Types of Communication

TYPES OF COMMUNICATION
What is COMMUNICATION?
• It is the interaction between two people or group,
wherein information is shared.
• As a term, it takes on different contexts resulting in
people having different views on communication
types.
Context – the circumstance or environment in which

communication takes place.
TYPES OF COMMUNICATION ACCORDING TO MODE
1. VERBAL – NON-VERBAL COMM.

Effective communication calls for the blending of these
two types. One cannot be separated from the other.
2. VISUAL COMM.
The type of communication that uses visuals to convey
information and/or messages. (ex. signs, symbols, imagery, maps,
graphs, charts, diagrams, pictograms, photos, drawings or
illustrations, and even various forms of electronic
communication.
TYPES OF COMMUNICATION ACCORDING TO CONTEXT
1. INTRAPERSONAL COMM.
“Do you find it normal to talk to yourself?”
The Latin prefix intra- means within or inside. This type of
communication then means talking to oneself.
2. INTERPERSONAL COMM.
The Latin prefix inter- means between, among, and
together. An interactive exchange takes place as interpersonal
communication takes place. This may occur in dyads or small groups,
also known as group communication.
A communication is said to be interpersonal if it is meant to
establish or deepen one’s relationship with others.
3. EXTENDED COMM.
It involves the use of electronic media. (ex. tele, audio or
phone conferencing; video conferencing; Skype calls; and other
technological means)
4. ORGANIZATIONAL COMM.
With this type, the focus is on the role that communication
plays in organizational contexts. For an organization to be
successful, a system of communication should be put in place.
Two types of organizational structure: 1)formal and

2)informal
Formal structure allows communication to take place via
designated channels of message flow between positions in the
organizations.
This may make use of four approaches:
1. Downward communication – type that flows from upper to lower
positions/ top-down (ex. president to a manager or supervisor, a
manager to an ordinary staff)
2. Upward Communication – conversation is bottom-up in which

subordinates send communication to their superiors/bosses bearing
their views/feedbacks on organizational policies, issues related to
their jobs, and the like.
3. Horizontal Communication – it is lateral in approach as it takes
place among people belonging to the same level but coming from
the different departments or units to facilitate performance tasks
through proper coordination.
4. Crosswise Communication – it is diagonal in nature as
employees from different units or departments working at various
levels communicate with each other
NOTE: These structures are usually presented in the

company’s organizational chart and policy manuals.
Informal communication, on the other hand, comes from

unofficial channels of message flow, also known as
“grapevine”. Messages are coming from the different levels of
organization are transmitted.
5. INTERCULTURAL COMM.
It is a type of communication that between or among
people having different linguistic, religious, ethnic, social, and
professional backgrounds.
Individuals having different orientations communicate
and interpret messages differently.
TYPES OF COMMUNICATION ACCORDING TO PURPOSE AND STYLE
1. FORMAL COMMUNICATION – employs formal language
delivered orally or in written form. To inform, entertain, and to
persuade are the main objectives of this type of comm.
2. INFORMAL COMMUNICATION – it does not employ formal
language. It involves personal and ordinary conversations with
friends, family members, or acquaintances about anything under the
sun. The purpose is to simply socialize and enhance relationship
INDIVIDUAL ACTIVITY (1/2 crosswise)
1. How can visual communication enhance the message
conveyed by a speaker? Cite a particular situation when it is best
to employ visual communication. (10pts.)
2. Out of the different types of communication, choose only one

and give its advantage and disadvantage. (10pts.)

Types of Communication

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TYPES OF COMMUNICATION

Context – the circumstance or environment in which

1. VERBAL – NON-VERBAL COMM.

Two types of organizational structure: 1)formal and

2. Upward Communication – conversation is bottom-up in which

NOTE: These structures are usually presented in the

Informal communication, on the other hand, comes from

2. Out of the different types of communication, choose only one

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