Sample Charts

Joanne Gainen, Ph.D.

Gainen Surveys LLC
[email protected]
Toll-free: 877-666-2486
Direct: 425-747-4860

 Gainen Surveys LLC 2007

 Contents
• How we work with you (click here in slide viewer mode)
• Basic Demographic/Categorical Chart Impact Analysis
(click)

• Impact Analysis (click)

• Analysis of Key Drivers (click)
• Tables – Compact Summary of Numerical Data (click)

• Comparison Charts (click)

• Box Plots (click)

 Gainen Surveys LLC 2007

 How we work with you
• We help you design your survey to obtain the
information you need.
• Charts and tables reflect in-depth analysis of your
results. The following slides illustrate just a few of
the formats we have used.
• Reports are customized to your preferences and to
reveal the story in your data.
• We highlight significant findings to help you
interpret your results.
• Your satisfaction is our highest priority.

 Gainen Surveys LLC 2007

 Basic Demographic/Categorical Chart

Pie charts are also used to display results of categorical items such as product, region, or
frequency of usage (for example, continuous daily use, use a few times a day, use a few
days a week, use once or twice a week, etc.).

 Gainen Surveys LLC 2007

Impact Analysis

Impact of Daily Use

on Top Line Sales

0.45
0.40
0.35
0.30
0.25
0.20
0.15
0.10
0.05
0.00

Comp 1 Comp 2 Comp 3 Comp 4 Comp 5 Comp 6 Average

Using correlation or regression analysis, we identify the strength of each variable’s

contribution to the overall desired outcome, in this case, Top Line Sales. We plot these
relationships so you can easily see which components or other variables have the greatest
impact on desired results.
See also Key Drivers chart (next two slides).

 Gainen Surveys LLC 2007

Key Drivers Analysis
Identifying Strengths, Weaknesses, and Priorities

H Key Weaknesses Key Strengths

igh Important but rated low Important
I >Improvements on these and highly rated
M attributes will have high >Maintain and leverage for
P impact continued success
O
R
T
A
N Potential Potential Differentiators
C Highly rated, low impact; may
E Weaknesses
Room for improvement become differentiators if key
competitor is weak on these
but low priority attributes
Lo
w
Lo H
w igh
Rated Agreement/Satisfaction for Each Item

 Gainen Surveys LLC 2007

Key Drivers Analysis
Identifying Strengths, Weaknesses, and Priorities

Hypothetical results suggest improving Ease of Use would have greatest impact on Top Line
Sales, followed by increased stability of tool, quality, and trust in data. Comfort Level and
Performance are also important but are rated relatively high.

 Gainen Surveys LLC 2007

 Tables – Compact Summary of Numerical Data
Location within Sales Frequency Percent
Asia 27 11.2
Europe 41 17.0
North America 173 71.8
All Sales 241 100.0
Distribution of Agreement Ratings
Strongly
Strongly Agree Agree Disagree Don't Know Total
Disagree
I use this tool every day 40.7% 36.8% 14.8% 3.3% 4.3% 100.0%
This tool impacts my top line sales. 43.8% 33.3% 16.7% 3.8% 2.4% 100.0%
I am comfortable using this tool. 31.4% 20.0% 26.7% 18.1% 3.8% 100.0%
I have been adequately trained on all aspects of this tool. 30.8% 23.7% 26.5% 16.1% 2.8% 100.0%
HQ provides sufficient support for this tool. 32.2% 26.5% 24.2% 14.2% 2.8% 100.0%
My Region supports the use of this tool. 41.2% 40.8% 10.0% 7.1% 0.9% 100.0%
I could not do my job without this tool. 41.7% 39.8% 12.8% 5.2% 0.5% 100.0%
I primarily use this tool in tablet mode 40.3% 42.2% 12.3% 4.3% 0.9% 100.0%
I primarily use this tool in laptop mode 37.9% 42.2% 14.7% 4.3% 0.9% 100.0%
This tool is stable/reliable 45.5% 37.4% 10.9% 4.3% 1.9% 100.0%
I trust the data in this tool 22.3% 65.0% 4.4% 5.3% 2.9% 100.0%

In which location do you primarily work?

