Quitting Smoking Now Greatly Reduces Serious Risks To Your Health

“Quitting Smoking Now Greatly Reduces Serious Risks
To Your Health”
Amit, Aakash, Mr. Shantanu
Alok, Ankit, Ghosh
Mandeep, Saurav (Mentor)
• R.J. Reynolds has approximately 28 percent of
U.S. cigarette sales.

• The company offers products in all segments of
the market
• Makes many of the nation's best-selling cigarette
brands, including:
• Camel, Pall Mall, Kool, Winston, Salem and
Doral.
•We aim to keep adding value for our
 consumers,
 trade customers and shareholders
•All consumers packaging carries a clearly visible
health warning
•Modern tobacco marketing is driven by consumer
understanding.
•Product brand communication is primarily based
on one-to-one permission marketing

• Preferences of adult consumers and design
 cigarettes accordingly.
• Tobacco blends – the mix of tobaccos to keep the
 tastes of products consistent.
• The filter, paper and level of filter ventilation are all
 chosen to affect the sensory strength and smoke yield
 of the cigarette.
• At each stage, there is constant quality control and
 testing.
 Camel’s unique blend - Turkish tobaccos
 Nation’s number 1-selling brand in just four years.
 Camel’s commitment to quality tobacco experiences includes
 A new generation of tobacco products
 Camel Crush and Menthol with Cool Burst technology.
 Camel remains R.J. Reynolds‘ largest and fastest
growing full-price brand.

 Camel Snus
 - Introduced nationally in 2009,
 - Camel SNUS provides a great tasting,
 - Neater tobacco experience because it contains premium tobacco,
 - Smoke-free and spit-free. Available in 4 styles
• World's first premium cigarettes
• 1966 the brand launched the first 100-millimeter
cigarette - more value without extra cost.

• Premium Tobacco to deliver
 - a smooth taste, slow burn and a longer-lasting
smoking experience.
• During the past two years, Pall Mall has been
the fastest growing cigarette brand in the United

States.
• Delivering innovations and refinements to our products across
• leaf blends, finer cut tobacco, new filters, new formats such
as slimmer products.
• Research & Development
• Smokeless Swedish-style snus, supported by several independent health
experts as less harmful than smoking cigarettes.

• Leaf supply chain, our proactive approach to support farmers gives us
quality leaf.
• One brand doesn’t fit all,
• Diversified, segmented global portfolio enables us
• To offer quality brands at the super premium,
premium, mid-price and value-for-money price

points.
• Consumers also have a strong interest in quality and every
right to expect it.

• Our reputation for quality is a strong aspect of our competitive
offer at every price point and we invest to maintain it.

• Consumer interest with a stream of packaging
innovations such as
• compact packs, side-opening packs, packs that open
like wallets, waterproof packs, re-sealable packs

• to keep the contents fresher and packs with rounded
edges.
• Innovations vary across our brands, brand variants
and markets
• Our approach enables our companies to adapt their
offers flexibly to local preferences.

• Promotion now has far less relevance than the
other ‘4 Ps’.
• Invest in one-to-one or permission marketing, in
age-controlled venues.
• It is also a more intelligent form of ‘precision
marketing’
• Enabling us to know better who our adult
consumers are and what they prefer.

• We want our brands to be where consumers want to
buy them and never ‘out-of-stock’.

• We want them to be in the right types of outlets
• For example, for our premium brands to be in up-
market bars, restaurants and hotels.
• Trade marketing teams who build and manage our
relationships with retailers

• Big and small – from supermarket giants or
convenience store chains to individual cocktail bars or

‘corner shops’.
• Billboards, electronic media, promotional events and sponsorship.
• Tobacco product brand communications include:

• Not to be aimed at, or particularly appeal to youth;
• Not to feature a celebrity nor link tobacco with sporting, professional,
social or sexual success;

• Not to appear in printed publications unless at least 75 per cent of
readers are verified as adults;

• To carry a health warning as well as the health warnings on product
packs;
• No giant billboard advertising and no billboards at all within 100
meters of a school;
• No web, television, cinema or radio advertising unless the audience
can be restricted to verified adults;

• No event sponsorship unless the participants and audience are adults;
• No direct consumer contact unless with verified adult consumers;
• No unsolicited free samples.

