ITC (Final)
ITC (Final)
ITC (Final)
Presented by:S.Y.B.Com - B Vidhi Mehta - 74 Aditi Mehta - 69 Jigisha Mehta - 72 Palak Lakhani - 55 Pranav Kataria - 33
ITC. Touching your life. Everyday
INTRODUCTION
ITC Limited which previously stood for Imperial Tobacco
Company one of India's foremost private sector companies with a market capitalization of nearly US $18 billion and a turnover of over US $4.75 billion. ITC provides customer with superior brand-building capabilities, unmatched distribution reach & effective supply chain management. ITC continues in its traditional businesses of Cigarettes, Hotels, Paperboards, Packaging and Agri-Exports, it is gaining market share in its nascent businesses of Packaged Foods & Confectionery, Branded Apparel and Greeting Cards. ITC's Agri-Business is one of India's largest exporters of agricultural products.
ITC. Touching your life. Everyday
Hotels like ITC Grand Maratha , etc. Cigarettes Eg: Marlboro, Gold Flake, etc.
Paperboards
Information Technology
3. Matrix
ITC. Touching your life. Everyday
Yogesh C Deveshwar.
Executive Director:-
Key persons of tobacco Kurush N. Grant, T.V. Ramaswamy, Hemant Malik & R. Tandon. ITC. Touching your life. Everyday divison
WHAT IS DEPARTMENTATION?
Departmentation means the process by which similar activities of business are grouped into units for the purpose of facilitating smooth administration at all levels. It is process of dividing the large functional organization into small and flexible administrative units.
ITC. Touching your life. Everyday
Functional departmentation
CONCLUSION
ITC is promoting their brands through advertisement campaign as well as door to door promotion. ITC is also focusing on Retailers and Wholesalers to promote their brand. The demand of their product is very low because people dont know about their brands very well. ITC knows their strength and weakness in the personal care market, so they are applying new concept to overcome their weaknesses. ITC now offering more margins, exiting offers and long credit period to retailers and wholesalers.
Bibliography
The information in this presentation have been attained from the following websites: www.google.com www.scribd.com