Quitting Smoking Now Greatly Reduces Serious Risks To Your Health
Quitting Smoking Now Greatly Reduces Serious Risks To Your Health
Quitting Smoking Now Greatly Reduces Serious Risks To Your Health
To Your Health”
Amit, Aakash, Mr. Shantanu
Alok, Ankit, Ghosh
Mandeep, Saurav (Mentor)
• R.J. Reynolds has approximately 28 percent of
the market
• Makes many of the nation's best-selling cigarette
brands, including:
• Camel, Pall Mall, Kool, Winston, Salem and
Doral.
•We aim to keep adding value for our
consumers,
health warning
•Modern tobacco marketing is driven by consumer
understanding.
•Product brand communication is primarily based
cigarettes accordingly.
of the cigarette.
testing.
Camel’s unique blend - Turkish tobaccos
smoking experience.
• During the past two years, Pall Mall has been
• leaf blends, finer cut tobacco, new filters, new formats such
as slimmer products.
• Research & Development
innovations such as
• compact packs, side-opening packs, packs that open
edges.
and markets
• Our approach enables our companies to adapt their
other ‘4 Ps’.
• Invest in one-to-one or permission marketing, in
age-controlled venues.
• It is also a more intelligent form of ‘precision
marketing’
• Enabling us to know better who our adult
packs;
• No giant billboard advertising and no billboards at all within 100
meters of a school;
• No web, television, cinema or radio advertising unless the audience
Kool GPC
Misty Monarch
Salem
• Philip Morris International (PMI) is the leading
West- largest
international volume
brand