Asia Europe North America All Sales Company-wide
Item Label (Key) Mean Count Mean Count Mean Count Mean Count Mean Total
I use this tool every day 5.11 27 4.85 41 4.72 173 4.79 241 4.86 3,053
This tool impacts my top line sales. 5.15 27 5.02 41 4.69 173 4.80 241 4.61 3,046 *
I am comfortable using this tool. 5.07 27 4.78 41 4.46 173 4.58 241 4.39 3,044 *
I have been adequately trained on all aspects
5.33of this 27
tool. 5.10 41 4.97 172 5.03 240 4.85 3,038
HQ provides sufficient support for this tool.4.37 27 3.71 41 3.85 173 3.88 241 4.07 3,045
My Region supports the use of this tool. 5.00 27 4.59 41 4.91 173 4.87 241 4.70 3,048
I could not do my job without this tool. 4.74 27 4.41 41 4.81 173 4.73 241 4.53 3,039
I primarily use this tool in tablet mode 4.70 27 4.34 41 4.82 173 4.73 241 4.54 3,042
I primarily use this tool in laptop mode 4.67 27 3.32 41 4.10 173 4.03 241 4.11 3,046 *
This tool is stable/reliable 4.70 27 4.46 41 4.53 173 4.54 241 4.30 3,039
I trust the data in this tool 5.22 27 4.83 41 4.62 172 4.72 240 4.63 2,972 *
 Gainen
*Indicates significant differences between locations on this item p<= .05 Surveys LLC 2007
Simple Comparison Charts

Number of Comments Per Category by Gender

Gender DiscrimSexual
Harassment

FEMALE
Conflict Management
MALE

Inclusiveness

Advancement/Promotion/Hiring

Reverse Discrimination

Management/Leadership-
General

0 5 10 15 20 25 30 35

 Gainen Surveys LLC 2007

Comparison Charts – Vertical Bar

1. How many years have you worked with this type of

service?
45%
40%
35%
30%
25% FY99
20% FY98
15%
10%
5%
0%
1-2 years 3-4 years 5-6 years 7-8 years 9 years or
more

 Gainen Surveys LLC 2007

Comparison Charts – Horizontal Bar
Average Ratings by Service Attribute

Overall Satisfaction

Dispatcher Courtesy

Prom pt Response

Explained Problem
FY2001
FY2000
Prom pt Resolution

Adequate Testing

Follow -up Report

Genuine Interest

1 2 3 4 5
 Gainen Surveys LLC 2007
Complex Comparison Charts-
Categorical Questions, Multiple Years

Current and Planned Training

1997

100% Leadership/Team Training 1998

1999
80% 57% 53%
60%
40% 26% 22%
18% 15%
20% 3% 6%

0%
Currently Using Within 1-2 Yrs. Within 3-5 Yrs. No Plan to Use
1997

100% Technical Training 1998

1999
80% 60%
50%
60%
28%
40% 17% 19% 16%
20% 4% 6%

0%
Currently Using Within 1-2 Yrs. Within 3- 5 Yrs. No Plan to Use
National Users Group 9
 Gainen Surveys LLC 2007
Complex Comparison Charts –
“Choose All” Questions, Multiple Years

What would make you consider switching

Service Providers?
100% 1997
1998
83%
1999
80%
65%
60%
59% 57% 56% 54%

40%

20%

0%
Price Overall Account Team Prod. Features / Repair / Service
Customer Care S upport Capabilities Installation Perf. Gua rantees

NOTE: Pe rce nta ges ma y total more or le ss than 100% due to multiple answers by some
respondents a nd no a nsw er by others

National Users Group 12

 Gainen Surveys LLC 2007

Distribution of Coded Comments
Advancement/Promotion/Hiring Advancement/Promotion/Hiring - General: Comments
N = 20 related to employment opportunities, pay structure, etc.
(not specifically related to gender, ethnicity, or “reverse
discrimination”)

FEMALE Inclusiveness
35% N = 24

FEMALE
MALE 21%
65%

MALE
Inclusiveness: Comments that 79%
speak to an individual's sense
Conflict Management/Avoidance
of being excluded from N=9
professional or social groups
within the organization
FEMALE
33%

Conflict Management/Avoidance: Comments

that describe management's approach to conflict
resolution MALE
67%

 Gainen Surveys LLC 2007

 Box Plots: Range of Responses
by Survey Version (Region)
12

10

4 Ease...

Pric ing
2
Sales Representation

0 Understand apps
N= 686 763 703 662 228 243 237 238

North Am erica Europe

Survey Version

“Box plots” are a quick way to compare the distribution of ratings for several items or across
categories such as region or product. The black horizontal bar indicates the median (50% below, 50%
above). In this chart, highest ratings are given on the North America survey for Sales Representation.
Pricing is more variable in North America (green bar stretches from 5 to 9) but rated higher than in
Europe, where median is lower and green bar more compressed.) Ratings of ease of use are
uniformly positive in North America, less so in Europe.

 Gainen Surveys LLC 2007

Thank you for your
interest.

For more information contact:

Joanne Gainen, Ph.D.
Gainen Surveys LLC
[email protected]
Toll-free: 877-666-2486
Direct: 425-747-4860

 Gainen Surveys LLC 2007