National Ranking
by Share (June R.J. Reynolds' Share of U.S. Type of
2010) Brand Sales Brand
#3 Camel 7.45% Premium
#4 Pall Mall 6.75% Savings
#5 Winston 2.99% Premium
#7 Doral 2.60% Savings
#8 Kool 2.49% Premium/Men

thol
#11 Salem 1.68% Premium/Men
thol
Growth Brands Support Brands Non-Support Brands
Camel Winston Carlton
Pall Mall Doral Eclipse
Kool GPC
Capri Lucky Strike
Misty Monarch
Salem
• Philip Morris International (PMI) is the leading
international tobacco company, with products sold

in approximately 160 countries.
• In 2009,an estimated 15.4 percent share of the
international cigarette market outside of the U.S
• Number one company by volume in 11 of the top 30
markets, and number two in additional 11.

• Marlboro has been the world’s number one cigarette
brand since 1972 and is one of the most powerful

trademarks among all consumer products.
• In 2009, Marlboro’s volume outside the United
States was 302.0 billion cigarettes.

• It is larger than its next three competitors combined,
and its volume exceeds that of the top four global

drive brands of British American Tobacco
(BAT) and the four global focus brands of Japan
Tobacco International (JTI).
• Several factors are responsible for the leadership
position that is being enjoyed by Marlboro

cigarettes brand.
• Marlboro has continued with the same amount
of nicotine as it was and thus it is one such

brand that is ensuring safety for the masses.
• Marlboro brand has identified itself amongst the
American icons of masculinity, the cowboys.

• All its advertisements are centered on the
heroics of these glorified brave heroes of

yesteryears.
• Unlike using jeeps, Marlboro advertisements
make use of horses which again represent

originality for heroics and masculinity.
• Masculinity has another test which is apparently
missing in competing brands

Imperial Tobacco is a leading international tobacco company which
manufactures, markets, distributes and sells a comprehensive range of
cigarettes, tobaccos, cigars, rolling papers and tubes
Illicit trade in tobacco products
Child labour
Retailer licensing
Genetically modified tobacco
Plant Protection Products
Davidoff-Key premium
international cigarette
brand
Davidoff is sold in over 100

countries worldwide and is
particularly strong in Taiwan,
Greece and the Middle East.
In 2010 the brand was launched in
additional markets such as South
Korea and India.
West has significant presence in
Germany, Central and Eastern
Europe
West- largest
international volume
brand

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“Quitting Smoking Now Greatly Reduces Serious Risks

U.S. cigarette sales.

 trade customers and shareholders

•All consumers packaging carries a clearly visible

on one-to-one permission marketing

• Tobacco blends – the mix of tobaccos to keep the

 tastes of products consistent.

• The filter, paper and level of filter ventilation are all

 chosen to affect the sensory strength and smoke yield

• At each stage, there is constant quality control and

 Nation’s number 1-selling brand in just four years.

 Camel’s commitment to quality tobacco experiences includes

 A new generation of tobacco products

 Camel Crush and Menthol with Cool Burst technology.

 Camel remains R.J. Reynolds‘ largest and fastest

growing full-price brand.

• 1966 the brand launched the first 100-millimeter

cigarette - more value without extra cost.

the fastest growing cigarette brand in the United

• Smokeless Swedish-style snus, supported by several independent health

experts as less harmful than smoking cigarettes.

• Diversified, segmented global portfolio enables us

• To offer quality brands at the super premium,

premium, mid-price and value-for-money price

right to expect it.

offer at every price point and we invest to maintain it.

like wallets, waterproof packs, re-sealable packs

• Innovations vary across our brands, brand variants

offers flexibly to local preferences.

consumers are and what they prefer.

buy them and never ‘out-of-stock’.

• For example, for our premium brands to be in up-

market bars, restaurants and hotels.

• Trade marketing teams who build and manage our

relationships with retailers

convenience store chains to individual cocktail bars or

• Tobacco product brand communications include:

• Not to feature a celebrity nor link tobacco with sporting, professional,

social or sexual success;

readers are verified as adults;

can be restricted to verified adults;

• No direct consumer contact unless with verified adult consumers;

• No unsolicited free samples.

#4 Pall Mall 6.75% Savings

#5 Winston 2.99% Premium

#7 Doral 2.60% Savings

#8 Kool 2.49% Premium/Men

Camel Winston Carlton

Pall Mall Doral Eclipse

Capri Lucky Strike

international tobacco company, with products sold

• In 2009,an estimated 15.4 percent share of the

international cigarette market outside of the U.S

• Number one company by volume in 11 of the top 30

markets, and number two in additional 11.

brand since 1972 and is one of the most powerful

States was 302.0 billion cigarettes.

and its volume exceeds that of the top four global

position that is being enjoyed by Marlboro