

46 - 52 Pentonville Road , London , N1 9HF T: +44 (0) 20 7584 7584 F: +44 (0) 20 7502 5600

NEIL DuNCANSON Chairman +44 (0) 20 7584 7584 [email protected] ZOE DuFFELEN Media Sales Manager +44 (0) 20 7502 5646 [email protected] JAMES MERCER Sponsorship Director +44 (0) 20 7502 5602 [email protected] ALEX SIMON Sponsorship Manager +44 (0) 20 7502 5638 [email protected]

SIMON LONG CEO +44 (0) 20 7584 7584 [email protected] JOhN NOLAN Head of Digital wrc.com +44 (0) 20 7502 6000 [email protected] hELEN PECK Marketing Manager +44 (0) 20 7502 5617 [email protected] STEvE WEBB PR Manager +44 (0) 7899 065 985 [email protected]

ALEXANDRE GuESChIR Sporting & Commercial Director +44 (0) 20 7502 5647 [email protected] ThEO ShuM Head of Business Affairs +44 (0) 20 7502 5636 [email protected] MARC DE JONG Support Championships Director + 44 (0) 7785 575 043 marc,[email protected] SIMON LARKIN Event Operations Manager +44 (0) 7826 193 104 [email protected]